PriPet

What PriPet does

HeyLink.me is a freemium link-in-bio SaaS platform that enables users to create a single, centralized, customizable landing page consolidating multiple links, social profiles, e-commerce storefronts, and digital content. The platform primarily serves content creators, influencers, and small-to-medium businesses that need to route followers from social media profiles (Instagram, TikTok, YouTube, Facebook, X) where only a single bio link is permitted. Underlying technology includes a profile builder with unlimited links, a 16+ industry-segmented template library, QR code generation powered by the affiliated KODE.link platform, Apple/Google Wallet digital card generators, integrated e-commerce with payment processing, lead generation forms, social analytics, and an apps marketplace with 100+ integrations.

The business operates a tiered freemium model. A free Starter tier offers 50 links and basic features; a PRO subscription at $5.90/month (monthly) or $7/month (annual, with 23% savings) unlocks 100 links, custom branding, custom domain, advanced analytics, and lower transaction fees (3.9% + 30c vs. 9.9% + 30c on Starter). Enterprise and Agency tiers are sold via a contact-sales motion and add white-label solutions, API integration, multi-account dashboards, and 200+ integrations. Revenue streams include recurring PRO subscriptions, transaction fees on commerce, a share of AdSense advertising revenue generated on user pages, and Enterprise/Agency contracts.

The company reports 11.7M+ customers across 195 countries, with 40+ language localizations supporting global reach. Distribution combines self-serve product-led growth (free tier with in-product upgrade prompts), direct enterprise sales, regional sub-brands (HeyLink.au for Australia), a vertical-specific platform (NonProfit-Link.org for non-profits), and ecosystem products (KODE.link for QR codes, plus ancillary tools like RapidWombat for SEO and a Baby Passport Photo Maker). The company is privately held and, per ownership commentary, bootstrapped and founder-operated with no disclosed venture capital funding, parent company, or acquisition history.

Name

PriPet

Legal name

HeyLink.me

Website

https://heylink.me

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

251–500 employees

Short description

HeyLink.me is a freemium link-in-bio SaaS platform serving 11.7M+ content creators, SMBs, agencies, and enterprises across 195 countries. It offers customizable bio pages, QR codes, e-commerce, lead generation, AdSense monetization, and an enterprise tier with white-label and API.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. PRO Subscription: Monthly or annual subscription to the PRO tier. Free 1-month trial available for new users. Annual billing saves 23%. PRO unlocks 100 links, custom branding, custom domain, advanced analytics, pixels, themes, fonts, backgrounds, signups, messages, commerce features, and lower transaction fees.
2. Transaction Fees (Commerce): HeyLink.me charges transaction fees on payments processed through its built-in store/e-commerce features. Starter tier: 9.9% + 30c per transaction. Pro tier: 3.9% + 30c per transaction.
3. Advertising Revenue (AdSense): Users can activate ads on their HeyLink.me pages through an AdSense integration. HeyLink.me takes a cut of the ad revenue generated from user traffic. The platform estimates potential earnings based on traffic volume, region, and content category.
4. Agency / Enterprise Accounts: PRO accounts sold to agencies and enterprises with flexible pricing starting at 3 accounts. Enterprise tier includes white-label solutions, custom domains, robust API, and 200+ integrations with contact-sales pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

PriPet sells a SaaS link-in-bio platform that lets users build a single landing page consolidating unlimited links, QR codes (via KODE.link), social media integrations, e-commerce stores, lead capture forms, and analytics. The platform operates on a freemium model with a free Starter tier and a PRO subscription ($5.90/month), supplemented by transaction fees, AdSense revenue sharing, and Enterprise white-label contracts.

Product overview

HeyLink.me is a unified link-in-bio platform offering a core link management product complemented by multiple modules and sub-brands. The main HeyLink.me platform allows users to create a single link to consolidate all their online presence. It is supported by KODE.link (QR code and digital card solutions), regional variants like HeyLink.au and NonProfit-Link.org, and specialized tools including Baby Passport & Visa Photo Maker and RapidWombat. The product family includes tiered offerings: a free Starter plan and $7.00/month Pro plan for individuals, Agency dashboard for managing multiple accounts, Enterprise solution with white-label options and API access for 200+ integrations, and Custom Domain feature for branding. Additional monetization is enabled through AdSense integration via the Earn Money module, while the Marketplace provides 100+ app integrations including social media platforms, payment tools, e-commerce, and content management features. Free templates cater to various industries including Creators, Musicians, Fashion, Food, Health & Fitness, and Real Estate.

