What Bauformat Küchen does

Bauformat Küchen GmbH & Co. KG is a German kitchen and bathroom furniture manufacturer headquartered in Löhne, East Westphalia, operating as part of the family-owned Baumann Group under third-generation management. The group runs four consumer brands — BAUFORMAT (premium kitchens), burger (entry-to-mid kitchens), badea (bathroom furniture), and BURG Appliances (own-brand electrical appliances launched in 2017) — and produces approximately 650 kitchens per day across two German facilities in Löhne and Burg bei Magdeburg, totalling roughly 140,000 kitchens and 16,000 bathrooms annually. Annual turnover is reported at €289 million, placing the group among Germany's Top 5 kitchen furniture manufacturers.

The portfolio centres on modular fitted kitchen systems with configurable carcase dimensions (depths 335/555/705mm, heights 390–2275mm), worktop thicknesses of 12/25/39mm, and proprietary interior organisation solutions including LeMans corner units, Space Corner base units, SpaceFlexx drawers, INTIVO variants, and KESSEBÖHMER larder units. Complementary offerings span fronts, handles, splashback motifs, and a smart-home lighting line compatible with Amazon Alexa and Google Home. The Haus Beck exhibition centre and baumann academy training platform support the dealer channel, while digital infrastructure includes the Carat online kitchen planner, a mediaHub extranet in four languages, and Matterport virtual showroom tours.

The business model is exclusively wholesale: products reach end consumers only through specialist kitchen retailers in Germany, the UK, and Ireland (Elite Studio programme launched 2024), plus selected international trading partners in Asia, Africa, and Europe. Pricing is not publicly disclosed and is set at the dealer level. The company is structured as a GmbH & Co. KG, is family-controlled with no external institutional investors identified, and operates with managing directors Michael Assner and Sabine Brockschnieder alongside owner-family leadership. Certifications include the VDM "Möbel Made in Germany" seal, Golden M (RAL) quality mark, Blue Angel environmental label, PEFC sustainable forestry, and CARB2/TSCA Title VI compliance.

Name

Bauformat Küchen

Legal name

Bauformat Küchen GmbH & Co. KG

Website

https://bauformat.de

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

251–500 employees

Short description

Bauformat Küchen is a German, family-owned kitchen and bathroom furniture manufacturer operating four brands (BAUFORMAT, burger, badea, BURG Appliances) across two German production sites, generating €289 million in annual turnover by selling exclusively through specialist kitchen retailers domestically and via trading partners internationally.

Ownership category

akta.pro rank

Headquarters

HQ city

Lohne

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Kitchen furniture manufacturing and sales: Production and sale of fitted kitchens through specialist retail partners. Covers entry-level to premium segment through BAUFORMAT and burger brands.
2. Bathroom furniture (Badea brand): Modern bathroom furniture under the badea brand, complementing the kitchen product range with matching design, equipment, and quality.
3. Living furniture: Modern living room furniture that adapts to any room in terms of design, equipment, and quality.
4. Contract/project business: International contract business with exclusive flagship stores, trade show presentations, and training centres for global markets.
5. Accessories and components: Fronts, carcases, worktops, handles, lighting, interior organization, and splashback motifs sold as components and accessories.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Bauformat Küchen manufactures fitted kitchens, kitchen cabinets, bathroom furniture, living room furniture, and electrical kitchen appliances through a four-brand portfolio (BAUFORMAT, burger, badea, BURG Appliances) covering entry-level to premium segments. The company produces approximately 140,000 kitchens and 16,000 bathrooms annually across two German production facilities in Löhne and Burg near Magdeburg, supplying exclusively through specialist kitchen retailers and international trading partners.

Product overview

Bauformat Küchen is a German kitchen furniture manufacturer operating as part of the Baumann Group with four distinct brands: BAUFORMAT (premium segment kitchens), burger (entry-level to mid-segment kitchens), badea (bathroom furniture), and BURG Appliances (electrical kitchen appliances). The company produces approximately 650 kitchens per day across two German facilities in Löhne and Burg near Magdeburg, with annual production of 140,000 kitchens and 16,000 bathrooms. The portfolio includes complete fitted kitchen systems with modular components such as fronts, carcases, worktops (in 12/25/39mm thicknesses), handles, interior organization solutions (LeMans corner units, INTIVO drawers), splashback motifs, and smart lighting with voice control integration. Supporting services include an online kitchen planner, the Haus Beck exhibition center, virtual showroom tours, and the baumann academy training platform for retail partners.

Differentiator

Problem solved

Functional benefit

Brands

• burger: Kitchen brand covering the market from entry-level model to premium segment, alongside BAUFORMAT.
• BURG Appliances
• badea

