What Squareflow does

Squareflow s.a. is a Belgian Odoo Gold Partner founded in 2020 and headquartered in Auderghem (Brussels), Belgium. The company delivers Odoo ERP implementation, custom module development, migration, maintenance and support, training, and consultancy services to mid-market and enterprise clients primarily across Belgium and Luxembourg through four office locations (Brussels, Antwerp, Wavre, and Windhof). Its service portfolio is augmented by proprietary add-on solutions including Shopidoo (a Shopify-Odoo connector co-developed with Istarii), Peppol e-invoicing integration targeting the January 2026 Belgian mandate, Flutter-based mobile applications, business intelligence reporting, and a suite of third-party connectors including Sendcloud.

The company's core technology foundation is the open-source Odoo ERP platform, which it customizes and deploys through an "Architect-Build-Adopt" methodology that combines process redesign with technical deployment. Squareflow holds official Odoo certifications for versions 16, 17, and 18 — covering the last three major releases — and provides ongoing maintenance and migration support across five versions (v14-v18). Technical differentiators include in-house custom module development, deep integration expertise with e-commerce and logistics platforms, and dedicated regulatory compliance offerings. The company maintains GDPR-compliant data practices and operates with a 100% in-house team.

Revenue is generated through a mix of project-based professional services (implementation, development, migration, training, consultancy) and recurring support contracts structured as either time-and-materials or prepaid hours packages with annual Agoria indexation. The company reports serving 110+ clients, 2,000+ end users, and 40+ consultants, with self-reported 100% customer retention. Go-to-market combines direct enterprise sales, website-driven inquiry, and active participation in Odoo Experience events as a Gold Partner sponsor. Customer segments span Retail, Energy, Manufacturing, Services, and a long tail of verticals including Healthcare, Legal, Construction, and Non-Profit. Squareflow is privately held with no disclosed external funding or institutional ownership, operating as Squareflow s.a. under Belgian corporate law.

Name

Squareflow

Legal name

Squareflow s.a.

Website

https://squareflow.be

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Squareflow is a Belgian Odoo Gold Partner that implements, customizes, and supports the Odoo ERP platform for mid-market and enterprise clients across Belgium and Luxembourg, supplementing core services with proprietary connectors and Peppol e-invoicing solutions.

Ownership category

akta.pro rank

Product category

ERP Implementation and Consulting Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371), Services-Management Services (8741)

akta.pro primary industry

ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)

akta.pro secondary industries

Operations & Process Improvement Consulting (BPAHACAB), Business Process-Aligned IT Outsourcing (ITO + BPO Integrated) (BPAEAMAJ)

Keywords

• Odoo ERP implementation
• ERP consulting services
• Custom software development
• Business process automation
• E-invoicing integration

Headquarters

HQ city

Oudergem

HQ country

Belgium

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Odoo Implementation Services: Structured deployment and configuration of Odoo ERP systems tailored to client processes and business needs. One-time project-based engagement with professional services fees.
2. Odoo Custom Development: Custom module and feature development to extend Odoo capabilities beyond standard functionality. Project-based or time and materials billing.
3. Odoo Maintenance and Support: Ongoing technical support services including defect correction, usage assistance, minor modifications, and request qualification. Offered via time and materials or prepaid hours packages with annual indexing.
4. Odoo Training: Team training services for fast, autonomous adoption of Odoo tools, tailored to user level and role.
5. Odoo Migration Services: Migration and update services to transition clients to newer Odoo versions, ensuring operational continuity.
6. Odoo Consultancy/Coaching: Strategic guidance and advisory services for Odoo projects from initial reflection through ongoing solution evolution.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Squareflow is an Odoo Gold Partner that deploys, customizes, migrates, and supports the Odoo ERP platform for businesses across Belgium and Luxembourg. Its portfolio covers Odoo implementation, custom module development, maintenance and support, version migration, training, and consultancy services, complemented by proprietary add-on solutions such as the Shopidoo (Shopify-Odoo) connector, Peppol e-invoicing integration, Business Intelligence, and Flutter-based mobile applications. The company serves 110+ clients with a 40+ consultant team across four offices, focusing on mid-market and enterprise digital transformation engagements.

Product overview

Squareflow is an Odoo Gold Partner offering a comprehensive portfolio of services centered on Odoo ERP implementation, customization, and support. Their core offering consists of Odoo implementation, development, maintenance, migration, training, and consultancy services, enhanced by proprietary add-on modules including Shopidoo (Shopify-Odoo connector), Peppol e-Invoicing, Business Intelligence, and Flutter mobile development. Squareflow implements Odoo across four offices serving 110+ clients with 40+ consultants, delivering solutions through an 'Architect-Build-Adopt' methodology that emphasizes both technical deployment and user adoption. The company operates as a services and solutions provider rather than a software vendor, with their value proposition centered on certified Odoo expertise (v16, v17, v18) combined with custom development capabilities and industry-specific implementations across Retail, Energy, Manufacturing, and Services sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Shopidoo: An application developed by Squareflow and Istarii linking Odoo (ERP platform) and Shopify (sales channel) to use the best of each tool.

