San Francisco Shutters

What San Francisco Shutters does

San Francisco Shutters is a family-owned Bay Area custom shutter dealer and installer, operating as a division of W.G. Stanley Sales Corporation (founded 1973, incorporated 1978). The company was established in 1989 by Wayne Stanley, a former shutter manufacturer's representative, and is headquartered in a showroom at 333 Littlefield Ave, South San Francisco, supplemented by a mailing address in Burlingame. It serves residential homeowners plus a small hospitality customer base across roughly 10 Bay Area cities, including San Francisco, San Jose, Palo Alto, San Carlos, South San Francisco, Los Altos, Los Gatos, Saratoga, Cupertino, and Mountain View.

The company's core products are custom interior and exterior shutters. Interior offerings include premium solid Basswood shutters, Synthetic PVC shutters with coextruded aluminum-reinforced components and GreenGuard certification, and Composite MDF shutters. Exterior offerings span solid cedar, composite, and powder-coated aluminum (including Bahama shutters and patio enclosures), plus exterior shutter hardware. Configurations include fixed louvers, sliding, bi-fold, French door, and specialty shapes for Victorian and out-of-square windows. The supporting infrastructure is a dedicated South San Francisco showroom, free in-home design consultations, and a full-time employed installer base (no subcontractors) under California State Contractor License 659852.

The revenue model is direct-to-consumer and project-based, with quote-based pricing derived from material, size, configuration, and finish. Revenue streams consist of one-time custom interior shutter sales, one-time custom exterior shutter sales, and flat-fee repair services. No subscription, recurring, or digital product revenue exists. The company relies on local SEO, website, showroom traffic, in-home consultations, and word-of-mouth for customer acquisition, with a defined horizontal segmentation across residential, hospitality, and commercial (medical/educational) end markets.

Name

San Francisco Shutters

Legal name

W. G. Stanley Sales Corporation

Website

https://sfshutters.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

San Francisco Shutters is a family-owned Bay Area dealer and installer of custom interior and exterior wood, synthetic, and aluminum shutters, serving residential homeowners and a small hospitality base across roughly 10 Bay Area cities via a South San Francisco showroom and in-home consultations.

Ownership category

akta.pro rank

Product category

Window Shutters

NAICS

Blind and Shade Manufacturing (337920), Wood Window and Door Manufacturing (321911), Metal Window and Door Manufacturing (332321)

SIC

Lumber & Wood Products (No Furniture) (2400), Metal Doors, Sash, Frames, Moldings & Trim (3442)

akta.pro primary industry

Shutters Retail (Plantation, Interior/Exterior) (CRAIAKAE)

akta.pro secondary industries

Curtain, Blind & Shade Installation/Repair (HSAGAAAG), Screens, Storm Doors/Windows & Insect Protection Systems (IMADAIAK)

Keywords

• Custom window shutters
• Interior shutters
• Exterior shutters
• Plantation shutters
• Shutter installation

Headquarters

HQ city

Burlingame

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Interior Shutters: Sale of custom interior plantation shutters made from Basswood, synthetic, or composite materials. Includes professional measurement, custom fabrication, and installation services.
2. Custom Exterior Shutters: Sale of custom exterior shutters in cedar, composite, and aluminum materials. Includes stock sizes and special orders with professional installation.
3. Repair Services: Repair services for existing shutters, including on-site repair assessment and service appointments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

San Francisco Shutters designs, fabricates, and installs custom interior and exterior window shutters for residential and commercial customers in the San Francisco Bay Area. The company offers multiple material options (Basswood, synthetic PVC, composite MDF, cedar, and aluminum) across a range of configurations including plantation, traditional, sliding, bi-fold, French door, and specialty shapes, complemented by professional installation and repair services.

