Shoreline Center For Healing

What Shoreline Center For Healing does

Shoreline Center For Healing is a privately held, single-location holistic health practice founded in 2011 and operating from 745 South Garfield Avenue, Suite C in Traverse City, Michigan. The company delivers alternative and complementary medicine services — including acupuncture, dietary counseling by a Registered Dietitian, reiki energy healing, low-level light therapy, homeopathy, and an aquatic "Nerve Spa" modality — alongside adjunctive techniques such as cupping, moxibustion, electro-acupuncture, and Tui-Na massage that are bundled at no extra charge. Core technology centers on practitioner-administered traditional Chinese medicine protocols integrated with modern therapeutic approaches; no proprietary software, devices, or digital platform underlie the service.

The business model is direct-to-consumer and in-person only, with revenue derived from per-visit clinical service fees and on-site retail sales of Chinese herbal formulas, supplements, and CBD/homeopathic products such as +WOHL (German-formulated) and Reserve Sleep by CV Sciences. Pricing is not publicly disclosed. Marketing is limited to a basic website (shorelinehealing.com) that functions as a service catalog and content blog, supplemented by walk-in traffic and word-of-mouth referrals; no paid advertising, social media, or partnership channels are documented. With 1–10 employees and part-time operating hours (Mon–Fri 9:00 am–12:45 pm), the practice serves a narrow local catchment of individuals seeking drug-free or holistic treatment for chronic pain, stress, sleep issues, digestive complaints, fertility concerns, and general wellness optimization.

Name

Shoreline Center For Healing

Legal name

Shoreline Center For Healing

Website

https://shorelinehealing.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Shoreline Center For Healing is a single-location holistic health practice in Traverse City, Michigan, offering acupuncture, dietary counseling, reiki, low-level light therapy, homeopathy, and aquatic nerve therapy on a direct-to-consumer basis to local residents seeking alternative and complementary care.

Ownership category

akta.pro rank

Product category

Holistic Health Services

NAICS

Offices of Other Health Practitioners (6213)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro industry

PRIMARYTHAJAHAF

Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work)

Travel & Hospitality/Tours, Attractions & Experiences/Wellness & Spa Experiences (Retreats, Thermal Baths, Yoga)

SECONDARYHSALAFAM

Reflexology & Acupressure Services

Home & Personal Services/Personal Care & Beauty Services/Spa & Body Treatment Services

SECONDARYHSALAFAF

Hydrotherapy & Thermal Spa Services (Sauna/Steam/Hot Tubs)

Home & Personal Services/Personal Care & Beauty Services/Spa & Body Treatment Services

SECONDARYHSADAHAN

Cupping Therapy & Gua Sha Bodywork

Home & Personal Services/Fitness, Wellness & Personal Training/Massage Therapy & Bodywork

SECONDARYTHAJAHAH

Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching)

Travel & Hospitality/Tours, Attractions & Experiences/Wellness & Spa Experiences (Retreats, Thermal Baths, Yoga)

SECONDARYTHAJAHAJ

Detox, Nutrition & Weight Management (Juice Cleanses, Nutrition Retreats, Weight-loss Programs)

Travel & Hospitality/Tours, Attractions & Experiences/Wellness & Spa Experiences (Retreats, Thermal Baths, Yoga)

Keywords

• Acupuncture services
• Holistic health care
• Alternative medicine therapy
• Therapeutic massage services
• Nutritional counseling

Headquarters

HQ city

Traverse City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Clinical Service Fees: Revenue generated from providing in-person holistic health services including acupuncture, dietary consultations, reiki, low-level light therapy, homeopathy, nerve spa treatments, and other therapeutic modalities. Services are provided at the Traverse City facility with additional modalities (cupping, moxibustion, electro-acupuncture, Tui-Na massage) included at no extra charge.
2. Product Sales: Revenue from selling supplements, vitamins, homeopathic products (including +WOHL formulated in Germany), Chinese herbal formulas, and CBD products (Reserve Sleep by CV Sciences). Products are dispensed directly to patients visiting the facility.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Shoreline Center For Healing provides holistic alternative medicine services at its Traverse City, Michigan clinic, including acupuncture, Registered Dietitian-led dietary consults, Reiki energy healing, low-level light therapy, homeopathy, and a Nerve Spa aquatic nerve therapy. The practice also retails Chinese herbal formulas, vitamins, supplements, German-formulated +WOHL homeopathic products, and CV Sciences Reserve Sleep CBD directly to patients visiting the facility, with cupping, moxibustion, electro-acupuncture, and Tui-Na massage included at no extra charge.

