Wordwrite Communications

What Wordwrite Communications does

WordWrite Communications LLC is a Pittsburgh-based, founder-owned strategic public relations and digital/inbound marketing agency founded in 2002 by Paul Furiga. The firm serves B2B middle-market and enterprise clients across verticals including professional services (legal, accounting, finance), healthcare and life sciences, manufacturing, technology, nonprofit, and architecture/engineering/construction. Service delivery spans five pillars — Strategy, Crisis Communications, PR & Content, Digital & Inbound Marketing, and Speaking Engagements — anchored by a trademarked "StoryCrafting" methodology and the proprietary "Capital S Story" framework that positions the firm's founder-authored narrative concept as the central differentiator.

The agency's core technology stack is third-party (HubSpot CRM for inbound marketing and audits, ImagineAR for augmented reality campaigns starting at $5,000, On24 for webinars), with proprietary value captured in trademarked methodologies and owned content assets rather than software. Owned media includes The Pittsburgh 100 brand journalism ezine (nearly 50,000 subscribers, part of The 100 Companies' 28-publication international network), the Storylines Live podcast (52+ episodes as of late 2025, distributed via the Marketing Podcast Network), and the StoryCrafter's Studio video series, supported by founder Paul Furiga's published book "Finding Your Capital S Story." The team numbers roughly 9–10 named professionals plus rotating interns sourced from regional universities.

Revenue is generated entirely through professional services engagements — retainers and project-based work sold via direct sales outreach, website consultation requests, and relationship-driven account management. Multi-year contracts are the documented billing cadence; pricing is opaque and quote-based. The firm reports no external institutional investors, no parent company, and operates as a privately held LLC. Distribution is direct only; no resellers, marketplace, or productized self-serve channels exist. Recognition includes five consecutive years on O'Dwyer's top 130 independent PR firms, the only Pittsburgh firm in PRWeek's 2020 Agency Business Report, and 12 PRSA Pittsburgh Renaissance Awards across 2020–2021.

Name

Wordwrite Communications

Legal name

WordWrite Communications LLC

Website

https://wordwriteagency.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

WordWrite Communications is a Pittsburgh-based, founder-owned PR and digital/inbound marketing agency serving B2B middle-market and enterprise clients in professional services, healthcare, manufacturing, technology, and nonprofit verticals via its trademarked StoryCrafting methodology.

Ownership category

akta.pro rank

Product category

Public Relations & Strategic Communications Services

NAICS

Advertising, Public Relations, and Related Services (5418), Periodical Publishers (513120)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Relations & Press Office Services (BPAFADAF)

akta.pro secondary industries

Copywriting & Editorial Production (BPAFAIAA), Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

Keywords

• Public relations services
• Crisis communications consulting
• Digital inbound marketing
• Brand journalism content
• Marketing strategy audits

Headquarters

HQ city

Pittsburgh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Strategic Public Relations and Communications Consulting: WordWrite generates revenue through retainer-based consulting engagements providing public relations, crisis communications, strategic messaging, and marketing communications services to B2B clients. Fees are billed on a project or retainer basis as a professional services firm.
2. Digital and Inbound Marketing Services: Revenue derived from digital marketing services including HubSpot implementation audits, content strategy and development, social media management, paid advertising campaigns, and SEO/inbound marketing programs.
3. Marketing Audits and Training: Structured diagnostic audit engagements including initial marketing audits, HubSpot implementation audits, and HubSpot 2.0 advanced audits, offered as standalone or bundled professional service engagements.
4. Speaking Engagements and Content Production: Revenue from speaking engagements and custom content production including brand journalism, video production, and thought leadership development for clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels12 records

Core offering

WordWrite Communications is a B2B public relations and digital/inbound marketing agency that helps organizations uncover, develop, and share their most important story—their Capital S Story—using a trademarked StoryCrafting process. Services span strategy, public relations and content, crisis communications, digital and inbound marketing, marketing audits, and speaking engagements, delivered on retainer or project basis to mid-market and enterprise clients. The firm also operates proprietary content platforms—The Pittsburgh 100 brand journalism newsletter, the Storylines Live podcast, and StoryCrafter's Studio video series—that double as client deliverables and lead-generation assets.

