Grossi Dental and Wellness

What Grossi Dental and Wellness does

Grossi Dental and Wellness is a private, single-location comprehensive dental practice headquartered at 5321 Gateway Centre Blvd, Flint, Michigan. Founded by Dr. Bobby J. Grossi following his 2003 DDS from the University of Detroit Mercy, the practice performs all facets of dentistry under one roof, organized into Family Dentistry, Endodontics, Cosmetic Dentistry, Orthodontics (traditional braces, SureSmile, Candid Pro), Restorative Dentistry (crowns, bridges, dentures), Oral and Maxillofacial Surgery (extractions, implants, sedation), and Emergency Dentistry. Differentiated clinical technology includes VELscope fluorescence-based oral cancer screening, digital impressions and scanning for restorative and orthodontic work, and multiple sedation modalities administered by trained oral surgeons.

The business operates under the DBA Smile Partners USA with administrative management services provided by Redwood MSO LLC. Revenue is generated through a mix of one-time dental procedures, recurring six-month preventive care visits, dental insurance claim filing (in-network with most PPO plans), third-party patient financing via CareCredit and SunBit partnerships, and an in-house Smile Easy annual discount plan targeting uninsured patients. The practice is distributed through direct-to-consumer channels — phone, online booking via the NexHealth platform, and emergency same-day appointments — with marketing driven by the practice website, community involvement, and patient referrals. The founder has expanded into adjacent sub-brands including The G Med Spa (aesthetics), The Grossi Institute (dental assisting training), Growing with Grossi (coaching), and The Dentist CEO (doctor mentorship), building a multi-vertical brand around the Grossi name.

Name

Grossi Dental and Wellness

Legal name

Grossi Dental & Wellness

Website

https://grossidentalandwellness.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Grossi Dental and Wellness is a private, single-location comprehensive dental practice in Flint, Michigan, offering general, orthodontic, cosmetic, restorative, surgical, and emergency dental services to families and individuals under the Smile Partners USA umbrella.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro industry

PRIMARYHLABAAAE

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAAAA

Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAAAJ

Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAHAA

Routine Dental Prophylaxis (Cleanings)

Healthcare & Life Sciences/Dental Care Services/Dental Hygiene & Preventive Services

Keywords

• General dentistry services
• Orthodontic treatments
• Cosmetic dental procedures
• Oral and maxillofacial surgery
• Emergency dental care

Headquarters

HQ city

Flint

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Dental Services: One-time dental procedures including extractions, fillings, crowns, bridges, veneers, implants, root canals, and orthodontic treatments. Revenue generated per procedure with payment collected at time of service.
2. Preventive Care: Recurring revenue from routine cleanings, exams, and maintenance visits typically recommended every six months. Generates predictable recurring revenue from established patient base.
3. Dental Insurance: Revenue collected from dental insurance claims filed on behalf of patients. Practice is in-network with most PPO plans and accepts most dental insurances.
4. Financing Services: Partnership with CareCredit and SunBit financing provides installment payment options for patients. Practice receives payment upfront while patients pay over time.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Grossi Dental and Wellness is a full-service dental practice providing family/general dentistry, orthodontics, cosmetic, restorative, endodontic, oral surgery, and emergency dental care to patients in Flint, MI and surrounding communities. Services are delivered under one roof by general dentists including Dr. Bobby J. Grossi, supported by digital scanning, VELscope oral cancer screening, sedation dentistry, and an in-house discount plan plus third-party financing.

Product overview

Grossi Dental and Wellness is a multi-service dental practice in Flint, MI operating as part of Smile Partners USA. The practice offers a comprehensive portfolio of dental services organized into distinct categories: Family Dentistry (including pediatric care, cleanings, hygiene, gum disease, oral cancer screening, TMJ, and sleep apnea), Orthodontics (braces, SureSmile clear aligners, and Candid Pro), Cosmetic Dentistry (teeth whitening and veneers), Restorative Dentistry (crowns, bridges, and dentures), Emergency Dentistry (same-day urgent care), Oral & Maxillofacial Surgery (extractions, implants, sedation), and Endodontics (root canals). The practice alsoembeds a wellness philosophy linking oral health to total body wellness. Financing is supported through an in-house Smile Easy discount plan, plus third-party CareCredit and SunBit installment options. All services are performed under one roof by skilled general dentists including Dr. Bobby J. Grossi and Dr. Matthew Milevski.

