Brisk
Brisk is a Malmö, Sweden-based B2B software company founded in 2012 that builds tools for sales organizations focused on reporting and data quality, operating with 11-50 employees and last funded in 2013.
- Company typePrivate
- Founded2012
- HeadquartersMalmö, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Brisk does
Brisk is a Sweden-based, privately-held software company founded in 2012 in Malmö that builds tools aimed at sales organizations for reporting and data quality. Per the firmographic record, the product focus is operational reporting and the maintenance of clean, trustworthy sales data — both core pain points for CRM-using revenue teams — but the input does not surface any product roadmap detail, modules, integration footprint, or technical architecture. The company is sized at 11-50 employees and has raised a single disclosed seed round of approximately $182,759 in June 2013 from Creandum, DN Capital, Eden Ventures, and Firestartr, with no follow-on rounds or M&A activity disclosed.
The operating signals available are unusual: the brand domain, brisk.io, is currently listed for sale on the Efty domain marketplace at $27,200 (buy now or lease-to-own) by a private seller, and the bulk of the structured data blocks describe Efty B.V. (a Netherlands-based domain marketplace operator) rather than Brisk itself. There is no information on pricing tiers, customer logos, distribution channels, leadership, partnerships, awards, or compliance posture.
The net result is a thin public information footprint for what firmographic data describes as a niche B2B sales-tech tool. The combination of a single small seed round, a decade-old founding date with no disclosed growth capital, and an active brand-domain disposal creates a meaningful risk that the company is no longer operating at scale under the Brisk brand, and any investment thesis would need substantially more primary information to validate.
Brisk firmographics
Firmographics- Name
- Brisk
- Legal name
- Efty B.V.
- Website
- https://brisk.io
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Brisk is a Malmö, Sweden-based B2B software company founded in 2012 that builds tools for sales organizations focused on reporting and data quality, operating with 11-50 employees and last funded in 2013.
- Ownership category
- akta.pro rank
Brisk industry classification
Industry- Product category
- Sales Analytics Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where Brisk is headquartered
LocationHeadquarters
- HQ city
- Malmö
- HQ country
- Sweden
- HQ region
- Europe
Markets served
Brisk business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Domain purchase or lease-to-own |
Distribution channels1 record
Brisk product offering
Product offeringCore offering
Brisk builds tools for sales organizations for reporting and data quality. The company developed software solutions aimed at helping B2B sales teams ensure data integrity and produce effective sales reports. The brisk.io domain itself is currently listed for sale through the Efty domain marketplace at $27,200 with options to purchase outright or lease to own.
Product overview
Brisk is not a company with products or services - brisk.io is a domain name currently listed for sale on the Efty domain marketplace. The domain is offered for $27,200 (purchase) or lease-to-own by a private seller. Efty is the platform operator providing the domain sales marketplace, payment processing, transfer support, and buyer/seller protection services.
Differentiator
Problem solved
Functional benefit
Brands
- Efty Investor: Domain investment platform for managing and selling domain portfolios
- Efty Pay
- Efty Distribution Network
- Efty Pay
Products and services
- Brisk.io Domain Sale The brisk.io domain name is currently listed for sale by a private seller through the Efty marketplace at a price of $27,200. It is offered with options to purchase outright or lease to own, with secure checkout and domain transfer services provided by Efty.
Companies that use Brisk
Customer profileIdeal customer profiles1 record
Brisk technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Brisk partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Brisk competitors and assessment
Company assessmentBroad incumbents
- Outreach: Sales-engagement platform with reporting, forecasting and data-quality features layered into a broader execution suite. A larger incumbent that overlaps with the reporting/quality portion of Brisk's original scope.
- Tableau: Broad analytics and BI platform widely used by sales organizations for custom reporting. Adjacent incumbent that, while much larger and not sales-specific, addresses the same reporting-and-data-quality use case.
Direct peers
- InsightSquared: Sales-analytics and forecasting SaaS for revenue teams, focused on reporting and pipeline data quality. Headquartered in a comparable Boston/North-American B2B-SaaS ecosystem and overlapping directly with Brisk's product category.
- Clari: Revenue-operations platform providing sales forecasting, pipeline inspection and reporting analytics. Direct competitor in the same sales-org reporting/data-quality category that Brisk originally targeted.
- Gong: Revenue-intelligence and sales-conversation analytics platform aimed at B2B sales organizations for reporting and pipeline quality. Closest directly comparable peer to Brisk's stated mission of building reporting and data-quality tools for sales teams.
Emerging players
- Aviso: AI-driven sales forecasting and pipeline analytics platform for B2B revenue teams. Niche, emerging competitor focused specifically on the reporting-and-data-quality wedge Brisk originally addressed.
- BoostUp: Revenue-intelligence and forecast-confidence platform for sales organizations. Earlier-stage direct peer in the same reporting/data-quality niche.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks5 records
Key highlights3 records
Customer concentration
Brisk social profiles
Digital presenceBrisk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brisk leadership team
Management profileNumber of profiles
Brisk funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brisk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brisk
What does Brisk do?
Brisk builds tools for sales organizations for reporting and data quality. The company developed software solutions aimed at helping B2B sales teams ensure data integrity and produce effective sales reports. The brisk.io domain itself is currently listed for sale through the Efty domain marketplace at $27,200 with options to purchase outright or lease to own.
Is Brisk a public or private company?
Brisk is a private company. It is classified as venture growth investor backed and is currently operating.
When was Brisk founded?
Brisk was founded in 2012. It employs 11 to 50 people.
Where is Brisk based?
Brisk is headquartered in Malmö, Sweden, in the Europe region.
Who are Brisk's main competitors?
Broad incumbents on record are Outreach and Tableau. Direct peers are InsightSquared, Clari and Gong. Emerging players are Aviso and BoostUp.
Does Brisk have an API?
No public API is recorded for Brisk.
What industry is Brisk in?
Brisk's product category is Sales Analytics Software. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 5132 and its SIC code is 7372.