HAVAS Red AU
- Company typePrivate
- Founded-
- HeadquartersSydney, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
HAVAS Red AU firmographics
Firmographics- Name
- HAVAS Red AU
- Legal name
- HAVAS Red Australia
- Website
- https://havasred.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
HAVAS Red AU industry classification
Industry- Product category
- Strategic Communications and Public Relations Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Reputation Management & Online PR (BPAFADAN)
Keywords
Where HAVAS Red AU is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
HAVAS Red AU business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- PR and Communications Services: Fees for strategic public relations, media relations, crisis communications, corporate affairs, and reputation management services delivered to brands, businesses and organisations.
- Social Media Services: Social strategy, platform management, content creation, community management, and social advertising services.
- Content Creation and Production: In-house content production including video, copywriting, creative direction, motion design, and branded content for multiple platforms.
- Influencer Marketing: Influencer vetting, campaign planning, talent management, and creator partnership programs through CRed service.
- Brand Experience and Experiential: Live, virtual and hybrid brand experiences, activations, sponsorship management, and experiential marketing programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom agency retainer and project-based engagements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
HAVAS Red AU product offering
Product offeringCore offering
HAVAS Red Australia is a merged-media strategic communications agency that makes brands famous through integrated public relations, social media strategy, content creation, influencer marketing and brand experience activations. It serves consumer brands, corporate organisations, government entities and healthcare clients across Australia and the broader Asia-Pacific region. Its service portfolio is delivered through specialised practices including EchoWeave (generative engine optimisation), CRed (influencer marketing), Peaks (executive branding), Red Impact (ESG/purpose), INDUSTRY (B2B) and HAVAS Red Health (healthcare communications).
Product overview
HAVAS Red Australia is an integrated strategic communications, PR, social, and experiential agency operating as a merged-media model. The core offering spans corporate/consumer communications, social media, content, brand experience, and influencer services. The portfolio includes specialized practices: EchoWeave (AI-powered brand visibility via generative engine optimisation), CRed (end-to-end influencer marketing), Peaks (executive branding), Red Impact (ESG and purpose communications), INDUSTRY (B2B communications), and HAVAS Red Health (healthcare communications). These specialized services integrate with the core PR, social, content, experiential and influencer capabilities under a unified merged-media approach.
Differentiator
Problem solved
Functional benefit
Brands
- EchoWeave: Global specialisation for generative engine optimisation (GEO) to help brands secure visibility across AI-driven discovery platforms.
- CRed by HAVAS Red
- Peaks by HAVAS Red
- Red Impact by HAVAS Red
- HAVAS Red Health
- INDUSTRY by HAVAS Red
- HAVAS Blak
- Red Connect
Products and services
- Corporate, Consumer and Institutional Communications Core PR services including brand positioning, reputation management, crisis and issue communications, DEI&B multicultural communications, ESG and sustainability, executive positioning and visibility, internal communications and employee engagement, media relations and training, and stakeholder and multicultural partner engagement.
Quantifiable outcome
- Tourism Tasmania Odd Jobs campaign: 212K engaged sessions (75% engagement rate), 12,602 job applications, 1.3 billion impressions
- +4 more outcomes
Companies that use HAVAS Red AU
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles5 records
HAVAS Red AU technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
HAVAS Red AU partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, minor and flagship.
- adidascoreRed Impact has partnered with adidas on purpose-driven communications initiatives. adidas is among the global brands Red Impact supports in building reputation through authentic ESG and sustainability communications.
- L'OréalcoreRed Impact has partnered with L'Oréal on ESG and purpose communications. L'Oréal benefits from Red Impact's global expertise in sustainability communications and stakeholder engagement.
- Merck KGaAcoreRed Impact partnered with Merck KGaA on purpose-driven communications and sustainability strategy. Merck leverages Red Impact's global ESG expertise for corporate communications.
- UNICEFcoreRed Impact has partnered with UNICEF on cause-related communications and advocacy initiatives. UNICEF represents one of Red Impact's mission-driven partnerships.
- Team RubiconminorRed Impact has partnered with disaster response organisation Team Rubicon on purpose communications supporting their humanitarian missions.
- United Nations FoundationcoreRed Impact partnered with United Nations Foundation on global advocacy communications and sustainable development initiatives.
