Felix et Associés

Name

Felix et Associés

Legal name

Félix et Associés

Website

https://felixassocies.fr

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Multidisciplinary Design Services

NAICS

Industrial Design Services (541420), Interior Design Services (54141), Graphic Design Services (54143), Indoor and Outdoor Display Advertising (541850)

akta.pro primary industry

Exhibition, Retail & Experiential Design (BPAHAKAL)

akta.pro secondary industries

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Industrial design services
• Space design
• Brand design
• Eco-design consulting
• Prototype development

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Industrial/Product Design Services: Design of industrial products, prototypes, and functional demonstrators. Services span from initial study through to industrialization and manufacturing follow-up. Revenue is generated through project-based contracts, with options for fixed-price (forfait), royalty-based arrangements (with upfront fee plus percentage of revenue), or subscription models for ongoing accompaniment.
2. Space Design Services: Interior design, architectural space planning, and office/commercial space layout. Projects include showrooms, retail spaces, hotels, and workplace environments. Billed as project-based professional services.
3. Brand Design Services: Visual identity, graphic design, signage systems, and brand strategy services. Covers brand creation, rebranding, and brand book development. Project-based professional service billing.
4. Design Stand/Exhibition Design: Custom design and fabrication of professional trade show stands and exhibition spaces. The agency designs, manages fabrication, and ensures installation, offering complete turnkey solutions.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels10 records

Core offering

Félix et Associés is a multidisciplinary design agency delivering industrial/product design (concept development, prototyping, demonstrators, industrialization follow-up), space design (architecture, interior design, showroom, retail and workplace layout), and brand design (visual identity, graphic design, UX/UI, signage). The firm also operates eco-design consulting and a proprietary green materials reference library (Matériauthèque Verte) used across projects for sustainable material selection.

Product overview

Félix et Associés is a B Corp certified multidisciplinary design agency based in Bordeaux and Paris with 25 years of experience. The agency offers a unified portfolio of design services organized around three core business units: Design de produits (Industrial Design), Design d'espace (Space Design), and Design de marque (Brand Design). These core services are supported by specialized offerings including Maquette/Prototype/Démonstrateur (prototyping), Eco-conception (eco-design), Stratégie design (design strategy), Signalétique (signage), 3D modeling and virtual reality, workshops, construction follow-up, and prospective studies. The agency also maintains a green materials library (Matériauthèque verte) for eco-material research. The integrated approach combines product, space, and graphic design to deliver comprehensive design solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Design (Design de produits) Core industrial design service delivered by product and industrial designers with deep knowledge of manufacturing processes and material transformation. Covers the full lifecycle from strategic positioning and study (2D/3D modeling, mockups) through realization, prototyping, and industrialization follow-up. Sold as project-based engagements to enterprises needing physical-product innovation.
• Space Design (Design d'espace) Architecture and interior-design service led by architects, interior architects, and space designers in collaboration with the agency's art direction. Covers showrooms, retail spaces, hotels, offices, and commercial fit-outs. Sold as project-based professional services to enterprise and SME clients.
• Brand Design (Design de marque) Strategic brand-design service covering graphic design (print, web, art direction), UX/UI, and eco-design. Capable of managing any identity project from concept to completion, including visual identity creation, rebranding, and brand-book development. Sold as project-based services.
• Prototype and Demonstrator Development Creation of functional prototypes and demonstrators integrating mechanical, digital, and electronic technologies for clients, particularly in industrial and aerospace sectors. Deliverables include proof-of-concept models, functional prototypes, and demonstration units such as the Helixview airport scanner. Sold as standalone turnkey projects or as part of larger design engagements.
• Eco-design Consulting (Eco-conception) Eco-design services focused on reducing environmental impact and creating positive-impact sustainable design for products, services, and spaces. Includes environmental-impact analysis, lifecycle thinking, and identification of materials with lower environmental and social impact. Sold as a consulting engagement, often paired with industrial or space design projects.
• Design Strategy (Stratégie design) Strategic design consulting aimed at differentiating from competition, improving brand perception, stimulating innovation, and reducing environmental costs through eco-design. Sold as upfront strategic work that typically anchors downstream product, space, or brand-design engagements.
• Matériauthèque Verte (Green Materials Library) Proprietary materials reference library and shared resource space dedicated to research and development of ecological alternatives to construction and manufacturing materials. Houses approximately 60 references of recycled, biosourced, or geosourced materials from French suppliers. Used both as an internal project resource and as a shared space for clients and partners.
• Trade Show and Exhibition Stand Design Custom design and fabrication of professional trade-show stands and exhibition spaces, including eco-designed and modular stands. The agency designs, manages fabrication, and ensures installation, offering complete turnkey solutions for events such as Batimat, Architect@work, and Paris Air Show.
• Signage Design (Signalétique) Visual identity and signage system design for orientation and wayfinding in various spaces, including offices, commercial facilities, and healthcare buildings. Sold as a discrete design engagement and frequently bundled with space design projects.

Quantifiable outcome

• Companies integrating design generate +32% more revenue than competitors (McKinsey study cited)
• +2 more outcomes

Named customers20 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, supporting and minor.

