FooCo
FooCo is a London-based, founder-owned digital marketing agency founded in 2006, serving UK dental and orthodontic practices with website design, dental video production, SEO/PPC/SMM, photography, copywriting, and eCommerce services delivered through its small specialist team.
- Company typePrivate
- Founded2006
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What FooCo does
FooCo (legal entity: Fooco Ltd; trading as FooCo Video & Marketing) is a London-based, founder-owned digital marketing agency founded in 2006 by Malcolm Counihan. The firm focuses exclusively on the UK dental and orthodontic market and was the first UK company to offer a dedicated dental video production service. Its core service portfolio spans website design, video production (including reception-area videos and short-form social clips), reception-area audio-free videos, SEO/PPC/SMM, bespoke photography, copywriting, and — via a partnership with Intelvita — custom eCommerce development for dental practices. Add-on offerings include Facebook & Instagram short-form video production and a 4-stage Dental Video Consultation service with smartphone patient-image upload.
The business operates as a small boutique agency, with a team described as a specialist group of 11-50 employees based at 78 York Street, London. There is no proprietary technology stack and no AI/ML capability disclosed; production is manual and project-driven. FooCo claims 750+ healthcare clients, 1,000+ videos produced, 3,000+ testimonials filmed, 100+ websites created, and 50+ reception-area videos. Its go-to-market is sales-led and direct: obligation-free initial consultations, quotes (some based on word/page count for copywriting), multi-year contracts, with marketing conducted through the company's own website, blog, multi-platform social presence (Facebook, Twitter, Instagram, YouTube, LinkedIn), Google reviews, and industry events including The Dentistry Show and 'The Three R's' seminar series. Ownership is concentrated with Malcolm Counihan as Director and Founder, with no venture, private-equity, or institutional investor involvement evidenced in the source material.
FooCo firmographics
Firmographics- Name
- FooCo
- Legal name
- Fooco Ltd
- Website
- https://fooco.co.uk
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FooCo is a London-based, founder-owned digital marketing agency founded in 2006, serving UK dental and orthodontic practices with website design, dental video production, SEO/PPC/SMM, photography, copywriting, and eCommerce services delivered through its small specialist team.
- Ownership category
- akta.pro rank
Where FooCo is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
FooCo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Website Design Services: Custom-made dental websites, orthodontic websites and other healthcare websites offered at competitive prices with exceptional value.
- Video Production Services: Dental video production including patient testimonials, reception area videos, business videos, and social media content. FooCo has produced thousands of dental and orthodontic videos.
- SEO, PPC & SMM Services: Digital marketing services including search engine optimization, pay-per-click advertising management, and social media marketing for dental practices.
- Photography Services: Bespoke professional photography services for dental practices including staff photos, patient testimonials, and practice photography.
- Copywriting Services: Website content writing and copywriting services for dental practices, covering web and print requirements.
- eCommerce Development: Custom eCommerce development services for dental practices, offered in partnership with Intelvita.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
FooCo product offering
Product offeringCore offering
FooCo is a digital marketing agency that designs custom dental and orthodontic websites, produces professional dental videos (including patient testimonials and reception area videos), and delivers related digital marketing services such as SEO, PPC, social media marketing, photography, copywriting, and eCommerce development for dental and orthodontic practices across the UK.
