What Farmbot does

Farmbot is an Australian Agtech company founded in 2014 and headquartered in Roseville, New South Wales, that builds satellite and cellular-connected IoT hardware for remote water and environmental monitoring on farms. Its core product, the Farmbot Monitor, transmits water-level data from tanks, dams, bores and troughs via 3G/4G or satellite to the cloud-hosted MyFarmbot platform, with stated delivery certainty above 99.2% and water-level accuracy within 1-2 cm. The product portfolio has expanded from the flagship water-level monitor to include rain gauges, pump controls, weather stations (Davis GroWeather and Vantage Pro 2 integrations), Xtend Tank/Trough wireless sensors, dam and bore sensors, water flow and line pressure sensors, diesel and fertiliser level sensors, a Safety Check-in worker-safety module, and a Farmbot Security camera line with ANPR via LandWatch Australia.

The company serves over 10,000 Australian farmers, graziers and pastoralists across QLD, NSW, VIC, WA, SA and NT, with documented enterprise customers including Brigodoon Cattle Company, Consolidated Pastoral Company's Isis Downs, Southern Cross Farms, Bannockburn Feedlot and Ambalindum Station. Farmbot sells hardware upfront and charges an annual subscription per monitor (12-month minimum term, then month-to-month with 30-day price-change notice) for access to the MyFarmbot web and mobile platform, which provides alerts, history, user management and API access. Distribution combines direct sales (phone and website), an Australian reseller network with a dedicated hotline, and government grant channels (up to $50,000 per farmer through QRIDA in QLD and Victorian rebate programs), supplemented by event marketing at field days such as FarmFest 2026. The business has received industry recognition including the 2024 AgTech of the Year award and Australian Farm Data Code certification (March 2024), and has built integrations with AgriWebb and CiboLabs PastureKey to embed its telemetry into broader farm-management workflows.

Name

Farmbot

Legal name

Farmbot Australia Pty Ltd

Website

https://farmbot.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Farmbot is an Australian Agtech company that builds satellite and cellular-connected IoT sensors for remote water, fuel, fertiliser and security monitoring on farms, paired with the MyFarmbot subscription platform serving over 10,000 Australian farmers, graziers and pastoralists.

Ownership category

akta.pro rank

Product category

Agricultural IoT Monitoring

NAICS

Farm Machinery and Equipment Manufacturing (333111), Farm Management Services (115116)

SIC

Agricultural Services (700), Farm Machinery & Equipment (3523)

akta.pro primary industry

Irrigation Monitoring & Sensors (Flow/Pressure Meters, Soil Moisture, Water Quality Sensors) (AFABAHAJ)

akta.pro secondary industries

Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD), Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM), Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics) (AFACACAC)

Keywords

• Remote water monitoring
• Agricultural IoT sensors
• Farm telemetry devices
• Livestock water management
• Precision agriculture monitoring

Headquarters

HQ city

North Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Revenue model

1. Hardware Sales: Farmbot sells physical monitoring devices including Water Level Monitors, Rain Gauges, Pump Controls, and sensors. The purchase price for Monitors is stated on the website or in writing. Monitor purchase is non-refundable unless defective.
2. Software Subscription (Hosted Services): Annual subscription fee paid yearly in advance for access to the MyFarmbot platform and hosted services. The Fee is payable for each individual Monitor. Minimum term of 12 months, then month-to-month. Fee may increase after minimum term with 30 days written notice.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Farmbot designs, manufactures, and sells IoT-based remote monitoring hardware (water level monitors, rain gauges, pump controls, flow and pressure sensors, diesel/fertiliser level sensors, security cameras) connected via satellite and cellular networks to its MyFarmbot cloud-hosted SaaS platform. The system delivers near real-time water, weather, pipeline and farm-asset data, automated SMS/email alerts and pump control for Australian farmers, graziers, and pastoralists. Revenue is generated through hardware sales plus an annual subscription per monitor.

