Lowery Benefit Services

What Lowery Benefit Services does

Lowery Benefit Services is an independent insurance agency and group benefit specialist founded in 1977 and headquartered in Fairview Heights, Illinois. The firm designs, implements, and manages comprehensive employee benefit packages for employers in Southern Illinois and the St. Louis, Missouri metropolitan area, primarily serving groups of 20 to 500+ employees across a wide range of industries. Its service portfolio spans group health plans (HMO, PPO, POS), self-funded and fully-funded arrangements, dental and vision coverage, life and disability insurance, voluntary benefits (hospital indemnity, accident, critical illness, cancer), and tax-advantaged account administration (HSA, HRA, FSA, POP). The firm also serves individuals and Medicare recipients with health, dental, vision, and Medicare Supplement/Advantage/Part D products.

The technology backbone consists of third-party SaaS platforms integrated into the service offering rather than internally built: Employee Navigator provides online enrollment, compliance tracking, and employee self-service; Mineral delivers an HR resource library with live SPHR/PHR-certified consultant access; and Engage PEO supports payroll processing and HR compliance. The firm layers these platforms with credentialed human expertise from staff holding CLU, ChFC, RHU, GBDS, CDHC, and CPA designations.

The business model is commission-based brokerage. As an independent agency, Lowery Benefit Services earns recurring commissions from multiple national carriers (Anthem, Blue Cross Blue Shield, Cigna, United Healthcare, Delta Dental, VSP, and others) for placing and servicing group and individual policies. Go-to-market is sales-led with direct employer outreach, free consultations, and group quote requests, supplemented by online self-service quote tools for the individual and Medicare segment. The firm is privately held and founder-controlled by Roger J. Lowery, CLU, ChFC, with family involvement from Christopher R. Lowery, CPA, CLU, ChFC.

Name

Lowery Benefit Services

Legal name

Lowery Benefit Services

Website

https://lowerybenefits.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

Independent insurance agency founded in 1977 that designs, places, and manages group and individual employee benefit plans (health, dental, vision, life, disability, Medicare) for SMB and mid-market employers across Southern Illinois and the St. Louis metro.

Ownership category

akta.pro rank

Product category

Employee Benefits Insurance Brokerage

NAICS

Health and Welfare Funds (525120), Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Small Group Health Insurance (2–50/100) (FSAIAFAD)

akta.pro secondary industries

Ancillary Benefits TPA (Dental/Vision/Life/Accident/Critical Illness) (HLAEALAN), Benefits Administration & Enrollment Support (BPAAAIAB), Voluntary/Worksite Critical Illness & Hospital Indemnity (Employee-Paid) (FSAIAKAF), Flexible Benefits Administration (FSA/HSA/HRA) (HLAEALAK)

Keywords

• Group benefits brokerage
• Employee benefit consulting
• Medicare insurance plans
• Voluntary benefits administration
• HR compliance services

Headquarters

HQ city

Fairview Heights

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Insurance Brokerage Commissions: As an independent insurance agency, Lowery Benefit Services earns commissions from insurance carriers for placing group health, dental, vision, life, disability, and other employee benefit policies. They work with multiple top national carriers including Anthem, Blue Cross Blue Shield, Cigna, United Healthcare, Delta Dental, and others.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Lowery Benefit Services is an independent insurance agency that designs, implements, communicates, and manages group benefit packages for employers with 20 to 500+ employees, including health plans (HMO, PPO, POS, self-funded), dental, vision, life, disability, and voluntary benefits (hospital indemnity, accident, critical care, cancer). The firm also sells individual health, dental, vision, Medicare Supplement, Medicare Advantage, and Medicare Part D plans directly to Illinois and Missouri residents through carrier partnerships.

