Marketing Podcast Network

What Marketing Podcast Network does

Marketing Podcast Network (MPN), founded in 2021 and headquartered per firmographics in Kyustendil, Bulgaria, operates a niche podcast network targeting professional marketers. The company bundles podcast hosting through Megaphone.fm (Spotify-owned), network advertising insertion, equal-revenue-sharing, automatic cross-promotion across member shows, and a private Slack-based creator community into three membership tiers: Profit Plan ($0 with revenue share), Independent Plan ($25/month or $300/year advertising opt-out), and Vendor Plan ($99/month for marketing vendors). As of the latest data, MPN counts 76+ member shows and 9K+ episode pages, marketed as the largest single destination for marketing know-how, with an audience reported to be 100% marketing decision-makers.

Beyond the core network, MPN has built adjacent revenue lines: MPN Studios offers white-glove podcast production (Silver $699/month, Gold $999/month) for audio/video editing, AI-generated transcription, show notes, and social clips, available to non-members; Creator Hub is an in-development AI workflow suite covering episode publishing, search visibility, repurposing, and marketing assets, gated by WooCommerce/Stripe credit purchases; and programs such as MPN Awards and the MPN Speaker Bureau (18+ hosts) monetize network visibility and host reputation. Technology dependencies include Megaphone.fm as the required hosting and ad-insertion platform, Spotify Audience Network (SPAN) for programmatic ad distribution, Klaviyo for email/audience data, Stripe and WooCommerce for billing, and Slack for the creator community. AI capabilities are limited to generative text tooling in Creator Hub and AI transcription in MPN Studios; there is no disclosed proprietary model development.

MPN's revenue mechanics span three streams: (1) network advertising — both SPAN programmatic and direct enterprise sales — with revenue shared equally among Profit Plan members regardless of download counts, meaning MPN earns either a SPAN commission or a markup on direct sales; (2) recurring subscription revenue from Independent and Vendor memberships and MPN Studios production plans; and (3) equal revenue share distributing network ad profits back to members. Named enterprise advertisers include Chevrolet, Wells Fargo, Oracle, Headspace, Basecamp, Storyblok, Phrase.com, Podchaser, and PCI-Deltek. The company is privately held, bootstrapped with no disclosed funding rounds, and operates with 1-10 employees per firmographic data.

Name

Marketing Podcast Network

Legal name

Marketing Podcast Network

Website

https://marketingpodcasts.net

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Marketing Podcast Network (MPN) is a bootstrapped podcast network offering hosting, advertising revenue sharing, cross-promotion, and a private creator community to 76+ marketing-focused podcasts, with adjacent production (MPN Studios) and AI workflow (Creator Hub) product lines.

Ownership category

akta.pro rank

Product category

Podcast Network and Advertising

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Other Sound Recording Industries (512290), Media Buying Agencies (541830)

SIC

Services-Advertising (7310)

akta.pro primary industry

Podcast Networks & Multi-Show Publishers (MPACADAB)

Keywords

• Podcast advertising network
• Podcast production services
• Creator community network
• Podcast hosting platform
• Marketing content network

Headquarters

HQ city

Kyustendil

HQ country

Bulgaria

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Network Advertising Revenue Share: Members insert network advertising avails (2 pre-roll or mid-roll spots minimum) in episodes. Revenue is generated through Spotify Audience Network (SPAN) and direct ad sales. All profits are shared equally among Profit Plan members regardless of individual download counts.
2. Podcast Production Services (MPN Studios): White-glove podcast editing and production services including audio/video editing, transcription, show notes, and social media clips delivered as monthly subscription plans.
3. Membership Fees: Independent Plan ($25/month or $300/year) and Vendor Plan ($99/month) provide recurring membership revenue from podcasters and vendors who opt out of network advertising or require vendor affiliation.
4. Direct Sponsorships: Individual podcasters retain ability to sell direct sponsorships independently. MPN facilitates host-read and pre-recorded sponsorships as premium advertiser opportunities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Marketing Podcast Network (MPN) operates a podcast network for marketing and business podcasters, providing collective advertising revenue sharing, cross-promotion, podcast hosting via Megaphone.fm, and a private creator community. It also offers MPN Studios, a white-glove podcast production and editing service, and the Creator Hub, an AI-powered workflow toolset for publishing, repurposing, and search visibility.

Product overview

Marketing Podcast Network is a podcast network platform with a modular offering structure: the core Marketing Podcast Network platform provides the network infrastructure including podcast hosting via Megaphone.fm, advertising revenue sharing through the Profit Plan, and cross-promotion among 76+ member shows. MPN Studios is a separate add-on production service offering audio/video editing and AI-powered transcription at Silver and Gold subscription tiers. Creator Hub is a member-exclusive AI tools module within the platform providing publishing, search visibility, repurposing, and marketing asset generation. Three membership plans (Profit Plan at $0, Independent Plan at $25/month, and Vendor Plan at $99/month) determine commercial participation levels. Additional offerings include the Sponsor Portal for advertiser management and the MPN Awards program.

Differentiator

Problem solved

Functional benefit

Brands

• MPN Studios: Podcast production services including editing, transcription, show notes, and social media clip creation

Products and services

• Marketing Podcast Network (MPN) The world's largest single destination for marketing know-how, a podcast network for marketers featuring 76+ member shows and 9,000+ episode pages, offering advertising revenue sharing, podcast hosting through Megaphone.fm, cross-promotion, and a private creator community for marketing and business podcasters.
• MPN Studios White-glove podcast production and editing service offering audio and video editing, AI-generated transcription with optional human editing, show notes, and social media clip creation. Available in Silver ($699/month) and Gold ($999/month) subscription tiers with different production cadences and clip counts.
• Creator Hub AI-powered workflow tools for MPN members covering Episode Publishing (show notes, titles, chapters, summaries), Search Visibility (metadata, schema, visibility checks), Repurposing (clip formats, caption styles, social variants), Marketing Assets (launch materials, brand modes, quote cards), and Analytics.
• Profit Plan Membership $0/month plan for podcasts that participate in network advertising and revenue sharing, requiring a minimum of two network ad insertions per episode. Includes full MPN membership, equal share of monthly ad revenue, podcast listing, episode promotion, cross-promotion on other shows, Megaphone.fm hosting, and access to private creator community.
• Independent Plan Membership $25/month (or $300/year) advertising opt-out plan for podcasters who prefer no network advertising, including all Profit Plan benefits except revenue sharing, Megaphone.fm hosting, and automatic post-roll cross-promotion for MPN member shows.
• Vendor Plan Membership $99/month corporate membership for marketing service providers, software companies, and vendors with podcasts, including full MPN show treatment, website and social media promotion, 50% off MPN advertising rates, Megaphone.fm hosting, and access to private creator community.
• Sponsor Portal Private workspace for active MPN advertisers to access media kit materials, campaign next steps, reporting requirements, and meeting requests, including sponsor identity capture, lead qualification fields, and drip campaign sequence.

Quantifiable outcome

• 122.9% campaign delivery rate - delivered 73,740 impressions vs 60,000 purchased

Named customers9 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Spotify Audience Network (SPAN)coreGTM or Marketing Partner · 1 January 2021Spotify's podcast advertising network sells network advertising on MPN podcasts through programmatic buying. MPN earns commission based on cost-per-thousand download rates for ad insertions.
• Megaphone.fmcoreTechnology or IntegrationPodcast hosting platform (owned by Spotify) required for all MPN members. Provides hosting infrastructure, analytics, and advertising insertion capabilities that enable network advertising and revenue sharing.
• StripesupportingTechnology or IntegrationPayment processing platform for membership fees, MPN Studios subscriptions, and secure billing through monthly subscriptions.
• KlaviyosupportingTechnology or IntegrationEmail marketing platform for audience preference tracking, newsletter campaigns, and recommendation delivery to MPN listeners and subscribers.
• PodchasersupportingChannel Partner/ Reseller/ DistributorPodcast discovery platform where MPN maintains an official network list for listener discovery and show browsing.
• Listen NotessupportingChannel Partner/ Reseller/ DistributorPodcast search engine and directory where MPN network is listed for audience discovery and episode browsing.
• WooCommercesupportingTechnology or IntegrationE-commerce platform for member tool access, checkout processing, and credit management for Creator Hub AI tools.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• iHeartPodcasts: iHeartPodcasts is one of the largest US podcast networks, distributing thousands of shows with national advertising sales. Comparable to MPN as a broad multi-show publisher and ad network, but vastly larger and general-interest.
• Wondery (Amazon): Wondery is a major multi-genre podcast network owned by Amazon. Comparable as a larger, established podcast network with advertising, IP, and distribution scale that overlaps with MPN's network model, though not niche-focused.
• Gimlet Media (Spotify): Gimlet is a Spotify-owned narrative podcast studio and network with advertising and hosting tied to the Megaphone/SPAN stack MPN also relies on. Comparable as a network/shareholder-adjacent incumbent operating on the same infrastructure.
• The Ringer (Spotify): The Ringer operates as a multi-show podcast network under Spotify, with broad entertainment, sports, and pop-culture programming. Comparable to MPN as a larger Spotify-aligned podcast network with similar hosted-and-monetized model.
• Earwolf / SiriusXM Podcasts: Earwolf operates as a podcast network under SiriusXM with advertising representation. Comparable as an incumbent podcast network with multi-show monetization, though focused on comedy/entertainment rather than a vertical.

Direct peers

• Listen Notes: Listen Notes is a podcast search engine and directory where MPN's network is listed. Comparable as a discovery and search platform for podcasts that competes for audience attention with MPN's directory pages.
• Pacific Content: Pacific Content builds branded and niche podcast networks for marketers and brands. Directly comparable to MPN as a focused podcast network that monetizes through advertising and production services for a defined vertical audience.
• Podchaser: Podchaser is a podcast discovery platform and directory where MPN is already listed as a partner. Comparable as a horizontal platform helping listeners and advertisers discover shows, intersecting with MPN's distribution and advertising goals.
• AdvertiseCast (SXM Media / SoundCloud): AdvertiseCast operates a podcast advertising marketplace and programmatic exchange. Comparable to MPN's SPAN-backed ad sales motion and network revenue sharing model across multiple shows.
• Midroll (SXM Media): Midroll is a podcast advertising sales network representing independent shows to national advertisers. Directly comparable to MPN on the ad-network side, monetizing niche podcast inventory through programmatic and direct sponsorships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/marketingpodcastnetwork

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketing Podcast Network