Product overview

Farmbot is an Australian remote water monitoring company offering a comprehensive ecosystem of IoT sensors and a cloud-based platform for farm water management. The core offering consists of the Farmbot Monitor (primary water level sensor), Farmbot Lite (entry-level monitor), and Trough Direct (standalone satellite trough monitor), all connected via the MyFarmbot hosted services platform that delivers near real-time data to mobile and desktop apps. The product portfolio spans water monitoring (tanks, dams, bores, troughs), weather monitoring (rain gauges, Davis weather stations), pipeline monitoring (flow sensors, line pressure sensors), fuel monitoring (diesel level sensors), agricultural inputs (fertiliser level sensors), farm security (cameras with ANPR), and worker safety (safety check-in). Add-on modules like Xtend Tank and Xtend Trough extend monitoring to multiple tanks or troughs wirelessly. The platform supports both cellular (3G/4G) and satellite connectivity for operation across all of Australia, including remote areas without mobile coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Farmbot Monitor (Water Level Monitor) Primary IoT water level monitoring device that transmits near real-time water level readings (accuracy within 1-2 cm) from tanks, dams, bores and troughs via satellite or 3G/4G to the MyFarmbot platform, with automated SMS/email alerts. Targeted at Australian farmers, graziers and pastoralists.
• Farmbot Lite – Basic Water Level Monitor Entry-level water level monitor offering essential remote water monitoring features for farms at a lower price than the full Farmbot Monitor.
• Trough Direct Standalone satellite-connected trough monitor that operates independently of a Farmbot Monitor base unit or mobile coverage, suitable for remote paddocks without cellular signal.
• Pump Control Remote pump control device that allows users to start, stop and control water pumps remotely for automating flow and improving operational cost savings.
• Rain Gauge Precision rainfall monitoring sensor delivering rainfall data to the MyFarmbot platform to support farm water management decisions.
• Weather Station – GroWeather Integrated weather station with GroWeather sensors for tracking temperature, humidity, wind, solar radiation and other weather parameters, accessible via MyFarmbot over mobile network or satellite.
• Weather Station – Vantage Pro 2 Integrated Davis Vantage Pro 2 weather station providing comprehensive weather monitoring for farms, accessible via MyFarmbot whether on mobile network or off-grid with satellite connectivity.
• Xtend Tank Wireless tank sensor that extends Farmbot Monitor coverage to monitor multiple nearby tanks with low ongoing costs.
• Xtend Trough Wireless trough sensor monitoring water at the trough point and providing insights into livestock drinking behaviour to detect issues early.
• Dam Level Sensor Water level sensor for monitoring dam water levels, helping farmers track and measure water resources for informed water management decisions.
• Bore Level Sensor Bore water level sensor for tracking groundwater levels and aquifer health, enabling informed decisions about water sustainability and preventing over-drafting.
• Water Flow Sensor Pipeline flow monitoring sensor for detecting leaks and faults in water systems in near real-time, allowing farmers to monitor water lines and identify abnormalities from anywhere.
• Line Pressure Sensor Pipeline pressure monitoring sensor for detecting abnormalities in water pipelines, helping identify leaks and faults for improved operational management.
• Diesel Level Sensor Fuel tank monitoring sensor that tracks diesel levels remotely, eliminating manual tank dipping and enabling better fuel tracking and delivery scheduling.
• Diesel Lite Entry-level fuel tank monitoring sensor providing essential diesel level tracking for farms at a lower cost point than the full Diesel Level Sensor.
• Fertiliser Level Sensor Liquid fertiliser tank monitoring sensor providing real-time level tracking with custom alerts to optimise crop yield while reducing waste and costs.
• Fertiliser Lite Entry-level liquid fertiliser tank monitoring sensor for tracking fertiliser levels with custom alerts to help optimise crop yield while reducing waste.
• Safety Check-in Worker safety monitoring solution allowing farm managers to be alerted when team members have arrived at a location or if there is an emergency, enhancing farm workplace safety.
• Farmbot Security Farm security camera system providing 24/7 surveillance with features including automatic number plate recognition (ANPR), 360-degree coverage, smart alerts, night vision, solar power and remote access via the MyFarmbot platform.
• MyFarmbot Hosted Services Platform Cloud-based software-as-a-service platform that connects all Farmbot monitors to display tank status, current alerts, water level history and provides the ability to set alert limits and manage users and client data. Accessible via web and mobile app.