Product overview

WordWrite Communications operates as a strategic public relations, digital and inbound marketing agency offering a portfolio of services centered on storytelling. The core offering is StoryCrafting, their trademarked process for uncovering and developing an organization's Capital S Story. Services are organized around five core pillars: Strategy, Crisis Communications, PR & Content, Digital & Inbound Marketing, and Speaking Engagements. The agency also offers supplementary services including Marketing Audits (with HubSpot specialization) and the Chapter Series for clients wanting focused training. The product portfolio includes proprietary content platforms The Pittsburgh 100 (brand journalism newsletter), Storylines Live (podcast), and StoryCrafter's Studio (video series), along with Paul Furiga's book 'Finding Your Capital S Story.' The agency serves industries including Accounting & Finance, Legal Services, Manufacturing, Healthcare, A/E/C, and Technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Marketing strategy services to help organizations develop their overall marketing approach backed by their Capital S Story. Targets B2B clients seeking integrated marketing strategy.
• PR & Content Public relations and content services including social media calendars, long-form articles, media relations, and brand journalism to deliver the right story to the right audience. Targets B2B clients across all served verticals.
• Digital & Inbound Marketing Connects clients with critical audiences using unique media strategies and modern analytical tools, leveraging HubSpot and other platforms to cultivate relationships with identified prospects through inbound marketing, paid advertising, and SEO.
• Crisis Communications Crisis communications services designed to help businesses remain prepared for when a crisis strikes, including damage control, winning hearts and minds, and reputation restoration. Serves B2B clients needing crisis preparedness and response.
• StoryCrafting WordWrite's trademarked process to uncover, develop and share an organization's great, untold story—the Capital S Story that answers 'why' someone should buy from, work for, invest in or partner with an organization. Sold as an engagement to B2B clients.
• Marketing Audits Diagnostic audits using a three-phase methodology (Explore, Evaluate, Recapitulate) that reviews strategy and tactics to identify what is and isn't working. Includes specialized HubSpot Implementation Audit and HubSpot 2.0 Audit services. Offered standalone or bundled.
• Chapter Series Communication trainings and audits for businesses that may not be ready to share their entire story, focusing on specific areas of need. Targets clients wanting focused engagement rather than full StoryCrafting.
• Speaking Engagements Speaking engagements where Paul Furiga and team share expertise on business storytelling and strategic communications with client audiences, conferences, and industry events.
• The Pittsburgh 100 Agency-published brand journalism platform: a bi-weekly newsletter of 100-word stories reaching over 46,000 email subscribers, supplemented by a website and companion P100 podcast. Operated as part of The 100 Companies international network.
• Storylines Live Business podcast hosted by Paul Furiga featuring interviews with business leaders about uncovering, developing and sharing their Capital S Story. Reached 52+ episodes by late 2025 and is distributed via Spotify, Apple Podcasts, Marketing Podcast Network, and YouTube.
• StoryCrafter's Studio Video series where WordWrite's Chief Storyteller breaks down the basics of what makes stories powerful in marketing and how businesses can leverage their own stories. Available on YouTube and includes webinars on crisis communications and augmented reality.
• Finding Your Capital S Story (Book) Book by Paul Furiga published on Amazon (paperback and e-book) taking readers through how a business's authentic story is its best marketing tool. Available in exchange for contact information as a lead-generation asset.