Differentiator

Problem solved

Functional benefit

Brands

• The G Med Spa: Aesthetic treatments for face, body, skin, and hair.
• Growing with Grossi
• The Grossi Institute
• The Dentist CEO

Products and services

• Family Dentistry Comprehensive family dental care including children's check-ups and cleanings, dental cleanings and exams, dental hygiene, gum disease treatment, oral cancer screening, TMJ/TMD treatment, and sleep apnea treatment for families and patients of all ages.
• Orthodontics Orthodontic treatments including traditional dental braces, ceramic braces, clear aligners (SureSmile and Candid Pro), and retainers for patients of all ages.
• Cosmetic Dentistry Aesthetic dental treatments including professional teeth whitening (in-office and take-home options) and porcelain veneers for smile enhancement.
• Restorative Dentistry Restorative treatments including dental crowns, bridges, and dentures to repair or replace damaged or missing teeth.
• Emergency Dentistry Same-day emergency dental appointments for urgent conditions including severe toothache, broken or cracked teeth, knocked-out teeth, infections, and oral injuries.
• Oral & Maxillofacial Surgery Surgical services including tooth extractions, wisdom teeth removal, dental implants, sedation dentistry, bone grafting, oral pathology, maxillofacial trauma, and orthognathic surgery.
• Endodontics Root canal treatment services to save infected teeth from extraction by treating infection in the tooth pulp and root canal system.
• Wellness Through Dentistry Holistic program integrating oral health with overall body, mind, and spirit wellness, including sleep apnea treatment and patient education on the connection between dental health and systemic wellness.
• Smile Easy In-Office Dental Discount Plan Annual membership dental discount plan for patients without dental insurance, covering routine exams, full mouth X-rays, cleanings, fluoride treatments, and oral cancer screenings with no forms, no exclusions, and no maximums.

Quantifiable outcome

• Oral cancer survival rate approximately 80% with early detection through regular screenings
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Smile Partners USA (Parent Company)coreOthersGrossi Dental & Wellness operates under the business name Smile Partners USA. Redwood MSO LLC provides management services to the practice.
• CareCreditcoreChannel Partner/ Reseller/ DistributorThird-party healthcare credit card financing partner. Offers no interest financing up to 12 months for dental treatments not covered by insurance. Patients can apply online and receive instant approval.
• SunBitcoreChannel Partner/ Reseller/ DistributorFinancing partner offering 12 to 72-month payment plans for dental care. 90% approval rate with 30-second application, no hard credit check, no fees or penalties.
• NexHealthcoreTechnology or IntegrationOnline appointment booking platform integrated into practice website. Allows patients to schedule appointments directly online 24/7.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Dental Care Alliance: Multi-state DSO supporting affiliated general and specialty dental practices with shared back-office, marketing, and procurement — comparable affiliation/MSO structure to Grossi's Smile Partners USA relationship.
• Marquee Dental Partners: Southeast/Midwest-focused DSO backing multi-specialty dental practices including implants, oral surgery, and orthodontics — comparable regional DSO structure and multi-specialty service mix.
• Aspen Dental: National DSO/chain operating hundreds of branded offices offering general, cosmetic, implants, and emergency dentistry with in-office financing — directly comparable to Grossi's one-roof, financing-supported, same-day-emergency positioning.
• Affordable Dentures & Implants: National chain focused on dentures, extractions, and implants at accessible price points with in-house financing — comparable patient-finance-driven, procedure-focused model and similar affordability-oriented value proposition.
• Sonrava Health: Multi-brand DSO platform (Western Dental, Brident) operating general, orthodontic, and specialty dental practices — comparable multi-specialty, multi-state DSO model with insurance and financing infrastructure.
• Great Expressions Dental Centers: DSO with a footprint of multi-specialty dental centers offering general, orthodontic, endodontic, and cosmetic care with insurance and financing support — directly comparable multi-specialty patient experience.
• Heartland Dental: The largest U.S. dental support organization, supporting thousands of dentist-led practices nationwide across general, specialty, and cosmetic dentistry — comparable as a DSO-anchored multi-specialty delivery model competing for the same patient wallet in Michigan markets.
• Pacific Dental Services: DSO supporting a large network of multi-specialty dental practices with modern clinical technology and integrated specialty offerings (implants, ortho, endo) — comparable business model and multi-specialty scope to Grossi Dental.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GrossiDental
• Facebookfacebook.com/GrossiDental
• LinkedInlinkedin.com/company/grossi-dental-and-wellness

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grossi Dental and Wellness