Obstetricians & Gynecologists

What Obstetricians & Gynecologists does

Obstetricians & Gynecologists, PC is a private physician-owned professional corporation founded in 1990 that operates an integrated women's health practice serving patients across central Nebraska and northern Kansas. The practice delivers comprehensive obstetric and gynecologic care including prenatal care, high-risk pregnancy management, midwife services, VBAC delivery, well-woman exams, birth control, menopause management, and treatment for endometriosis, fibroids, PCOS, infertility, pelvic pain, prolapse, and incontinence, augmented with in-house mental health counseling, primary care, mammography, and clinical research programs. Care is delivered from two main offices in Hastings and Grand Island, Nebraska, supplemented by satellite clinics in rural communities including Alma, Aurora, Cambridge, Minden, Red Cloud, Geneva, Hebron, and Smith Center, plus telehealth visits.

The practice's technical capabilities center on advanced gynecologic surgery and obstetric imaging rather than software or platform development. Clinical technology includes state-of-the-art 4D ultrasound (with AIUM-approved services), laparoscopic and robotic-assisted surgical systems used for hysterectomy, pelvic reconstruction, and other minimally invasive procedures, and Medtronic's InterStim sacral neuromodulation system for overactive bladder and incontinence. The team holds a Center of Excellence in Minimally Invasive Gynecology designation from the American Association of Gynecologic Laparoscopists and the Surgical Review Corporation. Operational tooling is third-party and includes a Tebra/PatientPop website platform, healow scheduling and patient portal, and POSCorp billing.

Revenue is generated almost entirely through insurance-based fee-for-service billing for patient encounters, procedures, deliveries, ultrasounds, and ancillary visits, with accepted payers including Aetna, BCBS, Consociate, Medica, Medicaid, Medicare, Midlands Choice, and United Health Care. The go-to-market model is traditional practice-led: direct patient acquisition via community reputation (4.92/5 stars from 1,602 Google reviews), physician referrals, online scheduling, and broad insurance participation, supported by educational blog content and social sharing rather than paid performance marketing. The practice is independent, with no disclosed external investment, parent company, or private equity ownership.

Name

Obstetricians & Gynecologists

Legal name

Obstetricians & Gynecologists, PC

Website

https://obgynnebraska.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Obstetricians & Gynecologists, PC is a physician-owned women's health practice in Hastings and Grand Island, Nebraska, plus rural satellite clinics in Nebraska and Kansas, delivering comprehensive OB/GYN, primary care, mental health, minimally invasive surgery, and ultrasound services to women across central Nebraska and northern Kansas.

Ownership category

akta.pro rank

Product category

Women's Healthcare Services (OB/GYN)

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

akta.pro secondary industries

Women’s & Children’s Surgical Care Centers (HLAFAJAM), General Obstetrics (Prenatal/Antepartum Care) (HLAKAJAA), Gynecology (General Non-Obstetric Care) (HLAKAJAL), Family Planning & Contraception (Including Abortion Care) (HLAKAJAG)

Keywords

• Women's health services
• Obstetric care
• Gynecological services
• Minimally invasive surgery
• Prenatal care

Headquarters

HQ city

Hastings

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Patient Care Services: Medical practice revenue generated from comprehensive women's health services including obstetric care, gynecological treatments, preventive care, and surgical procedures. Services are billed through insurance with accepted providers including Aetna, BCBS, Consociate, Medica, Medicaid, Medicare, Midlands Choice, and United Health Care.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Obstetricians & Gynecologists, PC is a physician-owned professional corporation that provides comprehensive obstetric, gynecologic, and primary care services to women across central Nebraska. Its core offering spans the full continuum of women's health, including prenatal and high-risk pregnancy care, gynecologic surgery (including minimally invasive and robotic-assisted procedures), 4D ultrasound, mammography, and ancillary services such as midwifery, mental health counseling, and clinical research. The practice also operates as a designated Center of Excellence in Minimally Invasive Gynecology.

Product overview

Obstetricians & Gynecologists, PC is a comprehensive women's health practice providing obstetric and gynecological care through multiple locations in Nebraska. The practice operates as a unified healthcare platform offering core OB/GYN services (prenatal care, delivery, well-woman exams, birth control) alongside specialized surgical services (minimally invasive surgery, hysterectomy, pelvic reconstructive surgery, laparoscopy), diagnostic services (ultrasound including 4D, mammograms), and supporting care services (primary care, mental health counseling, menopause management, infertility treatment). The practice is recognized as a Center of Excellence in Minimally Invasive Gynecology by AAGL and Surgical Review Corporation, and offers telehealth visits for convenient patient access.