Quantifiable outcome

• Diesel savings of 50%+ for water runs since 2023
• +5 more outcomes

Named customers11 records

Segments3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• OptiweighcoreStrategic or Co-development PartnerPartner in the Great Australian Charity Cattle Drive (GACCD) event. Optiweigh provides in-paddock livestock weighing solutions while Farmbot provides water monitoring. Both companies showcased integration capabilities during the 775km charity cattle drive from Longreach to Roma.
• CiboLabscoreStrategic or Co-development PartnerPartner in the GACCD event and integration partner. CiboLabs provides pasture measurement technology (PastureKey) that works alongside Farmbot's water monitoring. Integration allows combined data insights for farmers.
• AgriWebbcoreTechnology or IntegrationIntegration partner providing farm management and livestock record-keeping software. Farmbot data (including rainfall) integrates with AgriWebb platform. Joint participation in GACCD charity event.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Observant (Jain Irrigation): Australian-founded remote farm water and irrigation monitoring company now part of Jain Irrigation. Directly comparable because it sells in-paddock water/irrigation sensors with cellular connectivity to Australian farmers, overlapping head-on with Farmbot's core proposition.
• SWAN Systems: Australian precision irrigation scheduling and water management platform for agriculture. Comparable because it targets the same Australian farmer customer with data-driven irrigation and water-use decision support, directly competing for the same budget line as Farmbot Monitor deployments.
• Sentek (Meter Group): Australian-origin soil moisture and irrigation monitoring sensor business, now part of Meter Group. Comparable because it provides in-field water/soil sensors sold to Australian growers and pastoralists, sitting in the same procurement conversation as Farmbot water-level monitors.
• ICT International: Australian manufacturer of plant, soil and environmental sensors for agriculture and research. Comparable as a home-grown Australian agtech sensor vendor selling to the same farmer and agronomist buyer, often competing on tenders and reseller shelves.

Broad incumbents

• Pessl Instruments (METOS): Global ag-IoT provider of weather stations, soil moisture and field sensors under the METOS brand. Comparable because it offers a wider portfolio of monitoring hardware plus software dashboards, overlapping Farmbot's weather, rain and sensor bundle though at global scale rather than Australian-focused.
• Davis Instruments: US-based manufacturer of professional weather stations (Vantage Pro 2, GroWeather) that Farmbot already integrates and resells. Comparable as an adjacent weather/hardware peer whose products sit inside the Farmbot ecosystem and could alternatively be bundled by competing agtech platforms.
• John Deere (Operations Center): Global precision agriculture incumbent whose Operations Center aggregates machine, agronomy and field data. Comparable as a broad incumbent increasingly layering water and asset monitoring into its platform, representing a long-term bundling risk to standalone agtech IoT players like Farmbot.
• Trimble Agriculture: Global precision agriculture hardware and software provider (guidance, telematics, farm management). Comparable as a broad incumbent that could extend into water-level and asset monitoring, competing for the same large-farm IT budget Farmbot sells into.
• Bayer Climate FieldView: Global digital agriculture platform owned by Bayer that ingests sensor, satellite and machinery data for farmer decision support. Comparable as a broad incumbent with the distribution and capital to bundle water and weather monitoring features, putting pressure on independent agtech data platforms.

Regional players

• AquaCheck: South Africa-based soil moisture and irrigation monitoring probe manufacturer. Comparable as an agtech IoT monitoring peer targeting similar extensive livestock and irrigation customers, but operating primarily outside Australia, making it a regional rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/farmbotmonitoringsolutions
• Xx.com/farmbot_tech

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds5 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmbot