What Afindo Informatika does

Afindo Informatika is a privately held Indonesian IT services and custom software development company founded on August 29, 2003, headquartered in Jombang, East Java. It builds bespoke enterprise systems — web applications, Android and iOS mobile apps, desktop applications, and IoT solutions — for government institutions, state-owned enterprises (BUMN), private companies, and educational organizations across Indonesia. The company reports having served more than 1,000 organizations over its 20+ year history, with a public portfolio exceeding 40 named applications spanning ERP, HR/payroll, accounting, government administration (tax, procurement, civil servant allowances, travel letters), education management, property management, distribution/logistics, healthcare monitoring, waste management, fisheries, and smart-city platforms. Notable technical features implemented across systems include role-based access control, complete audit trails, scalable architecture, and API integration capability.

The company's underlying technology stack is conventional custom development rather than a packaged product platform; each engagement appears to produce a distinct named application (e.g., APEL JOMBANG, SITAMPPAN, SIANTING, SMARTPLUG), with three IoT hardware products also developed in-house. Business model is project-based professional services with quote-driven pricing — no SaaS tiers, no public pricing, and no disclosed recurring revenue streams. Go-to-market is direct enterprise field sales via website consultation forms, WhatsApp, and in-person project scoping, targeting primarily government and enterprise buyers. The company maintains formal membership in INKINDO (Ikatan Konsultan Indonesia) and KADIN (Kamar Dagang dan Industri Indonesia), and operates Monday–Friday from its Jombang headquarters.

The company is privately held with no disclosed institutional investors, no funding rounds, no parent company, no subsidiaries, and no executive team publicly identified in the source material. Revenue is not disclosed. Distribution is single-country (Indonesia), with a strong East Java base and project references extending to Nganjuk, Wonogiri, Malang Raya, Cianjur, North Maluku, and Kalimantan Utara. Customer mix spans government (primary), private sector (primary), and education (secondary), with project-based billing creating lumpy revenue tied to government budget cycles.

Name

Afindo Informatika

Legal name

Afindo Informatika

Website

https://afindo-inf.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Afindo Informatika is an Indonesian custom enterprise software developer founded in 2003 in Jombang, East Java, building bespoke web, mobile, desktop, and IoT systems for government institutions, state-owned enterprises, private companies, and educational organizations across Indonesia.

Ownership category

akta.pro rank

Product category

Custom Enterprise Software Development

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & IT Advisory (BPAEAAAA)

akta.pro secondary industries

Application Outsourcing (AO) (BPAEAMAA), IT Program/Project Management (PMO) & Delivery Assurance (BPAEAAAO)

Keywords

• Custom software development
• Enterprise application development
• Web application development
• Mobile application development
• IT consulting services

Headquarters

HQ city

Jombang

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Software Development: Project-based professional services for developing custom enterprise systems including ERP, accounting, HR, manufacturing, and education management systems. Engagement is project-based with clear deliverables and structured implementation methodology.
2. Website and Application Development: Development of websites, mobile applications (Android/iOS), and desktop applications customized to client needs including public services, commerce, and internal management applications.
3. IT Consulting: Technical consulting services for organizations including system analysis, Business Requirements Document (BRD) preparation, and technology advisory.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Afindo Informatika is an Indonesian IT services firm that designs, develops, and implements custom enterprise software systems, including web applications, Android and iOS mobile apps, desktop applications, and IoT solutions, alongside IT consulting such as system analysis and Business Requirements Document preparation. Engagements are delivered as project-based custom builds aligned to each client's operational and governance requirements, with structured documentation, role-based access control, audit trails, and API integration capabilities.

