McCartney Design

What McCartney Design does

McCartney Design is a Sydney-based interior, hospitality, and retail design agency founded in 2011 by Gary McCartney. The studio delivers commercial design services across four core disciplines: Retail Design, Hospitality Design, Workplace Design, and Brand Design, supported by specialist skills in Strategy, Graphic Design, Lighting Design, Visual Merchandising, Virtual Reality visualization, and Photography. It serves enterprise clients across Australia with claimed international project delivery, including BP, Vodafone, Repco, Barbeques Galore, Amart, Rebel Sport, ResMed, Petbarn, The Cheesecake Shop, Freedom Furniture, Supercheap Auto, IGA Supa Valu, Harris Farm, David Jones, Woolworths, and KitKat.

Name

McCartney Design

Legal name

McCartney Design

Website

https://mccartneydesign.com.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

McCartney Design is a Sydney-based interior, hospitality, and retail design agency founded in 2011, delivering spatial, brand, and workplace design for enterprise clients across Australia with claimed international reach.

Ownership category

akta.pro rank

Product category

Commercial Interior Design Services

NAICS

Interior Design Services (541410), Interior Design Services (54141), Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industries

Space Planning & Workplace Design (BPAHAKAI), Exhibition, Retail & Experiential Design (BPAHAKAL), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Retail store design
• Hospitality interior design
• Workplace interior design
• Brand identity design
• Commercial design agency

Headquarters

HQ city

North Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Design Services: Full-service interior, retail, hospitality, and brand design agency. Revenue generated through project-based design fees for retail environments, hospitality venues, workplace interiors, and brand identity projects. Services include strategy, interior design, graphic design, lighting design, visual merchandising, and project delivery.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

McCartney Design is a Sydney-based interior and commercial design studio that designs retail stores, hospitality venues, workplaces, and brand identities for enterprise clients. Its work encompasses strategy, spatial planning, interior design, graphic design, lighting design, visual merchandising, and project delivery, ranging from single flagship environments to national multi-site rollouts.

Product overview

McCartney Design is a Sydney-based interior and commercial design studio offering a unified suite of design services rather than a modular software product. The core offerings consist of four design disciplines: Retail Design, Hospitality Design, Workplace Design, and Brand Design. These are supported by specialist skills including Strategy Services, Graphic Design, Lighting Design, Visual Merchandising, Virtual Reality, and Photography. The company works across multiple sectors including retail, hospitality, automotive, healthcare, and corporate environments, delivering projects for clients such as BP, Vodafone, Barbeques Galore, KitKat, Amart, and Woolworths. Projects range from single flagship stores to national store rollouts.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail Design Design of retail store environments that enhance customer journey, drive engagement, and increase conversion. Services include spatial planning, brand storytelling, signage, lighting, and fixture design for enterprise retail brands and multi-site networks.
• Hospitality Design Design of hospitality venues including restaurants, cafes, and quick-service restaurants. Blends operational understanding with visual impact to create memorable guest experiences, from single-venue concepts to national QSR rollouts.
• Workplace Design Office interior design that transforms workplaces to inspire, enhance wellbeing, boost productivity, and reflect brand culture. Includes hybrid work hubs and client-facing environments for organisations modernising their office footprint.
• Brand Design Creation and evolution of brand identities that are strategic and visually compelling. Services include brand identity, signage and wayfinding, environmental design, and point of sale.
• Store Rollouts Scalable store design rollouts for franchise and multi-location retail networks, including cost-effective fit-out solutions adaptable across existing retail networks.

