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RippleSmith

Full company profile

uuid002zj6s

Namestring
RippleSmith
Legal namestring
RippleSmith Services
Websiteurl
ripplesmith.com
Company typeenum
Private
Founded yearint
2010
Descriptiontext

RippleSmith Services is a privately held digital marketing agency headquartered in Vancouver, British Columbia, that has been operating since 2010. The firm provides B2B professional services to North American businesses, with an operating footprint spanning Canada and the United States. Its core service portfolio is split between organic Search Engine Optimization (covering SEO strategy and audits, keyword research, on-page optimization, technical SEO, and mobile optimization) and paid Digital Marketing (covering search engine marketing, PPC, display advertising, remarketing, paid social media, and online video). The agency delivers these services through a small team of 1-10 employees, with each PPC manager individually certified in Google AdWords and backed by stated backgrounds in mathematics and analytics.

The underlying technology stack is composed of third-party advertising and analytics platforms rather than proprietary infrastructure. RippleSmith is a Google Ads Certified Partner (Partner ID: 2524034190) and a Bing Ads Accredited Partner, and it leverages Facebook Ads, AdRoll for remarketing across 500+ ad exchanges, and Google Analytics for measurement. The company explicitly positions itself as a service-based agency rather than a software product company. It also dogfoods its own marketing capabilities, using its blog, SEO, and social media presence to generate inbound demand, while maintaining direct contact channels (toll-free phone, email, website form) for client acquisition.

The business model is professional services revenue generated through SEO, PPC, and broader digital marketing engagements. Pricing is not publicly disclosed and is delivered through contact-based quoting, with no published rate cards or tiered pricing. Customer segments span SMB, mid-market, and a small number of enterprise logos, and named customers include Specops Software, Teletics, Forge and Smith, Blackwave Creative, and Digital Hospitality. RippleSmith is horizontally segmented, serving clients across multiple verticals without disclosed industry specialization, and there is no evidence of external funding rounds, institutional investors, or M&A activity.

Short descriptiontext

RippleSmith Services is a Vancouver-based digital marketing agency serving North American businesses with SEO, PPC, and broader digital marketing services delivered by Google AdWords certified specialists across a small professional services team.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersVancouver, Canada
HQ citystring
Vancouver
HQ countrystring
Canada
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
search engine optimization, pay per click advertising, digital marketing services, paid social media, remarketing advertising
Industry2 codes
1Search Engine Marketing (SEM) / Paid Search (PPC)
CodeBPAFACAAPrimaryYes
2SEO/SEM & Performance Marketing Tools
CodeBPAMALAMPrimaryNo
NAICS code2 codes
  • Media Buying Agencies54183
  • Advertising, Public Relations, and Related Services5418
SIC code1 code
  • Services-Advertising Agencies7311
Product category
Digital Marketing Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Digital Marketing Services
TypeProfessional Services
Description

Professional services revenue generated through SEO, PPC, digital marketing consulting, and related marketing services. Services are provided to businesses seeking online visibility and improved search rankings.

ripplesmith.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Marketing or Sales, Technology or R&D, Operations
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

RippleSmith is a Vancouver-based digital marketing agency that delivers search engine optimization (SEO) and pay-per-click (PPC) advertising services to North American businesses. Its offerings include SEO strategy and audits, technical SEO, PPC campaign management across Google AdWords, Bing Ads and Facebook, display advertising, remarketing via AdRoll, paid social media, and online video marketing. Services are executed by Google AdWords certified PPC managers and tracked through Google Analytics.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • PPC visitors are 50% more likely to purchase compared to organic visitors
+1 more record
Product overview1 text field

RippleSmith is a Vancouver-based digital marketing agency offering a unified suite of SEO and digital marketing services. The core offerings consist of Search Engine Optimization (organic search strategy, audits, keyword research, on-page and technical SEO) and Digital Marketing services (PPC/paid advertising, display advertising, remarketing, social media marketing, and online video). These services are delivered by Google AdWords certified PPC managers and are supported by Google Analytics tracking. The company operates as a service-based agency rather than a software product company.

Product and service1 record
1Search Engine Optimization (SEO)
Scale indicator1 record

Each record includes

Type, Value, Description, Source

Partnership1 partner
Strategic tierCoreTypeTechnology or Integration
Description

RippleSmith is a Google Ads certified partner and recognized as a trusted business partner of Google. Each PPC manager is Google AdWords certified. The agency leverages Google's advertising platforms including Google AdWords and Google Analytics for client campaigns.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

LSEO is a digital marketing agency focused on SEO, PPC, and content marketing for SMBs and enterprises. Comparable to RippleSmith in service mix, Google Partner credentials, and North American client focus.

TypeDirect peer
Description

Major Tom is a Vancouver-based digital marketing agency offering strategy, digital media, web, and creative services. Direct geographic and service peer to RippleSmith, both operating as full-service digital agencies out of Vancouver serving North American clients.

TypeDirect peer
Description

Coalition Technologies is an SEO and PPC agency serving e-commerce and B2B clients. Directly comparable to RippleSmith in core service offering (SEO + paid search) and target market (SMB/mid-market businesses seeking online visibility).

TypeOthers
Description

AdRoll is a remarketing/retargeting advertising platform that RippleSmith uses as a technology partner. Adjacent ecosystem participant rather than direct competitor — AdRoll provides the underlying ad-tech infrastructure that agencies like RippleSmith deploy for client campaigns.

TypeDirect peer
Description

KlientBoost is a digital marketing agency specializing in PPC management, CRO, and SEO for SaaS and B2B clients. Comparable to RippleSmith in PPC-led service model and Google Ads expertise, though KlientBoost leans more into conversion optimization and SaaS.

TypeDirect peer
Description

Thrive is a full-service digital marketing agency providing SEO, PPC, social media, and web design services to SMB and mid-market clients. Direct peer to RippleSmith in service offering (SEO + paid media), target customer profile, and agency-style service delivery model.

TypeBroad incumbent
Description

WebFX is a large, established full-service digital marketing agency offering SEO, PPC, and web design services. Comparable to RippleSmith in core service mix (SEO + paid search), but significantly larger and serving a broader enterprise/mid-market customer base across North America.

TypeDirect peer
Description

Disruptive Advertising is a PPC and SEO agency focused on paid media management, lifecycle marketing, and organic search. Closely comparable to RippleSmith's core offering (Google Ads-certified PPC management with SEO support) and serves a similar SMB/mid-market client base.

TypeDirect peer
Description

Directive is a B2B-focused digital marketing agency specializing in SEO and PPC for SaaS and technology companies. Comparable to RippleSmith in core SEO+PPC service mix and customer verticals (including Specops Software-style tech clients).

TypeDirect peer
Description

Ignite Digital is a Canadian digital marketing agency offering SEO, PPC, social media, and email marketing services. Comparable to RippleSmith in SEO/PPC core, North American SMB/mid-market focus, and Google Partner-style agency positioning.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers5 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration5 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
Compliance2 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

RippleSmith

Digital Marketing Servicesripplesmith.com

RippleSmith Services is a Vancouver-based digital marketing agency serving North American businesses with SEO, PPC, and broader digital marketing services delivered by Google AdWords certified specialists across a small professional services team.

What RippleSmith does

RippleSmith Services is a privately held digital marketing agency headquartered in Vancouver, British Columbia, that has been operating since 2010. The firm provides B2B professional services to North American businesses, with an operating footprint spanning Canada and the United States. Its core service portfolio is split between organic Search Engine Optimization (covering SEO strategy and audits, keyword research, on-page optimization, technical SEO, and mobile optimization) and paid Digital Marketing (covering search engine marketing, PPC, display advertising, remarketing, paid social media, and online video). The agency delivers these services through a small team of 1-10 employees, with each PPC manager individually certified in Google AdWords and backed by stated backgrounds in mathematics and analytics.

