The Grand
The Grand is a self-managed 55+ active-adult community association in Surprise, Arizona, operating 9,550 homes, 252 condos, four championship golf courses, and resort amenities across 4,000 acres, funded by annual assessments, buyer fees, golf, F&B, and rentals.
- Company typePrivate
- Founded1996
- HeadquartersSurprise, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What The Grand does
The Grand is a self-managed, nonprofit active-adult community association operating a 4,000-acre master-planned community in Surprise, Arizona, comprising 9,550 single-family homes and 252 La Solana condominiums and serving an estimated 17,000 residents aged 45 and older. Founded in 1996 as a Del Webb community (originally Sun City Grand, rebranded to The Grand in 2008), it is governed by a resident-elected seven-member Board of Directors and led by General Manager Jeff Hochman (appointed 2023), who holds PGA Class A and CMCA credentials. The community is fully built-out and not engaged in new development.
The Grand's core offering is a resort-style lifestyle product: four Billy Casper / Greg Nash signature championship golf courses (Cimarron, Desert Springs, Granite Falls North, Granite Falls South), two fitness centers with 100+ monthly fitness classes, three heated pools and spa facilities, 22 pickleball courts, 11 tennis courts, six Artisan Fusion creative studios, and a Grand Learning program offering 75+ enrichment courses per semester. Social infrastructure includes 60+ chartered clubs and interest groups averaging 100+ members each, three restaurants open to the public (Angela's Kitchen, Maple & Rye, NW Coffee Grand Cafe), and a published Grand Lifestyles Magazine with 5,500+ monthly copies. Adjacent Banner Del E Webb Medical Center provides healthcare proximity.
Revenue mechanics are diversified across seven streams: recurring annual assessments ($1,976 for 2026-2027), one-time buyer fees totaling $5,400 (including a $5,000 CARE fee), tiered rental membership cards ($300-$600), golf operations (tee times, pro shop, F&B across four courses), food and beverage, advertising/sponsorship, and private event rentals. Go-to-market combines direct-to-consumer sales (website listings, Welcome Center staffed by resident volunteers) with a realtor channel partnership model and a seasonal rental program. The Grand does not publicly disclose financials and is not a technology company; its primary integrations are the Chelsea Reservation System for golf bookings and standard CMS/web properties.
The Grand firmographics
Firmographics- Name
- The Grand
- Legal name
- Sun City Grand Community Association, Inc.
- Website
- https://livegrandaz.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Grand is a self-managed 55+ active-adult community association in Surprise, Arizona, operating 9,550 homes, 252 condos, four championship golf courses, and resort amenities across 4,000 acres, funded by annual assessments, buyer fees, golf, F&B, and rentals.
- Ownership category
- akta.pro rank
The Grand industry classification
Industry- Product category
- Active Adult Retirement Community
- NAICS
- Golf Courses and Country Clubs (71391)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Active Adult (55+) Independent Living Communities (HLADAAAD)
Keywords
Where The Grand is headquartered
LocationHeadquarters
- HQ city
- Surprise
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Grand business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Others
Revenue model
- Annual Assessment Fees: Homeowners pay an annual assessment fee ($1,976 for July 2026 - June 2027) which supports amenities and community operations. The fee provides up to two activity cards per household. Additional cards available for one-half the annual assessment.
- Buyer's Fees: One-time fees collected from home buyers including Resale Disclosure Statement ($130), Resale Transfer Fee ($100), Architectural Review Committee fee ($170), and CARE (Community and Resident Enhancement) fee ($5,000). Total: $5,400.
- Rental Membership Cards: Renters purchase membership cards to access community amenities: $300 for 1-3 month lease, $400 for 4-6 month lease, $600 for 7-12 month lease. Maximum two renters at this price; additional renters pay half the annual assessment.
- Golf Operations: Four championship golf courses (Cimarron, Desert Springs, Granite Falls North, Granite Falls South) generate revenue through tee times, pro shop merchandise, food and beverage service, and snack bars at each course.
