What Celexon Group does

Celexon Group operates as the manufacturing and accessory brand within the visunext Group, a privately held European distributor of home cinema and professional AV technology founded in Germany in 2003 by Matthias Hemesath and Christoph Hertz. Through the celexon brand, the company produces its own line of projection screens (installation, mobile, and outdoor), mounting systems (projector and display mounts, ceiling lifts), signal management equipment (switches, splitters, matrix switches, extenders), and visualisers/document cameras, distributing these to resellers and specialized trade across Europe and internationally. Alongside the proprietary celexon line, the parent visunext platform sells more than 10,000 third-party SKUs from leading OEMs including Epson, Acer, BenQ, Optoma, Panasonic, Samsung, LG, and Sony, to a customer base of more than 800,000 across 25+ countries.

The business runs a dual-channel GTM: a consumer/SMB e-commerce front end (visunext.co.uk and seven country-specific storefronts) augmented by personal consultation (phone, video, on-site advisors), Try & Buy programs, and content channels (LinkedIn, YouTube, Facebook); and an enterprise layer offering on-site field service, 3D visualization and Crestron planning, plus eProcurement integrations with API access and framework agreements aimed at large institutional buyers. Named enterprise customers include BMW, Daimler, Bosch, Allianz, Burger King, and Deutsche Lufthansa. The group has consolidated via the acquisition of Projektor AG and built a pan-European footprint through eight sister companies in Germany, Austria, Netherlands, France, UK, Poland, Italy, Sweden, and Spain.

Revenue is generated primarily through hardware resale (distributed third-party AV equipment and proprietary celexon accessories) supplemented by professional services revenue from consulting, planning, installation, and training. The company is private and founder-controlled, with no disclosed institutional investment or external funding; no revenue figures are publicly available. Recognition includes repeated Chip "Best Shop of the Year" projector-category wins, Testsieger.de "Best Online Shop for Projectors," an n-tv Online Shop Award in 2023, and a Kununu Top Company designation in 2022.

Name

Celexon Group

Legal name

visunext Group

Website

https://celexongroup.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Celexon Group is the proprietary AV-accessory manufacturing arm of the visunext Group, producing projection screens, mounts, signal management equipment, and visualisers, while the wider group distributes 10,000+ third-party AV SKUs to consumers, SMBs, and enterprises across 25+ European countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Norwich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales (Hardware): Sale of projectors, projection screens, displays, LED walls, mounting systems, connectivity solutions, audio equipment, and video conferencing systems. The company offers over 10,000 products from multiple manufacturers.
2. Professional Services: Consulting, planning (including 3D visualisation), field service, installation, and training services for AV solutions.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Celexon Group manufactures its own celexon-branded AV accessories (projection screens, projector mounting systems, signal management equipment, and document visualisers) and distributes over 10,000 third-party AV products from leading manufacturers through the visunext e-commerce platform and field sales channel. The company serves both consumer home-cinema buyers and enterprise customers with project planning, 3D visualisation, installation, training, and Try & Buy programs across more than 25 European countries.

Product overview

Celexon Group is a B2B manufacturer and brand within the visunext Group specializing in AV accessories. The company produces its own celexon-branded product lines including projection screens (installation, mobile, and outdoor), mounting systems (projector mounts, ceiling lifts), signal management equipment (switches, splitters, extenders), and visualisers/document cameras. These products are sold to distributors and specialized trade internationally, while the visunext consumer platform distributes over 10,000 products from various manufacturers alongside the celexon brand.

Differentiator

Problem solved

Functional benefit

Brands

• celexon: Brand responsible for international production of AV accessories such as screens, mounting systems, signal management products, and sale to distributors and specialized trade