Product overview

Afindo Informatika is a custom enterprise system development company established in 2003, offering a diverse portfolio of bespoke software solutions across government, private sector, education, and specialized industries. The company provides a comprehensive suite of over 40 custom applications categorized as: Custom Enterprise Applications (ERP, HRD management, financial systems), Government Administration Systems (procurement, travel administration, civil servant management), Public Service Platforms (smart city apps, population services, complaint systems), Education Solutions (school management, examination platforms, learning systems), IoT Devices and Solutions (smart plugs, sports monitoring, flusher activation systems), and Specialized Industry Applications (textile ERP, waste bank management, agriculture/fishery monitoring, property management, travel management). All solutions are built with scalable architecture, API integration capabilities, role-based access control, audit trails, and long-term documentation support.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Enterprise Software Development Project-based custom development of enterprise information systems such as ERP, accounting and financial management, HR/attendance/payroll, manufacturing and operational systems, and government administration systems, aligned to each client's internal processes and governance requirements.
• Website and Web Application Development Design and development of websites and web-based platforms for public services, commerce, internal management, and information portals, customized to client requirements.
• Mobile Application Development (Android and iOS) Custom development of Android and iOS mobile applications for public services, commerce, internal management, and citizen-facing platforms.
• Desktop Application Development Custom desktop application development for internal business operations and offline-capable management tools.
• IT Consulting Services Technical consulting for organizations including system analysis, Business Requirements Document (BRD) preparation, and technology advisory.
• IoT Solutions Development Design and development of Internet of Things solutions including smart electrical plugs (Smartplug), biometric sports monitoring devices, and QR-code-triggered flusher machine activation systems.

Quantifiable outcome

• 1,000+ organizations have been served across various sectors

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• INKINDO (Ikatan Konsultan Indonesia)coreOthersAfindo Informatika is officially registered as a member of INKINDO (Ikatan Konsultan Indonesia), demonstrating commitment to professionalism, compliance, and business ethics in the IT consulting industry in Indonesia.
• KADIN (Kamar Dagang dan Industri Indonesia)coreOthersOfficial member of KADIN (Kamar Dagang dan Industri Indonesia) - the Indonesian Chamber of Commerce and Industry, supporting business legitimacy and network within the Indonesian business ecosystem.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Accenture Indonesia: Accenture operates a large Indonesian practice providing strategy, technology, and systems integration services to government and enterprise clients. Directly competes with Afindo on large-scale government digitalization RFPs, with vastly greater global delivery capability.
• Lintasarta: Lintasarta is an established Indonesian ICT solutions and managed services company offering cloud, data center, and enterprise application services. Comparable as an Indonesian SI competing for government and enterprise digital transformation deals.
• Telkom Sigma: TelkomSigma is the IT services arm of Telkom Indonesia, providing enterprise IT, system integration, and managed services. It competes for the same Indonesian government and BUMN digitalization contracts as Afindo, with significantly larger delivery scale.
• Tata Consultancy Services: TCS is a global IT services and consulting firm with Indonesian operations serving banks, governments, and large enterprises. Competes with Afindo on large-scale enterprise application and government digitalization projects across the region.
• Deloitte Indonesia: Deloitte Indonesia provides management and IT consulting including ERP implementation, system integration, and technology advisory. Competes with Afindo for higher-end government and large-enterprise transformation projects.

Direct peers

• HashMicro: HashMicro provides modular ERP, CRM, and HR software for Indonesian and Southeast Asian enterprises. Comparable to Afindo for mid-market ERP/HR systems, with a more productized delivery model versus Afindo's fully custom approach.
• Mekari: Mekari is an Indonesian SaaS provider offering ERP, HR, accounting, and business operations software to SMEs and enterprises. It directly competes with Afindo's custom ERP and HR/payroll systems, but delivers via productized cloud software rather than bespoke builds.

Emerging players

• Dattabot: Dattabot is an Indonesian data, analytics, and AI company serving enterprise and government clients. Comparable in serving Indonesian enterprise/government with technology solutions, but focused on data/AI versus Afindo's custom enterprise software.
• Privy: Privy is an Indonesian digital identity, signature, and KYC platform serving regulated enterprises and government. Adjacent to Afindo's enterprise security and audit-trail positioning, with partial overlap in government and enterprise customer segments.

Regional players

• DealPOS: DealPOS provides cloud POS and retail operations software to Indonesian SMEs. Partial overlap with Afindo's POS and operational management applications (e.g., Café 66 Garasi), with a more productized retail-focused offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Afindo_
• Facebookfacebook.com/afindoinformatikajombang
• LinkedInlinkedin.com/company/afindoinformatika

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Afindo Informatika