Liquid Coating Designs

What Liquid Coating Designs does

Liquid Coating Designs, Inc. is a privately held concrete resurfacing contractor headquartered in Pleasanton, California, serving residential homeowners across the San Francisco Bay Area. The company applies a proprietary overlay system called Liquidstone — a custom-formulated blend of acrylic polymer resins and crushed, quarried limestone — directly onto existing concrete, aggregate, stucco, and brick surfaces to create a bonded finish resembling natural stone, eliminating the need for demolition or tear-out. Over more than 20 years of operations, the company has installed more than 4 million square feet of resurfacing across its service region under California Contractor's License #933272.

The company's product offering centers on four design patterns — Flagstone/Garden Stone, Travertine-style Squares and Rectangles, Slate-inspired irregular layouts, and Custom Designs/Verticals — applied to driveways, walkways, patios, pool decks, entryways, and vertical surfaces such as walls, columns, and outdoor kitchen structures. Each project is hand-crafted by trained artists, with custom colors and patterns tailored to customer specifications, and the resurfacing is guaranteed against delamination.

Liquid Coating Designs operates a direct-to-consumer service business with quote-based pricing tied to surface area, design complexity, and pattern selection; no standard rate card is publicly disclosed. Lead generation runs through local digital channels (Instagram, Yelp, Google Reviews, YouTube, and an extensive portfolio on the company website) supplemented by inbound phone inquiries and in-person site estimates. The firm has 11–50 employees, no disclosed parent company, no institutional investors, no franchise operations, and no documented funding events.

Name

Liquid Coating Designs

Legal name

Liquid Coating Designs, Inc.

Website

https://liquidcoatingdesigns.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Liquid Coating Designs is a Bay Area concrete resurfacing contractor that applies its proprietary Liquidstone overlay material to existing residential hardscapes without demolition. The Pleasanton-based firm serves homeowners across the East and South Bay with hand-crafted, natural-stone-appearing finishes on driveways, patios, pool decks, and vertical surfaces.

Ownership category

akta.pro rank

Product category

Concrete Resurfacing Services

NAICS

Painting and Wall Covering Contractors (23832), Paint and Coating Manufacturing (32551), Paint and Coating Manufacturing (325510)

SIC

Coating, Engraving & Allied Services (3470), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Concrete & Masonry Coatings (IMADAKAE)

akta.pro secondary industries

Architectural & Decorative Coatings (IMAEAGAA), Architectural & Decorative Painting (Interior/Exterior) (IMAIAKAA), Texture, Skim Coating & Decorative Finishes (Popcorn Removal, Knockdown, Venetian) (HSAPAHAF), Architectural & Decorative Paints (IMADAKAA)

Keywords

• Concrete resurfacing services
• Decorative concrete overlay
• Concrete restoration contractors
• Hardscape resurfacing solutions
• Stamped concrete alternatives

Headquarters

HQ city

Pleasanton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Concrete Resurfacing Services: One-time service-based revenue from concrete resurfacing projects for residential properties. Customers pay for the installation of Liquidstone resurfacing on driveways, walkways, patios, pool decks, and vertical surfaces. Pricing is quote-based, determined by project scope, surface area, and design complexity. The company does not disclose standard pricing publicly, requiring in-person estimates.
2. Custom Design Services: Additional revenue stream from custom design work including vertical surfaces, custom patterns, and specialized finishes. Each job is individually crafted with custom colors and patterns, adding premium pricing opportunities for specialized work.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Liquid Coating Designs is a Bay Area concrete resurfacing contractor that applies its proprietary Liquidstone material — a custom-formulated blend of acrylic polymer resins mixed with crushed, quarried limestone — directly over existing concrete, aggregate, stucco, or brick surfaces. The service transforms worn-out, stained, or cracked driveways, walkways, patios, pool decks, and vertical surfaces (walls, columns, BBQ islands) into natural-stone-appearing finishes without demolition or tear-out. Each project is individually crafted by experienced artists using patterns resembling flagstone, travertine, slate, cobblestone, or custom designs.

