City of Camrose

Municipal Government Servicescamrose.ca

The City of Camrose is a municipal government in Alberta, Canada, serving 18,772 residents and a 150,000+ trading area. It provides utilities, property taxation, permitting, public safety, recreation facilities, and economic development, funded through taxes, fees, and grants.

Company typePublic
Founded-
HeadquartersCamrose, Canada
Headcount101–250
GTM typeB2C
OfferingServices

What City of Camrose does

The City of Camrose is a municipal government entity in Alberta, Canada, serving a residential population of 18,772 (2021 Census) within a broader trading area of 150,000+ residents. It delivers essential municipal services including utilities (water, sewer, garbage), property taxation, development and building permits, public safety (police and fire), public transit, and cemetery services, while operating a portfolio of recreation facilities such as the Mayer Aquatic Centre, Recreation Centre with two ice arenas, Community Centre field house, golf course, parks, and trails.

The city's product surface comprises fifteen core services, with technology infrastructure centered on the Cityworks Online e-permitting portal, ArcGIS interactive mapping, an online service portal for bill payment and business licenses, and the PerfectMind recreation booking system. Marketing and citizen engagement are delivered through camrose.ca, a dedicated tourism portal (tourismcamrose.com), and active social media channels (Facebook, Instagram, LinkedIn, YouTube). The technology stack is conventional municipal government software with no disclosed AI, proprietary platforms, or custom-built systems.

Camrose's revenue model is a hybrid of statutory and user-pay streams: property taxes and utility billing provide recurring revenue bases, business licenses generate fees from 1,050 licensed businesses, recreation and program fees monetize facilities, naming partnerships create multi-year sponsorship income, and development/building permits plus provincial and federal grants fund capital projects. The Economic Development Office actively pursues investment, with 1,110,000 sq ft of developable land and 353,536 sq ft of projected business space by 2041 supporting a long-term growth pipeline valued at over $100 million in current major projects.

City of Camrose firmographics

Firmographics

Name: City of Camrose
Legal name: City of Camrose
Website: https://camrose.ca
Company type: Public
Operating status: Operating
Headcount range: 101–250 employees
Short description: The City of Camrose is a municipal government in Alberta, Canada, serving 18,772 residents and a 150,000+ trading area. It provides utilities, property taxation, permitting, public safety, recreation facilities, and economic development, funded through taxes, fees, and grants.
Ownership category
akta.pro rank

City of Camrose industry classification

Industry

Product category: Municipal Government Services
NAICS: Water, Sewage and Other Systems (2213), Water Supply and Irrigation Systems (221310), Fire Protection (922160), Police Protection (922120), Administration of Environmental Quality Programs (9241)
SIC: Water Supply (4941), Sanitary Services (4950), Airports, Flying Fields & Airport Terminal Services (4581)
akta.pro primary industry: Economic Development & Business Licensing (Local) (BPAIACAN)
akta.pro secondary industries: Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF), Parks, Recreation & Cultural Services (BPAIACAI), State/Provincial Housing, Urban/Regional Planning & Community Development (BPAIABAM)

Keywords

Municipal government services
Utility billing services
Recreation facility management
Development permit processing
Public transit services

Where City of Camrose is headquartered

Location

Headquarters

HQ city: Camrose
HQ country: Canada
HQ region: North America

Offices1 record

Markets served

City of Camrose business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

Property Taxes: Annual property tax assessments collected from residential and commercial property owners within city limits.
Utility Billing: Water, sewer, and garbage collection fees charged to residents.
Business Licenses: Annual business license fees for operating businesses in Camrose - 1,050 business licenses issued.
Recreation Fees: Fees for aquatic centre, arenas, fitness centre, programs, and facility rentals.
Naming Partnerships: Recreation facility naming rights and sponsorship opportunities at various tiers (Hall of Fame, Champion, MVP).
Development and Building Permits: Fees for development permits, building permits, safety codes permits, and subdivision applications.
Government Grants and Funding: Provincial and federal funding for infrastructure projects and municipal operations.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Development Permit Fees
Subscription	Annual	Property Tax Rates
Subscription	Monthly	Utility Billing
Other	Multi-year contract	Naming Partnership Tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

City of Camrose product offering

Product offering

Core offering

The City of Camrose is a municipal government that delivers essential local services to residents and businesses within city limits. Its core offerings include water/sewer/garbage/recycling utility billing, property tax administration, development and building permit processing, business licensing, public transit, police and fire services, cemetery operations, library services, and a portfolio of recreation facilities (aquatic centre, arenas, fitness centre, golf course, parks and trails). The City also operates an Economic Development Office that supports business investment, available properties, and workforce attraction within the region.

Product overview

City of Camrose provides municipal government services and operates a portfolio of recreation facilities. The core offering consists of the multi-use Recreation Centre (with two ice arenas - the Spectator Events Arena and User Arena), the Mayer Aquatic Centre (featuring lap pool, leisure pool, hot tub, steam room, and spray park), Community Centre (Field House), Golf Course, and various parks and trails. Additional municipal services include public transit (Community Bus), airport, fire and police services, library, cemetery, and planning/development services. The city provides an E-Services Portal for online transactions including bill payment and business licence applications. The Recreation Centre also houses the Rose City Curling Club and Max McLean Arena.

Differentiator

Problem solved

Functional benefit

Products and services

Mayer Aquatic Centre

Quantifiable outcome

43% faster development permit times than competitors
+4 more outcomes

Companies that use City of Camrose

Customer profile

Named customers4 records

Segments4 records

Ideal customer profiles2 records

City of Camrose technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

City of Camrose partnerships and signals

Strategic signal

Partnerships

16 partnerships are on record, tiered minor and core.

