Byfields Finance Solutions

What Byfields Finance Solutions does

Byfields Finance Solutions, operating as Financewest (legal entity Financewest Solutions Pty Ltd), is a Perth-based, privately-held mortgage and finance brokerage serving individuals, small and mid-market businesses, and agricultural clients across Western Australia. Founded in 2015 and led by Managing Director and founder Steven McCaughey, the firm operates from its head office at Lvl 1, 89 Burswood Road, Burswood WA, with a small team of approximately three identified staff. The company arranges home loans, investment loans, SMSF loans, commercial property finance, business finance, agri finance, and vehicle and equipment finance by acting as an intermediary between clients and a curated panel of more than 35 lenders including ANZ, CBA, NAB, Westpac, St. George, Macquarie, Keystart, AMP Bank, Liberty Financial, and Pepper Money.

The company operates without proprietary technology infrastructure, relying on standard mortgage broker systems, lender platforms, and a suite of six proprietary online calculators (loan repayment, additional repayment, stamp duty, max borrowing capacity, split sum repayment, and lump sum calculators) that function as digital advisory and lead-generation tools on its marketing website. The business operates as a corporate credit representative (No. 472682) of BLSSA Pty Ltd under Australian Credit Licence No. 391237, the regulatory arrangement that authorizes credit brokering activity. Distribution is delivered through direct broker consultations (in-office, mobile at client homes or workplaces, after-hours, and by phone) plus referral partner offices in regional Western Australian towns including Dowerin, Esperance, Narrogin, Northam, Merredin, Wagin, and York.

The revenue model is commission-based: brokers are paid by the lender on each successfully placed loan, making the service free to customers in the standard case, with fees disclosed only when a lender commission is unavailable. Marketing relies on website content, an email newsletter, blog articles (Tips & Articles), community engagement including Giants junior basketball sponsorship and fundraising for Perth Children's Hospital Foundation and Australian Red Cross, and referral networks. The firm has received multiple industry awards, including WA Commercial Finance & Equipment Broker of the Year in 2024 and 2019 and WA Residential Finance Broker of the Year in 2021, awarded to Steven McCaughey.

Name

Byfields Finance Solutions

Legal name

Financewest Solutions Pty Ltd

Website

https://financewest.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Byfields Finance Solutions, operating as Financewest, is a Perth-based mortgage and finance brokerage arranging home, investment, SMSF, business, commercial property, agri, and equipment finance via a 35+ lender panel across Western Australia.

Ownership category

akta.pro rank

Product category

Mortgage Brokering

NAICS

Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Loan Brokers (6163), Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Retail Residential Mortgage Brokers (Purchase & Refinance) (FSALABAA)

akta.pro secondary industries

Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE), Debt & Structured Finance / Mortgage Brokerage (BPAJABAK)

Keywords

• Mortgage brokering
• Home loan services
• Commercial finance brokering
• Investment property loans
• SMSF lending

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Broker Commission (Lender-Paid): As a mortgage broker, Financewest is paid commissions directly from whichever bank or lender they place finance with. This is the primary revenue stream and means the service is free to customers. On rare occasions, a fee may be charged only when a lender commission may not be paid.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Byfields Finance Solutions (trading as Financewest) is a Western Australian mortgage and finance brokerage that arranges residential home loans, investment property loans, SMSF property loans, business finance, commercial property finance, agri finance and vehicle/equipment finance on behalf of clients. The firm acts as an intermediary between customers and a panel of 35+ lenders, creating competition to obtain suitable loan products and rates, with services free to customers because brokers are remunerated by lender commissions.

Product overview

Byfields Finance Solutions operates as a mortgage broker offering a unified platform of loan products and financial tools. The core offering consists of eight loan product categories: First Home Buyers, Home Loans, Investment Loans, SMSF Loans, Business Finance, Commercial Property, Agri Finance, and Vehicles & Equipment — each representing a distinct financing specialty. These products are supported by six online calculator tools (Loan Repayment, Additional Repayment, Stamp Duty, Max Borrowing Capacity, Split Sum Repayment, and Lump Sum Calculators) that function as complementary advisory tools to assist clients in financial planning. The company acts as an intermediary, creating competition among up to 35 lenders on behalf of clients.

