What Lead Wolf does

Lead Wolf is a founder-led integrated marketing studio headquartered in Bird Rock, La Jolla, San Diego, combining marketing strategy, commercial video production, and paid media execution under a single accountable team. Founded in 2020 by Oscar "Oz" Riveros, the company operates against the explicit pain point of mid-market clients receiving siloed vendor reports with no clear revenue attribution, and positions its end-to-end ownership (diagnosis through performance proof) as the core differentiator.

The studio's productized service stack begins with a Wolf Audit (45-minute diagnostic delivering three written findings within 24 hours), proceeds to a one-time Foundations engagement that installs GA4, pixel, and CallRail tracking, and continues into monthly Campaigns retainers in two tiers — Tier 1 covering one shoot day, one hero film with cutdowns, single-channel paid management, and monthly reporting; Tier 2 adding two shoot days, dual-channel Google and Meta management, A/B testing, and executive reporting. Adjacent offerings include Production Sprints (single-shot contained campaigns), Film Commercials (director-led flagship spots), Content Retainers for ongoing creative refresh, and a newer AI Integration line comprising AI Workshop, Team AI Training, and AI Systems Audit. Underlying capabilities include in-house RED cinema equipment and an internal AI stack spanning reporting automation, a 24/7 AI concierge, predictive targeting, generative content drafting, and a Toast POS-integrated restaurant intelligence system.

Lead Wolf targets founder-led businesses doing $1M-$10M in annual revenue, with concentrated verticals in hospitality, med spa and healthcare, DTC brands, and local services across San Diego and Southern California. Bilingual English/Spanish delivery is a stated differentiator. The go-to-market is exclusively direct and consultative, starting with the Wolf Audit and structured around 3-month and 6-month retainer commitments, with pricing scoped individually and not publicly disclosed. The company is bootstrapped and independently operated with no disclosed external investment; team size is stated as 1-10 employees.

Name

Lead Wolf

Legal name

Lead Wolf

Website

https://theleadwolf.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Lead Wolf is a San Diego-based integrated marketing studio combining strategy, video production, and performance marketing under one roof. It serves founder-led businesses earning $1M–$10M in hospitality, healthcare, DTC, and local services, with bilingual English/Spanish delivery.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising (7310)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industry

Lead Qualification & Inside Sales Support Services (BPAFAKAK)

Keywords

• Commercial video production
• Performance marketing agency
• Digital advertising services
• Video marketing studio
• Integrated marketing services

Headquarters

HQ city

La Jolla

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Monthly Retainers: Two-tier monthly retainer model: Tier 1 (one shoot day, one hero film plus three cutdowns, one paid channel, CallRail tracking, monthly report) and Tier 2 (two shoot days, one to two hero films plus six cutdowns, photography, Google and Meta managed, A/B testing, executive report). Retainers include ongoing campaign management and production aligned to performance.
2. Production Projects: One-time production engagements including Production Sprints (single contained project with one shoot window and one campaign), Film Commercials (flagship campaign film with director-led hero spot plus cutdowns), and standalone production-only projects. Scoped individually based on client objectives.
3. AI Services: AI Workshop (two-hour hands-on session with working automations), Team AI Training (half-day for up to ten people), and AI Systems Audit (full operational diagnostic with ranked build sequence). Optional add-on services following initial engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Lead Wolf is an integrated marketing studio that diagnoses marketing problems, produces commercial video, and runs performance media campaigns under one roof in San Diego. Core offerings include the Wolf Audit diagnostic, Foundations tracking setup, and monthly Campaigns retainers (Tier 1 and Tier 2), supported by production services (Production Sprint, Film Commercial, Content Retainer) and AI integration services (AI Workshop, Team AI Training, AI Systems Audit).