- Food and Beverage: Three restaurants with bars (Angela's Kitchen, Maple & Rye, NW Coffee Grand Cafe) plus snack bars at golf courses. Open to the public. Revenue from dining services, events, and catering.
- Advertising and Sponsorship: Grand Lifestyles Magazine (5,500+ copies distributed monthly) accepts advertising. Sponsorship opportunities for community events including 5Ks, craft fairs, fitness events, and seasonal celebrations.
- Private Event Rentals: Room rental at competitive prices for private events. Multiple venues including Sonoran Plaza Ballroom and Cimarron Club. Preferred caterers list available. Revenue from venue bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Homeowner Assessment Fee - $1,976 per year |
| One time/ perpetual license | Multi-year contract | Buyer's One-Time Fees - $5,400 total |
| Unit Pricing | Multi-year contract | Home Price Range - $200,000 to $570,000 (standard), $350,000 to $995,000 (golf course) |
| Unit Pricing | Multi-year contract | Condo Prices - $259,000 to $639,000 |
| Subscription | Annual | Maintained Property Fees - $721 to $777 annually |
| Subscription | Pay-as-you-go | Rental Card Fees - $300 to $600 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
The Grand product offering
Product offeringCore offering
The Grand is a self-managed 55+ active adult residential community in Surprise, Arizona, offering 9,550 single-family homes and 252 La Solana condominiums on 4,000 acres. The community sells and rents residences directly to prospective residents aged 45 and over, and provides shared amenities including four championship golf courses, two fitness centers, pools, restaurants, creative studios, chartered clubs, and an enrichment education program. Annual assessments, one-time buyer fees, golf green fees, dining, event rentals, and advertising in its monthly magazine constitute its revenue base.
Product overview
The Grand is a comprehensive 55+ active adult retirement community in Surprise, Arizona, offering a resort-style lifestyle across 4,000 acres with 9,550 single-family homes and 252 La Solana condominiums. The community operates as a self-managed association with four championship golf courses (Cimarron, Desert Springs, Granite Falls North, Granite Falls South) designed by Billy Casper and Greg Nash. Core amenities include two fitness centers, multiple heated pools and spa facilities, six Artisan Fusion creative studios, and over 60 chartered clubs and interest groups. Dining options include three restaurants and golf course snack bars. The Grand Learning program provides enrichment courses, while the Grand Lifestyles Magazine publishes monthly community news. Residents access facilities via activity cards with an annual membership assessment of $1,976 (July 2026-June 2027).
Differentiator
Problem solved
Functional benefit
Brands
- La Solana Condominiums: A condominium neighborhood within The Grand offering 252 maintenance-free condo homes with resort-style amenities including a clubhouse, movie theater, heated saltwater pool, and spa.
Products and services
- The Grand Residential Community
Quantifiable outcome
- Cimarron Golf Course ranked 12th in Top 25 Public Courses in Arizona (GolfPass Golfer's Choice Awards 2025)
- +2 more outcomes
Companies that use The Grand
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
The Grand technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
The Grand partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Banner Del E Webb Medical CentercoreMajor nonprofit acute care hospital located adjacent to The Grand, serving the Surprise and Sun City West communities. Recognized for excellent stroke care and named High Performing by U.S. News & World Report 2025-2026. Provides essential medical services for residents.
- Grand Lifestyles Magazine AdvertisersminorLocal businesses advertise in the monthly Grand Lifestyles Magazine which has 5,500+ copies distributed. Advertising contracts must be received by the 10th of the month prior to placement.
- Preferred Caterers (19 vendors)minor19 preferred caterers for private events including Atlasta Catering, Classic Catering, Dillon's Catering, and others. These vendors are featured on The Grand's Private Events page and recommended for room rentals.
- Realtors and Real Estate ProfessionalscoreRealtors play an essential role helping future residents discover and purchase homes in The Grand. The community provides a Realtor Resources page with tools, information, and community insights. Listings appear on the Real Estate page.
Scale indicators12 records
Recent moves6 records
Expansion highlights4 records
The Grand competitors and assessment
Company assessmentDirect peers
- Robson Communities: Arizona-based developer-operator of large 55+ active-adult resort communities (e.g., Robson Ranch, PebbleCreek, Saddlebrooke Ranch). Closest direct peer in scale and Arizona concentration, with similar championship-golf-anchored amenity models.