Battle River School DivisionminorOthers · 1 October 2025Educational governance partnership for public school division serving Camrose area. Handles school trustee elections and school-related matters in municipal elections.
Elk Island Catholic SchoolsminorOthers · 1 October 2025Separate school division governance partnership for Catholic education in Camrose area. School trustees elected during municipal elections.
University of Alberta Augustana CampuscoreStrategic or Co-development PartnerSatellite campus of top-5 Canadian university offering 13 programs in 22 disciplines with 1,000 students annually. Provides educated workforce and community programs.
Covenant Health St. Mary's HospitalcoreOthersMajor regional hospital serving Camrose and trading area of 100,000+. Key healthcare partner for the community.
Camrose Primary Care Network (PCN)coreOthersOne of 40 PCNs in Alberta, providing innovative primary healthcare services. High physician-to-patient ratio indicates strong healthcare access.
Camrose Police ServicecoreOthersDedicated police service for Camrose with Violent Crime Severity 57 points below Alberta average. Participates in community events and raises funds for local charities.
Bailey TheatreminorOthersOldest purpose-built theatre in Western Canada. Arts and culture partner hosting performances and community events.
Jeanne and Peter Lougheed Performing Arts CentreminorOthersState-of-the-art facility with seating for 550 people including stage and orchestra pit. Hosts professional touring companies and local artisans.
Camrose Chamber of CommercecoreOthersBusiness support organization working with the city to support local businesses and economic development.
Downtown Camrose Business Improvement AreaminorOthersBIA supporting downtown business district revitalization and economic growth.
Camrose Arts CouncilcoreOthersAdvisory committee to Council on arts matters. Administers Mayor's Arts Awards recognizing outstanding contributions to arts in the community.
Camrose Wildlife Stewardship Society (CWSS)minorOthersPartner for wildlife education presentations and community events on topics like avian influenza and bat conservation.
Rose City Curling ClubminorOthersLocated within Camrose Recreation Centre complex, offering curling facilities and programs.
Camrose Ski ClubminorOthersWinter recreation partner providing skiing facilities and programs.
Camrose Curling ClubminorOthersIndependent curling club serving the community with curling leagues and tournaments.
Canadian Lutheran Bible Institute (CLBI)minorOthersPost-secondary institution offering one- and two-year programs in Bible teaching, adventure, and discipleship.

Scale indicators17 records

Recent moves5 records

Expansion highlights6 records

City of Camrose competitors and assessment

Company assessment

Direct peers

City of Wetaskiwin: Nearby central Alberta city of comparable size providing the same full municipal service stack, including recreation, utilities, and economic development programs targeting small business attraction.
City of Lacombe: Small Alberta city adjacent to Camrose with very similar population size, economic development focus, and municipal service offering including recreation facilities and business licensing.
City of Brooks: Small Alberta city in southern Alberta with comparable population scale and economic-development focus, including business attraction, recreation, and municipal utility services.
Town of Canmore: Alberta small municipality comparable in scale that emphasizes tourism, recreation amenities, and quality-of-life branding to attract residents and businesses, paralleling Camrose's #3 Alberta livability positioning.
City of Red Deer: Mid-sized Alberta city delivering the same municipal service portfolio (utilities, recreation, planning, public safety) with a similar Alberta tax structure, making it the closest scale and mandate comparable.
Strathcona County: Alberta municipal district adjacent to Edmonton providing comparable urban-level services (recreation, utilities, planning, public safety) to a similar resident and business base.
City of Lloydminster: Border city straddling Alberta and Saskatchewan providing a comparable small-city municipal service portfolio, including airport, recreation, utilities, and economic development.
City of Grande Prairie: Alberta city north of Camrose with similar economic-development-driven mandate, large trading area, and focus on attracting business and population through land availability and tax policy.
City of Stettler: Small central Alberta town of similar size and rural-service-area profile providing recreation, utilities, and economic development support to a comparable resident base.
City of Medicine Hat: Mid-sized Alberta municipality with a municipally owned utility (gas, electric, water) and substantial recreation portfolio, offering a more vertically integrated model relevant to Camrose's water/sewer operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

City of Camrose financial estimates

Financial estimate

Revenue estimate

Valuation estimate

City of Camrose leadership team

Management profile

Number of profiles

Profiles13 records

City of Camrose funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

City of Camrose M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City of Camrose

What does City of Camrose do?

Is City of Camrose a public or private company?

City of Camrose is a public company. It is classified as state government owned and is currently operating.

When was City of Camrose founded?

City of Camrose was founded in -1. It employs 101 to 250 people.

Where is City of Camrose based?

City of Camrose is headquartered in Camrose, Canada, in the North America region.

How does City of Camrose make money?

Seven revenue lines are on record. Property Taxes are the primary driver. The others are utility Billing, business Licenses, recreation Fees, naming Partnerships, development and Building Permits and government Grants and Funding.

Who are City of Camrose's main competitors?

Direct peers on record are City of Wetaskiwin, City of Lacombe, City of Brooks, Town of Canmore, City of Red Deer, Strathcona County, City of Lloydminster, City of Grande Prairie, City of Stettler and City of Medicine Hat.

Does City of Camrose have an API?

No public API is recorded for City of Camrose.

What industry is City of Camrose in?

City of Camrose's product category is Municipal Government Services. Its primary akta.pro industry code is BPAIACAN, Economic Development & Business Licensing (Local), with a secondary code of BPAIACAF, Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities). Its NAICS code is 2213 and its SIC code is 4941.