The underlying technology stack is composed of third-party advertising and analytics platforms rather than proprietary infrastructure. RippleSmith is a Google Ads Certified Partner (Partner ID: 2524034190) and a Bing Ads Accredited Partner, and it leverages Facebook Ads, AdRoll for remarketing across 500+ ad exchanges, and Google Analytics for measurement. The company explicitly positions itself as a service-based agency rather than a software product company. It also dogfoods its own marketing capabilities, using its blog, SEO, and social media presence to generate inbound demand, while maintaining direct contact channels (toll-free phone, email, website form) for client acquisition.

The business model is professional services revenue generated through SEO, PPC, and broader digital marketing engagements. Pricing is not publicly disclosed and is delivered through contact-based quoting, with no published rate cards or tiered pricing. Customer segments span SMB, mid-market, and a small number of enterprise logos, and named customers include Specops Software, Teletics, Forge and Smith, Blackwave Creative, and Digital Hospitality. RippleSmith is horizontally segmented, serving clients across multiple verticals without disclosed industry specialization, and there is no evidence of external funding rounds, institutional investors, or M&A activity.

RippleSmith firmographics

Firmographics
Name
RippleSmith
Legal name
RippleSmith Services
Website
https://ripplesmith.com
Company type
Private
Founded year
2010
Operating status
Operating
Headcount range
1–10 employees
Short description
RippleSmith Services is a Vancouver-based digital marketing agency serving North American businesses with SEO, PPC, and broader digital marketing services delivered by Google AdWords certified specialists across a small professional services team.
Ownership category
akta.pro rank

RippleSmith industry classification

Industry
Product category
Digital Marketing Services
NAICS
Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)
SIC
Services-Advertising Agencies (7311)
akta.pro primary industry
Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)
akta.pro secondary industry
SEO/SEM & Performance Marketing Tools (BPAMALAM)

Keywords

  • Search engine optimization
  • Pay per click advertising
  • Digital marketing services
  • Paid social media
  • Remarketing advertising

Where RippleSmith is headquartered

Location

Headquarters

HQ city
Vancouver
HQ country
Canada
HQ region
North America

Offices1 record

Markets served

RippleSmith business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

  1. Digital Marketing Services: Professional services revenue generated through SEO, PPC, digital marketing consulting, and related marketing services. Services are provided to businesses seeking online visibility and improved search rankings.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

RippleSmith product offering

Product offering

Core offering

RippleSmith is a Vancouver-based digital marketing agency that delivers search engine optimization (SEO) and pay-per-click (PPC) advertising services to North American businesses. Its offerings include SEO strategy and audits, technical SEO, PPC campaign management across Google AdWords, Bing Ads and Facebook, display advertising, remarketing via AdRoll, paid social media, and online video marketing. Services are executed by Google AdWords certified PPC managers and tracked through Google Analytics.

Product overview

RippleSmith is a Vancouver-based digital marketing agency offering a unified suite of SEO and digital marketing services. The core offerings consist of Search Engine Optimization (organic search strategy, audits, keyword research, on-page and technical SEO) and Digital Marketing services (PPC/paid advertising, display advertising, remarketing, social media marketing, and online video). These services are delivered by Google AdWords certified PPC managers and are supported by Google Analytics tracking. The company operates as a service-based agency rather than a software product company.

Differentiator

Problem solved

Functional benefit

Products and services

  • Search Engine Optimization (SEO)

Quantifiable outcome

  • PPC visitors are 50% more likely to purchase compared to organic visitors
  • +1 more outcomes

Companies that use RippleSmith

Customer profile

Named customers5 records

Segments1 record

Ideal customer profiles1 record

RippleSmith technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

RippleSmith partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • GooglecoreTechnology or IntegrationRippleSmith is a Google Ads certified partner and recognized as a trusted business partner of Google. Each PPC manager is Google AdWords certified. The agency leverages Google's advertising platforms including Google AdWords and Google Analytics for client campaigns.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