- Latitude Margaritaville (Minto Communities): 55+ active-adult communities branded with Jimmy Buffett's Margaritaville lifestyle, targeting similar demographic with resort-style amenities, entertainment programming, and on-site dining.
- PebbleCreek (Goodyear, AZ): Large 55+ active-adult master-planned community in Goodyear, Arizona with championship golf, recreation centers, and chartered clubs. Operated by Robson Communities; highly comparable geographic and demographic profile to The Grand.
- Sun City Anthem: Del Webb-built 55+ community in Anthem, Arizona with championship golf, recreation centers, and similar age-restricted resident governance model in the Phoenix metro.
- Trilogy by Shea Homes: Shea Homes' active-adult 55+ brand with multiple Trilogy communities across the Sun Belt, featuring championship golf, fitness centers, and resort-style amenity packages directly comparable to The Grand.
- Sun City (Del Webb communities, PulteGroup): The original active-adult 55+ community concept created by Del Webb. The Grand was itself built as a Del Webb community (Sun City Grand, 1996-2005) before rebranding. Multiple Sun City locations offer the same age-restricted residential, golf-centered amenity model targeting retirees.
Others
- FirstService Residential: Largest North American residential community association management company. Compares to The Grand's self-managed model by representing the outsourced alternative that most peer communities rely on; relevant adjacency for understanding operating benchmarks.
Broad incumbents
- Villages Golf & Country Club (San Jose, CA): Established 55+ gated community with multiple golf courses, recreation centers, and chartered clubs. Broader California-based incumbent offering a similar age-restricted, amenity-rich residential model.
Regional players
- Saddlebrooke Ranch (Tucson, AZ): Active-adult 55+ community in Tucson operated by Robson Communities with championship golf and resort amenities. Comparable business model and amenity mix but serves a different Arizona sub-market than The Grand.
- Quail Creek (Green Valley, AZ): 55+ master-planned community in southern Arizona with championship golf and extensive amenity package. Similar membership-based HOA model, though smaller scale and different geographic region.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Grand social profiles
Digital presenceThe Grand financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Grand leadership team
Management profileNumber of profiles
Profiles1 record
The Grand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Grand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Grand
What does The Grand do?
The Grand is a self-managed 55+ active adult residential community in Surprise, Arizona, offering 9,550 single-family homes and 252 La Solana condominiums on 4,000 acres. The community sells and rents residences directly to prospective residents aged 45 and over, and provides shared amenities including four championship golf courses, two fitness centers, pools, restaurants, creative studios, chartered clubs, and an enrichment education program. Annual assessments, one-time buyer fees, golf green fees, dining, event rentals, and advertising in its monthly magazine constitute its revenue base.
Is The Grand a public or private company?
The Grand is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Grand founded?
The Grand was founded in 1996. It employs 101 to 250 people.
Where is The Grand based?
The Grand is headquartered in Surprise, United States, in the North America region.
How does The Grand make money?
Seven revenue lines are on record. Annual Assessment Fees are the primary driver. The others are buyer's Fees, rental Membership Cards, golf Operations, food and Beverage, advertising and Sponsorship and private Event Rentals.
Who are The Grand's main competitors?
Direct peers on record are Robson Communities, Latitude Margaritaville (Minto Communities), PebbleCreek (Goodyear, AZ), Sun City Anthem, Trilogy by Shea Homes and Sun City (Del Webb communities, PulteGroup). FirstService Residential is listed as an others. Villages Golf & Country Club (San Jose, CA) is listed as a broad incumbent. Regional players are Saddlebrooke Ranch (Tucson, AZ) and Quail Creek (Green Valley, AZ).
Does The Grand have an API?
No public API is recorded for The Grand.
What industry is The Grand in?
The Grand's product category is Active Adult Retirement Community. Its primary akta.pro industry code is HLADAAAD, Active Adult (55+) Independent Living Communities. Its NAICS code is 71391 and its SIC code is 7997.