Products and services

• Odoo Implementation Structured deployment of Odoo ERP in client companies, taking into account processes, business needs, and priorities. Certified consultants challenge existing processes to simplify and improve them, ensuring Odoo meets business requirements. Targets mid-market and enterprise clients in Belgium and Luxembourg.
• Odoo Custom Development Development of custom modules and features to tailor Odoo to specific business requirements when standard functionality is insufficient. Delivered by in-house development capabilities for clients needing specialized ERP extensions.
• Odoo Maintenance and Support Responsive technical support to resolve issues and ensure business continuity for clients running Odoo versions 14 through 18. Includes helpdesk service, defect correction, minor modifications, and request analysis, offered via time and materials or prepaid hours packages with annual indexing.
• Odoo Migration and Update Planning and execution of Odoo version migrations to ensure continuity of operations as Odoo releases new versions with significant changes. Helps clients transition between Odoo versions while minimizing disruption.
• Odoo Consultancy and Coaching Strategic guidance at every stage of Odoo projects, from initial reflection through ongoing evolution of the solution. Includes challenging existing client processes and optimizing Odoo configurations to deliver business value.
• Odoo Training Training programs for client teams to achieve fast, autonomous adoption of Odoo, tailored to user level and role within the organization. Supports user enablement alongside implementation.
• Odoo Business Intelligence Reporting and analysis solutions tailored to business needs that go beyond standard Odoo reports, adding more value to Odoo data. Enables better data-driven decision making for clients.
• Odoo Connectors Pre-built integration connectors that combine Odoo ERP with other specialized third-party solutions, enabling businesses to leverage best-in-class tools while maintaining Odoo as the central system.
• Odoo Peppol E-Invoicing Peppol network integration for Odoo enabling electronic invoice exchange and compliance with the January 2026 Belgian mandate requiring structured electronic invoices for B2B transactions. Standardized protocols and automated secure exchange.
• Odoo Flutter Mobile Development Custom mobile application development using the Flutter framework integrated with Odoo ERP, enabling businesses to extend their Odoo solution to mobile platforms with bespoke applications.
• Shopidoo Shopidoo is a custom connector application developed by Squareflow and Istarii that links Odoo ERP with Shopify e-commerce platform. Shopify handles sales, marketing, and user experience while Odoo manages master data including product catalogue, customers, prices, billing, stock, after-sales, and newsletters. Includes Sendcloud integration for parcel management.

Quantifiable outcome

• 110+ clients served with Odoo implementations
• +3 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature6 records

Partnerships

One partnership is on record.

• OdoocoreChannel Partner/ Reseller/ DistributorOfficial Odoo Gold Partner with certified expertise in Odoo versions 16, 17, and 18. Squareflow implements, customizes, and supports Odoo ERP solutions for clients across Belgium and Luxembourg. The partnership includes access to Odoo resources, certification programs, and alignment with Odoo's product roadmap. Squareflow actively participates in Odoo Experience events.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Capgemini: Capgemini is a global IT services and consulting giant offering ERP implementation (SAP, Oracle, Microsoft) and digital transformation services. Serves as a broader incumbent that competes for the same mid-market/enterprise ERP budget pools that Squareflow targets via Odoo.

Direct peers

• CampToCamp: CampToCamp is a European Odoo Gold Partner (and broader open-source integrator) headquartered in France with Benelux presence. It directly competes with Squareflow on Odoo ERP implementation, custom development, and support services for mid-market and enterprise clients.
• Dynapps: Dynapps is a Belgian Odoo Gold Partner offering Odoo ERP implementation, custom development, and support. A direct head-to-head competitor in the Belgian mid-market where Squareflow primarily operates.
• Open Source Integrators: Open Source Integrators is a US-headquartered Odoo Gold Partner providing implementation, customization, and managed support for Odoo ERP. Comparable in delivery model and service mix, though primarily serving the North American market.
• WilldooIT: WilldooIT is a global Odoo Gold Partner delivering Odoo implementation, integration, and support across multiple regions. Comparable to Squareflow in service portfolio, certification depth, and mid-market focus, with broader geographic reach.
• Therp: Therp is a Netherlands-based Odoo Gold Partner focused on Odoo implementation, custom development, and support. Directly comparable to Squareflow in business model, Odoo-centric services, and mid-market/enterprise target customers across a nearby geography.
• Smile (Open Source): Smile is a major European open-source digital integrator and Odoo partner offering ERP implementation, custom development, and managed services. Competes with Squareflow across overlapping Benelux and broader EU mid-market Odoo engagements.
• BHC Group: BHC Group is a Belgian IT services firm and Odoo partner providing ERP implementation and business application consulting. Competes with Squareflow for Belgian SME and mid-market Odoo engagements and adjacent digital transformation work.
• Rever (formerly Captivea): Rever (formerly Captivea) is a French-headquartered Odoo Gold Partner with a strong European footprint, offering Odoo implementation, integration, and support. Directly comparable to Squareflow in service mix and mid-market focus, with overlapping presence in French-speaking Benelux.
• Niboo: Niboo is a French Odoo Gold Partner offering implementation, customization, and managed support services. Competes with Squareflow for European mid-market Odoo projects, particularly in French-speaking Benelux and France.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/squareflow
• LinkedInlinkedin.com/company/squareflowistarii

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Squareflow