heimrich hannot

What heimrich hannot does

Heimrich & Hannot GmbH is a privately held, full-service creative communications agency (Kreativagentur) headquartered in Dresden, Germany, with additional offices in Berlin, Köln, and Leipzig. Per the company history narrative the current entity dates to 2013 (though firmographics list a 1991 founding date, which may reflect a predecessor or reorganization). The firm operates under a GmbH structure led by four Managing Directors (Dr. Walter Hannot, Marco Helas, Bodo Körsten, Carsten Klunker) with no disclosed external investors, parent company, or institutional backers. Its service portfolio bundles twelve integrated marketing instruments — consulting, campaigns, content marketing, media strategy/buying, design, PR, digital solutions, social media, employer branding, software development, event management (events ranging from 50 to 500,000 guests), and video production — delivered to German federal and state government agencies, energy companies, banks, healthcare providers, transport authorities, and industrial manufacturers.

Technically, the agency builds on a PHP/Symfony stack and is a certified Contao CMS Premium Partner, with additional work on Shopware, Typo3, MySQL/MariaDB, HTML5, Composer, and GIT. The firm executes backend and CMS module development, REST API integrations, complex web portals, and responsive web design, alongside motion graphics, animation, and video production. Pricing is quote-based and not publicly disclosed; revenue is derived from project-based fees and long-term retainer/framework agreements with institutional clients (dena since 2016, futureSAX since 2013, IBB since 2015, AVV since 2014), giving the model a mix of one-off project fees and recurring retainer cash flow. No app, public API, SDK, or AI/ML product offering is disclosed; the agency's own technical infrastructure (Contao, Matomo, PHP sessions, SSL/TLS) is purely operational. Revenue is not publicly disclosed.

Name

heimrich hannot

Legal name

Heimrich & Hannot GmbH

Website

https://heimrich-hannot.de

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Heimrich & Hannot is a privately held, full-service German creative communications agency headquartered in Dresden with offices in Berlin, Köln, and Leipzig, serving government, energy, banking, healthcare, transport, and manufacturing clients with integrated marketing, digital, event, and video services.

Ownership category

akta.pro rank

Product category

Creative Communications Agency Services

NAICS

Advertising Agencies (541810), Graphic Design Services (54143), Convention and Trade Show Organizers (56192)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Corporate Meetings, Conferences & Incentive Events (BPAFAGAE), Graphic Design & Visual Content Production (BPAFAIAC)

Keywords

• Creative communications
• Brand strategy
• Corporate design
• Digital marketing
• Event management

Headquarters

HQ city

Dresden

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agency Project Fees: Project-based creative and marketing services including campaign development, corporate design, web development, event management, video/animation production, and PR. Projects range from one-off campaigns to multi-phase engagements.
2. Retainer / Framework Agreements: Long-term framework contracts (e.g., dena since 2016, futureSAX since 2013, IBB since 2015) providing ongoing communications support, event management, and marketing services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Heimrich & Hannot is a full-service creative communications agency delivering end-to-end marketing and creative services for enterprise, government, and institutional clients. Offerings span strategy consulting, cross-media campaign development, content marketing, media strategy/buying, corporate design and branding, public relations, digital solutions (websites, portals, apps, Contao CMS, SEA/SEO), social media, employer branding, custom software development, event management for 50 to 500,000 guests, and video production — all coordinated from four German offices in Dresden (HQ), Berlin, Köln, and Leipzig.

Product overview

Heimrich & Hannot is a large, independent communications agency offering a comprehensive suite of marketing and creative services. The agency operates across four locations in Germany (Berlin, Dresden, Köln, Leipzig) and internationally. Their service portfolio includes Consulting (media-neutral communication strategies, brand consulting, corporate responsibility), Kampagnen (cross-media creative campaigns, concepts, and key ideas), Content Marketing (data-driven storytelling, videos, animations), Media (strategy, planning, purchasing, placement, reporting), Design (corporate design, digital design, corporate identity, corporate publishing, branding), Public Relations (classic and online PR, strategy to execution, events), Digitales (web design, websites, webshops, apps, complex web portals, animations, SEA/SEO, online marketing, Contao CMS), Social Media (strategy, planning, content, community management, advertising), Employer Branding (employer brand development, internal anchoring, external marketing), Software (conception, programming, event registration, newsletter tools, backend systems), Event (live events from congresses and galas to trade shows and large-scale events for 50 to 500,000 guests), and Video (spots, social media ads, explainer films, image films, animated films, event productions). The agency is a Contao Premium Partner and develops solutions using technologies including Contao CMS, Symfony framework, MySQL/MariaDB, and REST APIs. They serve clients including 50Hertz, LEAG, AOK, dena, Berlin Hyp, IBB, Bosch, Mazars, futureSAX, AVV, Elbe Flugzeugwerke, Sächsische Polizei, and the Freistaat Sachsen.