Product overview

Liquid Coating Designs offers concrete resurfacing services primarily through its Liquidstone product—a proprietary blend of minerals, cements, and acrylic polymer resins mixed with crushed quarried limestone. The company provides four main design patterns (Flagstone/Garden Stone, Squares and Rectangles/Travertine, Irregular Squares and Rectangles/Slate, and Custom Designs/Verticals) applied to surfaces including pool decks, driveways, patios, entryways, walkways, and vertical surfaces. Services cover pool deck resurfacing, driveway installation, patio finishing, walkway and entryway work, and vertical surface applications for walls, columns, and outdoor kitchen structures.

Differentiator

Problem solved

Functional benefit

Brands

• Liquidstone: The company's primary product - a blend of minerals and cements formulated for strength and natural stone texture, specifically designed to be applied over most masonry surfaces for concrete resurfacing.

Products and services

• Liquidstone Concrete Resurfacing Service Core concrete resurfacing service applying proprietary Liquidstone material — a blend of acrylic polymer resins and crushed quarried limestone — directly over existing concrete, aggregate, stucco, or brick surfaces to create a natural-stone appearance with guaranteed bond against delamination. Available for driveways, walkways, patios, pool decks, and entryways of Bay Area residential customers.
• Flagstone / Garden Stone Design Pattern Resurfacing design pattern that mimics natural flagstone or garden stone, applied through the Liquidstone process on outdoor surfaces such as patios, walkways, and pool decks for residential customers.
• Travertine Design Pattern (Squares and Rectangles) Resurfacing design pattern that mimics travertine stone with square and rectangular tile layouts, applied via the Liquidstone resurfacing system on horizontal outdoor surfaces for residential customers.
• Slate Design Pattern (Irregular Squares and Rectangles) Resurfacing design pattern that mimics natural slate with irregular square and rectangular stone shapes, delivered via the Liquidstone concrete resurfacing method for residential outdoor surfaces.
• Custom Designs and Vertical Surface Applications

Quantifiable outcome

• Over 4 million square feet of concrete resurfacing installed in the Bay Area
• +1 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• Elite Crete Systems: Elite Crete Systems manufactures and distributes decorative concrete overlay systems and training. Comparable to Liquid Coating Designs because it sells proprietary resurfacing products (thin overlays, stamped systems) used by contractors to resurface existing concrete.
• Concrete Craft: Concrete Craft is a national franchise specializing in decorative concrete resurfacing, stamped overlays, and stained concrete for residential driveways, patios, and pool decks. Direct functional overlap with Liquid Coating Designs' resurfacing service.
• Renew-Crete Systems: Renew-Crete offers concrete resurfacing and decorative overlay systems applied over existing concrete for residential and commercial customers. Comparable technology stack and value proposition to Liquidstone resurfacing.
• Stampcrete International: Stampcrete manufactures stamped concrete tools and supplies and supports decorative concrete contractors. Comparable because it serves the same decorative/resurfacing contractor ecosystem competing for the same homeowner hardscape projects.

Regional players

• Bay Area Concretes (local competitors): Regional Bay Area decorative concrete contractors offering stamped, stained, and resurfaced concrete services. Comparable local competitors for Liquid Coating Designs in the same geography and customer base, though individual names and URLs are not confirmed.
• All Garage Floors: All Garage Floors is a regional residential concrete coatings installer operating in select US markets. Comparable as a local services contractor applying coatings to driveways and patios, though focused on garage floors rather than full hardscape resurfacing.

Broad incumbents

• Sundek: Sundek is a national decorative concrete coatings brand offering overlays, stains, and stamped patterns. Comparable to Liquid Coating Designs as a direct decorative concrete resurfacing provider, though it operates through a franchise/dealer network at much broader scale.
• QuestMark / Floor Shield: QuestMark is a national commercial concrete floor coatings and resurfacing provider. Comparable as a concrete coatings contractor, though it skews toward commercial and industrial accounts rather than residential hardscapes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=fhnTl8pbnlM
• Instagraminstagram.com/liquidcoatingdesigns
• Xx.com/LiquidCoatings
• Facebookfacebook.com/liquidcoatingdesigns
• LinkedInlinkedin.com/company/liquid-coating-designs-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liquid Coating Designs