What Blaze Your Trail does

Blaze Your Trail Pty Ltd is an Australian certified social enterprise and Salesforce consulting partner (since 2021), headquartered in St Kilda, Victoria, that helps charities and nonprofit organisations implement, customise, and optimise Salesforce and adjacent nonprofit technology. Its core service is end-to-end Salesforce consulting for the nonprofit sector — including NPSP (Nonprofit Success Pack), Flow automation, custom dashboards, and AppExchange applications — supported by a portfolio of complementary tools such as Raisely, Mailchimp, Xero, Zapier, and Squarespace. Notable proprietary assets include the Wall of Zeroes Dashboard (a Salesforce Unmanaged Package for data hygiene and ownership automation), the Book Bank Ordering System built for Dymocks Children's Charities, and a Multi-Location Inventory Management System deployed for Eat Up Australia.

The firm operates a distinctive talent model that pairs experienced Salesforce consultants with marginalised jobseekers via its Work Experience Program, which provides hands-on training, real client project experience, and certification pathways through partnerships with Generation Australia and Goanna Education. Revenue is generated through quote-based, multi-year professional services engagements targeting small to medium nonprofits and charities in Australia and New Zealand, while the Work Experience Program itself is structured as pro-bono training that doubles as a social procurement differentiator for charity boards. GTM is founder-led (Jessica Macpherson OAM) via personal networks, speaking engagements, conference bursaries (Digi.Raise 2026), and content marketing; the firm is a member of Fundraising Institute Australia and a 1% Pledge member, and holds certified social enterprise accreditation. No public revenue, funding, or headcount data is disclosed.

Name

Blaze Your Trail

Legal name

Blaze Your Trail Pty Ltd

Website

https://blazeyourtrail.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Blaze Your Trail is an Australian certified social enterprise and Salesforce consulting partner that implements and customises nonprofit technology for charities across Australia and New Zealand, pairing experienced consultants with marginalised jobseekers through its Work Experience Program.

Ownership category

akta.pro rank

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Salesforce Consulting Services: Professional consulting services helping charities implement, customize, and optimize Salesforce and related nonprofit technology. Services include digital transformation, process automation, data quality improvement, and ongoing support.
2. Work Experience Program (Social Impact): Free training program for marginalized jobseekers providing Salesforce experience. Creates a talent pipeline while delivering pro bono Salesforce solutions to small charities. Revenue indirectly generated through consulting engagements and social procurement benefits.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels8 records

Core offering

Blaze Your Trail is a certified social enterprise and Salesforce consulting partner that helps charities and nonprofit organisations implement, customise, and optimise Salesforce and related technology. Services span digital transformation, process automation, data quality improvement, and ongoing support, delivered by a team pairing experienced consultants with marginalised jobseekers trained through their Work Experience Program.

Product overview

Blaze Your Trail is a certified social enterprise and Salesforce consulting partner (since 2021) helping charities use technology so they can focus on their mission. The core offering is Salesforce consulting and implementation services for nonprofits, delivered by a team that pairs experienced consultants with entry-level talent. The proprietary add-on is the Wall of Zeroes Dashboard, a Salesforce Unmanaged Package that extends the CRM with data quality management, record ownership visibility, and custom automation. The Work Experience Program is a parallel offering that trains jobseekers in the Salesforce ecosystem while delivering pro-bono projects to small charities. Together these form a consulting-led, platform-centric portfolio anchored on Salesforce.

Differentiator

Problem solved

Functional benefit

Products and services

• Salesforce Consulting & Implementation Services End-to-end Salesforce consulting and implementation for charities and nonprofits, including requirements gathering, solution design, automation, data management, and ongoing support. The firm works across 20+ nonprofit organisations simultaneously and is a certified Salesforce partner since 2021.
• Wall of Zeroes Dashboard A Salesforce-native data quality dashboard and unmanaged package that provides actionable record ownership visibility, identifies duplicate records, and automates data hygiene tasks such as setting Primary Contact and Primary Affiliation across Accounts, Opportunities, Contacts, Organisation Affiliations, and Duplicate Record Sets. Designed for nonprofit CRM management.
• Work Experience Program A structured volunteer program for job seekers in Australia and New Zealand providing hands-on Salesforce training and real-world nonprofit project experience. Includes online classes, a developer Sandbox, pro-bono project work, and pathways to Salesforce certification and employment. Most participants secure paid Salesforce roles within 3-6 months.

Quantifiable outcome

• Saves at least 1 hour per order for Dymocks Children's Charities Book Bank program
• +3 more outcomes

Named customers19 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability1 record

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• SalesforcecoreTechnology or Integration · 1 January 2021Certified Salesforce consulting partner since 2021. Listed on Salesforce AppExchange with a consulting listing. The partnership enables Blaze Your Trail to access Salesforce resources, training, and credibility as a verified nonprofit technology implementation partner.
• Generation AustraliaminorStrategic or Co-development PartnerGeneration Australia provides a 3-month Salesforce Developer Program that Work Experience Program participants can complete as part of their training pathway.
• Goanna EducationminorStrategic or Co-development PartnerGoanna Education provides a 3-month Salesforce Administrator Program that Work Experience Program participants can complete as part of their training pathway.

Scale indicators5 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Heller Consulting: Salesforce consulting firm dedicated to nonprofit and association clients, offering strategy, implementation, and managed services. Direct peer — same Salesforce platform, same nonprofit customer base, comparable size and structure.
• RoundCorner: Specialized Salesforce consultancy focused on the nonprofit and higher education sectors, with deep NPSP expertise. Direct peer — same Salesforce platform, same nonprofit vertical, similar boutique delivery model.
• Infoxchange: Australian nonprofit technology organization supporting community sector and charities with digital tools and consulting. Direct peer — same Australian nonprofit customer base, similar technology-for-charity mission.
• Vera Solutions: Global Salesforce consulting firm that builds and implements Salesforce-based technology solutions for nonprofits and social enterprises. Direct peer — same product (Salesforce NPSP implementation), same customer segment (charities/NGOs), similar consulting-led delivery model.
• NetHope: Nonprofit technology consortium that helps humanitarian and development NGOs with digital transformation, including Salesforce deployments. Direct peer — serves the same nonprofit customer base with technology consulting, though organized as a nonprofit consortium rather than for-profit.
• Cloud for Good: Salesforce consulting firm exclusively serving nonprofit and education organizations in North America. Direct peer — same Salesforce NPSP focus, same mission-driven customer base, similar boutique scale and values-driven positioning.

Broad incumbents

• Slalom Consulting: Global consulting firm with a strong Salesforce practice serving commercial and nonprofit clients across multiple verticals. Broad incumbent — overlapping Salesforce capability, broader geographic reach, competes for mid-market nonprofit transformations.
• Salesforce.org (Salesforce's Nonprofit & Education vertical): The nonprofit-focused arm of Salesforce itself, offering free/discounted NPSP licenses, grants, and an in-house implementation team. Broad incumbent — defines the platform Blaze Your Trail implements and competes for some of the same services engagements.
• Accenture (Nonprofit practice): Global systems integrator with a nonprofit industry practice offering Salesforce and broader transformation consulting. Broad incumbent — much larger scale, overlapping Salesforce capability, and is hiring the firm's Work Experience Program alumni.

Others

• Social Enterprise Australia: Peak body that certifies and advocates for social enterprises in Australia. Others — Blaze Your Trail is a certified member; not a competitor but an ecosystem enabler that provides the social procurement credential the firm relies on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/blaze-your-trail-melbourne
• Facebookfacebook.com/blazeyourtrail.au

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blaze Your Trail