Pro-Health Urgent Care

What Pro-Health Urgent Care does

Pro-Health Urgent Care (legal entity Pro-Health Medical, Inc.) operates a network of five walk-in urgent care clinics across Michigan, with locations in Rochester Hills, Orion Township, Sandusky, Gaylord, and Tawas City. Founded in 2017 by Dr. Nick Buttar, who continues to serve as Medical Director, the company delivers non-life-threatening acute care, occupational health, Medication-Assisted Treatment for opioid and alcohol use disorders, family practice, DOT and sports physicals, vaccines, and on-site laboratory and digital X-ray services. Patients are seen without appointments seven days a week, 365 days a year, with online pre-registration offered through third-party scheduling platforms (Kareo at four sites; Tebra at Gaylord) to reduce in-person wait times.

The business operates on a primarily direct-to-consumer walk-in model supplemented by a B2B occupational health channel serving local Michigan employers and commercial CDL drivers. Revenue is generated through patient visit fees billed to a broad payer mix that includes Medicare, Medicaid, and most major commercial insurers (Aetna, BCBS, BCN, Cigna, HAP, Priority Health, United Healthcare, and others), with competitive self-pay rates available for uninsured patients. The company accepts 14+ named insurance plans, holds DOT examination and HIPAA-compliant MAT certifications, and has earned consecutive 'Best Urgent Care' recognition from the Lake Orion Review (2021–2025) at its Orion Township site.

Pro-Health is privately held and founder-owned, with no disclosed external funding rounds, institutional investors, or M&A activity. The technology stack is conventional — off-the-shelf EMR/scheduling (Kareo, Tebra), an online bill-pay portal, and basic telehealth — with no proprietary AI, patents, or disclosed APIs. Recent strategic emphasis has been on geographic expansion (Tawas City opened in 2025 with additional sites publicly signaled), service line broadening (MAT formulary expansion, family practice at select sites, telehealth), and operational professionalization under General Manager Holly Francis, who was appointed in 2020.

Name

Pro-Health Urgent Care

Legal name

Pro-Health Medical Inc.

Website

https://prohealthuc.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Pro-Health Urgent Care operates five walk-in Michigan clinics providing urgent care, occupational health, medication-assisted treatment, and family practice to individual patients and local employers. Founded in 2017, it serves consumers directly and businesses via B2B occupational health contracts.

Ownership category

akta.pro rank

Product category

Walk-in Urgent Care Clinics

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

After-Hours & Walk-In Primary Care Clinics (HLAFADAH)

akta.pro secondary industries

Occupational Medicine & Work Injury Urgent Care Clinics (HLAFADAG), Occupational & Employer-Sponsored Primary Care Clinics (HLAFAGAJ)

Keywords

• Urgent care services
• Occupational health
• Medication assisted treatment
• Walk-in clinic
• DOT physicals

Headquarters

HQ city

Lake Orion

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Patient Visit Fees: Revenue is generated through patient visits for urgent care services, occupational health services (DOT physicals, drug screening), family practice visits, and medication-assisted treatment (MAT). The clinic accepts most major insurance plans including Medicare and Medicaid, and offers competitive self-pay rates for uninsured patients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Pro-Health Urgent Care operates a network of walk-in urgent care clinics across Michigan delivering treatment for non-life-threatening illnesses, injuries, X-rays, lab work, and minor lacerations without emergency room wait times or costs. Beyond core urgent care, the clinics provide occupational health services (DOT physicals, pre-employment drug screening, workers' compensation), medication-assisted treatment for opioid and alcohol use disorders, and family practice primary care at select locations, with all sites offering in-house digital X-ray and laboratory diagnostics.

Product overview

Pro-Health Urgent Care operates as a network of walk-in urgent care clinics across Michigan, offering a unified healthcare delivery platform. The core offering consists of urgent care services for non-life-threatening conditions, supplemented by specialized services including Occupational Health (with DOT physicals and drug testing), Medication Assisted Treatment (MAT) for substance use disorders, and Family Practice for ongoing primary care. All locations provide in-house diagnostic capabilities including laboratory testing and digital X-ray. The company also offers preventive care services such as sports physicals and vaccines, with administrative support including online bill payment and telehealth options.

