OPS Australia
OPS Australia is a privately held ag-tech company based in rural Queensland that builds IoT-based real-time monitoring and control systems for water infrastructure, pumps, and gates on large outback properties, serving rural property owners and managers across Australia.
- Company typePrivate
- Founded2019
- HeadquartersLongreach, Australia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What OPS Australia does
OPS Australia is a privately held ag-tech company headquartered and operating in rural Queensland, Australia, that designs and deploys real-time monitoring and control systems for large rural and outback properties. Its product suite combines proprietary IoT hardware — anchored by the OPS Gen2 Module and the OPS Data Network connectivity layer purpose-built for harsh remote environments — with a centralized web and mobile portal (OPS Portal) that delivers alerting, mapping, and remote control functionality. Customers use the platform to monitor water tank levels, turkey nest levels, water pressure, water flow, rainfall, and water-over-road conditions, and to remotely operate electric bore pumps, solar pumps, and automatic gates via automated scheduling rules.
The company sells exclusively to rural property owners and managers across Australia through a direct, enquiry-based sales motion with quote-based custom solutions and multi-year contracts, positioning itself as a partnership-style provider rather than a transactional vendor. Its revenue mechanics combine upfront hardware sales (sensors, controllers, gate systems, modules) with ongoing access to the OPS Portal software, offered under a "Free Data Philosophy" that waives recurring data transmission fees. Distribution is direct-to-customer via the opsaustralia.com website, the customer portal, and mobile apps published on Google Play and Apple App Store, with operations and staff physically embedded in western Queensland to support and co-design solutions with customers on the ground.
OPS Australia firmographics
Firmographics- Name
- OPS Australia
- Legal name
- OPS Australia
- Website
- https://OPSaustralia.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- OPS Australia is a privately held ag-tech company based in rural Queensland that builds IoT-based real-time monitoring and control systems for water infrastructure, pumps, and gates on large outback properties, serving rural property owners and managers across Australia.
- Ownership category
- akta.pro rank
OPS Australia industry classification
Industry- Product category
- Agricultural IoT / Rural Property Management Systems
- NAICS
- Computer Systems Design and Related Services (54151), Water Supply and Irrigation Systems (221310)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Auto Controls For Regulating Residential & Comml Environments (3822), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Irrigation Monitoring & Sensors (Flow/Pressure Meters, Soil Moisture, Water Quality Sensors) (AFABAHAJ)
- akta.pro secondary industries
- Network Monitoring & Smart Water Sensors (Pressure/Flow/Noise Loggers, IoT) (EUANAKAB), Condition Monitoring Sensors & IoT (online/offline monitoring, edge devices) (EUADAJAD)
Keywords
Where OPS Australia is headquartered
LocationHeadquarters
- HQ city
- Longreach
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
OPS Australia business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- Hardware Sales: Sale of sensors, controllers, and monitoring equipment including water level monitors, pressure sensors, electric bore controllers, solar pump controllers, and automatic gate systems.
- Software/Portal Services: Ongoing access to OPS Portal for real-time monitoring, control, and data management. The company promotes a 'Free Data Philosophy' suggesting data access is provided without ongoing data fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based custom solutions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
OPS Australia product offering
Product offeringCore offering
OPS Australia sells proprietary IoT hardware modules, sensors, and controllers together with a centralized software portal (OPS Portal) and proprietary connectivity infrastructure (OPS Data Network) for real-time monitoring and remote control of water infrastructure, pumps, gates, and connectivity across large rural Australian properties. The integrated system enables tank/turkey-nest level monitoring, water pressure and flow monitoring, electric bore and solar pump control, automatic gate operation, intelligent alerting, property mapping, and remote WiFi — designed specifically for harsh outback conditions and offered without ongoing data fees.
Product overview
OPS Australia offers a unified rural property management platform combining IoT hardware modules (OPS Gen2 Module) with integrated software solutions (OPS Portal, OPS Alerting, OPS Mapping) for real-time monitoring and control of water infrastructure, pumps, gates, and connectivity across rural Australian properties. The system enables remote monitoring of water levels, pressure, and flow, alongside control of electric bore pumps, solar pumps, and automatic gates, all accessible via a mobile portal with no ongoing data fees.