Differentiator

Problem solved

Functional benefit

Products and services

• Acupuncture Traditional Chinese medicine acupuncture therapy using evidence-based techniques to treat conditions including pain, migraines, infertility, muscular disorders, nervous disorders, digestive disorders, anxiety, and depression for individuals seeking holistic health care.
• Dietary Consults Nutritional counseling provided by a Registered Dietitian that educates clients on healthy foods and guides them toward a better dietary lifestyle, targeting individuals seeking holistic lifestyle improvement.
• Reiki Japanese energy healing technique that channels 'universal life force energy' (Qi) to clear energetic blockages and promote relaxation, stress reduction, and physical or emotional rejuvenation for individuals seeking complementary mind-body therapy.
• Low Level Light Therapy (LLLT) Therapeutic application of specific wavelengths of light energy to body tissue to reduce pain, increase blood flow, and decrease inflammation, delivered in-person at the Traverse City clinic.
• Homeopathy Homeopathic therapy based on the 'like cures like' principle using highly diluted substances (herbs mostly) to stimulate the body's self-healing mechanisms for clients seeking natural alternatives.
• Nerve Spa Aquatic nerve therapy using warm water combined with carefully tuned electrical stimulation to support circulation, comfort, and sensory signaling in the feet and lower legs, structured by defined treatment parameters and delivered in-person at the Traverse City facility.
• Chinese Formulas and Supplements In-stock retail line of Chinese herbal formulas, vitamins, supplements, the German-formulated +WOHL homeopathic product, and CV Sciences Reserve Sleep CBD with melatonin, dispensed directly to patients visiting the Traverse City facility to nourish the body and support recovery.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves3 records

Broad incumbents

• The Now Massage: Boutique massage studio chain offering therapeutic and relaxation massage with curated wellness retail. Comparable to Shoreline's integrated service-plus-retail model and direct-to-consumer wellness positioning.
• Elements Massage: Franchised therapeutic massage studio chain emphasizing clinical-grade bodywork. Comparable to Shoreline on the therapeutic massage dimension and the focus on outcomes-driven sessions rather than spa relaxation.
• Massage Envy: Largest U.S. franchised provider of massage, skin care, and stretch services with thousands of locations. Comparable as a broad wellness services incumbent overlapping with Shoreline's Tui-Na massage and holistic wellness positioning.
• Hand & Stone Massage and Facial Spa: National franchise combining massage, facial, and wellness add-ons (including aromatherapy and light therapy). Overlaps with Shoreline on massage and light-therapy modalities within a much larger franchise footprint.

Others

• Standard Process: Whole-food nutritional supplement supplier widely used by holistic and integrative practitioners. Comparable as an enabling supplier in the supplement/clinical nutrition channel Shoreline operates in via its Registered Dietitian.
• CV Sciences (PlusCBD / Reserve): CBD product manufacturer whose Reserve Sleep product Shoreline retails in-office. Ecosystem/supplier relationship rather than direct competitor, but relevant given the product line overlap in sleep-focused wellness retail.

Direct peers

• Modern Acupuncture: Multi-state acupuncture franchise offering traditional acupuncture and complementary modalities in standardized clinic settings. Direct competitor to Shoreline's core acupuncture service line, though at far greater scale and with a franchise GTM.

Regional players

• Wahlbergers / Acupuncture & Wellness Collective (local holistic peers): Independent acupuncture and holistic wellness practices operating in regional U.S. markets with multi-modality offerings (acupuncture, reiki, supplements). Directly comparable business model to Shoreline though in different geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/shorelinehealing
• LinkedInlinkedin.com/company/shoreline-center-for-healing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shoreline Center For Healing