GUN
- Company typePrivate
- Founded1998
- HeadquartersBrno, Czechia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What GUN does
GUN, legally NEXT COMPANY s.r.o. and operating as gun.cz, is a Czech e-commerce and retail specialist in freely available air rifles (vzduchovky), optics, ammunition, and shooting accessories, founded in 1998 and headquartered in Brno. The company's core offering centers on PCP (pre-charged pneumatic) and spring-piston air rifles from premium manufacturers including FX Airguns, Daystate, BRK (Brocock), and AirForce Airguns, complemented by riflescopes, binoculars, night vision and thermal devices, ammunition, bipods, metal detectors, and knives. As a direct importer and authorized reseller of multiple premium brands, GUN provides in-house warranty service and expert consultation that generalist retailers typically cannot match.
The company runs a direct-to-consumer go-to-market combining an e-commerce storefront (gun.cz with an English-language variant at gun.zone) and a brick-and-mortar showroom in Brno opened around 2012. Revenue is generated through unit-priced retail hardware sales, wholesale distribution to other retailers, and professional consultation and warranty services. Marketing is conducted through a Czech-language blog/magazine (Magazín), email newsletter, Facebook, and Instagram. Customer segments include individual hunters, sport shooters, outdoor enthusiasts, firearms license holders, and wholesale buyers, all served within the Czech market. The company is privately held, has no disclosed external funding, and operates with 1-10 employees.
GUN firmographics
Firmographics- Name
- GUN
- Legal name
- NEXT COMPANY s.r.o.
- Website
- https://gun.cz
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
GUN industry classification
Industry- Product category
- Hunting & Shooting Sports Retail
- NAICS
- Wholesale Trade Agents and Brokers (425120)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro industry
- Firearms & Ammunition RetailHunting, Shooting Sports & Archery RetailReloading & Gunsmithing Supplies RetailHunting & Shooting Specialty Knife/Tool Retail
Keywords
Where GUN is headquartered
LocationHeadquarters
- HQ city
- Brno
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
GUN business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Retail Product Sales: Direct sales of air rifles, pistols, optics, ammunition, and accessories to end consumers through e-commerce and physical store. Both wholesale and retail pricing available.
- Wholesale Distribution: Wholesale distribution of firearms and accessories to other retailers and businesses in the hunting and shooting sports market.
- Professional Consultation and Service: Expert consultation on firearms selection and warranty service for imported brands. Includes professional advice for hunting, outdoor, hobby, and sport shooting applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Product catalog ranging from entry-level to premium air rifles and accessories |
| Unit Pricing | Pay-as-you-go | Direct Import Premium Brands |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
GUN product offering
Product offeringCore offering
GUN (gun.cz) is a Czech e-commerce and brick-and-mortar retailer specializing in airguns and shooting accessories, founded in 1998 and headquartered in Brno under NEXT COMPANY s.r.o. The company sells PCP and spring air rifles, scopes and optics, pellets and BBs, shooting accessories, metal detectors and knives, and acts as a direct importer for premium brands such as FX Airguns, Daystate, BRK (Brocock) and AirForce Airguns. It serves both end consumers through its online store and physical Brno showroom and wholesale customers, with in-house consultation, fitting and warranty service.
Product overview
GUN is a Czech e-commerce retailer specializing in freely available airguns and accessories. The company operates as a direct importer offering both wholesale and retail sales along with expert consultation and warranty service. The product portfolio centers on PCP (pre-charged pneumatic) air rifles from premium manufacturers like FX Airguns, Daystate, AirForce Airguns, BRK, and AirMaks, complemented by spring-powered rifles, optics (riflescopes, binoculars, night vision, thermal imaging), ammunition, bipods and shooting accessories, metal detectors, and knives. The company also recently expanded to offer firearms requiring a firearms license (zbrojní průkaz). Notable brands featured include FX Airguns (Panthera, DRS Tactical, King), Daystate (Black Wolf, Delta Wolf, Wolverine), AirForce Airguns (Texan, Talon, Condor), Harris bipods, and Optisan optics. With approximately 30,000 items in stock and a retail store in Brno, the company has been operating since 1998.
Differentiator
Problem solved
Functional benefit
Products and services
- PCP Air Rifles
Quantifiable outcome
- 30,000+ items in stock ready for shipment within 24 hours
- +1 more outcomes
Companies that use GUN
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
GUN technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
GUN partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- FX AirgunscoreGUN.cz is a direct importer and authorized reseller of FX Airguns products including FX Leopard, FX DRS Tactical, FX Dynamic Express, FX King EXP, and FX Impact M4 air rifles. Provides warranty service and expert consultation for FX products.
- DaystatecoreDirect importer and authorized reseller of Daystate air rifles including Black Wolf, Delta Wolf, Wolverine R, and Red Wolf models. Offers full warranty service and technical support.
- BRK (Brocock)coreAuthorized reseller of BRK (formerly Brocock) air rifles including XR Sniper HR, Commander XR, and Ghost models. Renamed from Brocock to BRK in 2022.
