Projector
Projektor AG is a German specialist retailer and integrator of projection technology, operating a nationwide certified partner network that delivers home cinema and business projector hardware, calibration, installation, and media-control services to residential and enterprise customers across Germany.
- Company typePrivate
- Founded2003
- HeadquartersKöln, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Projector does
Projektor AG is a Cologne-based German specialty retailer and integrator of projection technology, operating for over 20 years as a nationwide network of certified dealers serving the home cinema (residential) and business (enterprise) projector markets. Its functional offering spans the full projection stack: projector hardware from major manufacturers (Acer, BenQ, Celexon, Epson, InFocus, LG, NEC, Optoma, Panasonic, Sony, JVC), large-format projection screens, wireless HD transmission kits, and turnkey media-technology installations including conference room build-outs, signal management, table integration panels, digital signage, interactive boards, and media-control systems (with Control4-based home-automation integration).
The company layers a proprietary 'Cine4Home Edition' calibration service — built on 10+ years of testing experience and 2,500+ calibrated projectors — on top of third-party hardware, providing a documented calibration standard covering pixel-error checking, color uniformity, brightness/contrast measurement and 2D/3D video-standards compliance. Channel structure is hybrid: certified partner dealers ('Heimkino Partner' for residential, 'Business Partner' for commercial) deliver on-site consultation, live product demonstrations, professional installation and post-sale support across all major German cities (Cologne, Düsseldorf, Berlin, Frankfurt, Stuttgart, Munich, Kassel and others); direct online sales are handled via the affiliated Beamer-Discount e-commerce storefront; and an enterprise field-sales motion covers business customers without a local partner.
The revenue model combines one-time hardware resale with professional services revenue (installation, calibration, custom media-technology solutions). Pricing is transaction-based and quote-driven through the partner network rather than publicly disclosed. Governance follows an Aktiengesellschaft dual-board structure (Vorstand led by Christoph Hertz; Aufsichtsrat chaired by Matthias Hemesath with Dr. Axel Niclas and Alfred Hemesath; Stefan Preisl and Peter Pelster holding Gesamtprokura). Marketing combines corporate web properties, the Beamer-Discount technical blog, social channels (Facebook, Twitter, Google+), RSS, and an annual 'Heimkino Tage' event program. The entire footprint is domestic — Germany only — with no disclosed international expansion, external investment, M&A activity or funding history.
Projector firmographics
Firmographics- Name
- Projector
- Legal name
- Projektor AG
- Website
- https://projektor-ag.de
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Projektor AG is a German specialist retailer and integrator of projection technology, operating a nationwide certified partner network that delivers home cinema and business projector hardware, calibration, installation, and media-control services to residential and enterprise customers across Germany.
- Ownership category
- akta.pro rank
Projector industry classification
Industry- Product category
- Projection Equipment Retail
- akta.pro primary industry
- Projectors & Projection Screens Retail (CRACAEAB)
Keywords
Where Projector is headquartered
LocationHeadquarters
- HQ city
- Köln
- HQ country
- Germany
- HQ region
- Europe
Offices10 records
Markets served
Projector business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Hardware Sales: Sale of projectors (home cinema and business models), projection screens, and related AV equipment through the partner network and Beamer-Discount online shop.
- Installation & Setup Services: Professional installation services including ceiling mounting, wiring, home automation integration, and media control system setup for business and residential customers.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Projector product offering
Product offeringCore offering
Projektor AG operates a nationwide specialist network in Germany for projection technology, distributing home cinema and business projectors (and related AV equipment such as screens and wireless HD kits) from major manufacturers through certified Heimkino Partner and Business Partner dealers and the Beamer-Discount online shop. The company complements hardware sales with expert on-site consultation, live product demonstrations, professional installation (including ceiling mounting and home automation integration), and the proprietary Cine4Home Edition calibration service.
Product overview
Projektor AG operates as a specialist network for projection technology, offering a comprehensive portfolio of home cinema and business projectors from major manufacturers including Acer, BenQ, Epson, InFocus, LG, NEC, Optoma, Panasonic, and Sony. The company functions as a B2B and B2C retailer with a nationwide network of certified partners providing consultation, live demonstrations, installation services, and professional calibration (Cine4Home Edition). Core offerings include home cinema projectors and large-screen solutions, business conference room projectors, projection screens in various formats, wireless HD transmission accessories, and complete media technology installation services including signal management, digital signage, and media control systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Projectors (Business Projektoren) High-quality business projectors for corporate presentations, conferences, and meeting rooms, offered with nationwide comparison opportunities and installation services through certified partners. Targeted at companies requiring professional presentation technology.
- Home Cinema Projectors (Heimkino Beamer) Premium home cinema projectors for private movie theaters, available with comparison demonstrations and expert advice through the Heimkino Partner network. Targeted at residential consumers building high-end home cinema setups.
- Large-Format Projection Screens (Großbildleinwände) Large-format projection screens including fixed frame screens, motorized screens, and special Cinemascope formats, supplied for home cinema installations and business venues.
- Cine4Home Edition Calibration Service Professional calibration service for projectors including pixel error checking, color uniformity testing, brightness/contrast measurement, and detailed calibration reports for color space, color temperature, and gamma. Includes 2D and 3D calibration for video standards compliance.
- Wireless HD Kits Wireless HD transmission kits for home cinema installations from multiple manufacturers, enabling cable-free projector-to-source connectivity at varying ranges and frequencies.
- Installation and Consultation Services (Installation & Beratung) Nationwide on-site consultation, professional installation of projection systems, and home automation integration including Control4 media control systems for residential and business customers.
