supersonic

What supersonic does

supersonic Group is a privately held, owner-managed advertising and communications agency consortium headquartered in Husum, Germany, with a second operational site in L\u00fcbeck. Founded in 1998 and tracing collective predecessor roots back nearly three decades, the group operates through three specialized divisions: supersonic Digital (web development, eCommerce, digital transformation, and platform solutions built on PHP/JavaScript, Laravel, Vue.js, WordPress, Typo3, and AWS), supersonic Motion (video production, animation, media distribution, and event coverage executed through in-house 4K studios), and supersonic Brand (branding, corporate publishing, and trade show booth concepts). A fourth entity, supersonic Studios, provides premium production infrastructure including a 175 m\u00b2 Premium Content Studio 2 opened in early 2025.

The group's revenue model is professional services-based, combining project fees with retainer-style ongoing "Convoy" service engagements that maintain long-term client relationships. Its customer base is concentrated in the German-speaking DACH financial services sector\u2014particularly insurance\u2014with anchor clients including blau direkt (Germany's leading insurance broker pool), Itzehoer Versicherungen (since 2010), Hans John Versicherungsmakler, bi:sure, Hagelgilde, and simplr (a Red Dot Award-winning digital insurance app). The affiliated subsidiary maklerhomepage.net GmbH extends reach to approximately 1,000 insurance broker houses across Germany and Austria, while the publishing arm Finanz- und Versicherungsverlag FVV GmbH produces the proVision industry magazine. Go-to-market is sales-led and event-driven, anchored by participation in the DKM trade fair and the blau direkt Network Convention (500+ attendees). Growth has been entirely self-funded with no disclosed external capital.

Name

supersonic

Legal name

supersonic Digitalagentur GmbH & Co. KG

Website

https://supersonic-group.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

supersonic Group is an owner-managed DACH advertising and communications agency consortium specializing in digital, video, and brand services for the insurance and financial services sector, with anchor clients including blau direkt and Itzehoer Versicherungen.

Ownership category

akta.pro rank

Product category

Advertising and Creative Agency Services

NAICS

Motion Picture and Video Production (51211), Commercial Photography (541922)

SIC

Services-Advertising (7310), Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Sales Enablement & Revenue Operations (RevOps) Tools & Services (BPAFAFAJ)

Keywords

• Advertising agency services
• Digital marketing solutions
• Video production services
• Brand communication services
• Creative agency services

Headquarters

HQ city

Lübeck

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services / Agency Fees: supersonic Group generates revenue through agency service fees for its three operational divisions: supersonic Digital (digital solutions, web development, UX/UI), supersonic Motion (video production, brand communication, media distribution), and supersonic Brand (branding, trade show booth concepts, corporate publishing). Services are delivered across the full communications value chain from strategy to execution, for both B2B and B2C clients. Revenue is project-based and retainer-based with ongoing 'Convoy' service offerings for long-term client relationships.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

supersonic Group is an owner-managed consortium of advertising agencies delivering end-to-end communications services across digital solutions, video/motion production, branding, and trade show concepts for financial services and SME clients in the DACH region. Services span strategy, web and platform development, video/image production with in-house studios, corporate publishing, and ongoing client support.

Product overview

Supersonic Group is an agency network comprising four operational digital and advertising agencies plus a publishing house. The group operates through Supersonic Digital (websites, eCommerce, digital transformation), Supersonic Motion (video production, media distribution), Supersonic Brand (branding, trade shows), and Supersonic Studios (Lübeck film studio). Additional offerings include Convoy (ongoing client support), Simplr (award-winning insurance app), and PANDA (insurance bidding platform). They serve approximately 1,000 broker houses through maklerhomepage.net subsidiary and publish proVision industry magazine through Finanz- und Versicherungsverlag FVV GmbH.

Differentiator

Problem solved

Functional benefit

Brands

• supersonic Digital: Digital agency focusing on web development, eCommerce, platforms, processes, products and services with emphasis on the financial services sector.
• supersonic Motion
• supersonic Brand

Products and services

• supersonic Digital Full-service digital agency division specializing in digital value creation, web and platform development, UX/UI design, eCommerce solutions, process optimization, and digital transformation for financial services companies in the DACH region.
• supersonic Motion Communication agency division delivering video production and media distribution services, including image films, social media content, animations, event films, and AI-supported post-production, primarily for insurance and financial services clients.
• supersonic Brand Advertising agency division specializing in brand development, consistent corporate communications, corporate publishing (partner magazines, industry media), and unique trade show booth concepts for insurance and financial services clients.
• supersonic Studios Film studio and video production facility in Lübeck comprising two dedicated content studios (Premium Content Studio 2 at 175 m² opened 2025 plus a 60 m² flexible Content Studio 1 with green screen) and over 300 m² of loft office space, equipped with motorized dolly camera tracking, fog effects, and professional lighting and audio technology for in-house video production.
• Convoy Retainer-based ongoing client support and maintenance service for long-term customers, handling website updates, content changes, and continuous optimization after initial project delivery across digital, motion, and brand touchpoints.

Quantifiable outcome

• simplr app redesigned by supersonic won the Red Dot Award 2023 in the Apps category and became the No. 1 finance app in Germany with hundreds of thousands of downloads
• +3 more outcomes

Named customers25 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• maklerhomepage.net GmbHcoreStrategic or Co-development PartnerAn affiliated verbund agentur within the supersonic Group structure. supersonic Group serves approximately 1,000 insurance broker houses across Germany and Austria through this affiliated entity, extending the group's reach in the insurance broker market.
• Finanz- und Versicherungsverlag FVV GmbHminorStrategic or Co-development PartnerPublishing house within the supersonic Group that publishes the industry medium "proVision" and other insurance industry publications, extending the group's content and publishing capabilities.
• Hans John Versicherungsmakler GmbHcoreStrategic or Co-development PartnerA close network partner since the digital transformation project. supersonic developed comparison calculators, eSign solutions, and CRM integrations for the leading commercial VSH insurance broker in Germany. The relationship is described as ongoing and deep, with supersonic acting as a trusted advisor.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Scholz & Friends: Berlin/Hamburg-based creative agency group with integrated digital and brand offerings and a strong track record in financial services and corporate communications. Closely comparable in geography, vertical emphasis, and full-service agency model.
• Kolle Rebbe: Hamburg-based independent agency offering brand strategy, digital, and content production. Comparable as a mid-sized German creative agency competing for similar enterprise and B2B mandates.
• Jung von Matt: Hamburg-based independent creative agency group known for award-winning brand campaigns and digital production. Comparable to supersonic as a German creative agency operating across brand, digital, and motion for enterprise and consumer clients.
• Serviceplan Group: Largest independent agency group in Germany and Europe, offering integrated digital, motion, and brand communications. Directly comparable to supersonic as a multi-disciplinary German agency serving enterprise clients, though at significantly greater scale and broader vertical mix.
• Thjnk:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/supersonicgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about supersonic