Three Plus

What Three Plus does

Three Plus is a privately held, Brisbane-based boutique strategic communications consultancy founded over 20 years ago and led by Executive Directors Paul Larter and Peter Kelly. The firm delivers senior-practitioner-led advisory services across seven core lines: Strategic Communications, Stakeholder Engagement, Media + Crises, Training, Government Relations, Digital Services, and Market Perception Surveys. Its principal differentiator is two decades of accumulated relationships across Queensland's business, government, and media communities, anchored by long-running stewardship of the Queensland Media Club as an official forum of the Queensland Parliament Media Gallery.

The firm serves enterprise and government clients — including ASX100-listed companies (DEXUS, Sekisui House, Asahi Brewing Australia, Village Roadshow Theme Parks, Cleanaway, RetireAustralia), Queensland Government departments, sporting organisations (Rugby Australia, Queensland Rugby Union, Queensland Reds), universities, Indigenous corporations, and community groups — with project-based engagements rather than formal retained-fee arrangements. Commercial model is fee-for-service professional consulting with quote-based, individually scoped pricing; the firm explicitly avoids acting as a registered lobbyist within Queensland and instead prepares clients to advocate on their own behalf. There is no proprietary technology platform, no mobile or web application, no API surface, no disclosed funding, and no external institutional investors; ownership is founder/management-controlled.

Operations are concentrated in Queensland with stated national capability, supported by a federal-level channel alliance with Canberra-based consultant Ashley Wells and a co-development partnership with Upfront Sports Partners for sports-sector engagements. There are no patents, trademarks, certifications, regulatory actions, mergers, acquisitions, or leadership transitions on record. The business has remained a tight, senior-practitioner-led boutique throughout its history, with the firm's value proposition resting on the personal networks, credibility, and execution of its principals rather than on technology, scale, or recurring-revenue contracts.

Name

Three Plus

Legal name

Three Plus

Website

https://threeplus.com.au

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Three Plus is a Brisbane-based boutique strategic communications consultancy serving ASX100 companies, Queensland government bodies, sporting organisations, and developers with senior-practitioner-led services spanning stakeholder engagement, media relations, crisis management, government relations, and digital communications.

Ownership category

akta.pro rank

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Strategic Communications Consulting: Professional consulting services providing strategic communication advice, stakeholder engagement programs, media relations, crisis management, and training. Services are tailored to client needs and delivered by senior practitioners.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Three Plus is a boutique strategic communications consultancy that delivers senior practitioner-led advisory services across seven integrated disciplines: strategic communications, stakeholder engagement, media and crisis management, training, government relations, digital services, and market perception surveys. Engagements are typically project-based and tailored to client requirements in sectors spanning resources and energy, development and infrastructure, sport, government, and professional services.

Product overview

Three Plus is a boutique strategic communications consultancy offering a unified suite of professional services. The core offering consists of Strategic Communications, Stakeholder Engagement, Media + Crises management, Training, Government Relations, Digital Services, and Market Perception Surveys. These services are delivered through senior practitioners and are designed to work together as an integrated communications consultancy model rather than as separate modular products. The company also hosts the Queensland Media Club as a thought leadership and networking initiative.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Communications

Quantifiable outcome

• Better Councils, Better Communities campaign reached half of Queensland's population with 51% of residents more positive about their local council after viewing the campaign and 73% expressing trust in their council.
• +3 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered supporting and co-equal.

• Ashley WellssupportingChannel Partner/ Reseller/ DistributorCanberra-based consultant and registered lobbyist who works with Three Plus at the federal level. Three Plus provides strategic advice but avoids lobbying in Queensland where senior politicians prefer not to meet with registered lobbyists.
• Upfront Sports Partnersco-equalStrategic or Co-development PartnerPartnered with Three Plus on Rugby Australia's World Rugby Chair campaign for Dr Brett Robinson. Upfront Sports Partners provided campaign intelligence while Three Plus delivered communications materials and media engagement.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Icon Agency: Australian strategic communications consultancy offering stakeholder engagement, government relations, media and digital services to listed corporates and major infrastructure projects — overlapping practice areas and client types with Three Plus.
• Sling & Stone: Boutique Australian public relations and integrated communications agency with senior-led model and comparable service lines (media, content, stakeholder communications) targeting enterprise and consumer brands across ANZ.
• SenateSHJ: Integrated corporate communications and public affairs consultancy in Australia offering media relations, stakeholder engagement, government relations and digital services — directly comparable service mix to Three Plus and competing for similar ASX-listed and government clients.
• VIVA! Communications: Australian boutique communications and public relations consultancy with comparable mix of corporate communications, media relations, stakeholder engagement and digital services for enterprise clients.
• Clarity PR & Communications: Australian mid-sized PR and communications consultancy offering media relations, crisis, stakeholder engagement and content services — comparable boutique-to-mid-tier positioning and target enterprise/government segments.
• Zadro Agency: Australian communications and stakeholder engagement agency with strong property, infrastructure and government credentials — directly comparable to Three Plus on stakeholder engagement for development approvals and infrastructure clients.
• Spurgin Communications: Australian stakeholder engagement and community consultation consultancy with focus on infrastructure, resources and development projects — closely comparable service model and target clients in Queensland-relevant sectors.

Broad incumbents

• Havas Red Australia: Australian consumer and corporate communications network (formerly Red Agency) offering integrated PR, social, content and stakeholder work for ASX-listed and global brands — broader scope but overlapping client types.
• Edelman Australia: Global communications firm with major Australian practice covering corporate communications, public affairs, crisis and digital — competes with Three Plus for the same enterprise and government mandates as part of broader portfolio offerings.
• Ogilvy PR Australia: Large global network agency with full PR, public affairs and digital communications practice in Australia, serving many of the same ASX100 and government clients as Three Plus but with a wider service portfolio and global scale.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ThreePlusComms
• Instagraminstagram.com/threepluscomms
• LinkedInlinkedin.com/company/three-plus

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Three Plus