Quantifiable outcome

• Freedom Furniture store exceeded sales budgets from day one
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Retail OasiscoreStrategic or Co-development PartnerStrategic retail design partner working with McCartney Design on projects including Petbarn national rollout and Jaycar Maker Hub. Retail Oasis provides retail strategy expertise complementing McCartney Design's spatial and interior design capabilities.
• UnitaminorImplementation/ SI/ Consulting PartnerShopfitting and build partner for Barbeques Galore Express stores and Trend workspace design projects. Unita executes the physical construction of McCartney Design concepts.
• InteriorsevenminorImplementation/ SI/ Consulting PartnerShopfitting partner for Haven Specialty Coffee, Matcha-Ya, and ATTIK projects. Interiorseven handles construction delivery of designed concepts.
• HulsboschminorStrategic or Co-development PartnerBranding agency partner for UBET retail wagering project. McCartney Design collaborated with Hulsbosch on brand identity and store design.
• Black Line RetailcoreImplementation/ SI/ Consulting PartnerProject management and standard kit of parts design partner for Vodafone Chermside store. Black Line Retail's knowledge of Vodafone business combined with McCartney Design's spatial expertise.
• Compass FitoutsminorImplementation/ SI/ Consulting PartnerFitout contractor for Vodafone retail store project.
• KruegerminorImplementation/ SI/ Consulting PartnerBuild partner for ResMed Sleep Clinic healthcare interior design project.
• AkkompliceminorStrategic or Co-development PartnerStrategic partnership for Daimler Brisbane Convention Centre truck show exhibition. McCartney Design worked with Akkomplice to create powerful brand statement showcasing Mercedes-Benz, Fuso, and Freightliner brands.
• ELEVENCOMminorStrategic or Co-development PartnerBrand design agency partner for The Cheesecake Shop rebrand. ELEVENCOM handled brand identity before McCartney Design executed store interior design.
• Christina HuynhminorImplementation/ SI/ Consulting PartnerMural artist for Dr. Earth brand redesign. Created nature-themed murals bringing colour and joy to store environments.
• McCredie GroupminorImplementation/ SI/ Consulting PartnerBuild partner for Pappa Flock Rouse Hill QSR interior design project.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• HASSELL: HASSELL is a large Australian-headquartered design practice with retail, hospitality, workplace, and brand design capabilities globally. It is a much larger incumbent operating in the same sectors as McCartney Design, offering overlapping services to enterprise clients.
• Hayball: Hayball is an Australian architecture and interior design firm with workplace, education, and commercial expertise. It is a comparable mid-sized Australian design practice competing for similar client briefs.
• Landor & Fitch: Landor & Fitch is a global brand and design consultancy with retail and brand experience design capabilities. It is a much larger global incumbent that competes for brand and retail design mandates similar to McCartney Design's offerings.
• Bates Smart: Bates Smart is an established Australian architecture and interior design practice with workplace, hospitality, and retail experience. Larger than McCartney Design but operates in the same verticals for similar enterprise clients.

Direct peers

• Designworks: Designworks is an Australian brand and design agency with retail and hospitality capabilities. Both firms offer similar integrated strategy, interior, and brand design services to similar enterprise client segments.
• Studio Tate: Studio Tate is an Australian interior design and architecture practice with retail, hospitality, and workplace expertise. Overlapping service offering and client base make it a close comparable to McCartney Design.
• Techne Architecture + Interior Design: Techne is a Melbourne-based design firm with interior, retail, and hospitality design capabilities. Comparable boutique scale and similar service offerings to McCartney Design across Australian markets.
• Elsom Pack Roberts: Elsom Pack is a Sydney-based retail design agency with comparable scale and a similar focus on retail store design and brand experience. It directly competes with McCartney Design for enterprise retail clients in Australia.
• Singula Group: Singula Group is a Sydney-based interior, retail, and hospitality design agency comparable in size and offerings to McCartney Design. Both firms serve enterprise retail and hospitality clients with strategy-led design across Australia.
• retail design lab (RDL): RDL is a Sydney-based retail design specialist offering similar retail environment design and rollout services to McCartney Design. Both firms serve comparable retail enterprise clients in Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mccartney-design
• Instagraminstagram.com/mccartneydesign
• Xx.com/garymccartney
• Facebookfacebook.com/McCartneyDesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McCartney Design