What Savings.com.au does

Savings.com.au is a Brisbane-headquartered financial comparison and consumer finance media platform serving Australian consumers seeking home loans, car loans, personal loans, savings accounts, term deposits, and SMSF loans. The platform's core technology consists of daily-refreshed product comparison tables across six categories, supplemented by 30+ financial calculators (mortgage repayment, stamp duty, borrowing capacity, equity, LMI, savings goals), a comprehensive statistics hub, editorial news and guides, and a weekly podcast (Savings Tip Jar). The company is operated by Savings.com.au Pty Ltd, an authorised and credit representative of InfoChoice Pty Ltd (AFSL/ACL 349445), and sits within the broader Firstmac Group ecosystem alongside InfoChoice, YourMortgage.com.au, loans.com.au, CarLoans.com.au, and OnlineAuto.com.au.

The business model is consumer-facing and free to users, with three revenue streams: (1) referral fees from product providers—banks, building societies, credit unions, and non-bank lenders—structured on click, lead, application, or fixed sponsorship bases; (2) display advertising on owned digital properties; and (3) sponsored/promoted content placements, which are labelled as such per editorial guidelines. The company claims a structural separation between its editorial and commercial teams, including with respect to sister brands under Firstmac, to preserve comparator credibility.

Savings.com.au is a private, for-profit company with 11-50 employees, founded around 2018, and does not disclose revenue. The leadership listed consists of Editor Dominic Beattie (also Group Editor for InfoChoice and podcast host), Senior Finance Journalist Denise Raward (joined January 2024), Finance Journalist Bea Garcia (joined 2025), and podcast Co-Host Brooke Cooper. Kim Cannon is listed as founder and managing director. The company is accredited under Australia's Consumer Data Right as a data recipient, which positions it to integrate consented data flows in the future.

Name

Savings.com.au

Legal name

Savings.com.au Pty Ltd

Website

https://savings.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Savings.com.au is a Brisbane-based financial comparison and consumer finance media platform that helps Australian consumers compare home loans, car loans, personal loans, savings accounts, term deposits, and SMSF loans. It earns revenue from product provider referral fees, advertising, and sponsored content as part of the Firstmac Group.

Ownership category

akta.pro rank

Product category

Financial product comparison and consumer finance media

NAICS

Activities Related to Credit Intermediation (5223), Credit Intermediation and Related Activities (522)

SIC

Finance Services (6199)

akta.pro primary industry

Mortgage Comparison, Marketplace & Rate-Shopping Platforms (FSALABAJ)

akta.pro secondary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Financial product comparison
• Home loan comparison
• Car loan comparison
• Savings account rates
• Term deposit comparison

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Referral Fees from Product Providers: Savings.com.au earns revenue by connecting financial product suppliers (banks, building societies, credit unions) to in-market audiences through lead referrals directed to product provider landing pages. Fees calculated via number of referral clicks, leads created, applications (preliminary and approved), or fixed sponsorship fees.
2. Advertising Placements: Display advertisements on Savings.com.au website and digital properties including social media and email. Advertisers pay a fee for ad placement.
3. Sponsored/Promoted Content: Promoted and sponsored content placements on the website and digital channels. Content is labeled as sponsored per editorial guidelines.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Savings.com.au is a digital financial comparison platform that publishes daily-refreshed product comparison tables across home loans, car loans, personal loans, savings accounts, term deposits, and SMSF loans, then refers in-market Australian consumers to product providers (banks, building societies, credit unions). The service is free to consumers and is supplemented by 30+ financial calculators, a statistics hub, financial news and guides, a weekly podcast, and rate alert email subscriptions, with revenue earned from referral fees, advertising, and sponsored content.