Product overview
FooCo is a digital marketing agency specialising in dental and orthodontic practices, offering a comprehensive suite of marketing services. The core offering consists of Website Design, Video Production, Reception Area Videos, SEO|PPC|SMM, E-Commerce, Photography, and Copywriting services. The product portfolio functions as a collection of complementary service offerings rather than a unified software platform with modular architecture. Website Design and Video Production serve as the primary flagship services, with Video Production being the first dedicated dental video production service in the UK market. Additional offerings include Facebook & Instagram Videos (short-form social media clips derived from longer website videos) and Dental Video Consultations (a 4-stage booking process with smartphone image upload). The eCommerce service is delivered in partnership with Intelvita. All services are tailored specifically for dental and orthodontic practices.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Design
- Video Production
- Reception Area Videos
- SEO | PPC | SMM
Quantifiable outcome
- Dental website is 5x more likely to be listed on page #1 of Google if it has video
- +2 more outcomes
Companies that use FooCo
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles2 records
FooCo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FooCo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IntelvitacoreFooCo has teamed with Intelvita to provide dedicated custom eCommerce development services for dental practices. This partnership enables FooCo to offer comprehensive eCommerce solutions including custom store development, mobile commerce, payment gateway integration, and platform migration services to their dental clients.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
FooCo competitors and assessment
Company assessmentBroad incumbents
- WebFX: Large US-based digital marketing agency offering SEO, PPC, web design, and content services. Comparable as a full-service generalist agency that overlaps with FooCo's SEO/PPC, web design, and content offerings.
- Curve Dental: Cloud-based dental practice management software provider serving thousands of dental practices. Comparable as a broad dental-focused vendor with patient communication and marketing-adjacent capabilities layered onto practice software.
- Carestream Dental: Major dental technology and imaging company with a broad portfolio of practice solutions. Comparable as a broad incumbent in the dental vendor ecosystem with adjacent marketing and patient engagement capabilities.
- Henry Schein One: Large dental technology company offering practice management software and integrated marketing solutions to dental practices. A broad incumbent that competes indirectly via bundled marketing and patient communication features.
- Klick Health: Large global healthcare marketing agency offering strategy, creative, and digital services to pharma and healthcare brands. A broader-scale incumbent that competes for larger healthcare marketing budgets across verticals.
- Thrive Internet Marketing Agency: Full-service digital marketing agency offering web design, SEO, PPC, and content services. Comparable to FooCo across core web design and digital marketing capabilities, though operating as a broad generalist without dental vertical focus.
Direct peers
- My Social Practice: US-based dental marketing agency focused on social media content, video, and patient engagement for dental practices. Overlaps directly with FooCo's video, social media, and dental vertical specialization.
- Dental Design: UK dental website design and marketing agency serving dental practices with bespoke websites, branding, and patient communication services. Closely comparable to FooCo's core website and video production offering.
- Dental Focus: UK-based digital marketing agency specializing in website design, SEO, and patient acquisition for dental practices. Directly competes with FooCo in the same niche customer segment with a similar website-led service offering.
Emerging players
- PatientPop (Tebra): Practice growth platform serving independent practices with websites, search marketing, and patient communication. Comparable to FooCo as a dental/healthcare-focused digital marketing and patient acquisition solution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
FooCo social profiles
Digital presenceFooCo financial estimates
Financial estimateRevenue estimate
Valuation estimate
FooCo leadership team
Management profileNumber of profiles
Profiles1 record
FooCo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FooCo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FooCo
What does FooCo do?
FooCo is a digital marketing agency that designs custom dental and orthodontic websites, produces professional dental videos (including patient testimonials and reception area videos), and delivers related digital marketing services such as SEO, PPC, social media marketing, photography, copywriting, and eCommerce development for dental and orthodontic practices across the UK.
Is FooCo a public or private company?
FooCo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FooCo founded?
FooCo was founded in 2006. It employs 11 to 50 people.
Where is FooCo based?
FooCo is headquartered in London, United Kingdom, in the Europe region.
How does FooCo make money?
Six revenue lines are on record. Website Design Services are the primary driver. The others are video Production Services, SEO, PPC & SMM Services, photography Services, copywriting Services and eCommerce Development.
Who are FooCo's main competitors?
Broad incumbents on record are WebFX, Curve Dental, Carestream Dental, Henry Schein One, Klick Health and Thrive Internet Marketing Agency. Direct peers are My Social Practice, Dental Design and Dental Focus. PatientPop (Tebra) is listed as an emerging player.
Does FooCo have an API?
No public API is recorded for FooCo.