Products and services

• celexon Projection Screens celexon-branded projection screens for home cinema and professional use, including installation screens (electric, manual, fixed frame, ceiling recessed), mobile screens (tripod, pull-up, folding frame), and outdoor projection screens. Sold to consumers via the visunext platform and to distributors and specialised trade internationally.
• celexon Mounting Systems celexon-branded mounting solutions for AV installations, including projector ceiling mounts, projector wall mounts, ceiling lifts, ceiling mirrors, and projector mini tripods. Designed for professional AV installers and end customers requiring reliable mounting hardware.
• celexon Signal Management celexon-branded signal management equipment for AV signal distribution, including switches, splitters, boosters/repeaters, matrix switches, and extension solutions. Used by professional installers and enterprise AV customers to route and extend AV signals.
• celexon Visualisers celexon-branded document cameras and visualisers that enable real-time display of physical documents and objects. Targeted at education customers and professional presentation environments.
• Projector Distribution (Multi-Brand Catalogue) Distribution of over 10,000 projector and AV products from leading manufacturers including Epson, Acer, BenQ, Optoma, Sony, Samsung, LG, Panasonic, Hisense, ViewSonic, Barco, Sharp, NEC, XGIMI, InFocus, JVC, Asus, Philips, Vivitek, and Formovie. Products span business, home cinema, 4K, Full HD, 3D, short throw, laser, LED, and pico projectors, sold via the visunext e-commerce platform and B2B field sales.
• Display and LED Wall Distribution Distribution of professional displays, monitors, and LED walls from Samsung, LG, Sony, and Panasonic for digital signage, retail, conference rooms, and corporate presentation environments.
• Audio and Video Conferencing Equipment Audio equipment and video conferencing systems offered as part of the multi-brand AV catalogue for enterprise meeting-room and conferencing use cases.
• AV Professional Services (Consulting, Planning, Installation, Training) End-to-end AV professional services including expert consultation from certified specialists, 3D visualisation and Crestron planning, on-site field service and installation, and training. Targeted at enterprise and education customers implementing AV solutions across meeting rooms, conference facilities, and classrooms.

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and major.

• AcercoreTechnology or IntegrationStrong partnership with Acer for projector products and accessories. Acer is one of the well-known AV manufacturers in the visunext portfolio.
• BenQcoreTechnology or IntegrationBenQ is a key manufacturer partner for projectors and displays in the visunext product portfolio.
• EpsoncoreTechnology or IntegrationEpson is a major partner providing projector products. visunext offers certified specialist advisors for Epson products.
• OptomacoreTechnology or IntegrationOptoma is a key manufacturer partner for projectors and visualisers.
• PanasoniccoreTechnology or IntegrationPanasonic is a manufacturer partner for projectors and related AV equipment.
• SamsungcoreTechnology or IntegrationSamsung is a key partner for displays, projectors, monitors, and LED walls.
• LGcoreTechnology or IntegrationLG is a manufacturer partner for projectors, monitors, and LED walls.
• SonycoreTechnology or IntegrationSony is a manufacturer partner for projectors and displays.
• Projektor AGmajorStrategic or Co-development PartnerOne of the largest national competitors that was acquired by the visunext Group, now part of the combined group operating under the visunext Group name.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MediaMarkt: Europe's largest consumer electronics retailer carrying projectors, screens, displays, and AV accessories. Competes on price and breadth for the same consumer and SMB AV shopper, though without Celexon's specialist depth.
• Optoma: Dedicated projector and visualiser brand selling both through distributors (like Celexon/visunext) and direct, serving overlapping enterprise, education, and home-cinema segments.
• BenQ: Major projector and display manufacturer with own-brand retail and a key Celexon supply partner. Competes with Celexon at the brand level while relying on specialist retailers like Celexon for reach into home-cinema and Pro-AV segments.
• Epson (Projector Division): Global projector manufacturer and current Celexon partner. Competes indirectly through direct sales channels and co-exists as a critical supply partner — a broad incumbent whose strategic choices materially shape Celexon's distribution economics.

Regional players

• B&H Photo Video: US-based specialist AV/photo/video retailer with deep projector, display, and Pro-AV assortment. Analogous specialist-retail model serving prosumers and enterprise, but North-American focused.
• Coolblue: Large Benelux/Germany consumer electronics e-commerce retailer carrying projectors, screens, and AV equipment. Regional Dutch competitor with similar omnichannel (online + service) model but broader CE category scope.

Others

• AVIXA: Global Pro-AV industry association shaping standards, education, and integrator certification. Adjacent ecosystem participant whose integrator-network strategy affects demand for Celexon's enterprise AV distribution.
• Projector Central: Leading North-American projector information, comparison, and dealer-referral platform. Not a direct retailer but a key adjacent ecosystem player that influences AV buyer decisions Celexon competes for.

Direct peers

• Projectorpoint: Netherlands-based specialist projector and presentation technology e-commerce retailer with overlapping product categories (projectors, screens, mounts) and similar B2C/B2B model. Closest direct competitor within Celexon's core projector distribution vertical.
• Just Projectors: UK projector specialist retailer offering projector sales, screens, and AV accessories with consumer and business focus, directly competing for the same home-cinema and SMB/enterprise projector demand as visunext.co.uk.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Projectorshop24UK
• Facebookfacebook.com/Celexon-Uk-Limited-764212820415183
• LinkedInlinkedin.com/company/visunext

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Celexon Group