Product overview

Lowery Benefit Services is a group benefit specialist offering a comprehensive portfolio of insurance products and HR technology services. The core offering centers on designing, implementing, and managing group benefit packages for employers (groups of 20 to 500+ employees), including health plans (HMO, PPO, POS), dental and vision coverage, life and disability insurance, and voluntary benefits (hospital indemnity, accident, critical care, and cancer plans). For individuals and Medicare recipients, they provide health, dental, vision, and Medicare supplement plans through major carriers. The service portfolio is augmented by Employee Navigator (online benefits administration and enrollment platform), Mineral HR Resources (cloud-based HR library with expert support), and payroll services through Engage PEO. The company also provides HR compliance, ACA reporting, and employee wellness programs. The architecture is a services-led approach combining insurance products with technology platforms and expert consulting.

Differentiator

Problem solved

Functional benefit

Products and services

• Employee Group Benefits Services Designs, implements, communicates, and manages comprehensive group benefit packages for employers with 20 to 500+ employees, including health plans (HMO, PPO, POS), self-funded and partially-funded plans, dental and vision coverage, life and disability insurance, gap insurance, and Medicare supplements.
• Individual Health Insurance Plans Individual health insurance products including traditional major-medical health plans (HMO, PPO), Health Savings Account (HSA) plans, and non-ACA short-term health plans for individuals and families in Illinois and Missouri.
• Dental & Vision Plans Individual and group dental plans (HMO, PPO, and indemnity options) and vision plans offered through carriers including Delta Dental, Anthem, and VSP for preventive care, restorative services, and eye care.
• Medicare Plans Medicare Supplements, Medicare Advantage, and Part D prescription drug plans through carriers including Anthem and Blue Cross Blue Shield of Illinois to help eligible individuals maximize their Medicare benefits.
• Hospital Indemnity Plans Voluntary hospital indemnity insurance that pays lump-sum cash benefits directly to insured individuals to help cover out-of-pocket costs during hospital stays, deductibles, copays, and living expenses.
• Accident Plans Voluntary accident insurance providing benefits for accidental injuries to cover emergency treatment, hospital stays, medical exams, transportation, and lodging needs with benefits potentially paid within one day of claim submission.
• Critical Care Plans Voluntary critical illness insurance helping employees cover deductibles, copays, and living expenses in the event of a critical illness, providing financial protection beyond traditional health coverage.
• Cancer Plans Cancer insurance providing lump-sum benefits to employees to help cover copays, deductibles, and other expenses associated with cancer diagnosis and treatment.
• Group Disability Insurance Short-term and long-term disability insurance that replaces a portion of employee income during illness or accident-related inability to work, with expertise in policy language and coverage selection.
• Group Life Insurance & AD&D Term life and permanent life insurance products, along with Accidental Death and Dismemberment (AD&D) coverage, available as employer-paid or voluntary employee-paid benefits.
• HR Compliance & Administration Services Expert HR compliance services including COBRA administration, HIPAA PHI compliance, ERISA filings, FMLA management, ACA plan design and reporting, and administration of HSAs, HRAs, FSAs, and self-funded plans.
• Healthcare Reform / ACA Compliance Services Assistance with ACA compliance including annual reporting (1094-1095-C filings), affordability threshold testing, eligibility tracking, and Marketplace penalty evaluation.
• Employee Wellness Programs Wellness benefits and health management programs including preventative medicine, addiction and mental health services, diet and nutrition assistance, telemedicine, health screenings, and wellness exam coordination.
• Payroll Services Payroll processing and integration services through partnerships with world-class payroll vendors including Engage PEO, offering fully automated payroll systems, time and attendance tracking, accurate tax calculations, and employee self-service capabilities.

Quantifiable outcome

• Employers can save significantly on group health premiums through gap plans and alternative funding strategies
• +1 more outcomes

Named customers3 records

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• TRUE Network of AdvisorscoreStrategic or Co-development PartnerExclusive nationwide network of benefit consulting firms providing strategic solutions and collective expertise. As a TRUE Network member, Lowery Benefit Services offers clients the benefit of hundreds of brokers with decades of experience.
• Employee NavigatorcoreTechnology or IntegrationCloud-based benefits administration and HR software platform providing online enrollment, compliance tracking, employee self-service, and plan comparison tools.
• MineralcoreTechnology or IntegrationCloud-based platform of integrated HR resources and training supported by live HR experts, providing online HR library with thousands of tools, forms, templates and training courses.
• Engage PEOminorStrategic or Co-development PartnerCertified Professional Employer Organization offering cloud-based full payroll solutions and HR compliance support through dedicated HR consultants who are employment lawyers.
• AnthemcoreChannel Partner/ Reseller/ DistributorMajor health insurance carrier providing Medicare Advantage, Part D, and major medical plans through Lowery Benefit Services.
• Blue Cross Blue Shield of IllinoiscoreChannel Partner/ Reseller/ DistributorMajor regional health insurance carrier providing Medicare Supplement plans in Illinois.
• Delta DentalcoreChannel Partner/ Reseller/ DistributorDental insurance carrier providing group and individual dental plans.
• VSPminorChannel Partner/ Reseller/ DistributorVision insurance carrier providing individual vision plans and discounts on procedures like LASIK.
• National Association of Health Underwriters (NAHU)minorOthersNational professional association representing more than 100,000 licensed health insurance brokers and agents through over 200 chapters across America.
• St. Louis Association of Health Underwriters (SLAHA)minorOthersLocal chapter of NAHU serving the St. Louis metropolitan area benefit professionals.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Emerging players

• Assurex Global: Assurex Global is a worldwide partnership of independent insurance and risk management agencies. Conceptually analogous to TRUE Network of Advisors (Lowery's partnership), it provides a peer network model that competing regional brokerages use to expand capabilities and geographic reach.
• eHealth: eHealth is a leading online health insurance marketplace and broker serving individuals, families, and small businesses with health, Medicare, and ancillary products. Represents the direct-to-consumer/online broker model that competes with the individual and small-group segments of Lowery's business.
• Engage PEO: Engage PEO is a certified Professional Employer Organization offering payroll, benefits, HR, and compliance services. Already a Lowery partner for payroll services, PEOs increasingly bundle benefits brokerage as a value-add, making Engage both a partner and a partial competitor in the HR outsourcing space.

Broad incumbents

• Hub International: Hub International is a large North American insurance brokerage providing employee benefits, commercial, and personal insurance. Highly comparable benefits brokerage practice serves small and mid-market employers with multi-carrier access similar to Lowery's model, but operating at national scale.
• Brown & Brown Insurance: Brown & Brown is a large publicly traded insurance broker offering employee benefits, commercial P&C, and personal lines. Its benefits segment (including Arrowhead General Insurance Agency and various regional acquisitions) provides multi-carrier brokerage services comparable to Lowery's core offering.
• NFP (National Financial Partners): NFP is a national insurance brokerage and advisory firm focused on benefits, property & casualty, and wealth management for mid-market and high-net-worth clients. Its benefits practice directly competes with Lowery's group benefits offering, particularly for employers of 100-1,000+ employees.
• Marsh McLennan (Mercer): Mercer, a Marsh McLennan business, is a global consulting leader in health, wealth, and career services, including a major US employee benefits brokerage practice serving mid-market and large employers. Comparable benefits advisory and brokerage capability at significantly larger scale.
• Lockton Companies: Lockton is the world's largest independent insurance brokerage, with a substantial employee benefits practice serving mid-market and large employers from offices including St. Louis. Provides a directly comparable benefits consulting and brokerage model, though typically targeting larger accounts than Lowery.

Direct peers

• Wood River Insurance Agency: Wood River Insurance is a regional independent insurance agency serving the Metro East St. Louis area with personal, commercial, and benefits products. Highly comparable regional peer competing in the same Southern Illinois geography with similar small/mid-market employer focus.
• OneDigital: OneDigital is a national employee benefits and HR consulting firm offering brokerage, benefits administration, and HR technology to mid-market employers. Highly comparable to Lowery Benefit Services in product offering (group health, dental, vision, voluntary benefits) and target customer base (small to mid-market employers), but at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pg/LoweryBenefitServices/about
• LinkedInlinkedin.com/company/lowerybenefitservices/about

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lowery Benefit Services