Quantifiable outcome

• Caliente Pizza sales increased nearly 40% from the previous year following a WordWrite PR campaign that secured 89 positive news stories
• +5 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Marketing Podcast NetworkminorGTM or Marketing Partner · 1 January 2023Storylines Live, WordWrite's business podcast hosted by Paul Furiga, is distributed through the Marketing Podcast Network founded by Jason Falls. This distribution partnership expands the podcast's reach to the Marketing Podcast Network's audience of marketing professionals and business leaders.
• ImagineARcoreTechnology or Integration · 20 July 2020WordWrite partnered with augmented reality company ImagineAR to offer clients an innovative digital marketing capability. ImagineAR's AR technology (mobile app, custom markers, and app development) combined with WordWrite's storytelling expertise enables clients to create interactive AR campaigns. Users point mobile devices at logos, signs, or storefronts to access videos, 3D holograms, coupons, or other brand content. WordWrite's clients can access AR campaigns starting at $5,000 through ImagineAR's platform.
• HubSpotcoreTechnology or Integration · 1 January 2020WordWrite leverages HubSpot's CRM and inbound marketing platform to deliver services to clients, including HubSpot implementation audits, HubSpot 2.0 advanced audits, and general inbound marketing strategy. The agency uses HubSpot's tools and platform as part of its service delivery and has conducted HubSpot-related webinars and trainings.
• Foothold StudiosminorStrategic or Co-development Partner · 1 January 2020WordWrite collaborated with Foothold Studios on the New Pig Corporation campaign for the PIG Grippy Floor Mat. The partnership combined WordWrite's PR and content expertise with Foothold Studios' video production capabilities, resulting in a multimedia press release and case study-style videos that won five PRSA Renaissance Awards.
• The 100 CompaniescoreStrategic or Co-development Partner · 1 January 2017WordWrite publishes The Pittsburgh 100, a brand journalism ezine and newsletter, as part of The 100 Companies' international network of 28 digital publications spanning markets from Denali to Dubai. The 100 Companies provides the publishing framework and network, while WordWrite creates local content. This network enables shared distribution, cross-promotion, and SEO benefits across all 28 markets. The relationship includes The P100 podcast (the audio companion) and the Pittsburgh 100 website.

Scale indicators13 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Walker Sands: Mid-size B2B marketing and PR agency blending PR, content, and digital/inbound marketing. Comparable services portfolio, similar mid-size positioning, and overlapping B2B and technology vertical focus.
• Prosek Partners: B2B-focused PR and integrated marketing firm specializing in financial services, professional services, and technology. Closely comparable on vertical mix (financial-adjacent clients like Waldron Private Wealth) and storytelling-driven methodology.
• Antenna Group: Mid-size PR and brand-marketing firm with a brand-journalism and storytelling orientation. Closely comparable on methodology (story-driven earned/owned media) and on mid-market B2B client mix.
• Padilla: Mid-size independent PR and integrated communications firm based in the Midwest, ranked on O'Dwyer's Top 130 alongside WordWrite. Competes for the same type of mid-market B2B and consumer accounts and offers comparable PR, content, digital, and crisis communications services.
• Gregory FCA: Mid-size B2B-focused public relations and integrated marketing firm based in the Northeast. Most comparable on B2B tech and professional-services verticals, content-led storytelling approach, and bench size similar to WordWrite.
• 5W Public Relations: Mid-size independent PR agency with a comparable diversified client mix across B2B, consumer, and technology. Direct competitor for similar mid-market accounts and content/storytelling engagements.

Broad incumbents

• Burson (Burson Cohn & Wolfe): Global communications and PR holding-company firm. Overlaps with WordWrite on PR, crisis communications, and content marketing for enterprise clients but operates at significantly larger scale internationally.
• FleishmanHillard: Global PR and integrated communications agency within the Omnicom network. Comparable across PR, content, crisis, and digital services for B2B and consumer clients, at materially larger scale.
• Edelman: Largest global PR firm by revenue. Competes for the same enterprise crisis, brand-storytelling, and content mandates as WordWrite but with global offices, deep analytics, and significantly more resources.
• Ketchum: Global top-tier PR firm and WordWrite founder Paul Furiga's former employer. Provides overlapping services (PR, crisis, digital, content) but at vastly greater scale and as part of an Omnicom holding-company network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WordWriteAgency
• YouTubeyoutube.com/@wordwrite/videos
• Facebookfacebook.com/wordwriteagency
• LinkedInlinkedin.com/company/wordwritepr/?viewAsMember=true
• Instagraminstagram.com/wordwriteagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wordwrite Communications