Namaste New York

Golden is a US wellness services company operating three divisions — Golden Teams (B2B workplace wellness), Private Client Group (B2C individuals/families), and Golden Years (older adults/caregivers) — delivering personalized coaching, fitness, and massage across six US metros. Founded in 2002, rebranded in 2022.

Company typePrivate
Founded2003
HeadquartersWeston, United States
Headcount251–500
GTM typeB2B and B2C
OfferingServices

What Namaste New York does

Golden (formerly Namaste New York / Namaste Wellness) is a US-based wellness and fitness services company founded in 2002–2003 by Julie and Michael Wald and rebranded to its current identity in 2022. The company delivers personalized wellness services — including educational masterclasses, experiential practice sessions, one-on-one coaching, fitness classes, massage therapy, and chair-based/standing wellness activities — through three distinct sub-brand divisions: Golden Teams (B2B workplace wellness for employers), Private Client Group (B2C services for individuals and families), and Golden Years (specialized services for older adults and caregivers). Service delivery is human-instructor-led across six US metro markets (New York, Connecticut, The Hamptons, Miami, Palm Beach, and Los Angeles), with the company claiming broader global reach.

The business model is service-based and recurring: revenue is generated through scheduled wellness offerings and personalized self-care plans on a quote-based, monthly subscription cadence. Pricing is not publicly disclosed. Go-to-market is bifurcated — enterprise field sales for Golden Teams targeting employers, and self-service booking for PCG and Golden Years targeting consumers. Marketing relies heavily on earned media (Forbes, Wall Street Journal, Thrive Global, Home Health Care News) and thought-leadership content anchored by the founders' Amazon #1 bestselling book 'Inner Wealth.' Competitive differentiation rests on 20+ years of operating history, research-based curricula developed with academic partners (UCLA, Johns Hopkins, etc.), and a recognized founder brand. The company is privately held, founder-owned, with no disclosed external funding, headcount of 251–500 employees, and no public revenue figures. There is no disclosed app, API, or AI/ML capability — the offering is human-delivered rather than technology-platform-based.

Namaste New York firmographics

Firmographics

Name: Namaste New York
Legal name: Golden
Website: https://namastewellness.com
Company type: Private
Founded year: 2003
Operating status: Operating
Headcount range: 251–500 employees
Short description: Golden is a US wellness services company operating three divisions — Golden Teams (B2B workplace wellness), Private Client Group (B2C individuals/families), and Golden Years (older adults/caregivers) — delivering personalized coaching, fitness, and massage across six US metros. Founded in 2002, rebranded in 2022.
Ownership category
akta.pro rank

Namaste New York industry classification

Industry

Product category: Wellness Services
NAICS: Fitness and Recreational Sports Centers (713940), Offices of Other Health Practitioners (6213), Services for the Elderly and Persons with Disabilities (62412)
SIC: Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)
akta.pro industry: PRIMARYHSADAGAL
Corporate/Workplace Wellness Coaching
Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness
SECONDARYHSADAGAG
Mind-Body Wellness Coaching (Holistic/Integrative)
Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness
SECONDARYTHAGAMAJ
Corporate Wellness Retreats & Executive Health Programs
Travel & Hospitality/Lodging & Accommodation/Wellness, Spa & Health Retreats

Keywords

Corporate wellness services
Workplace wellness programs
Personal fitness coaching
Senior wellness services
Massage therapy services

Where Namaste New York is headquartered

Location

Headquarters

HQ city: Weston
HQ country: United States
HQ region: North America

Offices6 records

Markets served

Namaste New York business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Others

Revenue model

Wellness Services: Golden provides personalized wellness services including educational masterclasses, experiential practice sessions, one-on-one coaching, fitness classes, massage sessions, and chair-based/standing wellness activities for older adults. Revenue is generated through service fees for these scheduled wellness offerings.

Pricing tiers

Model	Billing	Price
Other	Monthly	Personalized Self-Care Plans

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Namaste New York product offering

Product offering

Core offering

Golden (formerly Namaste Wellness / Namaste New York) delivers personalized wellness services including educational masterclasses, experiential practice sessions, one-on-one coaching, fitness classes, massage therapy, and chair-based or standing wellness activities. The company sells these services through three divisions: Golden Teams for employer workplace wellness, Private Client Group for individual and family bookings, and Golden Years for older adults and caregivers.

