Roots Tree Specialists Ltd

What Roots Tree Specialists Ltd does

Roots Tree Specialists Ltd, trading as Roots Landscapes & Trees, is a private garden design, landscaping, and arboriculture company headquartered in Braunton, North Devon, United Kingdom. Founded and owned by Jack Carnell, the firm delivers an integrated design-and-build service to private residential homeowners across North Devon and the broader South West England region, operating within approximately a one-hour radius of Braunton. The company combines four core service lines — bespoke garden design with photorealistic 3D visualization, hard landscaping construction, qualified tree surgery and arboriculture, and ongoing horticulture / plant care — into a single workflow where the same team handles design, build, and aftercare.

The underlying technology stack is modest and field-oriented rather than software-platform oriented. Service delivery relies on 3D digital garden design software that produces photorealistic renders and immersive walkthroughs (including a dedicated /3D-Design product page), drone-based site surveying for precise terrain measurement, and traditional precision construction methods targeted at a 15-25 year asset lifespan. The company carries multiple industry accreditations (WorldSkills UK Gold Medal in Landscaping, Worshipful Society of Gardeners Prize, Lantra certification, Gardens Guild membership, Arboricultural Association membership) and a 4.9/5 Google rating across more than 39 reviews.

Commercially, Roots operates a sales-led, project-based professional services model. GTM begins with a free phone consultation followed by a 10-part questionnaire, an on-site meeting using drone survey, and a second meeting delivering a 3D concept design plus estimated build costs. Pricing is quote-based: garden design typically represents 5-10% of total project value, with full redesigns priced at 5-10% of property value. Add-on recurring revenue streams include maintenance plans (aftercare, pruning schedules, mulching guidance) and irrigation installation. Revenue is not publicly disclosed; the firm is bootstrapped with no external investors. Two named residential testimonials (Kim Richards, Ann Myton) are referenced, with no commercial / enterprise customer logos disclosed.

Name

Roots Tree Specialists Ltd

Legal name

Roots Tree Specialists Ltd

Website

https://roots-trees.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Roots Landscapes & Trees is a Braunton, North Devon-based garden design, landscaping, and arboriculture firm serving private homeowners. Founded by Jack Carnell, the company delivers integrated design-build services using 3D visualization and drone site surveying across North Devon.

Ownership category

akta.pro rank

Product category

Landscaping and Tree Care Services

NAICS

Landscaping Services (561730), Landscape Architectural Services (54132), Support Activities for Forestry (11531)

SIC

Agricultural Services (700)

akta.pro primary industry

Tree Pruning & Crown Management (HSAIADAA)

akta.pro secondary industries

Cabling, Bracing & Structural Support (HSAIADAF), Pruning, Deadheading & Plant Health Maintenance (Non-tree) (HSAIAFAI), Arborist Consulting, Tree Risk Assessments & Appraisals (HSAIADAJ)

Keywords

• Garden design services
• Landscaping services
• Tree surgery
• Arboriculture services
• Horticulture maintenance

Headquarters

HQ city

Welshpool

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Garden Design Services: Custom digital 3D garden design plans including tailored layouts, planting schemes, and landscape concepts. Typically costs 5-10% of total project value.
2. Landscaping and Construction: Hard landscaping services including paths, patios, fencing, turfing, pergolas, raised beds. Built to last 15-25 years using quality materials from local suppliers.
3. Tree Surgery and Arboriculture: Qualified tree surgery including pruning, removals, crown reductions, fruit tree care, mature tree planting, storm damage, bracing, and health assessments.
4. Horticulture and Plant Care: Garden planting, ongoing maintenance, pruning, weeding, mulching, and seasonal care services.
5. Maintenance Plans: Ongoing maintenance plans including aftercare information, pruning schedules, and mulching guidance for completed gardens.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Roots Tree Specialists Ltd operates as Roots Landscapes & Trees, providing bespoke garden design with photorealistic 3D visualization, hard landscaping construction (paths, patios, fencing, pergolas, raised beds), qualified tree surgery and arboriculture, and ongoing horticulture and plant care for residential customers across North Devon. The business runs a design-and-build model in which a single team handles concept design, 3D renders, construction, and aftercare to eliminate miscommunication.