• BPI France - Design Diagnostic ProgramcoreStrategic or Co-development Partner · 1 January 2024Thomas Félix selected as BPI France Expert Design Advisor for Gironde department. The Design Diagnostic program (3-4 days, 3,000-4,000€ HT) is 50% subsidized by BPI France and serves as prerequisite for design démarche implementation.
• Various Material Suppliers (Rosobren, Biofib, Evertree, Wood Tube, etc.)supportingStrategic or Co-development Partner · 1 January 2024Network of material suppliers providing eco-sourced, recycled, and biosourced materials for projects. Includes Rosobren (reed-based materials), Biofib (biosourced insulation), Evertree (formaldehyde-free adhesives), and Wood Tube (cardboard profiles). Managed through Matériauthèque Verte program.
• BPI France - Coq Vert CommunitycoreStrategic or Co-development Partner · 1 January 2023Member of BPI France's Coq Vert community since 2023, a community of environmentally committed businesses sharing convictions and taking concrete action. Agency participates in collective dynamics and local collaborations to accelerate environmental and energy transition of member companies.
• Sogefi GroupminorStrategic or Co-development Partner · 1 January 2020Collaboration during COVID-19 crisis to develop antiviral filter prototype adapted to Decathlon Easybreath mask using Sogefi automotive filters. Rapid 3-week development demonstrating open innovation capability.
• Decathlon / SubeaminorStrategic or Co-development Partner · 1 January 2020Partnership involving sharing of Easybreath mask source files enabling development of emergency protective mask adapter for COVID-19 response. Collaboration with Sogefi for filter integration.
• Design Laps AssociationcoreStrategic or Co-development Partner · 1 January 2017Third-place association created by agency founders in 2017, supported by Region Nouvelle Aquitaine pilot program. Operates as hybrid space for creative experimentation, community events, and design education. Located at agency premises at 123 cours Journu Auber, Bordeaux.
• Use DesigncoreStrategic or Co-development Partner · 1 January 2013Collaborative partner alongside Félix et Associés on Thales Avionics 2020 cockpit project, contributing to multidisciplinary approach that produced Red Dot Design Award-winning concept. Collaboration included pilots, researchers, engineers, psychologists, doctors, and human-machine interface experts.
• OVHsupportingTechnology or IntegrationWeb hosting provider chosen for servers located in France for data sovereignty and security. OVH maintains environmental commitments including water and energy consumption optimization, with improvement targets to 2030.
• Crea64supportingTechnology or IntegrationWeb developer Philippe Blanc (Crea64) responsible for website development and maintenance, meeting all visible and invisible technical requirements for eco-designed website.
• AWAM AgencysupportingGTM or Marketing PartnerDigital marketing agency accompanying Félix et Associés for many years on web marketing initiatives and online presence.
• Région Nouvelle AquitainecoreStrategic or Co-development PartnerRegional government partner for 'Dynamique Design' initiative supporting design innovation in regional businesses. Félix et Associés participates in programs including Innover Durablement par le Design (up to 50% subsidy) and Prestation Tremplin Innovation (PTI) for startups.
• Convergence AgencysupportingGTM or Marketing PartnerCommunication and marketing agency specializing in construction and habitat industries. Collaboration on stand design projects including Rockfon Architect@work European tour and Caparol/ Rehau projects.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• IDEO: Global pioneer in human-centered design and innovation consulting. Operates at significantly larger scale but addresses the same enterprise need for integrated product, space, and brand innovation work, often competing for the same multinational RFPs as Félix et Associés.
• W&Cie: French brand design and innovation agency with comparable enterprise client base across retail, services, and industry. Overlapping brand design and identity service offering with Félix et Associés' Brand Design pole.
• Landor & Fitch: Global brand and design consultancy with strong expertise in brand identity and experience design. Overlaps with Félix et Associés' Brand Design and Space Design offerings for enterprise retail, hospitality, and corporate clients.
• Superunion: Global brand and design network (formerly Brand Union) operating across brand strategy, identity, and experience design. Comparable service portfolio to Félix et Associés' Brand Design pole with multinational reach, competing for similar enterprise mandates.
• Saguez & Partners: Major French design consultancy specializing in retail, brand, and spatial design. Comparable target client base (retail chains, hospitality groups) and project-based service model, but at significantly larger scale than Félix et Associés.
• Centdegrés: Paris-based design and branding agency specializing in brand identity, packaging, and retail experience design. Comparable French design agency serving enterprise clients in retail, luxury, and beauty verticals.
• Frog Design: Global design and innovation firm (now part of Capgemini Engineering) with deep expertise in industrial design, prototyping, and product strategy — the same service mix Félix et Associés provides via its Product Design pole, particularly for aerospace and industrial clients.
• Dragon Rouge: One of the largest French independent design and brand consultancy groups, with broader services spanning brand identity, packaging, spatial design, and product design. Larger incumbent competitor serving many of the same French enterprise verticals (retail, luxury, hospitality).

Direct peers

• 5.5 Studio: Paris-based design studio (formerly 5.5 Designers) where Félix et Associés associate Alexandre Desvignes previously worked. Direct peer in consumer-product and industrial design with a comparable team size and French/European enterprise client base (including Seb, Nespresso).
• Use Design: French industrial and product design studio based in Paris that directly collaborated with Félix et Associés on the Thales Avionics 2020 cockpit project (Red Dot Best of the Best winner). Comparable multi-disciplinary design agency of similar scale serving French enterprise and aerospace clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/felixassociesdesign
• LinkedInlinkedin.com/company/félix-associés-ateliers-de-design
• Instagraminstagram.com/felix_associes
• Xx.com/felixetassocies

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Felix et Associés