White Leaf Solutions

What White Leaf Solutions does

White Leaf Solutions is a privately-held, UK-based specialist digital agency (founded in Melbourne, Australia in 2017 by Creative Director Kymberleigh Bray and relocated to Exeter in 2023) that exclusively serves the global Sport and Exercise Medicine (SEM) community. The firm operates with 1-10 employees and delivers four integrated service lines: eLearning module development, Learning Management System (LMS) design and build, responsive website design and development, and branding, design, and event marketing. Its flagship product is the SEM Academy LMS, built for the Australasian College of Sport and Exercise Physicians (ACSEP), which integrates a Shopify-powered eCommerce subscription layer and delivers more than 60 SEM-specific modules to over 1,000 active members, supported by a broader library of 200+ SEM learning modules covering ECG interpretation, sport-related concussion, female athlete health, and other domain topics.

The business model is professional services revenue on a project-based pricing structure with multi-year contracts. There are no disclosed pricing tiers; engagements are quoted bespoke and executed consultatively, with the firm positioning itself as a long-term agency partner rather than a transactional vendor. Go-to-market is sales-led and relationship-driven, anchored by attendance at major SEM conferences (ACSEP, IOC, BASEM, Isokinetic, BJSM Live), referrals from existing clients, and direct outreach to SEM organizations, individual physicians, conferences, and research initiatives. Customers include professional bodies and colleges (ACSEP, BASEM, IFSPT), national sports institutions (Australian Institute of Sport, Olympic Park Sports Medicine Centre), federations (WTA), research registries (ORCCA), and SEM conferences (WISC, SEMS, Isokinetic).

White Leaf Solutions is founder-owned and operated, with no disclosed parent company, institutional investors, or funding rounds. The company has received multiple LearnX Platinum and Gold awards in 2021 for eLearning design work with ACSEP and AIS, and has begun to productize beyond bespoke services via the eCVs electronic CV platform (ecv.bio) and the SEM Academy subscription LMS. No AI/ML capabilities are evident in the current technology stack, which relies on standard eLearning authoring, web development, and Shopify commerce rather than machine learning or generative AI components.

Name

White Leaf Solutions

Legal name

White Leaf Solutions Ltd

Website

https://whiteleafsolutions.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

White Leaf Solutions is a UK-based specialist digital agency serving the global Sport and Exercise Medicine community with eLearning modules, Learning Management Systems, websites, branding, and event marketing for SEM professional bodies, conferences, and physicians.

Ownership category

akta.pro rank

Product category

Specialized Education and Design Services

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAFAAAM

Vertical/Industry-Specific LMS (e.g., Healthcare, Safety, Aviation, Government)

Education/Education Technology (EdTech) & Digital Learning/Learning Management Systems (LMS) & Learning Experience Platforms (LXP)

SECONDARYEDAFAAAA

Core LMS Platforms (Academic & Corporate)

Education/Education Technology (EdTech) & Digital Learning/Learning Management Systems (LMS) & Learning Experience Platforms (LXP)

Keywords

• ELearning module development
• Learning Management System
• Responsive website design
• Brand identity design
• Medical event marketing

Headquarters

HQ city

Exeter

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. eLearning Development Services: Creating engaging and interactive eLearning modules and Learning Management Systems for SEM clients. Projects include transforming content and knowledge into exciting, engaging and interactive modules for the Sport and Exercise Medicine community.
2. Website Design and Development: Design and development of engaging, responsive websites for SEM businesses, individual doctors, organizations, and events. Services include hosting, email and domain setup, SEO optimisation, and ongoing maintenance and support.
3. Design and Branding Services: Graphic design and branding services including visual identity development, marketing materials, and animation/motion graphics for SEM clients.
4. Events and Marketing Services: Event marketing, collateral design, social media marketing, and exhibition stand design for SEM conferences and events.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

White Leaf Solutions is a specialist agency delivering Online Education (custom eLearning modules and Learning Management Systems), Website Design and Development, Design and Branding, and Events and Marketing services exclusively to the global Sport and Exercise Medicine (SEM) community. Its flagship deliverable is the SEM Academy LMS, built for ACSEP with over 200 SEM modules, 60+ active modules, and integrated Shopify eCommerce powering subscriptions for over 1,000 active members.

Product overview

White Leaf Solutions is a specialist Sport and Exercise Medicine (SEM) service provider offering a comprehensive suite of integrated services including Online Education (eLearning modules and Learning Management Systems), Website Design and Development, Graphic Design and Branding, and Events and Marketing. Their flagship product is the SEM Academy LMS—a platform built for ACSEP that integrates with Shopify for eCommerce and delivers over 60 SEM education modules to over 1000 members. They have developed over 200 SEM learning modules covering topics such as ECG Interpretation in Athletes, Sport-Related Concussion, Female Performance & Health, and various sports-specific modules. Additional offerings include responsive website and app design services for major clients including WTA, IFSPT, and OPSMC, as well as event marketing and branding services for SEM conferences worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• SEM Academy: A comprehensive Learning Management System (LMS) providing over 60 Sport and Exercise Medicine modules, developed in partnership with ACSEP, approaching 1000 active members.