- AirForce AirgunscoreDirect importer and authorized reseller of AirForce Airguns products including Texan, Talon, TalonSS, Condor, and Tex-Rex models. Provides warranty service.
- Harris EngineeringcoreAuthorized reseller of Harris bipods and accessories. Harris is an American manufacturer with over 40 years of experience producing reliable bipods used by NATO units.
- Lothar WalthercoreLothar Walther is the barrel manufacturer for many premium air rifles sold by GUN.cz including FX Airguns, Daystate, BRK, and AirForce Airguns products.
- SIMPLIA s.r.o.minorWebsite development and hosting provider for gun.cz e-commerce platform.
- HumacoreDutch manufacturer of pressure regulators for PCP air rifles. Huma regulators are featured in BRK, Daystate, and other premium air rifle brands sold by GUN.cz.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
GUN competitors and assessment
Company assessmentRegional players
- Airgun World: UK-based retailer of air rifles, air pistols, and shooting accessories. Regional peer serving a similar European hunting/sport shooting customer with comparable PCP air rifle brands and accessory offerings.
- Scott Country International: UK shooting sports and hunting retailer offering airguns, optics, and shooting accessories. Comparable as a multi-category shooting sports e-commerce + physical retailer with overlapping brand mix.
- Sportovní potřeby / Sportisimo: Czech sporting goods chain with hunting and outdoor categories. Regional peer in the Czech market carrying entry-level air rifles and shooting accessories at higher footfall than GUN's specialist position.
- Megary.cz: Czech online hunting and shooting equipment retailer. Regional peer operating in the same Czech market with overlapping product categories including air rifles, optics, and shooting accessories.
- Gunstar (UK): UK firearms and shooting accessories marketplace. Comparable as a hunting/shooting retailer that has moved from pure firearms listings toward multi-category shooting sports including optics and accessories.
Others
- H&N Sport (Haendler & Natermann): German manufacturer of airgun pellets and ammunition. Functions as an ecosystem participant whose pellets GUN sells and whose products compete in the same Czech end-customer basket.
Direct peers
- Air Arms (UK manufacturer): UK manufacturer and direct seller of PCP and spring air rifles. Functions as both a GUN supplier (Air Arms products appear in the catalog) and a peer competing for the same Czech enthusiast customers through its own direct channels.
- Pyramyd Air: US-based specialist retailer of air rifles, air pistols, and shooting accessories. Closely comparable as a dedicated airgun e-commerce retailer carrying many of the same premium brands (FX Airguns, AirForce, Brocock/BRK) as GUN.
- Air Gun Depot: Major US online airgun retailer offering PCP and spring air rifles, optics, pellets, and accessories from brands like FX, Air Arms, and Daystate. Direct peer in dedicated airgun specialty e-commerce with comparable brand portfolio.
Broad incumbents
- Decathlon: Global sporting goods retailer with a hunting/shooting category in European markets including Czech Republic. Broad incumbent competing at the entry-level price points where GUN also serves hobby customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
GUN social profiles
Digital presenceGUN financial estimates
Financial estimateRevenue estimate
Valuation estimate
GUN leadership team
Management profileNumber of profiles
GUN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GUN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GUN
What does GUN do?
GUN (gun.cz) is a Czech e-commerce and brick-and-mortar retailer specializing in airguns and shooting accessories, founded in 1998 and headquartered in Brno under NEXT COMPANY s.r.o. The company sells PCP and spring air rifles, scopes and optics, pellets and BBs, shooting accessories, metal detectors and knives, and acts as a direct importer for premium brands such as FX Airguns, Daystate, BRK (Brocock) and AirForce Airguns. It serves both end consumers through its online store and physical Brno showroom and wholesale customers, with in-house consultation, fitting and warranty service.
Is GUN a public or private company?
GUN is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GUN founded?
GUN was founded in 1998. It employs 1 to 10 people.
Where is GUN based?
GUN is headquartered in Brno, Czechia, in the Europe region.
How does GUN make money?
Three revenue lines are on record. Retail Product Sales are the primary driver. The others are wholesale Distribution and professional Consultation and Service.
Who are GUN's main competitors?
Regional players on record are Airgun World, Scott Country International, Sportovní potřeby / Sportisimo, Megary.cz and Gunstar (UK). H&N Sport (Haendler & Natermann) is listed as an others. Direct peers are Air Arms (UK manufacturer), Pyramyd Air and Air Gun Depot. Decathlon is listed as a broad incumbent.
Does GUN have an API?
No public API is recorded for GUN.
What industry is GUN in?
GUN's product category is Hunting & Shooting Sports Retail. Its primary akta.pro industry code is CRAMAKAA, Firearms & Ammunition Retail, with a secondary code of CRAMABAK, Hunting, Shooting Sports & Archery Retail. Its NAICS code is 425120 and its SIC code is 5945.