Product overview

Roots Landscapes & Trees is a garden design, landscaping, and arboriculture business based in Braunton, North Devon. The company operates as a unified service provider combining Garden Design (with 3D digital modeling), Landscaping (hard construction), Tree Surgery/Arboriculture, and Horticulture/Plant Care into an integrated design-and-build offering. Services are offered as standalone options or as a complete end-to-end package from concept through construction and ongoing maintenance. Additional offerings include irrigation systems, staged planting programs, fruit tree care, and multi-year garden evolution services.

Differentiator

Problem solved

Functional benefit

Products and services

• Garden Design Custom digital 3D plans and concept designs tailored to the client's vision, including tailored layouts, planting schemes, and landscape concepts, using photorealistic 3D modeling software for visualization. Targeted at residential homeowners in North Devon.
• Landscaping Hard landscaping services including paths, patios, fencing, turfing, pergolas, raised beds, natural stone and porcelain paving, built with premium materials and precision construction methods targeting a 15-25 year lifespan. For residential homeowners in North Devon.
• Tree Surgery / Tree Care Qualified arboricultural services including tree pruning, crown reductions, safe tree removals, storm damage response, hedge cutting, shrub care, mature tree planting (up to 6m), and tree bracing for residential clients in North Devon.
• Plant Care / Horticulture Ongoing or seasonal garden maintenance including planting schemes, pruning, weeding, and mulching to keep residential gardens thriving year-round across North Devon.
• Irrigation Systems Automatic irrigation system installation designed to reduce maintenance and keep gardens looking their best throughout the year for residential customers.
• Maintenance Plans Customized maintenance plans for completed gardens, including plant care instructions, pruning schedules, and mulching guidance delivered on a recurring basis.
• Staged Planting Phased planting service that allows clients to spread costs over time, planting main structural plants first and adding perennials in subsequent seasons.
• Fruit Tree Care Specialist fruit tree services including pruning, fertilising, and seasonal care schedules (winter and summer) for orchards and fruit-bearing trees on residential properties.
• Tree Bracing Preventive tree care service using Dyneema braces to prevent branch failure and support veteran trees on residential properties.

Quantifiable outcome

• Gardens built to last 15-25 years using quality materials
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Dingle Nurseries LtdminorOthersSupplier relationship providing large trees for planting projects. Working relationship maintained from time working at UK's largest tree nurseries.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Glendale: A major UK provider of grounds maintenance, tree surgery, and landscape construction services to local authorities and commercial clients. Comparable service offerings but operates at a much larger scale with B2B/public-sector focus.
• idverde: The UK's largest landscaping services provider, offering grounds maintenance, landscaping, and tree services to commercial and public-sector clients nationwide. Overlaps with Roots' landscaping and arboriculture capabilities but at far greater scale and with a different customer mix.
• Bartlett Tree Experts: A large international arboriculture firm (US-rooted, with UK operations) specializing in tree care, pruning, removals, and plant health care. Closest large-scale analog to Roots' arboriculture services and arborist credentials.
• Countrywide Grounds Maintenance: A UK-wide grounds maintenance and landscaping provider serving commercial and public-sector clients. Overlaps with Roots' maintenance and landscaping streams but lacks the residential garden design focus.
• Amey plc: A UK infrastructure and public-services provider with a grounds maintenance and landscaping division. Comparable capability set at corporate scale but a fundamentally different customer profile.

Others

• Dingle Nurseries Ltd: A large UK tree nursery and supplier of mature trees, explicitly named as Roots' supplier partner. Comparable ecosystem participant rather than direct competitor — represents the upstream supply chain.

Direct peers

• The Oxfordshire Gardener: A UK premium residential garden design, landscaping, and maintenance firm serving Oxfordshire with a similarly design-led, single-team-build approach targeting high-end homeowners. Highly comparable in service mix and customer segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/roots-tree-specialists

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roots Tree Specialists Ltd