Product overview

Lead Wolf is an integrated marketing studio offering a unified system combining strategy, video production, and performance marketing under one roof in San Diego. The core offering is the three-step engagement model: Wolf Audit (diagnostic), Foundations (tracking setup), and Campaigns (ongoing monthly retainer). Production services include Production Sprint, Film Commercial, and Content Retainer. AI Integration services round out the portfolio with AI Workshop, Team AI Training, and AI Systems Audit. All services are delivered by the same team, with Oz Riveros directing all commercial productions and maintaining accountability for outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• Wolf Audit 45-minute diagnostic working session where founder Oz Riveros delivers three specific findings in writing within 24 hours, examining offer, message, tracking, and customer journey to identify whether the problem is tracking, offer, creative, or upstream of marketing entirely. Entry point for all engagements.
• Foundations One-time setup engagement that builds correct conversion tracking, verifies GA4 goals, ensures pixels fire properly, installs CallRail, and establishes clean ad account architecture before campaigns launch.
• Campaigns Tier 1 Monthly retainer including one shoot day with one hero film plus three cutdowns, management of one paid channel (Google or Meta), CallRail tracking monitoring, monthly performance report, and 30-minute monthly strategy call with Oz.
• Campaigns Tier 2 Premium full-service monthly retainer with two shoot days, one to two hero films plus six cutdowns plus photography, simultaneous Google and Meta management, active A/B testing, executive report plus 90-day review, and same-day response commitment.
• Production Sprint Single contained project with one shoot window, fixed scope and timeline. Produces content, builds the campaign, launches it, and sends a report on what converted — delivering a complete campaign rather than files.
• Film Commercial Flagship campaign film, director-led by Oz Riveros, producing a hero spot plus cutdowns — color-graded, sound-finished, and built to run consistently across channels for months as the narrative center of a campaign.
• Content Retainer Ongoing monthly production for active ad accounts. Each month generates new creative based on what campaigns are showing, keeping creative fresh and campaigns running without rebuilding scope each cycle.
• AI Workshop Two-hour hands-on session working with the client's team on their real workflows. Participants leave with two or three working automations and a ranked list of what to build next.
• Team AI Training Half-day training session for up to ten people with playbook included; available in English or Spanish. Ensures the team actually uses AI tools upon completion.
• AI Systems Audit Full operational diagnostic that maps every tool and process in the client's operation, finds the leaks, and delivers a ranked build sequence priced by what each fix recovers.

Quantifiable outcome

• +108% website visitors and +81% private event inquiries for CoLab Public House
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Google (Analytics, Ads, Business Profile)coreTechnology or IntegrationPrimary technology platforms for client campaign management including GA4, Google Ads, Google Business Profile enhancements, and Search integration.
• Meta (Facebook, Instagram)coreTechnology or IntegrationPrimary social advertising platform for client campaigns alongside Google. Supports search, display, and social campaigns.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Single Grain: Los Angeles-based integrated digital marketing agency combining SEO, content, paid media, and creative under one team. Comparable to Lead Wolf in offering integrated strategy + execution for growth-focused businesses, though operating at significantly larger scale.
• SociallyIN: Social media performance agency delivering paid social, content production, and influencer marketing for growth-stage brands. Comparable paid-social-led engagement model with production component.
• Disruptive Advertising: Performance marketing agency pairing paid media management with creative services for growth-focused businesses. Similar integrated paid-media + creative positioning and outcome-driven reporting ethos as Lead Wolf.
• Birdhouse (formerly Birdhouse Marketing): Boutique integrated marketing agency combining content, SEO, paid media, and creative for SMB clients. Closely comparable scale and integrated offering mix to Lead Wolf's premium SMB positioning.
• Crema: Boutique digital agency combining brand strategy, video production, and digital experience work for growth-stage brands. Most direct peer on the production-plus-strategy integrated model, though video-and-brand oriented vs Lead Wolf's media-buying orientation.
• LYFE Marketing: Digital marketing agency specializing in social media management, SEO, and PPC for small and mid-sized businesses. Comparable target customer profile (SMB founders) and similar full-service paid-media-led engagement model.
• KlientBoost: Performance marketing agency focused on PPC, CRO, and creative for growth-stage and SMB clients. Directly comparable to Lead Wolf's paid-media-led model with strong emphasis on conversion outcomes and performance reporting.

Broad incumbents

• Thrive Internet Marketing Agency: Larger full-service digital marketing agency offering web design, SEO, PPC, and social media for SMBs. Overlaps with Lead Wolf's SMB focus but at substantially greater scale and broader service breadth.
• Power Digital Marketing: Mid-market and growth-stage performance marketing firm with proprietary technology stack and broad channel coverage. Comparable performance marketing orientation but larger scale and broader geographic reach.
• SmartBug Media: Full-service inbound marketing agency with strong HubSpot/CRM integration focus serving mid-market clients. Overlaps with Lead Wolf's conversion-tracking and attribution emphasis at larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCIGz49V0aIm5lJR7H1PEtSg
• Facebookfacebook.com/theleadwolf
• LinkedInlinkedin.com/company/theleadwolf
• Instagraminstagram.com/wolflead

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lead Wolf