Product overview

Golden (formerly Namaste Wellness) is a wellness services company with over 20 years of experience offering personalized wellness across three distinct product lines: Golden Teams (workplace wellness for employers), Private Client Group (individual/family wellness services), and Golden Years (senior and caregiver wellness). The company provides services including educational masterclasses, experiential practice sessions, one-on-one coaching, fitness classes, and massage therapy. Golden operates across multiple U.S. locations including New York, Connecticut, the Hamptons, Miami, Palm Beach, and Los Angeles.

Differentiator

Problem solved

Functional benefit

Brands

Golden Teams: Workplace wellness delivered through educational masterclasses, experiential practice sessions and one-on-one coaching for employers and employees.
Private Client Group
Golden Years

Products and services

Golden Teams B2B workplace wellness program for employers and their employees, delivered through educational masterclasses, experiential practice sessions, and one-on-one coaching.
Private Client Group (PCG) Personalized B2C wellness services for individuals and families, including private fitness classes, massage therapy, and one-on-one coaching sessions.
Golden Years Specialized wellness services for older adults of all abilities and their caregivers, featuring chair-based and standing wellness activities delivered in accessible formats.
Inner Wealth book Amazon #1 bestselling book titled Inner Wealth: How Wellness Heals, Nurtures and Optimizes Ultra-Successful People, authored by founders Julie and Michael Wald.

Companies that use Namaste New York

Customer profile

Segments3 records

Ideal customer profiles3 records

Namaste New York technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Namaste New York partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Namaste New York competitors and assessment

Company assessment

Direct peers

Wellable: Corporate wellness platform offering wellness programs to employers. Directly comparable to Golden Teams' workplace wellness offering.
Wellness Corporate Solutions: Provider of on-site and virtual corporate wellness services, including fitness classes and coaching. Closely aligned with Golden Teams' in-person service model.
Limeade: Employee wellbeing and engagement platform sold to enterprise HR buyers. Comparable to Golden Teams in targeting employer-sponsored wellness programs.
Virgin Pulse: Enterprise corporate wellness platform serving employers with wellbeing programs. Direct competitor to Golden Teams across workplace wellness contracts.
Corporate Fitness Works: Provider of on-site corporate fitness and wellness services including classes and coaching. Highly comparable service-based model to Golden Teams.
Calm Business: Workplace wellness subscription focused on mental health and meditation. Direct B2B overlap with Golden Teams for employer wellness contracts.
Headspace for Work: B2B mental health and mindfulness platform sold to employers. Competes with Golden Teams for corporate wellness budgets, especially around mindfulness and coaching.

Emerging players

ClassPass: Subscription platform providing access to fitness and wellness classes for individuals and corporate accounts. Comparable to Private Client Group's class-based wellness model and corporate offerings.
NCOA (National Council on Aging): Organization supporting older adults with health, fitness, and aging services. Closely comparable to the Golden Years division's mission and target population.

Broad incumbents

One Medical (now Amazon One Medical): Primary care platform offering employer-sponsored health benefits and senior care services. Overlaps with Golden's employer wellness and senior care angles at a larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Namaste New York financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Namaste New York leadership team

Management profile

Number of profiles

Profiles2 records

Namaste New York funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Namaste New York M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Namaste New York

What does Namaste New York do?

Is Namaste New York a public or private company?

Namaste New York is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Namaste New York founded?

Namaste New York was founded in 2003. It employs 251 to 500 people.

Where is Namaste New York based?

Namaste New York is headquartered in Weston, United States, in the North America region.

How does Namaste New York make money?

One revenue line is on record: wellness Services.

Who are Namaste New York's main competitors?

Direct peers on record are Wellable, Wellness Corporate Solutions, Limeade, Virgin Pulse, Corporate Fitness Works, Calm Business and Headspace for Work. Emerging players are ClassPass and NCOA (National Council on Aging). One Medical (now Amazon One Medical) is listed as a broad incumbent.

Does Namaste New York have an API?

No public API is recorded for Namaste New York.

What industry is Namaste New York in?

Namaste New York's product category is Wellness Services. Its primary akta.pro industry code is HSADAGAL, Corporate/Workplace Wellness Coaching, with a secondary code of HSADAGAG, Mind-Body Wellness Coaching (Holistic/Integrative). Its NAICS code is 713940 and its SIC code is 8000.