Product overview

San Francisco Shutters is a division of W.G. Stanley Sales Corporation offering custom interior and exterior window shutters. The product portfolio includes Custom Basswood Interior Shutters as the premium wood option, Custom Synthetic Interior Shutters (PVC and Composite MDF) as durable alternatives, and Custom Exterior Shutters available in Cedar, Composite, and Aluminum materials. The company also offers specialty products including Custom Sliding Shutters for patio doors, Custom Folding/Bi-fold Shutters, Stock Cedar Exterior Shutters, and Exterior Shutter Hardware. Supporting services include Professional Installation (using full-time employed installers) and Repair Services. Products are available through their South San Francisco showroom and include free in-home design consultations.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Basswood Interior Shutters Premium interior shutters crafted from solid Basswood, featuring light-weight strength and durability. Available in eleven louver sizes including 1-1/4" Traditional beaded louvers and 1-7/8" to 5-1/2" Plantation elliptical louvers. Domestically sourced and fabricated, with custom configurations and can be built taller and span larger windows than other materials. Targeted at residential homeowners and commercial interiors.
• Custom Synthetic Interior Shutters Durable synthetic interior shutters including PVC shutters with coextruded aluminum-reinforced components, high-strength bolted joints, baked-on water-based enamel finish, and GreenGuard certification; plus Composite MDF (vinyl-wrapped, formaldehyde-stabilized) options. Offers high insulation R-value, suitable for high-moisture installations, available in residential and commercial grades for hospitals, schools, and hotels.
• Custom Sliding Shutters Sliding shutters for patio doors available in compact and large frame options, featuring custom frames that allow furniture arrangement optimization and floor guides for alignment. Designed for residential and commercial patio door applications.
• Custom Folding/Bi-fold Shutters Bi-fold shutters that swing flat against the wall to fully open rooms to light and view, including French Door style with 4-inch wide stiles for lever handle compatibility. Targeted at residential and commercial interiors with patio or French door openings.
• Custom Cedar Exterior Shutters Solid cedar exterior shutters available in 1-1/4", 1-3/4", and 2-1/4" fixed louver styles with beaded and flush frame options, plus louver and panel combinations and board and batten styles. Finish options include unfinished, primed, and painted. Targeted at residential homeowners seeking authentic restoration or curb appeal.
• Composite Exterior Shutters Exterior shutters made from MDF or MDF/fiberglass composite materials, available in fixed louver, combination, board and batten, Z-Bar, V-Groove, and specialty shape configurations. Targeted at residential and commercial exterior applications.
• Aluminum Exterior Shutters Powder-coated aluminum exterior shutters including 3-1/2" fixed or adjustable louvers, standard shutters, patio enclosures, and Bahama shutters. Multiple finish options including custom color matches. Suitable for residential and commercial exteriors.
• Stock Cedar Exterior Shutters Pre-stocked 1-1/4" fixed-louver cedar shutters available in over 40 standard sizes for quick project completion without custom fabrication lead time.
• Exterior Shutter Hardware Authentic exterior shutter hardware including L-Hinges, strap hinges, holdbacks, Shutter Dogs, and shutter caps. Available in black finish on galvanized metal, black on stainless steel, or dark patina on solid bronze.
• Professional Shutter Installation Services Custom-fitted shutter installation performed by full-time employed installers (not sub-contractors), many with 10+ years of experience. California State License Board Number 659852. Fully licensed and insured. Targeted at residential and commercial customers purchasing the company's shutter products.
• Shutter Repair Services Shutter repair services including on-site assessment, free estimates, and service appointments. Customers can fill out a contact form or email pictures of repair needs. Targeted at existing shutter owners needing restoration or repair work.

Quantifiable outcome

• Indoor shutters improve thermal insulation, save energy, and can help lower utility costs
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SelectBlinds: Online custom window coverings retailer offering blinds, shades, shutters, and drapes with digital ordering and shipped-to-home delivery — same end products delivered through a different (online) channel.
• Sunburst Shutters & Window Fashions: National custom shutter and window treatment franchise offering interior shutters, blinds, and shades with in-home consultations and professional installation — directly mirrors San Francisco Shutters' core product and service model at national scale.
• The Shade Store: Premium direct-to-consumer custom window treatment retailer offering shades, blinds, drapes, and shutters with showrooms and in-home design consultations — overlaps on premium positioning, custom manufacturing, and showroom-led sales.
• Eclipse Shutters: Custom interior and exterior shutter manufacturer/retailer with multiple material lines (wood, composite, poly) and direct sales/installation — directly comparable product mix to San Francisco Shutters' interior and exterior offering.
• Shutterland: Direct-to-consumer custom interior shutter specialist selling plantation and specialty shutters online with measurement and installation services — same product category with a national direct-to-consumer distribution model.
• Blinds.com: Large online retailer of custom blinds, shades, shutters, and drapes with digital configuration, transparent pricing, and shipped-to-home installation — the same end product category sold through a fundamentally different (digital-first) channel.
• Budget Blinds: Franchise-based custom window coverings dealer covering blinds, shades, shutters, and drapes with in-home consultations and professional installation — same product categories and consultative sales motion, served through a franchise network.
• Smith & Noble: Direct-to-consumer custom window treatment retailer offering shades, blinds, shutters, and drapes with online configuration, design consultations, and professional installation — directly comparable product set and consultative sales motion.

Regional players

• California Shutter & Blind Company: Regional custom shutter and window covering dealer in California offering in-home consultations and installation of plantation shutters and blinds — directly comparable custom shutter retail model in the same state market.

Broad incumbents

• Hunter Douglas: Largest US manufacturer of branded custom window coverings (shades, blinds, shutters) distributed through a national dealer network. San Francisco Shutters is a downstream dealer of comparable custom products; Hunter Douglas is the broad incumbent whose dealer channel it competes in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about San Francisco Shutters