Differentiator
Problem solved
Functional benefit
Products and services
- Water Level Monitoring
Companies that use OPS Australia
Customer profileSegments1 record
Ideal customer profiles1 record
OPS Australia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
OPS Australia partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
OPS Australia competitors and assessment
Company assessmentBroad incumbents
- Semios: Large agriculture IoT platform offering sensors, monitoring, and decision-support for specialty crops. Comparable as a broad ag-tech incumbent offering connected sensors and a centralized platform, though focused on different crop segments globally.
- Trimble Agriculture: Precision agriculture technology provider offering connected hardware and software for farm operations. Comparable as a broad incumbent whose connected asset monitoring and control solutions overlap with OPS Australia's positioning.
- Lindsay Corporation: Global irrigation equipment and water management company (parent of Observant). Comparable as a broad incumbent in irrigation infrastructure and field monitoring, with overlapping sensor and connectivity offerings.
- CropX: Soil and irrigation sensing platform with cloud analytics for agriculture. Comparable in combining connected sensors (soil moisture, irrigation) with a centralized software platform for farm monitoring and control.
- Valmont Industries: Global manufacturer of irrigation equipment and infrastructure for agriculture. Comparable as a large incumbent offering irrigation solutions that increasingly integrate IoT control and monitoring.
- John Deere (Precision Ag): Global precision agriculture incumbent with connected equipment, sensors, and farm management software. Comparable as a broad incumbent increasingly bundling IoT monitoring, automation, and analytics for rural operators.
Emerging players
- Ceres Imaging: Aerial imagery and analytics provider for agriculture with sensor-driven monitoring. Comparable as an emerging player offering data-rich monitoring for farm assets, addressing similar remote-property visibility needs.
Direct peers
- Agworld: Australian farm management software platform used by growers and agronomists. Comparable as an Australian ag-tech software/hardware platform serving rural operators with monitoring and decision-support tools.
- Observant (Lindsay Corporation): Australian-origin irrigation and water management monitoring platform, now part of Lindsay Corporation. Directly comparable as an IoT-based rural water/pump monitoring solution for Australian growers and pastoral operations.
- Farmbot: Australian ag-tech company providing water tank and dam level monitoring solutions for rural properties. Direct competitor targeting the same rural Australian customer base with similar IoT monitoring hardware and dashboards.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
OPS Australia social profiles
Digital presenceOPS Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
OPS Australia leadership team
Management profileNumber of profiles
OPS Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OPS Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OPS Australia
What does OPS Australia do?
OPS Australia sells proprietary IoT hardware modules, sensors, and controllers together with a centralized software portal (OPS Portal) and proprietary connectivity infrastructure (OPS Data Network) for real-time monitoring and remote control of water infrastructure, pumps, gates, and connectivity across large rural Australian properties. The integrated system enables tank/turkey-nest level monitoring, water pressure and flow monitoring, electric bore and solar pump control, automatic gate operation, intelligent alerting, property mapping, and remote WiFi — designed specifically for harsh outback conditions and offered without ongoing data fees.
Is OPS Australia a public or private company?
OPS Australia is a private company. It is classified as unknown and is currently operating.
When was OPS Australia founded?
OPS Australia was founded in 2019. It employs 1 to 10 people.
Where is OPS Australia based?
OPS Australia is headquartered in Longreach, Australia, in the Oceania region.
How does OPS Australia make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are software/Portal Services.
Who are OPS Australia's main competitors?
Broad incumbents on record are Semios, Trimble Agriculture, Lindsay Corporation, CropX, Valmont Industries and John Deere (Precision Ag). Ceres Imaging is listed as an emerging player. Direct peers are Agworld, Observant (Lindsay Corporation) and Farmbot.
Does OPS Australia have an API?
No public API is recorded for OPS Australia.
What industry is OPS Australia in?
OPS Australia's product category is Agricultural IoT / Rural Property Management Systems. Its primary akta.pro industry code is AFABAHAJ, Irrigation Monitoring & Sensors (Flow/Pressure Meters, Soil Moisture, Water Quality Sensors), with a secondary code of EUANAKAB, Network Monitoring & Smart Water Sensors (Pressure/Flow/Noise Loggers, IoT). Its NAICS code is 54151 and its SIC code is 3823.