Product overview

Savings.com.au is a financial comparison and content platform operating as part of the Firstmac Group. The core offering consists of comparison tables across six major product categories: home loans, car loans, personal loans, savings accounts, term deposits, and SMSF loans. These are supplemented by a suite of 30+ financial calculators, a comprehensive statistics hub covering economic and financial data, financial news and editorial content, the Savings Tip Jar podcast featuring expert interviews, and a rate alerts subscription service. The platform connects consumers with financial product providers through lead referrals and earns revenue from commercial relationships with product providers while maintaining editorial separation from sister brands including Loans.com.au.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Loans Comparison
• Car Loans Comparison
• Personal Loans Comparison
• Savings Accounts Comparison
• Term Deposits Comparison
• SMSF Loans Comparison
• Rate Alerts Subscription
• Savings Tip Jar Podcast

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• InfoChoice Group (Parent Company)coreOthersSavings.com.au is operated by Savings.com.au Pty Ltd, which is part of the InfoChoice Group. InfoChoice Group is wholly owned by KCBL Pty Ltd, which is part of the Firstmac Group. Savings.com.au operates as an authorised and credit representative of InfoChoice Pty Ltd (AFSL and ACL 349445).
• Firstmac GroupcoreOthersSavings.com.au is part of the Firstmac Group, which has more than $12 billion in loans under management and has provided over 100,000 home loans over 40 years. Firstmac is a challenger in the market.
• Loans.com.auminorOthersSister brand under the Firstmac Group. Online lender that is treated the same as any other product provider on the Savings.com.au platform - products are only included if they meet the editorial standard of helping consumers save money.
• CarLoans.com.auminorOthersAssociated brand under the Firstmac Group. Products from CarLoans.com.au may appear in editorial content and are treated like any other commercial partner.
• OnlineAuto.com.auminorOthersAssociated brand under the Firstmac Group that may appear in editorial content alongside other commercial partners.
• YourMortgage.com.auminorOthersPart of the InfoChoice Group network alongside Savings.com.au. InfoChoice Group includes InfoChoice.com.au, YourMortgage.com.au, and YourInvestmentPropertyMag.com.au.
• YourInvestmentPropertyMag.com.auminorOthersPart of the InfoChoice Group network. Associated brand within the group focused on investment property content.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• InfoChoice: InfoChoice is a sister platform within the same InfoChoice/Firstmac Group, comparing home loans, savings, term deposits, and credit cards. Effectively a direct peer sharing a parent and overlapping product set.
• Mozo: Mozo is an Australian financial comparison site for home loans, energy, insurance, banking, and personal finance products, with similar affiliate-driven monetisation and broad consumer-finance editorial.
• Canstar: Canstar is a leading Australian financial comparison and research provider with star-rating methodology, covering home loans, savings, term deposits, and personal finance. Direct overlap in product categories and consumer finance comparison content.
• Your Mortgage (YourMortgage.com.au): Australian mortgage-focused comparison and editorial site, part of the same InfoChoice Group network. Directly comparable in product focus (home loans) and audience, with shared editorial infrastructure.
• RateCity: RateCity compares home loans, car loans, savings accounts, and term deposits in Australia, earning via referral fees. Closely mirrors Savings.com.au's product scope and lead-generation business model.
• Finder: Finder is one of Australia's largest financial product comparison platforms, directly competing across home loans, car loans, personal loans, savings accounts, and credit cards. Closely comparable in product breadth, audience targeting, and affiliate-revenue model.

Broad incumbents

• Bankrate: US-based financial comparison publisher covering mortgages, savings, and personal finance with affiliate referral revenue. Operates at much larger scale in a different geography, but exemplifies the same content-and-comparison model.
• Compare the Market: A scaled, multi-vertical comparison platform (insurance, energy, financial products) operating in Australia and globally. Broader scope but overlapping comparison-and-referral mechanics for financial products.

Emerging players

• GoCompare: UK-headquartered comparison platform covering financial services and insurance, using editorial content plus referral-based monetisation. Same business model and product categories as Savings.com.au, with no Australian overlap.
• NerdWallet: US-based personal finance comparison and content platform with affiliate-referral monetisation across credit cards, loans, and banking. Operates in a different geography but represents the same editorial-plus-comparison business archetype at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCXFGj6W_dW5OLJ3BCGP34Tw
• Xx.com/savingscomau
• Facebookfacebook.com/savingscomau
• LinkedInlinkedin.com/company/savings.com.au

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Savings.com.au