What Loopcraft does

Loopcraft pvt ltd is a privately held, Maldives-headquartered (Male') creative and technology studio operating as an end-to-end agency since 2011 with a multi-disciplinary team of roughly 30+ designers, engineers, 3D artists, motion designers, and strategists. The company delivers project-based professional services spanning branding and rebranding, product and UI/UX design, custom web and mobile development, e-commerce, AR/VR experiences, 3D architectural visualization, marketing strategy, and game development for enterprise clients, Maldivian government agencies, NGOs, and international luxury hospitality brands.

The studio combines bespoke client engagements with proprietary product development. Core technology capabilities include AR application development (Butterfly Story was featured on Apple App Store in 130+ countries, Manta Story was developed for Four Seasons Maldives), photorealistic 3D architectural rendering, custom software platforms such as the Humanlot HR system and the Dropme ride-hailing application, the Foodies food-delivery marketplace, the Little Island Adventure game, and a proprietary RaajjeType typeface collection for the Dhivehi script.

Loopcraft monetizes primarily through professional-services contracts under custom-quoted project-based pricing, supplemented by app-store revenue, subscription, and licensing from its proprietary products. Revenue and ARR are not publicly disclosed; no funding rounds, parent ownership, or institutional backing are mentioned. The company has completed 1,200+ projects across its history and is identified as bootstrapped and founder-owned. Customer concentration is diversified across Maldivian fintech (FahiPay), sports apparel (Jerzia), real estate (Damas, SeaLife Global), hospitality (Four Seasons Maldives, Kinan Retreat), and government agencies (PGO, Ministry of Fisheries, UNFPA, Ministry of Gender).

Name

Loopcraft

Legal name

Loopcraft pvt ltd

Website

https://theloopcraft.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Loopcraft is a Maldives-headquartered (Male') private creative and technology studio, founded in 2011, delivering branding, design, software, AR/VR, and marketing services to enterprises, government agencies, NGOs, and luxury hospitality clients, while operating proprietary products like Humanlot, Dropme, and Butterfly Story.

Ownership category

akta.pro rank

Headquarters

HQ city

Male

HQ country

Maldives

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Custom Design & Branding Services: Loopcraft provides bespoke branding, rebranding, and design services to enterprise clients, government agencies, and businesses. Projects include logo design, brand identity systems, marketing collateral, and visual design. Revenue is project-based with custom pricing based on scope.
2. Technology & Software Development: Custom web development, mobile app development, e-commerce solutions, CMS development, and AR/VR experiences. Projects are scoped and priced individually based on complexity and deliverables.
3. Marketing & Strategy Services: Marketing strategy consulting, content strategy, SEO, social media management, advertising campaigns, and conversion rate optimization services provided to clients.
4. Proprietary Products: Loopcraft develops and maintains their own products including Humanlot (HR platform), Dropme (ride-hailing), eCommerce solution, Butterfly Story app, and games like Little Island Adventure. Revenue from these products may come through app store sales, subscriptions, or licensing.
5. Architectural Visualization Services: 3D architectural and interior visualization services for real estate developers and property companies, creating video content, renderings, and animations based on floor plans and designs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Loopcraft is a Maldivian design, technology, and strategy studio delivering professional services spanning branding/visual identity, custom web and mobile software development, e-commerce platforms, AR/VR experiences, 3D architectural visualization, marketing campaigns, and game development. In parallel, the studio develops and operates a portfolio of proprietary products including Humanlot (HR software), Butterfly Story and Manta Story (AR applications), Dropme (ride-hailing app), Foodies (food delivery), Little Island Adventure (game), and RaajjeType (Dhivehi typeface foundry). Revenue is primarily project-based for clients and recurring for proprietary products.

Product overview

Loopcraft is a design, technology, and strategy agency that operates both as a service provider and a product company. Their product portfolio includes standalone applications (Humanlot HR software, Butterfly Story AR app, Dropme ride-hailing app, Foodies delivery app, Manta Story AR app) and original game development (Little Island Adventure). They also maintain RaajjeType, a typeface foundry featuring Dhivehi-script fonts. Their service offerings are organized into four main categories: Design Services (branding, product design, motion, UI/UX, graphic design, architectural visualization), Technology/Development Services (web, mobile, e-commerce, CMS, custom software, AR/VR), Strategy & Marketing Services, and Game Development Services.

