What Cartec does

Cartec GmbH is a German fleet management and vehicle telemetry specialist that operated for roughly 25 years as a certified premium partner of WEBFLEET solutions, headquartered in Wendelstein near Nuremberg in Bavaria despite historical Berlin-area operations. The company's product portfolio centers on four pillars — Fuhrparkmanagement Telematik & Ortung (telematics and GPS tracking), Fuhrpark verwalten (fleet administration), Gerätemanagement (mobile device and remote monitoring management), and Flottenlösung & Analyse (fleet analytics) — built on top of the licensed WEBFLEET platform with deep integrations into customer enterprise software. The business model combines recurring subscription revenue from fleet software and telemetry services, hardware sales for in-vehicle devices, and professional services including on-site installation, customer employee onboarding, and full-service contracts backed by the firm's own insurance coverage. Customers include commercial fleet operators across logistics, trades, and emergency services — examples include Aurora Logistik (frozen-transport, customer since 2023), Plickert Glaserei-Betriebe, and ASB Regionalverband Mittel-Brandenburg — served through a mix of field sales, an online shop, and multiple self-serve portals.

In August 2025, Cartec GmbH was acquired by uniSmart Vertriebs GmbH and rebranded under the uniSmart identity. The combined entity manages over 18,000 connected objects across more than 1,000 customers and is positioned as the largest WEBFLEET partner in Europe and one of the three largest in Germany. Distribution is anchored by the Webfleet channel partnership, supplemented by uniSmart's direct e-commerce shop at shop.unismart.de and a portfolio of customer-facing portals (Help-Center, Datenschutzportal, Partnerportal, Rücksendeportal, Mitarbeiterportal). The firm maintains on-site service teams across Germany, and its go-to-market remains channel-partner-led rather than software-led, with the underlying technology stack licensed from Webfleet rather than developed in-house.

The company's stated competitive advantage is single-vendor integration: hardware, installation, software, MDM/RMM, and ongoing service — including proprietary insurance coverage — delivered by an in-house service team. Long-time employee Jan Falkenstern retired at the time of acquisition but remained in an advisory role to preserve customer continuity. No venture capital, private equity, or other funding rounds are disclosed, and the firm operates as a privately held GmbH with limited public financial information.

Name

Cartec

Legal name

uniSmart Vertriebs GmbH

Website

https://cartecgmbh.de

Company type

Private

Founded year

1990

Operating status

Acquired

Headcount range

1–10 employees

Short description

Cartec GmbH, now operating as uniSmart Vertriebs GmbH following an August 2025 acquisition, is a German certified premium WEBFLEET partner providing fleet management, telematics, device management, and analytics to over 1,000 commercial fleet customers across Germany and Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Fleet Management Software & Services: Recurring subscription-based fleet management services including telemetry, tracking, and analytics. As a WEBFLEET premium partner, the company provides software-as-a-service solutions for vehicle fleet management.
2. Hardware Sales: Sale of hardware devices for fleet tracking and telemetry systems
3. Professional Services: On-site installations, customer employee onboarding, and full-service offerings including their own insurance coverage

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Cartec GmbH (now part of uniSmart Vertriebs GmbH) operates as a certified premium partner of TomTom WEBFLEET, reselling and integrating WEBFLEET-based fleet management software including telematics, GPS tracking, device management (MDM/RMM), and fleet analytics for commercial vehicle operators in Germany. The offering bundles the WEBFLEET platform with proprietary hardware, on-site installation, customer employee onboarding, deep third-party software integration, and a FullService package backed by the company's own insurance coverage.

