Just Projectors
Just Projectors (Dataflow AV Limited) is a UK-based specialist e-commerce retailer founded in 2001, selling projectors, screens, large format displays, touch screens, and AV accessories to home cinema enthusiasts, businesses, and educational institutions, with installation and hire services.
- Company typePrivate
- Founded2001
- HeadquartersTeddington, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Just Projectors does
Just Projectors (legal entity: Dataflow AV Limited, trading as Just Projectors and Projectors.co.uk) is a UK-based specialist retailer of projectors and visual display equipment, founded in 2001 and headquartered in Dorking, Surrey. The company operates a direct-to-consumer e-commerce platform at projectors.co.uk selling projectors, projection screens, large format displays, interactive touch screens, video walls, and home cinema components, alongside accessories such as cables, signal distribution equipment, mounts, and video conferencing hardware. It is an authorized reseller of major OEMs including BenQ, Epson, Panasonic, Sony, ViewSonic, NEC, and Optoma, with Blustream as the primary partner for signal distribution products.
The business monetizes through one-time product sales across a wide price range (projectors from approximately £655 to £2,982 visible on the site), supported by professional installation services, projector and screen hire, warranty extensions, and a physical demo room. Its go-to-market is sales-led but digitally enabled: technical sales advisors provide impartial guidance via a freephone line (0800 066 8151) and contact form, supplemented by self-serve e-commerce with next-day delivery across the UK, a UK price match guarantee, and public sector instant credit. Customer segments are horizontally spread across home cinema consumers, corporate/office buyers, and education institutions, with secondary use cases in golf simulators, flight simulators, churches, hospitality, and gaming.
The company is family-owned with no disclosed external investors, no subsidiaries, no M&A activity, and no management team publicly listed. There is no evidence of proprietary technology, AI/ML capabilities, or a software platform; competitive differentiation rests on advisory expertise, product breadth, distribution and installation depth, and 24 years of brand presence in the UK market. Operations are geographically limited to the United Kingdom.
Just Projectors firmographics
Firmographics- Name
- Just Projectors
- Legal name
- Dataflow AV Limited
- Website
- https://projectors.co.uk
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Just Projectors (Dataflow AV Limited) is a UK-based specialist e-commerce retailer founded in 2001, selling projectors, screens, large format displays, touch screens, and AV accessories to home cinema enthusiasts, businesses, and educational institutions, with installation and hire services.
- Ownership category
- akta.pro rank
Just Projectors industry classification
Industry- Product category
- Projector and Display Equipment Retail
- SIC
- Photographic Equipment & Supplies (3861)
- akta.pro primary industry
- Projectors & Projection Screens Retail (CRACAEAB)
Keywords
Where Just Projectors is headquartered
LocationHeadquarters
- HQ city
- Teddington
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Just Projectors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Product Sales: One-time sales of projectors, projector screens, large format displays, touch screens, home cinema equipment, and accessories including cables, mounts, signal distribution products, and video conferencing equipment.
- Professional Services: Installation services for projectors and displays throughout UK. Projector and screen hire services. Demo room available for product demonstrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual projector products |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Just Projectors product offering
Product offeringCore offering
Just Projectors is a UK specialist e-commerce retailer selling projectors, projection screens, large format displays, interactive touch screens, video walls, and complementary accessories (cables, signal distribution, mounts, video conferencing equipment). The offering is complemented by value-added services including professional installation, projector and screen hire, warranty extensions, and a physical demo room. The company operates as a sales-led business with phone-based technical advisors, UK price match guarantee, and next-day delivery across the United Kingdom.
Product overview
Just Projectors operates Projectors.co.uk as a specialist e-commerce retailer offering a comprehensive portfolio of visual display solutions. The core offerings centre on projectors (spanning business, education, and home cinema categories) and projection screens (portable, manual, electric, and fixed configurations), supplemented by large format displays, interactive touch screens, and video walls. The product range is organised around a platform of physical hardware complemented by accessories (cables, signal distribution equipment, mounts, video conferencing gear, wireless adapters) and value-added services (installation, hire, warranty extensions, demonstrations). The company serves home cinema enthusiasts, businesses, educational institutions, and public sector organisations with next-day delivery and UK price match guarantees.
Differentiator
Problem solved
Functional benefit
Companies that use Just Projectors
Customer profileSegments4 records
Ideal customer profiles3 records
Just Projectors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Just Projectors partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- BenQcoreBenQ projectors are a core part of the product range, particularly popular for laser projectors. Just Projectors is an authorized reseller of BenQ products.
- EpsoncoreEpson projectors are highlighted as great for education and high brightness applications. Just Projectors is an authorized reseller of Epson products.
- PanasoniccorePanasonic projectors are positioned for high-end use applications. Just Projectors is an authorized reseller of Panasonic products.
- SonycoreSony projectors featured in the product range. Just Projectors is an authorized reseller of Sony products.