Differentiator

Problem solved

Functional benefit

Products and services

• Obstetric Care Full-service pregnancy care for women, including routine and high-risk prenatal care, delivery, and postpartum follow-up.
• High-Risk Pregnancy Care Specialized management of high-risk pregnancies, including co-management with maternal-fetal medicine specialists when needed.
• VBAC (Vaginal Birth After Cesarean) Counseling and support for women seeking a trial of labor after a previous cesarean section.
• Midwife Services Certified nurse-midwifery support for low-risk pregnancies, labor, delivery, and postpartum care.
• 4D Ultrasound Imaging Advanced obstetric and gynecologic ultrasound imaging, including 4D ultrasound for prenatal visualization and gynecologic diagnostics.
• Gynecologic Care Routine and complex gynecologic care for women of all ages, including evaluation and treatment of common conditions.
• Well Woman Exam Annual preventive examinations including clinical breast exam, pelvic exam, Pap smear, and screening counseling.
• Minimally Invasive Gynecologic Surgery Laparoscopic, hysteroscopic, and robotic-assisted gynecologic procedures, including hysterectomy, myomectomy, and endometriosis treatment, delivered under the practice's Center of Excellence designation.
• Robotic-Assisted Surgery Robotic surgical platform for complex gynecologic procedures, enabling greater precision and faster patient recovery.
• Endometrial Ablation Minimally invasive procedure for heavy menstrual bleeding performed in-office or outpatient setting.
• Tubal Ligation Surgical sterilization procedure for women seeking permanent contraception.
• Endometriosis Treatment Medical and surgical management of endometriosis, including laparoscopic excision.
• Fibroids Treatment Evaluation and treatment of uterine fibroids, including medical management, myomectomy, and minimally invasive options.
• PCOS Treatment Diagnosis and ongoing management of polycystic ovary syndrome, including hormonal and metabolic care.
• Infertility Treatment Initial evaluation and treatment of infertility, including ovulation induction and referral for advanced reproductive technologies.
• Pelvic Reconstructive Surgery Surgical repair of pelvic floor disorders, including pelvic organ prolapse and related reconstructive procedures.
• Prolapse Treatment Non-surgical and surgical management of pelvic organ prolapse.
• Incontinence Treatment Evaluation and treatment of urinary incontinence, including behavioral, medical, and surgical options.
• Overactive Bladder Treatment Management of overactive bladder symptoms, including pharmacologic therapy and advanced neuromodulation.
• InterStim Neuromodulation Therapy Implantation and management of sacral nerve stimulators for refractory bladder and bowel dysfunction.
• Pelvic Pain Treatment Diagnostic evaluation and multimodal treatment of chronic pelvic pain in women.
• Abnormal Bleeding Treatment Workup and management of abnormal uterine bleeding, including hormonal, procedural, and surgical options.
• Ovarian Cysts Treatment Evaluation and management of ovarian cysts, including surveillance and surgical resection when indicated.
• Menopause Management Comprehensive management of perimenopausal and postmenopausal symptoms, including hormone therapy and bone health.
• Birth Control Counseling and Services Contraceptive counseling and provision of birth control methods, including IUDs, implants, and oral contraceptives.
• Women's Primary Care Primary care services for women, including routine preventive care, chronic disease management, and acute visits.
• Mental Health Counseling On-site mental health counseling integrated with obstetric and gynecologic care.
• Mammogram Services In-office breast cancer screening via mammography, including 3D/tomosynthesis where available.
• Telehealth Services Virtual visits for selected obstetric and gynecologic concerns, including follow-up and counseling.
• Clinical Research Program Participation in clinical research trials, offering patients access to investigational therapies and contributing to evidence-based women's health.

Quantifiable outcome

• Center of Excellence designation in Minimally Invasive Gynecology by American Association of Gynecologic Laparoscopists (AAGL) and Surgical Review Corporation

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• MedtroniccoreTechnology or IntegrationMedtronic InterStim system provider for sacral neuromodulation therapy treating overactive bladder and urinary incontinence. The practice offers InterStim evaluation and implantation procedures with over 250,000 patients treated worldwide using this technology.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Others

• Privia Health: Physician practice management platform serving primary care and specialty groups including OB/GYN. Comparable as an enabling/administrative partner model that OBGYN Nebraska could leverage to access payer contracts, technology, and group purchasing without selling to a hospital system.
• Ob Hospitalist Group: Nationwide OB hospitalist staffing company providing 24/7 in-hospital OB coverage. Comparable because it serves the same obstetric care delivery ecosystem and competes indirectly for the same obstetric talent pool in the central US region.

Broad incumbents

• Advantia Health: Multi-state women's health and primary care platform with OB/GYN, mental health, and primary care service lines. Highly comparable because OBGYN Nebraska offers the same integrated women's health-plus-behavioral-health-plus-primary care stack at a regional single-market level.
• Unified Women's Healthcare: National OB/GYN practice management platform supporting independent women's health practices. Directly comparable as a partner/consolidator model for independent OB/GYN groups; offers scale, payer contracting, and technology that OBGYN Nebraska lacks as a standalone independent practice.
• Axia Women's Health: Large multi-state OB/GYN practice group operating across the Mid-Atlantic and Midwest. Comparable to OBGYN Nebraska in core women's health service lines, with broader scale, employed-physician model, and regional consolidation strategy that mirrors what an institutional backer could pursue with this practice.

Regional players

• CHI Health: Regional Catholic health system with OB/GYN, maternal-fetal medicine, and women's surgical services across Nebraska and Iowa. Comparable as a competitor for OB volume and referrals in the same Nebraska geography, with hospital-based delivery and employed-physician infrastructure.
• Nebraska Medicine: Academic health system based in Omaha with high-risk pregnancy, OB/GYN, and complex gynecologic surgery programs. Comparable for high-risk pregnancy referrals and complex surgical cases in Nebraska, competing for the same regional patient pool as OBGYN Nebraska.

Emerging players

• Tia: Tech-enabled women's health clinic operator with integrated gynecology, primary care, and mental health. Comparable in service mix and patient-acquisition philosophy, but competes with a different urban/tech-forward model rather than rural clinic density.
• Maven Clinic: Virtual women's and family health platform covering fertility, pregnancy, postpartum, and menopause. Comparable to OBGYN Nebraska's telehealth and women's health service lines, but competes as a digital-first model rather than in-person clinic density.
• HerMD: Specialty women's health clinic chain focused on menopause, sexual health, and gynecology with concierge-style experience. Comparable to OBGYN Nebraska's gynecology and menopause service lines, but differentiated by retail/direct-pay model and urban footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Obstetricians & Gynecologists