Product overview

uniSmart (formerly Cartec GmbH) operates as a certified Premium Partner of WEBFLEET solutions, providing a unified fleet management platform. The product portfolio centers on four core offerings: Fuhrparkmanagement Telematik & Ortung (telematics and GPS tracking), Fuhrpark verwalten (fleet administration), Gerätemanagement (device management/MDM), and Flottenlösung & Analyse (fleet analytics). The company serves as a full-service provider offering hardware, installation services, deep software integration, MDM, RMM, customer onboarding, and insurance services through its own service team. Following the acquisition of Cartec, uniSmart manages over 18,000 objects across more than 1,000 customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Fuhrparkmanagement Telematik & Ortung Fleet management solution providing vehicle telematics and GPS tracking services for managing commercial vehicle fleets, built on the WEBFLEET platform and offered to fleet operators across Germany.
• Fuhrpark verwalten Fleet administration platform enabling businesses to manage and oversee their vehicle fleets efficiently, including driver, vehicle, and operational data within the WEBFLEET-based environment.
• Gerätemanagement Device management solution (Mobile Device Management / Remote Monitoring and Management) for managing mobile devices and hardware within fleet operations.
• Flottenlösung & Analyse Fleet analytics solution providing data-driven insights and analysis for fleet operations optimization, surfacing trends across vehicles, drivers, and utilization.

Quantifiable outcome

• Managing over 18,000 objects and serving 1,000+ customers

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• WEBFLEETcoreChannel Partner/ Reseller/ Distributor · 19 August 2025Cartec was a certified premium partner of WEBFLEET solutions for fleet management. Following acquisition by uniSmart, the combined entity became one of the three largest WEBFLEET partners in Germany and the largest partner in Europe, offering complete fleet management solutions from hardware to deep software integration.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Geotab: Geotab is a global fleet telematics platform with strong presence in Europe, offering GPS tracking, vehicle data, and analytics through a partner channel model. Overlaps directly with uniSmart's fleet management and analytics offering and competes for the same mid-market fleet customers.
• MiX Telematics: MiX Telematics is a global fleet and asset management provider with a strong channel/reseller model in Europe and Africa. Comparable to uniSmart in serving commercial fleets via a partner-led distribution model with integrated software and services.
• Fleet Complete: Fleet Complete is a fleet management, asset tracking, and connected vehicle provider operating across North America and Europe with a partner-led GTM. Competes directly with uniSmart in telematics distribution and integrated fleet solutions.

Broad incumbents

• Trimble Transportation: Trimble offers transportation and fleet management solutions across logistics and field service operations. Comparable to uniSmart in serving commercial fleet operators with telematics and analytics, though at a much larger enterprise scale.
• Webfleet (Bridgestone): Webfleet is the OEM telematics platform (formerly TomTom Telematics, owned by Bridgestone) whose solutions uniSmart resells and integrates. It is the upstream incumbent whose technology underpins uniSmart's entire offering and is the most direct competitive reference point.
• Samsara: Samsara is a public, scaled IoT/fleet management platform combining telematics, video, and sensor data. While it sells mainly direct in larger accounts, it competes with uniSmart's WEBFLEET-based solutions in mid-market European fleet deals.
• Verizon Connect: Verizon Connect offers fleet management, GPS tracking, and telematics for SMB and enterprise fleets across Europe. Competes with uniSmart on fleet telematics functionality and analytics in the same German and broader EU market.

Emerging players

• Fleetio: Fleetio is a SaaS fleet maintenance and management platform targeting SMB and mid-market fleets. Comparable to uniSmart's Fuhrpark verwalten offering and could compete or partner in the German mid-market fleet software segment.
• Lytx: Lytx provides video telematics and fleet safety solutions with growing European presence. Overlaps with uniSmart's fleet analytics/tracking theme and increasingly competes for fleet customer wallet share.

Others

• ALD Automotive / LeasePlan: ALD Automotive (part of Société Générale, now merged with LeasePlan) is a major European fleet leasing and management company. Adjacent rather than directly competitive; their fleet management services overlap thematically with uniSmart's Fuhrparkmanagement offering and they represent a potential channel or partner relationship.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/cartecgmbh
• LinkedInde.linkedin.com/company/unismart-vertriebs-gmbh
• Instagraminstagram.com/unismart.de

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cartec