- ViewSoniccoreViewSonic projectors offered as affordable options with a large range. Just Projectors is an authorized reseller of ViewSonic products.
- NECcoreNEC projectors featured in the product range. Just Projectors is an authorized reseller of NEC products.
- OptomacoreOptoma projectors available in the product catalog. Just Projectors is an authorized reseller of Optoma products.
- BlustreamcoreBlustream is the primary brand for signal distribution products including HDMI splitters, switches, extenders, matrices, and video wall controllers. The vast majority of signal distribution inventory is Blustream products.
- CelexonminorCelexon projection screens featured as part of the accessory range.
- SapphireminorSapphire projection screens offered as part of the screen accessory range.
- SMARTminorSMART interactive whiteboard accessories available through the store.
- JabraminorJabra PanaCast video conferencing equipment including room systems and cameras available as accessories.
- Vogel'sminorVogel's mounting solutions including RISE motorised lift trolleys available as interactive whiteboard stands and mounts.
- NeomountsminorNeomounts TV and display stands and mounts available in the interactive accessories section.
- B-TechminorB-Tech mounting solutions including wall mounts available for interactive displays.
- LindyminorLindy cables including HDMI, USB-C, and fibre optic cables available in the projector cables section.
- AllseeminorAllsee digital signage media players available as interactive accessories.
- RAminorRA Studfix wall-to-floor mounting solutions available in the interactive whiteboard stands section.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Just Projectors competitors and assessment
Company assessmentBroad incumbents
- Amazon UK: Dominant UK online marketplace with broad projector, screen, and AV accessory assortment. Key competitor on price, selection, and delivery speed; lacks specialist advice and installation.
- Currys: Largest UK high-street and online consumer electronics retailer, carrying projectors, TVs, and home cinema among many categories. Competes on price and convenience but lacks specialist projector depth.
Direct peers
- B&H Photo Video: Large US specialty retailer of photo, video, audio, and AV equipment including projectors and screens. Comparable as a specialist e-commerce retailer with deep product expertise, though US-focused and broader in category.
- Adorama: US-based specialty retailer of AV, photo, and projection equipment. Comparable specialist-retailer model with strong content and advisor-style customer support, though US-only and broader in category scope.
- Box.co.uk: UK-based online electronics retailer carrying projectors, displays, and AV equipment. Overlaps directly in product category and online retail motion, though Box carries a broader electronics range.
- Projector Point: UK specialist retailer focused on projectors and projection screens for business, education, and home cinema. Directly comparable as a specialist e-commerce projector retailer serving the same UK customer segments.
- AVS Pro: UK AV specialist retailer offering projectors, screens, and display solutions with installation services. Closely comparable product mix, target audience, and service-led UK go-to-market.
- Projector Lamps Direct: UK online specialist in projector consumables, accessories, and replacement lamps. Comparable UK specialist-retailer model with focus on projector lifecycle parts and accessories.
Others
- RGB Communications: UK AV distributor offering projectors, professional displays, and unified communications solutions. Comparable product mix and UK market presence, though B2B channel-distribution focused rather than end-consumer retail.
- Midwich: UK-listed AV distributor supplying projectors, displays, and AV solutions to resellers and integrators. Comparable through overlapping product lines and UK channel presence, but operates upstream as a distributor rather than retailer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Just Projectors social profiles
Digital presenceJust Projectors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Just Projectors leadership team
Management profileNumber of profiles
Just Projectors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Just Projectors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Just Projectors
What does Just Projectors do?
Just Projectors is a UK specialist e-commerce retailer selling projectors, projection screens, large format displays, interactive touch screens, video walls, and complementary accessories (cables, signal distribution, mounts, video conferencing equipment). The offering is complemented by value-added services including professional installation, projector and screen hire, warranty extensions, and a physical demo room. The company operates as a sales-led business with phone-based technical advisors, UK price match guarantee, and next-day delivery across the United Kingdom.
Is Just Projectors a public or private company?
Just Projectors is a private company. It is classified as family owned and is currently operating.
When was Just Projectors founded?
Just Projectors was founded in 2001. It employs 1 to 10 people.
Where is Just Projectors based?
Just Projectors is headquartered in Teddington, United Kingdom, in the Europe region.
How does Just Projectors make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are professional Services.
Who are Just Projectors's main competitors?
Broad incumbents on record are Amazon UK and Currys. Direct peers are B&H Photo Video, Adorama, Box.co.uk, Projector Point, AVS Pro and Projector Lamps Direct. Others are RGB Communications and Midwich.
Does Just Projectors have an API?
No public API is recorded for Just Projectors.
What industry is Just Projectors in?
Just Projectors's product category is Projector and Display Equipment Retail. Its primary akta.pro industry code is CRACAEAB, Projectors & Projection Screens Retail. Its SIC code is 3861.