Products and services

• Online Education Engaging and interactive eLearning modules and Learning Management Systems (LMS) for Sport and Exercise Medicine education, developed by a team of eLearning designers, developers, and SEM experts for SEM organizations and practitioners.
• Websites SEM website design and development services including hosting, email and domain setup, SEO optimisation, and ongoing maintenance and support for SEM businesses, doctors, organizations, and events.
• Design and Branding Graphic design and branding services including visual identity development, marketing collateral, print and digital design for the Sport and Exercise Medicine community.
• Events and Marketing Event marketing and collateral services including social media marketing, exhibition stand design, event website development, registration management, and sponsor/exhibitor sourcing for SEM conferences and events.
• SEM Academy A comprehensive Learning Management System (LMS) providing Sport and Exercise Medicine online education modules with over 60 SEM modules and integrated Shopify eCommerce for annual subscriptions, developed for ACSEP with over 1,000 active members.
• eCVs Electronic CV service that transforms hard copy resumes into unique, online eCV websites.

Quantifiable outcome

• Over 1000 active members on the SEM Academy platform
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Australasian College of Sport and Exercise Physicians (ACSEP)coreStrategic or Co-development PartnerLong-standing strategic partnership with ACSEP spanning over 10 years. WLS has developed over 100 eLearning modules for ACSEP, built and manages their Learning Management System (SEM Academy), provides conference branding, marketing collateral, and social media support.
• The Australian Institute for Sport (AIS)coreStrategic or Co-development PartnerPartnership with AIS for development of eLearning modules including Sport-related Concussion modules and the Female Performance & Health Initiative (FPHI) with 14 FREE to view modules.
• British Association of Sport and Exercise Medicine (BAsem)minorGTM or Marketing PartnerDesign partnership for branding and marketing materials including WEB, DESIGN, SOCIAL MEDIA, BRAND, and EVENTS support.
• IsokineticminorGTM or Marketing PartnerEvent support partnership for Isokinetic Conference, providing exhibition stand presence and marketing support.
• WTA (Women's Tennis Association)coreTechnology or IntegrationWebsite and app design partnership providing responsive website and app design services.
• IFSPT (International Federation of Sports Physical Therapy)coreTechnology or IntegrationWebsite design partnership providing responsive website and app design for the international federation.
• SEMS (Sport & Exercise Medicine Science Conference)coreGTM or Marketing PartnerDesign partnership for branding, web design, social media, and events support for the UK-based SEMS conference.
• University of Washington Center for Sports CardiologycoreStrategic or Co-development PartnerPartnership for development of ECG interpretation online learning modules and Center for Sports Cardiology re-branding including logo and marketing collateral.
• Women in Sport Congress (WISC)coreStrategic or Co-development PartnerFull visual identity development, event website design and development, and ongoing social media marketing support for the congress organized by La Trobe University.
• ORCCA (Outcomes Registry for Cardiac Conditions in Athletes)coreStrategic or Co-development PartnerComplete branding project including visual identity, logo design, website development, social media marketing with #HeartSafe hashtag, and event branding.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Elucidat: Elucidat is an LMS-agnostic eLearning authoring and learning experience platform used by enterprises and agencies to produce interactive courses at scale. It is an adjacent competitor and potential partner for White Leaf's module production workflow.
• Physio Network: Physio Network is a vertical-specialist online education platform serving physiotherapists and sports rehabilitation clinicians with subscription-based courses. It is a direct vertical-adjacent competitor to White Leaf within the SEM/sports rehab education market.

Direct peers

• SweetRush: SweetRush is a large custom eLearning design and development agency serving enterprise and association clients across verticals. It competes with White Leaf Solutions for the same category of bespoke eLearning, LMS, and instructional design work, though at much larger scale and across many industries.
• Allen Interactions: Allen Interactions is an award-winning custom learning design firm specializing in immersive eLearning, scenario-based modules, and learning platforms. It is comparable in offering custom, content-rich learning modules similar to White Leaf's SEM module library.
• AllenComm: AllenComm is a custom eLearning and instructional design agency delivering award-winning learning solutions, LMS implementations, and branding-adjacent creative for enterprise and association clients. It overlaps directly with White Leaf's core LMS and eLearning module offering.
• RoundTable Learning: RoundTable Learning is an eLearning design and development agency offering custom courseware, LMS services, and immersive learning experiences. Its service model closely mirrors White Leaf's combination of eLearning modules, LMS, and supporting design work for specialized client bases.
• Artisan eLearning: Artisan eLearning is a custom eLearning development agency that builds bespoke courses and learning experiences, often for healthcare and association clients. Its vertical-association focus and custom-module delivery make it a comparable boutique peer to White Leaf.
• InSync Training: InSync Training is an LMS and learning services company offering custom eLearning development, LMS implementations, and certification programs for professional bodies. Its membership- and association-oriented LMS work parallels White Leaf's SEM Academy model.

Others

• Thinkific: Thinkific is a course-creation and LMS platform used by specialist educators and associations to monetize vertical learning content. It is an indirect competitor at the platform layer where White Leaf could otherwise host its SEM modules.
• TalentLMS: TalentLMS is a widely adopted cloud LMS platform used by associations and training providers to host membership-based learning programs. It competes at the platform layer with the SEM Academy LMS that White Leaf builds and manages for clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xx.com/wlsolutionsltd
• Facebookfacebook.com/whiteleafsolutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Leaf Solutions