Life & Money

What Life & Money does

Life & Money, operated under the legal entity Accretus Edutech Pvt. Ltd. and doing business as the Women Financial Advancement Network (WFAN), is a Mumbai-based digital platform that delivers fee-only financial wellness coaching programs targeted at women in India. The company sells the Design Your Life curriculum in multiple formats: a 3-day intensive for individual women seeking clarity and a financial action plan, a 90-day coach certification track for women who want to become holistic wellness coaches, a parallel 90-day program for existing life coaches, and a longer 9-month intensive referenced in marketing content. A free downloadable guide called the Holistic Net Worth book is used as a top-of-funnel lead magnet tied to newsletter capture.

The business model is professional-services / fee-based coaching revenue with no disclosed pricing on the public website and no publicly disclosed customer logos, funding rounds, or financial figures. The company operates with 1–10 employees, a community-led go-to-market motion, and a member directory that converts graduates into a referral network for the wider WFAN ecosystem. Marketing channels include content (blog, podcast), organic social across Facebook, YouTube, Instagram, Twitter/X, and LinkedIn, earned media via PR Newswire and Multivu, email newsletters, and in-person programs and events.

Strategically, Life & Money positions itself as Asia's first fee-only women's network of Financial Wellness Coaches, Advocates, and Advisers. Its most significant recent moves were the 2022 joint venture with Garrett Planning Network USA to launch The Women Financial Advisers' Network in India, and parallel collaborations with coaching firms in the USA and Canada. The company has accumulated reported milestones of 12,000+ lives impacted, 4.7/5 average program rating, 150+ programs and training offerings, 300+ live coaching sessions, and 11+ years of operation, though these are cumulative figures rather than annual run-rates.

Name

Life & Money

Legal name

Accretus Edutech Pvt. Ltd.

Website

https://yourlifeandmoney.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Life & Money, doing business as the Women Financial Advancement Network (WFAN), is a Mumbai-based fee-only digital coaching platform that delivers financial wellness programs and coach certification targeted at women in India, operating with 1–10 employees under Accretus Edutech Pvt. Ltd.

Ownership category

akta.pro rank

Product category

Financial Wellness Coaching

akta.pro primary industry

Financial Education & Coaching (Digital Programs, Tools) (FSAGADAH)

akta.pro secondary industry

Women's Health & Life-Stage Wellness Education (Fertility, Pregnancy, Menopause) (EDAAAHAI)

Keywords

• Financial wellness programs
• Women's financial coaching
• Life design coaching
• Holistic wellness services
• Personal finance coaching

Headquarters

HQ city

Andheri

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Coaching Programs: Revenue generated from fee-based coaching programs including Design Your Life 3-day programs for women and 90-day programs for becoming holistic wellness coaches. Programs are fee-only with focus on financial wellness education and empowerment.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Life & Money operates a digital coaching platform under the Women Financial Advancement Network (WFAN) brand, delivering fee-based financial wellness and life design programs for women. Its signature offering, the Design Your Life program, is delivered in 3-day, 90-day, and 9-month formats, blending financial planning with holistic life coaching. The company also publishes the Holistic Net Worth guide and positions itself as Asia's first fee-only women's network of financial wellness coaches.

Product overview

Life & Money is a digital platform offering financial wellness programs primarily through the Women Financial Advancement Network (WFAN). The core product suite consists of Design Your Life programs available in multiple formats: a 3-day intensive for personal financial clarity, a 90-day coach certification track for women to become holistic wellness coaches, a 90-day module for existing life coaches to address client money relationships, and a 9-month comprehensive program. These programs are complemented by a free downloadable guide called the Holistic Net Worth book. The platform positions itself as Asia's first fee-only women's network of Financial Wellness Coaches, Financial Wellness Advocates, and Financial Advisers.

Differentiator

Problem solved

Functional benefit

Products and services

• Design Your Life – 3 Days Program A 3-day financial wellness and life design program aimed at women seeking a concise, structured introduction to aligning finances with personal goals. Delivered through the WFAN coaching platform.
• Design Your Life – 90 Days (Coach Program) A 90-day structured program for women pursuing financial wellness coaching as a discipline, combining life design curriculum with financial planning methodology.
• Design Your Life – 90 Days (Life Coach Program) A 90-day life coaching track for women, focused on personal goal alignment and life design without the financial planning specialization.
• Design Your Life – 9 Months Program A long-form 9-month financial wellness and life design program targeting women who seek deeper, sustained transformation across finances, career, and personal goals.
• Holistic Net Worth Guide A free introductory guide that explains the company's holistic net worth framework, designed to attract prospective clients to its fee-based coaching programs.

Quantifiable outcome

• 4.7/5 average program rating
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered flagship and core.

• Garrett Planning Network, USAflagshipStrategic or Co-development Partner · 1 January 2022Joint Venture to launch 'The Women Financial Advisers' Network in India. Life & Money partnered with Garrett Planning Network, USA (whose mission is to make competent, objective, financial advice accessible) to create an exclusive network for women financial advisers in India.
• Coaching Firms from USA and CanadacoreStrategic or Co-development Partner · 1 January 2022Collaborations with coaching firms from USA and Canada for the Ignite Program and Design Your Life Program, enabling international knowledge sharing and program cross-delivery.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ellevest: US-based digital wealth management and education platform purpose-built for women. Highly comparable as a women-focused financial wellness/education offering, though operating at significantly larger scale.
• The Financial Gym: US-based financial coaching services firm delivering 1:1 coaching programs to improve clients' relationship with money — directly analogous to Life & Money's Design Your Life coaching model.
• Clever Girl Finance: Financial education platform and community for women offering courses, coaching, and content. Closely aligned mission and audience to Life & Money's WFAN programs.
• HerMoney: Personal finance education media brand for women founded by Jean Chatzky. Comparable as a content-and-education-driven women's financial wellness platform.

Regional players

• INDmoney: Indian financial planning and wealth management super-app. Comparable as a domestic (Indian) consumer financial wellness and planning platform, though broader in scope than Life & Money's women-focused niche.

Broad incumbents

• Mint (Intuit): Large-scale personal financial management and education platform covering budgeting, expense tracking, and financial wellness content. Comparable on the financial wellness education axis, though much broader and not women-focused.
• LearnVest: Pioneering US financial planning and education platform (now part of Northwestern Mutual) that combined coaching, content, and planning tools — comparable in combining education with action planning.
• Garrett Planning Network: US fee-only financial advisory network and direct strategic partner of Life & Money. Comparable network-of-advisors business model and methodology that Life & Money is replicating in India.
• XY Planning Network: US network of fee-only financial advisors serving Gen X and Gen Y. Closely aligned fee-only advisor network model, comparable to Life & Money's referral directory of coaches/advisers.

Emerging players

• Smart Women Securities: US-based community and education organization empowering women in finance and investing. Comparable as a women-focused financial education and community-building initiative.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/Urlifemoney
• YouTubeyoutube.com/channel/UCZ6dWF9Lm0wOQ1OYompOJxA
• Facebookfacebook.com/yourlifeandmoney
• LinkedInlinkedin.com/company/wfan-india
• Instagraminstagram.com/wfan_in

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Life & Money