Differentiator

Problem solved

Functional benefit

Brands

• KODE.link: Advanced QR Code Solutions platform for creating custom QR codes, digital business cards, Apple Wallet and Google Wallet digital cards
• HeyLink.au
• NonProfit-Link.org

Products and services

• HeyLink.me Link-in-Bio Platform A SaaS platform for individuals and businesses to create a single link-in-bio landing page that consolidates unlimited links, social profiles, websites, stores, and other content across Instagram, YouTube, TikTok, Facebook, X, messengers, and SMS.
• KODE.link QR Code & Digital Card Platform An advanced QR code solution complementing HeyLink.me, offering QR code building, Apple Wallet and Google Wallet digital card generation, and digital business card creation tools for individual and business users.
• HeyLink.me Enterprise An enterprise-tier solution offering fully customizable white-label link-in-bio pages, robust API integration, custom domain connectivity, and access to 200+ integrations for agencies and large businesses.
• HeyLink.au Regional Platform A regional Australian variant of the HeyLink.me link-in-bio platform with localized branding and positioning for the Australian market.
• NonProfit-Link.org A non-profit-focused link management solution providing specialized link-in-bio functionality for donation collection and non-profit fundraising needs.
• Baby Passport & Visa Photo Maker A photo creation tool for generating compliant baby passport and visa photos as part of the broader HeyLink.me product ecosystem.
• RapidWombat SEO Tool An SEO tool for generating free organic traffic from search engines and AI platforms including Gemini, ChatGPT, and Perplexity.

Quantifiable outcome

• Free 1-month PRO trial for new users, demonstrating low barrier to entry
• +1 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature12 records

Partnerships

Three partnerships are on record, tiered core and minor.

• KODE.linkcoreTechnology or IntegrationKODE.link is an affiliated technology platform that powers HeyLink.me's QR code generation capabilities. It provides the underlying infrastructure for the QR Code Builder, Apple Wallet Digital Card Generator, and Google Wallet Digital Card Generator features. KODE.link also hosts its own blog and branding, indicating it operates as a distinct but closely integrated product within the HeyLink.me ecosystem.
• HeyLink.auminorChannel Partner/ Reseller/ DistributorHeyLink.au is a geographic-specific domain and brand variant for Australia, distributing the HeyLink.me platform with localized Australian market positioning.
• Google AdSensecoreTechnology or IntegrationHeyLink.me integrates with Google AdSense to enable users to monetize their link-in-bio pages through advertising. Users sign up for AdSense through the HeyLink.me platform, and ads are automatically selected and displayed based on quality and relevancy. HeyLink.me earns a share of the advertising revenue generated from user traffic.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Linkpop (Shopify): Linkpop is Shopify's link-in-bio product with built-in Shopify checkout for selling products directly from a bio page. It competes directly with HeyLink.me's commerce-enabled bio pages and benefits from Shopify's commerce ecosystem.
• Linktree: Linktree is the category-defining link-in-bio SaaS, offering a centralized bio link with social, commerce, and analytics features. It is the most direct competitor to HeyLink.me, serving the same creator and SMB audience with a freemium-to-Pro model.
• Beacons: Beacons.ai is an all-in-one creator platform combining link-in-bio, storefronts, email, and media kits. It directly competes with HeyLink.me's combined link management, commerce, and audience monetization positioning for influencers and creators.
• Stan Store: Stan Store enables creators to sell digital products, bookings, and links from a single bio page. It targets the same creator economy segment as HeyLink.me's commerce-enabled bio pages, with a heavier emphasis on monetization.
• Taplink: Taplink is a popular link-in-bio and microsite platform, particularly strong in Russia, CIS, and Latin America. It overlaps with HeyLink.me's multi-link bio, template, and commerce offerings for creators and SMBs.
• Bio.link: Bio.link is a focused link-in-bio service for creators, offering customizable landing pages with social and commerce integrations. It directly competes with HeyLink.me's core offering and shares the same PLG freemium model.

Broad incumbents

• Later: Later is a social media marketing platform offering scheduling, analytics, and its own Link in Bio product. It overlaps with HeyLink.me's bio-link and social analytics capabilities but as part of a larger social marketing suite.
• Bitly: Bitly is a link management, URL shortener, and analytics platform used by marketers and brands. It is comparable to HeyLink.me in link analytics and management but lacks the social-bio and creator-commerce core focus.
• Wix: Wix is a broad website builder and commerce platform serving SMBs. It competes with HeyLink.me for users who might otherwise build a full website, but its focus and pricing are oriented toward traditional sites rather than link-in-bio pages.
• Squarespace: Squarespace is an established website builder and commerce platform with its own Bio tool. It competes with HeyLink.me's 'website replacement' positioning for SMBs and creators, but as part of a much broader portfolio of web design and commerce products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xheylink.me/twitter
• YouTubeheylink.me/youtube
• Facebookheylink.me/facebook
• Instagramheylink.me/instagram
• TikTokheylink.me/tiktok

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PriPet