Novios a Bordo

What Novios a Bordo does

Novios a Bordo, operated by the Peruvian private limited company Huayno Labs S.A.C., is a self-serve web-based platform that allows couples and families to create digital gift registries for weddings, baby showers, children's birthdays, and wedding anniversaries. Rather than a traditional physical-gift registry, the platform enables guests to contribute cash toward specific items (airline tickets, hotel stays, home remodeling) or general honeymoon/event funds, and 100% of collected contributions are transferred directly to the recipient's bank account free of charge. Core product features include a configurable gift list that can be fragmented into portions matching each guest's budget, a proprietary NAB guest follow-up system for tracking attendance and reminders, a personalized thank-you messaging tool, and a fundraising calculator that estimates collection potential based on event parameters.

The platform is built as a standard web application with no native mobile app, no public API, and no documented AI or ML components. A free dedicated advisor ("Asesor NAB") is assigned to each couple at no additional cost, providing a human-assisted layer to a self-serve product. The business model is a percentage-based take rate on total collections per event, with no fixed transaction fees and no charge on outbound bank transfers to couples — distinguishing the offering from international competitors who typically deduct transfer costs or use cross-border banking rails.

Go-to-market is product-led: couples register independently on regalos.noviosabordo.com, share their registry via physical invitations, social media, or platform-generated links, and drive word-of-mouth referrals. Demand generation is supplemented by a wedding-planning blog, an active social media presence across Facebook, Instagram, LinkedIn, and Google Plus, Facebook login integration, and earned media coverage in major Peruvian outlets including El Comercio, La República, Peru.com, and Wapa.pe. Customers are exclusively individual consumers (couples and parents-to-be); there are no enterprise or B2B contracts, and customer concentration is structurally low. The company is bootstrapped, privately held, headquartered in Miraflores, Lima, with 1–10 employees, and as of October 2018 had publicly stated plans to expand into Chile and Colombia in the second half of 2019.

Name

Novios a Bordo

Legal name

Huayno Labs S.A.C.

Website

https://noviosabordo.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Novios a Bordo is a Peruvian self-serve web platform that lets couples and families create online gift registries for weddings, baby showers, birthdays, and anniversaries, receiving 100% of monetary guest contributions directly in their bank accounts via a percentage take-rate model.

Ownership category

akta.pro rank

Headquarters

HQ city

Miraflores

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Commission on Collections: Novios a Bordo charges a percentage-based commission on the total amount raised by couples. No fixed fees per transaction are charged. All bank transfers to the couple's account are free.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Novios a Bordo is an online gift collective platform operated by Huayno Labs S.A.C. that enables couples to create digital gift registries and receive 100% of monetary contributions from wedding, baby shower, birthday, and anniversary guests directly into their personal bank accounts. The platform supports fractional gifting where guests contribute portions of items (such as airline tickets, hotel stays, or home renovations) according to their individual budgets. The company earns a percentage-based commission on the total amount collected through each registry, with no fixed transaction fees.

Product overview

Novios a Bordo is a Peruvian online wedding gift collective platform that enables couples to create digital gift registries and receive 100% of monetary contributions directly in their bank accounts. The platform operates on a per-transaction percentage fee model with free transfers. The core offering includes the wedding gift collective, expanded to cover related life events: baby showers, children's birthdays, and anniversaries. Key platform features include a guest follow-up system (NAB), personal advisor services, and personalized thank-you tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Colectivo Online de Bodas (Online Wedding Collective) The primary platform that allows couples to create wedding gift registries and receive monetary contributions from guests directly to their bank account, enabling them to use funds flexibly for honeymoons, home renovations, or other wedding expenses.
• Lista de Baby Shower Gift registry service for baby showers, allowing parents-to-be to receive monetary contributions from guests for baby-related expenses, furniture, equipment, and baby care items.
• Lista de Cumpleaños Infantil Gift registry service for children's birthday celebrations, enabling hosts to receive monetary gifts from guests in lieu of physical presents.
• Lista de Aniversario Gift registry service for wedding anniversaries, allowing couples to receive monetary contributions from friends and family to fund experiences or specific items.

Quantifiable outcome

• S/ 1 million raised for users within the first year of operation
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Startup PerúminorOthers · 1 October 2018Novios a Bordo was selected as one of the projects for the sixth generation of the Startup Perú competition in October 2018. The company was part of 53 projects selected in the category of Innovative Entrepreneurs. This selection provided visibility and validation as a recognized Peruvian startup.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• PayPal: Global digital payments platform. Comparable as a payment processing infrastructure used for online money transfers, and a potential partner or competitive substitute for the payment rails Novios a Bordo uses to disburse funds to couples.
• Eventbrite: Global event ticketing and management platform. Comparable as a self-serve event-related platform with percentage-based take rates, though focused on ticketed events rather than gift registries.

Direct peers

• Honeyfund: US-based online cash wedding gift registry platform. Directly comparable to Novios a Bordo in core product (cash gift registries for honeymoons and experiences) and target customer (couples and their guests), though operating at much larger scale in English-speaking markets.
• WithJoy: Wedding planning platform with integrated cash fund registries. Comparable as a direct competitor offering free wedding websites, RSVP management, and cash funds, sharing a similar product-led growth approach in the wedding gifting niche.

Broad incumbents

• Zola: Largest US wedding planning and registry platform, offering cash funds alongside traditional registries, websites, and vendor marketplace. Comparable as a broader incumbent in the wedding gifting/registry space that could expand into Latin America.
• The Knot Worldwide: Global wedding planning and registry platform with strong brand recognition. Comparable as a broad incumbent in the wedding registry category, with cash fund features that directly overlap with Novios a Bordo's offering.

Regional players

• Wedy: Brazilian wedding marketplace and planning platform. Regional peer serving a similar Spanish/Portuguese-speaking Latin American market with comparable wedding vendor and planning services, useful benchmark for Latin American market entry.
• Casamientos.com.ar: Argentina-based wedding directory and vendor marketplace. Comparable as a regional Latin American wedding services platform, providing a benchmark for how wedding marketplaces are built and monetized in Spanish-speaking markets.

Emerging players

• GoFundMe: Global crowdfunding platform where wedding and honeymoon fundraising is a significant use case. Comparable business model (collecting contributions from many donors toward a specific goal) and take-rate economics, though serving a much broader set of causes.
• FundMyTravel: Crowdfunding platform focused on travel funding, including honeymoons. Comparable to Novios a Bordo's honeymoon funding use case, with similar contribution pooling mechanics, though more travel-specific.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/noviosabordo
• LinkedInlinkedin.com/company/novios-a-bordo
• Instagraminstagram.com/noviosabordo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novios a Bordo