- HAVAS GroupflagshipHAVAS Red Australia is part of the global HAVAS communications group, one of the world's largest communications networks. This provides access to 40+ agencies across 25+ markets, global resources, and the Meaningful Brands research programme.
- National Farmers' FederationcoreStrategic partnership for Norco's brand purpose campaign. Released the inaugural National Farmer Wellbeing Report analysing mental health of Australian farmers.
- Guinness World RecordsminorMy Guardian Centenarians' Lunch served as official Guinness World Record attempt for largest assembly of centenarians, achieving 150 attendees.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
HAVAS Red AU competitors and assessment
Company assessmentDirect peers
- Edelman: World's largest independent PR firm with established Australia operations. Directly competes in corporate communications, health PR, and consumer brand work with comparable integrated offerings.
- Weber Shandwick: Global PR and communications agency with ANZ presence, providing integrated services across consumer, corporate, health, and technology sectors. Head-to-head competitor in Australia for major brand and government clients.
- Burson: Major global PR agency (formerly BCW) with Australian operations. Direct competitor in corporate communications, healthcare PR, and consumer brand work across similar client verticals.
- FleishmanHillard: Global PR network (part of Omnicom) with established Australian operations. Competes directly in healthcare communications, corporate affairs, and consumer brand PR with comparable service portfolios.
- Thinkerbell: Australian-founded creative PR and marketing agency known for earned-first media thinking and influencer marketing. Directly competes for consumer brand and lifestyle accounts in the Australian market.
- Sling & Stone: Australian PR and communications agency with strong tech and consumer brand focus. Direct competitor in the Australian market for enterprise PR and integrated communications work.
- Hill+Knowlton Strategies: Global PR firm with Australian operations, specializing in corporate communications, public affairs, and crisis communications. Competes for similar enterprise and government clients.
- Ogilvy PR: Global integrated communications agency with significant Australian operations, offering PR, social, content, and brand experience. Directly competes with HAVAS Red in the Australian enterprise market across similar client verticals.
Regional players
- M&C Saatchi Australia: Australia-based creative and communications group with PR and brand strategy capabilities. Comparable Australian-headquartered competitor in integrated communications and brand experience.
Broad incumbents
- Ketchum: Global PR firm (part of Omnicom) with Australian presence, offering integrated communications and analytics-led earned media. Broader incumbent with overlapping capabilities in corporate and consumer PR.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
HAVAS Red AU social profiles
Digital presenceHAVAS Red AU financial estimates
Financial estimateRevenue estimate
Valuation estimate
HAVAS Red AU leadership team
Management profileNumber of profiles
Profiles11 records
HAVAS Red AU funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HAVAS Red AU M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HAVAS Red AU
What does HAVAS Red AU do?
HAVAS Red Australia is a merged-media strategic communications agency that makes brands famous through integrated public relations, social media strategy, content creation, influencer marketing and brand experience activations. It serves consumer brands, corporate organisations, government entities and healthcare clients across Australia and the broader Asia-Pacific region. Its service portfolio is delivered through specialised practices including EchoWeave (generative engine optimisation), CRed (influencer marketing), Peaks (executive branding), Red Impact (ESG/purpose), INDUSTRY (B2B) and HAVAS Red Health (healthcare communications).
Is HAVAS Red AU a public or private company?
HAVAS Red AU is a private company. It is classified as corporate owned and is currently operating.
When was HAVAS Red AU founded?
HAVAS Red AU was founded in -1. It employs 51 to 100 people.
Where is HAVAS Red AU based?
HAVAS Red AU is headquartered in Sydney, Australia, in the Oceania region.
How does HAVAS Red AU make money?
Five revenue lines are on record. PR and Communications Services are the primary driver. The others are social Media Services, content Creation and Production, influencer Marketing and brand Experience and Experiential.
Who are HAVAS Red AU's main competitors?
Direct peers on record are Edelman, Weber Shandwick, Burson, FleishmanHillard, Thinkerbell, Sling & Stone, Hill+Knowlton Strategies and Ogilvy PR. M&C Saatchi Australia is listed as a regional player. Ketchum is listed as a broad incumbent.
Does HAVAS Red AU have an API?
No public API is recorded for HAVAS Red AU.
What industry is HAVAS Red AU in?
HAVAS Red AU's product category is Strategic Communications and Public Relations Services. Its primary akta.pro industry code is BPAFADAN, Reputation Management & Online PR. Its NAICS code is 5418 and its SIC code is 7311.