Differentiator

Problem solved

Functional benefit

Products and services

• Urgent Care Services Walk-in urgent care treatment for non-life-threatening illnesses and injuries including acute injuries, X-rays, stitches, infections, and common ailments, available 7 days a week, 365 days per year across all five Michigan locations.
• Occupational Health Services Workplace health services for businesses and industries of all sizes including injury assessment and treatment, DOT and pre-employment physicals, alcohol and drug testing, on-site wellness programs, and OSHA compliance exams.
• Medication-Assisted Treatment (MAT) Evidence-based substance abuse treatment program for opioid and alcohol use disorders combining FDA-approved medications with counseling, delivered under HIPAA-compliant confidentiality standards.
• Family Practice Ongoing, relationship-based primary care including annual physical exams, chronic condition management, preventive care, and routine health screenings for patients of all ages; not available at every location.
• Lab and X-Ray Services In-house laboratory testing and digital X-ray diagnostics enabling most patients to be evaluated and treated in a single visit at all five Michigan locations.
• DOT Physicals Federally required DOT medical examinations for commercial motor vehicle drivers (CDL holders) at certified DOT examination locations across all Pro-Health sites.
• Sports Physicals Pre-participation physical examinations for students and athletes required to clear them for sports activities.
• Vaccines On-site vaccine administration including flu vaccines and tetanus shots available across the clinic network.
• Telehealth/Virtual Visits Telemedicine and virtual visit capabilities for patients who cannot visit clinics in person, available across the Pro-Health network.
• Online Bill Payment Online payment portal allowing patients to pay bills via credit card through the Pro-Health website.

Quantifiable outcome

• Walk-in urgent care service — no appointment needed, 7 days a week, 365 days/year
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators2 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• Patient First: Patient First operates walk-in urgent and primary care centers with on-site lab, X-ray, and occupational medicine — directly parallel to Pro-Health's combined urgent care + family practice + occupational health model.
• NextCare Urgent Care: NextCare runs a multi-state chain of urgent care clinics providing walk-in care, occupational health, DOT physicals, vaccines, and lab services — comparable in service mix and walk-in delivery model to Pro-Health.
• CityMD: CityMD operates a large walk-in urgent care network in the Northeast offering comparable services (urgent care, X-ray, lab, occupational health) — directly comparable in walk-in urgent care service mix.
• GoHealth Urgent Care: GoHealth operates a network of co-located urgent care clinics partnered with health systems, offering walk-in urgent care, occupational health, lab, and X-ray — a comparable consumer-plus-employer urgent care model.
• American Family Care (AFC Urgent Care): AFC operates a large multi-state network of walk-in urgent care clinics offering similar services (urgent care, occupational health, DOT physicals, vaccines, lab/X-ray) to Pro-Health, with a comparable B2C + employer B2B mix.
• WellNow Urgent Care: WellNow operates walk-in urgent care centers across the Midwest and Northeast offering occupational health, DOT physicals, and lab/X-ray — comparable to Pro-Health's walk-in urgent care + occupational health mix in similar geographic markets.
• Concentra: Concentra is the largest U.S. operator of occupational health and urgent care centers, offering DOT physicals, drug screening, workers' comp, and walk-in urgent care — directly overlapping Pro-Health's occupational health and urgent care service lines.
• MedExpress Urgent Care (Optum): MedExpress, owned by Optum/UnitedHealth, operates a national network of urgent care centers with occupational health and basic diagnostics — a scaled, capitalized peer operating in the same urgent care + occupational health space.
• Fast Pace Health: Fast Pace Health runs urgent care clinics in rural and secondary markets across multiple states, including occupational health and behavioral health services — a comparable operating profile to Pro-Health's rural Michigan footprint.
• CareNow Urgent Care (HCA): CareNow is HCA Healthcare's walk-in urgent care brand, providing urgent care, occupational health, and on-site diagnostics — comparable in service scope and walk-in delivery model to Pro-Health.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/yhealth
• LinkedInlinkedin.com/company/pro-health-medical-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro-Health Urgent Care