- Media Technology Solutions (Medientechnik Lösungen) Complete turnkey conference room solutions including signal management, table integration (HDMI, network, power), digital signage, interactive boards, and media control systems for business customers.
Companies that use Projector
Customer profileSegments2 records
Ideal customer profiles2 records
Projector technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Projector partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and flagship.
- AcercoreManufacturer partnership for Acer projectors and wireless HD kits. Acer MWiHD1 wireless HD kit available through the network.
- BenQcoreManufacturer partnership for BenQ projectors including home cinema models (W1080ST+, W1070+) and BenQ Wireless FHD Kit.
- EpsoncoreManufacturer partnership for Epson projectors including EH-TW9300 and LS10000 models.
- SonycoreManufacturer partnership for Sony home cinema and business projectors including VPL-HW65, VPL-VW520, VPL-VW320, and VPL-VW300 models. Sony IFU-WH1 wireless HD kit also offered.
- JVCcoreManufacturer partnership for JVC DILA projectors including DLA-Z1, DLA-X7000, and DLA-X5000 models.
- LGcoreManufacturer partnership for LG projectors including LG Largo model.
- NECcoreManufacturer partnership for NEC projectors in the business segment.
- OptomacoreManufacturer partnership for Optoma projectors.
- PanasoniccoreManufacturer partnership for Panasonic projectors.
- InFocuscoreManufacturer partnership for InFocus projectors.
- CelexoncoreManufacturer partnership for Celexon projection screens and accessories.
- Medientechnik Witting GmbHflagshipFlagship partner in Cologne (since 2011), operated by Gunnar Witting. Offers home cinema showroom with comparison demonstrations and sound studio.
- Beamer FreundcorePartner in Düsseldorf since 2000, operated by Günter Freund. Serves private, commercial, and public sector (schools/universities).
- Bieger Bild und ToncoreHeimkino Partner in Wiesbaden/Rheingau area since July 2015, operated by Sebastian Bieger. 400 sqm studio with living room cinema setup.
- Cine4HomecoreTechnical partnership for specialized calibration services and HDR/home cinema expertise. Provides Cine4Home Edition calibration standards and workshops.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Projector competitors and assessment
Company assessmentRegional players
- Currys: Leading UK consumer electronics retailer offering projectors, TVs, and home cinema installation services. Comparable business model but operating in a different geographic market.
- JB Hi-Fi: Australia and New Zealand's largest specialty home entertainment retailer, carrying projectors and AV. Comparable specialist CE retail model in a different geography.
Direct peers
- Coolblue: Major online consumer electronics retailer active in Germany and the Netherlands, offering projectors and home cinema products with delivery and installation services — directly comparable online AV sales motion.
- Kindermann: German specialist distributor and integrator of presentation, conference, and home cinema AV solutions. Comparable as a ProAV specialist focused on signal management, conference rooms, and home cinema.
- HiFi Klubben: European specialist retail chain for HiFi and home cinema equipment, with physical showrooms and premium positioning. Closely comparable to Projektor AG's specialist advisory model for home theater buyers.
- Heimkinomarkt: German specialist retailer of home cinema projectors, screens, and AV equipment with advisory service. Directly comparable niche specialist in the same addressable segment.
- Exertis Pro AV (formerly COMM-TEC): Germany-based ProAV distributor and solutions provider, serving integrators with projectors, signal management, and conference room systems. Directly comparable on the business/enterprise ProAV distribution side.
- EP:ElectronicPartner: German cooperative of independent CE retailers, combining local specialist service with multi-brand assortment. Operates a similar high-touch retail model for AV products across Germany.
- Beamer Universe: German online retailer specializing exclusively in projectors, screens, and accessories. Closest direct peer by product focus and online sales model.
Broad incumbents
- MediaMarktSaturn: Largest consumer electronics retailer in Germany and Europe, selling projectors alongside broader CE categories. Direct overlap on hardware sales, but lacks Projektor AG's specialist partner network and dedicated calibration services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Projector social profiles
Digital presenceProjector financial estimates
Financial estimateRevenue estimate
Valuation estimate
Projector leadership team
Management profileNumber of profiles
Profiles6 records
Projector funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Projector M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Projector
What does Projector do?
Projektor AG operates a nationwide specialist network in Germany for projection technology, distributing home cinema and business projectors (and related AV equipment such as screens and wireless HD kits) from major manufacturers through certified Heimkino Partner and Business Partner dealers and the Beamer-Discount online shop. The company complements hardware sales with expert on-site consultation, live product demonstrations, professional installation (including ceiling mounting and home automation integration), and the proprietary Cine4Home Edition calibration service.
Is Projector a public or private company?
Projector is a private company. It is classified as unknown and is currently operating.
When was Projector founded?
Projector was founded in 2003. It employs 11 to 50 people.
Where is Projector based?
Projector is headquartered in Köln, Germany, in the Europe region.
How does Projector make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are installation & Setup Services.
Who are Projector's main competitors?
Regional players on record are Currys and JB Hi-Fi. Direct peers are Coolblue, Kindermann, HiFi Klubben, Heimkinomarkt, Exertis Pro AV (formerly COMM-TEC), EP:ElectronicPartner and Beamer Universe. MediaMarktSaturn is listed as a broad incumbent.
Does Projector have an API?
No public API is recorded for Projector.
What industry is Projector in?
Projector's product category is Projection Equipment Retail. Its primary akta.pro industry code is CRACAEAB, Projectors & Projection Screens Retail.