RippleSmith competitors and assessment

Company assessment

Direct peers

  • LSEO: LSEO is a digital marketing agency focused on SEO, PPC, and content marketing for SMBs and enterprises. Comparable to RippleSmith in service mix, Google Partner credentials, and North American client focus.
  • Major Tom: Major Tom is a Vancouver-based digital marketing agency offering strategy, digital media, web, and creative services. Direct geographic and service peer to RippleSmith, both operating as full-service digital agencies out of Vancouver serving North American clients.
  • Coalition Technologies: Coalition Technologies is an SEO and PPC agency serving e-commerce and B2B clients. Directly comparable to RippleSmith in core service offering (SEO + paid search) and target market (SMB/mid-market businesses seeking online visibility).
  • KlientBoost: KlientBoost is a digital marketing agency specializing in PPC management, CRO, and SEO for SaaS and B2B clients. Comparable to RippleSmith in PPC-led service model and Google Ads expertise, though KlientBoost leans more into conversion optimization and SaaS.
  • Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency providing SEO, PPC, social media, and web design services to SMB and mid-market clients. Direct peer to RippleSmith in service offering (SEO + paid media), target customer profile, and agency-style service delivery model.
  • Disruptive Advertising: Disruptive Advertising is a PPC and SEO agency focused on paid media management, lifecycle marketing, and organic search. Closely comparable to RippleSmith's core offering (Google Ads-certified PPC management with SEO support) and serves a similar SMB/mid-market client base.
  • Directive: Directive is a B2B-focused digital marketing agency specializing in SEO and PPC for SaaS and technology companies. Comparable to RippleSmith in core SEO+PPC service mix and customer verticals (including Specops Software-style tech clients).
  • Ignite Digital: Ignite Digital is a Canadian digital marketing agency offering SEO, PPC, social media, and email marketing services. Comparable to RippleSmith in SEO/PPC core, North American SMB/mid-market focus, and Google Partner-style agency positioning.

Others

  • AdRoll (parent: NextRoll): AdRoll is a remarketing/retargeting advertising platform that RippleSmith uses as a technology partner. Adjacent ecosystem participant rather than direct competitor — AdRoll provides the underlying ad-tech infrastructure that agencies like RippleSmith deploy for client campaigns.

Broad incumbents

  • WebFX: WebFX is a large, established full-service digital marketing agency offering SEO, PPC, and web design services. Comparable to RippleSmith in core service mix (SEO + paid search), but significantly larger and serving a broader enterprise/mid-market customer base across North America.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

RippleSmith social profiles

Digital presence

RippleSmith compliance and trust

Trust signal

Compliance2 records

RippleSmith financial estimates

Financial estimate

Revenue estimate

Valuation estimate

RippleSmith leadership team

Management profile

Number of profiles

RippleSmith funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

RippleSmith M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RippleSmith

What does RippleSmith do?

RippleSmith is a Vancouver-based digital marketing agency that delivers search engine optimization (SEO) and pay-per-click (PPC) advertising services to North American businesses. Its offerings include SEO strategy and audits, technical SEO, PPC campaign management across Google AdWords, Bing Ads and Facebook, display advertising, remarketing via AdRoll, paid social media, and online video marketing. Services are executed by Google AdWords certified PPC managers and tracked through Google Analytics.

Is RippleSmith a public or private company?

RippleSmith is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was RippleSmith founded?

RippleSmith was founded in 2010. It employs 1 to 10 people.

Where is RippleSmith based?

RippleSmith is headquartered in Vancouver, Canada, in the North America region.

How does RippleSmith make money?

One revenue line is on record: digital Marketing Services.

Who are RippleSmith's main competitors?

Direct peers on record are LSEO, Major Tom, Coalition Technologies, KlientBoost, Thrive Internet Marketing Agency, Disruptive Advertising, Directive and Ignite Digital. AdRoll (parent: NextRoll) is listed as an others. WebFX is listed as a broad incumbent.

Does RippleSmith have an API?

No public API is recorded for RippleSmith.

What industry is RippleSmith in?

RippleSmith's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFACAA, Search Engine Marketing (SEM) / Paid Search (PPC), with a secondary code of BPAMALAM, SEO/SEM & Performance Marketing Tools. Its NAICS code is 54183 and its SIC code is 7311.

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