Clair de Lune
Clair de Lune is an independent French communications agency providing brand strategy, press and influencer relations, content production, and event management to wineries, wine appellations, spirits, gastronomy, and tourism clients across France.
- Company typePrivate
- Founded2014
- HeadquartersLyon, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Clair de Lune does
Clair de Lune is an independent French communications agency founded in 2014, headquartered in Lyon (12 rue Saint-Polycarpe, 69001) with a second office in Paris (16 rue St Marc, 75002). The firm operates as a B2B services agency serving wineries, wine appellations, spirits producers, gastronomy operators, and tourism clients in France. A 22-person team is organized across strategic consulting, influencer relations, press relations, trade, editorial, social media, creative (web/print), and administrative functions.
The offering is built around three core service pillars: Conseil (strategic consulting, brand audits, communication strategy, sector and trend analysis); Activation de réseaux (network activation across media, influencers, trade, and consumers through digital and social channels); and Studio de création (brand content production including text, photography, and video, plus brand identity and packaging design). On top of these project services, Clair de Lune operates proprietary community and event assets: the Espace Influenceurs platform for recurring professional tastings and public wine events; the Tomorrow Wine competition and student network, run jointly with Vinventions and the Bernard Magrez Start-Up Win incubator; the Wine & Transat public evening event in the Crozes-Hermitage vineyard (≈2,000 visitors in 2025); the VDF On Tour national retail activation now in its sixth edition; and newer Bordeaux-based professional tastings (L'Odyssée des Deux Rives, Grands Crus Sans Détour UGCB Paris).
Revenue is generated through project-based and retainer professional services contracts, priced via direct contact quotation with no publicly disclosed rates. The named client base spans French wine appellations (AOP Fronton since 2019, AOP Crozes-Hermitage since approximately 2014, AOP Châteauneuf-du-Pape since 2022, AOC Reblochon de Savoie, Vin De France / Anivin de France), wine packaging and closure players (Vinventions, Verallia / Fédération du Verre), spirits and gastronomy (Maison Laffite), and — as of 2025 — Chavin, the non-alcoholic wine category leader. No external investors, parent entity, or holding structure has been disclosed; the agency is described internally as an "agence indépendante."
Clair de Lune firmographics
Firmographics- Name
- Clair de Lune
- Legal name
- Clair de Lune
- Website
- https://clairdelune.fr
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Clair de Lune is an independent French communications agency providing brand strategy, press and influencer relations, content production, and event management to wineries, wine appellations, spirits, gastronomy, and tourism clients across France.
- Ownership category
- akta.pro rank
Clair de Lune industry classification
Industry- Product category
- Wine Industry Communications & Marketing Services
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where Clair de Lune is headquartered
LocationHeadquarters
- HQ city
- Lyon
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Clair de Lune business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Communication and Marketing Services: Agency provides strategic consulting, content creation, social media management, press relations, influencer relations, and event management services to wine, spirits, gastronomy, and tourism clients on a project or retainer basis.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Clair de Lune product offering
Product offeringCore offering
Clair de Lune is an independent French communications agency that delivers strategic consulting, network activation (targeting media, influencers, trade professionals and consumers), and creative studio services (brand content, visual identity, packaging) for clients in the wine, spirits, gastronomy and tourism sectors. The agency also designs and produces branded events and industry communities such as Wine & Transat and Tomorrow Wine, serving wine appellations (AOP), negociants, and producers on a project or retainer basis.
Product overview
Clair de Lune is an independent communication agency specializing in the wine and spirits, gastronomy, and tourism sectors. The agency operates as a service-based business with three core offerings: Conseil (strategic consulting including brand audits and communication strategy), Activation de réseaux (network activation targeting media, influencers, trade professionals, and consumers), and Studio de création (creative studio producing brand content, visual identity, and packaging). Additional services include event management through platforms like the Espace Influenceurs and branded initiatives such as the Tomorrow Wine competition and Wine & Transat public events.
Differentiator
Problem solved
Functional benefit
Companies that use Clair de Lune
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles4 records
Clair de Lune technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Clair de Lune partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Bernard Magrez Start-Up Win IncubatorcorePartnership for the Tomorrow Wine competition offering the winning student project a prize of 10,000 euros plus six months incubation support at the Bernard Magrez Start-Up Win incubator. This provides winners with mentorship and resources to develop their wine industry innovation projects.