Differentiator

Problem solved

Functional benefit

Products and services

• First Home Buyers

Quantifiable outcome

• 59% of Australians choose to use mortgage brokers because they get cheaper loans and better service
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• ANZ BankcoreChannel Partner/ Reseller/ DistributorMajor lender on Financewest's panel of 35+ lenders. Financewest acts as a broker distributing ANZ home loan and finance products to customers.
• Commonwealth Bank (CBA)coreChannel Partner/ Reseller/ DistributorMajor lender on Financewest's panel. CBA products distributed through Financewest's broker services to customers seeking home loans and investment finance.
• NAB (National Australia Bank)coreChannel Partner/ Reseller/ DistributorMajor lender on Financewest's panel. NAB commercial and residential products available through Financewest brokerage.
• WestpaccoreChannel Partner/ Reseller/ DistributorMajor lender on Financewest's panel of 35+ lenders serving customers with various banking and finance needs.
• St. George BankminorChannel Partner/ Reseller/ DistributorRegional bank lender available on Financewest's panel for home loans and investment property finance.
• Macquarie BankminorChannel Partner/ Reseller/ DistributorNon-major lender on Financewest's panel offering competitive home loan and investment products.
• KeystartminorChannel Partner/ Reseller/ DistributorWA-based lender on Financewest's panel, particularly relevant for first home buyers with low deposit requirements.
• AMP BankminorChannel Partner/ Reseller/ DistributorNon-major lender available through Financewest's panel for home loans and investment finance.
• Liberty FinancialminorChannel Partner/ Reseller/ DistributorNon-bank lender on Financewest's panel, offering flexible home loan options for customers with varied circumstances.
• Pepper MoneyminorChannel Partner/ Reseller/ DistributorNon-bank lender available through Financewest, offering specialist home loan products.
• BLSSA Pty LtdcoreChannel Partner/ Reseller/ DistributorFinancewest Solutions Pty Ltd is a corporate credit representative (#472682) of BLSSA Pty Ltd (Australian Credit Licence #391237). This is the licensing arrangement that enables Financewest to operate as a credit representative.
• Accountants and Financial PlannersminorStrategic or Co-development PartnerFinancewest has access to accountants and financial planners within their group who help ensure investment plans and tax structures are set up correctly for property investors.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aussie Home Loans: One of Australia's best-known mortgage broker brands, now part of Lendi Group. Operates a similar broker-mediated model distributing home loans from a panel of major lenders — directly comparable business model to Financewest.
• Loan Market Group: Australia's largest mortgage broker aggregator with a wide network of franchise brokers. Comparable to Financewest in operating a panel-based brokering model serving residential and commercial borrowers, but at vastly larger franchise scale.
• Smartline Personal Mortgage Advisors: National mortgage broker brand (now part of NAB) that distributes residential loans through a broker panel. Directly comparable channel model and lender-panel structure to Financewest.
• Mortgage Choice: Large Australian mortgage broker network (now owned by REA Group) offering residential loan brokerage across Australia. Directly comparable to Financewest's residential and SMSF brokering business, but at significantly greater scale and geographic reach.
• Lendi Group: Digital mortgage broker formed from the merger of Aussie and Lendi. Combines a broker network with a tech-enabled consumer platform — the most credible digital competitive threat to traditional brokers like Financewest.

Broad incumbents

• Connective Home Loans: Major Australian mortgage aggregator offering broker support, lender panel access, and white-label services. Comparable to Financewest as a competing route for independent brokers seeking panel access and back-office scale.
• Australian Finance Group (AFG): Australia's largest mortgage aggregator, providing brokers with lender access, technology, and compliance infrastructure. A potential aggregator/partner competitor to Financewest's independent model and broker sourcing channel.
• REA Group (Mortgage Choice parent): Owner of Mortgage Choice and a dominant Australian property advertising platform. Owns the consumer-acquisition funnel that mortgage brokers like Financewest rely on for lead generation, representing both an aggregator/competitor and a potential strategic partner.

Emerging players

• Athena Home Loans: Australian digital-first residential mortgage lender that allows customers to bypass brokers and apply direct. Represents the emerging disintermediation threat to brokers like Financewest, particularly in the refinance segment.
• Tic:Toc: Australian online mortgage lender using automated credit decisioning. Competes with brokers like Financewest for digitally-engaged borrowers, particularly first home buyers shopping rates online.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/finance-west-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Byfields Finance Solutions