Products and services

• BAUFORMAT Kitchens Premium German-made fitted kitchen furniture available in handleless (grifflos), traditional with handles, and country/rustic styles. Features modular cabinet systems with customizable fronts, carcases, worktops, and interior organization. Sold exclusively through specialist retailers to residential end-consumers.
• burger Kitchens Entry-level to mid-segment kitchen furniture brand covering the market from value tier to premium. Distributed exclusively through specialist retailers alongside BAUFORMAT within the same 'Kitchen Family' portfolio.
• badea Bathroom Furniture Modern bathroom furniture brand offering individually tailored solutions featuring authentic wood structures, high-gloss UV lacquer, and shimmering metallic fronts with smart lighting concepts and custom interior organization. Sold to retailers as a complement to kitchen product range.
• BURG Appliances Own-brand electrical kitchen appliances complementing the kitchen furniture portfolio. Distributed through the same specialist retailer channel as Bauformat and burger kitchens.
• Living Room Furniture Modern living room furniture that adapts to any room in terms of design, equipment, and quality, extending the product range beyond kitchens and bathrooms into comprehensive home furnishing solutions.
• Online Kitchen Planner (Carat) Self-service virtual kitchen planning tool enabling customers to design kitchens in various layouts including single-wall, L-shaped, U-shaped, two-wall, island, and custom configurations. Guides customers to specialist retailers for ordering.
• Baumann Academy Training Training and education platform for retail partners offering seminars, workshops, and e-learning programs to develop sales professionals for BAUFORMAT and burger brands. Available in German, English, French, and Spanish.
• Haus Beck Showroom & Exhibition Centre Historic manor house exhibition centre in Löhne with over 800 years of history, featuring extensive kitchen planning displays. Includes physical showroom visits and virtual tours. Open Tuesday-Friday 10:00-18:00 and Saturday 10:00-14:00.

Quantifiable outcome

• 140,000 kitchens and 16,000 bathrooms produced annually
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• mediaHubcoreTechnology or IntegrationIT partnership for digital media management. MediaHub brings order to the extensive media offerings of the baumann group (BAUFORMAT, burger, badea) and simplifies digital access. Provides ambient, appliance, and detail photos, decors, handles, PDF sales documents, videos, and logos through an extranet system in German, English, French, and Spanish.
• Sinch Germany GmbHcoreTechnology or IntegrationTechnical service provider for WhatsApp messaging services including WhatsApp Service for customer communication and WhatsApp-based recruitment communication. Handles messenger-based communications as data processor.
• Carat (Kitchen planner)coreTechnology or IntegrationOnline kitchen planning tool integrated into the website. Enables virtual kitchen planning with single-wall, L-shaped, U-shaped, two-wall, island, and custom layout options.
• Lead WolfminorGTM or Marketing PartnerDigital marketing agency providing web design and social media content creation for Elite Studio dealers in UK/Ireland. Offered as free three-month trial for new Elite Studios.
• Baumann AcademycoreImplementation/ SI/ Consulting PartnerInternal training academy for retail partners providing seminars, workshops, and e-learning programmes. Supports development of sales professionals and product knowledge for BAUFORMAT and burger brands.
• Furniture Industry Climate PactcoreStrategic or Co-development PartnerIndustry alliance for climate protection. Member companies actively take responsibility for climate protection by comprehensively recording greenhouse gas emissions and developing targeted reduction measures.
• Alliance for Development and ClimateminorStrategic or Co-development PartnerInitiative promoting implementation of Agenda 2030 and achieving Paris Agreement goals. Supports development while protecting the climate.
• EKO-PunktminorStrategic or Co-development PartnerCologne-based transport packaging waste management company. Channels shipping packaging into Germany's Dual System for responsible material recovery and recycling.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Häcker Systeme: German family-owned kitchen manufacturer producing fitted kitchens and bathroom furniture. Competes head-to-head with Bauformat across product range, customisation, and specialist retailer channel.
• Nolte Küchen: German kitchen manufacturer with similar product portfolio of fitted kitchens and interior organization systems, sold through specialist retail. Closely comparable in scale, brand strategy, and distribution model.
• Warendorf: Premium German kitchen brand competing in the same handleless and design-led segment as BAUFORMAT. Comparable customisation, premium retailer positioning, and project business focus.
• Pino Küchen: German kitchen manufacturer offering entry- and mid-segment fitted kitchens, directly overlapping with Bauformat's burger brand. Same specialist-retailer-led distribution model.
• Nobilia: Germany's largest kitchen furniture manufacturer and Bauformat's most direct domestic competitor. Overlaps directly on modular fitted kitchens sold through specialist retailers across Europe, with materially larger scale.
• Team 7: Austrian/German solid-wood kitchen manufacturer with strong sustainability and Made-in-Europe positioning. Comparable on premium fitted kitchens, customisation, and design-led retail partnerships.
• Leicht Küchen: Premium German kitchen manufacturer overlapping with the upper end of BAUFORMAT's range. Direct competitor in premium fitted kitchens, especially in international and project business.
• Schüller Möbelwerk: Family-owned German kitchen manufacturer with comparable mid-to-premium positioning and specialist-retailer distribution. Direct competitor in the German and selected international kitchen markets.
• Express Küchen: German kitchen manufacturer focused on value-segment fitted kitchens, competing with the burger brand. Comparable scale, dealer network, and Made-in-Germany positioning.

Broad incumbents

• IKEA (Inter IKEA): Global mass-market home furnishing incumbent with a strong kitchen category. Not a direct product peer but a major competitive force shaping consumer expectations on price, digitised planning, and short lead times that pressure specialist-channel players like Bauformat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCsZCPBBU4G0RWUhsuqVcZpg
• Facebookfacebook.com/BauformatKuechen
• LinkedInlinkedin.com/company/bauformat-kuechen
• Instagraminstagram.com/bauformat_kuechen
• TikToktiktok.com/discover/baumann-group
• Pinterestpinterest.de/Bauformat_DE

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bauformat Küchen