- La Slow GalerieminorPartnership for the Vin De France 59 Rivoli expo where La Slow Galerie handled the sale of selected posters from the exhibition, combining art with wine industry promotion.
- 59 RivoliminorHost venue for the 2024 Vin De France exhibition event, an artistic space in Paris 1st arrondissement that provided the setting for the wine designation's exposure to urban audiences during the Olympic Games period.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Clair de Lune competitors and assessment
Company assessmentBroad incumbents
- Havas Paris: Major global advertising/PR network headquartered in Paris, with capabilities spanning creative, media, and PR. Competes for the same French wine and lifestyle brand budgets as Clair de Lune but as part of a much broader portfolio serving multiple verticals.
- Publicis Groupe: Global communications group with deep French roots and dedicated luxury, wine, and spirits client portfolios (e.g., via Publicis Luxe). Represents the top end of competition for large French wine and spirits marketing mandates.
- Edelman France: Paris office of global PR giant Edelman, with significant wine, spirits, and food sector clients. Competes with Clair de Lune for enterprise PR mandates in the French beverage and lifestyle space.
- Hopscotch: One of France's leading independent PR and communications groups, with dedicated lifestyle, food, and wine practices. Comparable to Clair de Lune in service mix (PR, influencer relations, events) but operating at significantly larger scale across multiple sectors.
Direct peers
- Sopexa: French marketing and communications agency specializing in food, wine, and lifestyle sectors with international reach. Closely comparable to Clair de Lune in vertical specialization and target client base (French and European wine/food appellations and producers), though larger and more internationally distributed.
- BPCM: Paris-based independent communications and PR agency with strong credentials in wine, spirits, gastronomy, and luxury lifestyle. Directly comparable service offering (PR, influencer, events) and client overlap with Clair de Lune's wine/spirits focus.
- Madame Bovary: Paris-based communications agency specializing in wine, gastronomy, and lifestyle. Closely comparable to Clair de Lune in vertical specialization (French wine appellations, gastronomy), boutique size, and service mix including PR, influencer relations, and events.
- The Links: Independent French PR and influence agency with strong specialization in wine, spirits, gastronomy, and luxury. Directly comparable to Clair de Lune in vertical focus, service mix (PR, influencer activation, events), and target client type (wine appellations and luxury food brands).
Emerging players
- Herezie: Independent French creative advertising agency with growing wine, spirits, and food sector credentials. Comparable in independent-agency positioning and creative-led offering, though with broader consumer client base than Clair de Lune's wine-specialist focus.
- Romance: Independent French creative and social media agency active in the wine, food, and lifestyle sectors. Comparable to Clair de Lune in independent positioning and social-media-led approach to premium lifestyle brand marketing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Clair de Lune social profiles
Digital presenceClair de Lune financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clair de Lune leadership team
Management profileNumber of profiles
Profiles8 records
Clair de Lune funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clair de Lune M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clair de Lune
What does Clair de Lune do?
Clair de Lune is an independent French communications agency that delivers strategic consulting, network activation (targeting media, influencers, trade professionals and consumers), and creative studio services (brand content, visual identity, packaging) for clients in the wine, spirits, gastronomy and tourism sectors. The agency also designs and produces branded events and industry communities such as Wine & Transat and Tomorrow Wine, serving wine appellations (AOP), negociants, and producers on a project or retainer basis.
Is Clair de Lune a public or private company?
Clair de Lune is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Clair de Lune founded?
Clair de Lune was founded in 2014. It employs 11 to 50 people.
Where is Clair de Lune based?
Clair de Lune is headquartered in Lyon, France, in the Europe region.
How does Clair de Lune make money?
One revenue line is on record: communication and Marketing Services.
Who are Clair de Lune's main competitors?
Broad incumbents on record are Havas Paris, Publicis Groupe, Edelman France and Hopscotch. Direct peers are Sopexa, BPCM, Madame Bovary and The Links. Emerging players are Herezie and Romance.
Does Clair de Lune have an API?
No public API is recorded for Clair de Lune.
What industry is Clair de Lune in?
Clair de Lune's product category is Wine Industry Communications & Marketing Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 54181 and its SIC code is 7311.