Differentiator

Problem solved

Functional benefit

Brands

• eezy.nrw: Landesweiter eTarif for North Rhine-Westphalia, enabling easy bus and rail travel via smartphone check-in/check-out with distance-based pricing
• Raumgewinn
• futureSAX

Products and services

• Communications Consulting Media-neutral, holistic communications strategies, brand consulting (Markenberatung), and corporate responsibility advisory for enterprise and institutional clients.
• Cross-Media Campaigns (Kampagnen) Convincing cross-media creative campaigns with concepts and lead ideas (Leitideen), spanning digital, print, video, animation, and event formats for enterprise and public-sector clients.
• Content Marketing Data-driven storytelling, video content, animations, and partnership (Kooperationen) content marketing for client brands across channels.
• Media Planning & Buying Media strategy, planning, purchasing, placement (Schaltung), and reporting — delivered efficiently and with target-group precision.
• Corporate Design & Branding Corporate Design, Digital Design, Corporate Identity, Corporate Publishing, and Branding as an integrated creative offering for client brands.
• Public Relations Classic and online PR, building topic relevance, end-to-end from strategy to execution, with events integrated.
• Digital Solutions (Web, Portal, App, SEO/SEA) Web design, websites, webshops, apps, complex web portals, animations, SEA/SEO, online marketing, and Contao CMS-based projects (delivered as a Certified Contao Premium Partner).
• Social Media Management Social media strategy, planning, content creation, community management, and paid social advertising.
• Employer Branding Development of employer brands, with internal cultural anchoring and external marketing for recruitment.
• Custom Software Development Software conception and programming, including event registration tools, newsletter tools, and custom backend systems using PHP, Symfony, MySQL/MariaDB, and REST APIs.
• Event Management Live-event staging from idea to planning to execution — congresses, galas, trade show appearances, large-scale events, press conferences, and client events for 50 to 500,000 guests.
• Video Production Spots, social media ads, explainer films (Erklärfilme), image films (Imagefilme), animated films (Animationsfilme), and event staging productions.

Quantifiable outcome

• Handled events from 50 to 500,000 guests
• +3 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• thjnk: Hamburg/Stuttgart-based independent German creative agency group with integrated strategy, campaign, and digital services. Comparable in scale and enterprise client focus.
• Jung von Matt: Hamburg-headquartered German full-service creative agency offering brand strategy, campaigns, digital, and design. Closely comparable in integrated creative offering and German-market focus, though at significantly larger scale.
• ressourcenmangel: Berlin/Dresden-based independent creative and digital agency of comparable size. Closest geographic and scale peer, often competing for similar mid-market and public-sector accounts in eastern Germany.
• Scholz & Friends: Major German independent creative agency group with full-service capabilities across advertising, digital, design, and content. Comparable integrated offering and similar enterprise/public-sector client mix.
• Serviceplan Group: Munich-based large German independent agency group providing integrated communications, digital, and media services. Most direct comparable in full-service 'House of Communication' positioning.
• Antoni Advertising: Berlin-based independent creative agency with full-service campaign, content, and digital capabilities. Comparable integrated creative offering within the German market.
• Kolle Rebbe: Hamburg-based independent creative agency with integrated brand, campaign, and digital capabilities. Comparable mid-large German creative agency competing for similar enterprise clients.

Broad incumbents

• Publicis Groupe Germany: German operations of global holding company Publicis Groupe. Overlaps significantly with Heimrich & Hannot on integrated advertising, digital, and media services but with vastly larger scale and multinational client reach.
• DDB Germany (DDB Düsseldorf): German arm of the global DDB/WPP creative network. Operates broadly across integrated campaigns with much larger scale and international network backing, competing for the same German enterprise and public-sector pitches.
• Ströer SE & Co. KGaA: Large German media and out-of-home advertising company with growing digital marketing services portfolio. Comparable in offering breadth across media, digital, and content but operates at much larger scale with a different asset base.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInde.linkedin.com/company/heimrich-&-hannot-gmbh
• Instagraminstagram.com/heimrichhannot/?hl=de

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about heimrich hannot