Differentiator

Problem solved

Functional benefit

Brands

• RaajjeType: A typeface project by Loopcraft creating custom fonts for the Dhivehi language, including fonts like Thundu, Dhanbumaa, Magey Huseynu, and Fanvaiy.
• Humanlot
• Butterfly Story
• Foodies
• Dropme
• Little Island Adventure
• E-commerce Solution

Products and services

• Humanlot HR software platform for productive teams and happier employees, addressing HR management needs for workplace teams.
• Butterfly Story Interactive AR mobile application that teaches users about the lifecycle of butterflies through augmented reality experiences. Featured on Apple App Store in 130+ countries.
• Dropme Ride-hailing application connecting users with nearby drivers, featuring safe communication, user preference settings, and built-in accounting/financial-management tools for drivers.
• E-Commerce Platform Proprietary digital-store platform that can be deployed in approximately two weeks by blending a client's brand identity with Loopcraft's existing e-commerce solution, with payment plan options available.
• Foodies Food-delivery mobile application connecting users with restaurants, home cooks, and bakeries. First food-delivery company in the Maldives to onboard local home cooks and extend services to Villimale'.
• Manta Story Augmented-reality application developed for Four Seasons Maldives in partnership with Manta Trust, showcasing the Manta Ray lifecycle through interactive 3D experiences for guest education.
• Little Island Adventure Loopcraft's first game — an exploration-style open-world island adventure featuring odd characters, robots, supernatural beings, and marine creatures, currently in development.
• RaajjeType Typefaces Proprietary typeface foundry featuring Dhivehi-script (Thaana) fonts including Dhanbumaa, Thundu, Magey Huseynu, and Fanvaiy, designed for Maldivian-language branding and design work.
• Design Services Comprehensive design services including branding and identity, product design, motion design and animation, UI/UX, graphic design, iconography and type design, architectural visualization, interior design, campaign design, print design, and commercials.
• Technology and Development Services Custom development services including web development, mobile app development, e-commerce solutions, CMS development, custom software development, technical consulting and support, and AR/VR experiences.
• Strategy and Marketing Services Marketing and strategy services including marketing strategy, content strategy, SEO, analytics, conversion rate optimization, targeted content, social media management, advertising, content creation, influencer marketing, and video/photo content.
• Game Development Services Game development services including game development, game assets, game marketing, 3D and 2D animations, level building, game design, and game-ready characters.

Quantifiable outcome

• Butterfly Story app reached #2 on Apple App Store top charts in Australia
• +3 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• FoodiescoreStrategic or Co-development Partner · 15 July 2020Foodies is a food delivery app operated by two companies consisting of food enthusiasts, launched July 15, 2020. Loopcraft developed the application - the first food delivery company in the Maldives to onboard local home cooks, restaurants, and bakeries on one platform. Loopcraft developed this as a proprietary product.
• Manta TrustcoreStrategic or Co-development PartnerManta Trust is a non-profit organization dedicated to the conservation of Manta Rays and their habitats. Partnership with Four Seasons Maldives for the Manta Story AR app project - Loopcraft developed the app while Manta Trust provided conservation expertise and content for the educational experience about Manta Ray lifecycle.
• Blue Marine FoundationminorStrategic or Co-development PartnerBlue Marine Foundation provided help and guidance to Loopcraft during the Maldives Resilient Reefs (MRR) Masmahaa-veshi Series project for creating marine conservation educational content.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ustwo: Ustwo is a global digital product studio that both serves enterprise clients and develops proprietary consumer apps and games (Monument Valley, Björk's Biophilia). Closely mirrors Loopcraft's hybrid studio + proprietary product model and its blend of design, technology, and game development.
• Manual: Manual is a boutique San Francisco creative agency working with brands like Apple, Google, and Nike. Both companies combine design, technology, and content capabilities within a similarly sized boutique studio model.
• &Walsh: &Walsh is a boutique creative studio founded by Jessica Walsh combining branding, art direction, and design. Operates at a comparable boutique scale and creative-led positioning to Loopcraft's studio offering.
• Work & Co: Work & Co is a digital product agency that designs and engineers products for Google, Facebook, and Nike. Comparable to Loopcraft in combining hands-on design and engineering to ship end-products, often within niche or specialized client engagements.
• Resn: Resn is a New Zealand-based creative technology studio recognized for designing and building innovative digital experiences. Loopcraft's design + AR + proprietary product approach closely parallels Resn's combined creative and engineering focus.

Broad incumbents

• Huge: Huge is a global experience design and engineering company combining strategy, creative, marketing, and technology. Both firms offer multi-disciplinary services spanning design, technology, and strategy to enterprise clients across multiple sectors.
• Pentagram: Pentagram is the world's largest independent design consultancy with partners across multiple cities. Both companies center on branding and design services for enterprise clients, but Pentagram operates at vastly larger global scale.
• Frog Design: Frog Design (now part of Capgemini) is a global design and innovation firm. Loopcraft's combination of design, technology, and innovation services for enterprise clients mirrors Frog's broader portfolio approach.
• IDEO: IDEO is the pioneer global human-centered design and innovation consultancy. Both offer end-to-end design and innovation services spanning strategy, design, and prototyping to enterprise and government clients across industries.
• R/GA: R/GA is a global digital agency known for combining strategy, design, and technology. Both companies deliver integrated strategy, design, and technology services to enterprise clients, though R/GA operates at far broader global scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/loopcraft
• LinkedInlinkedin.com/company/theloopcraft
• Xx.com/theloopcraft
• Facebookfacebook.com/theloopcraft

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loopcraft