Adirondack Life

What Adirondack Life does

Adirondack Life, Inc. is a privately held regional magazine publishing company founded in 1969 and headquartered in Jay, New York. It produces a bimonthly print and digital magazine covering New York's six-million-acre Adirondack Park, supplemented by two annual special-focus issues — the Guide to the Great Outdoors (introduced 1990) and the Adirondack Homes & Camps Issue (introduced 1998) — yielding eight issues per year. Editorial coverage spans regional people, places, wildlife, history, outdoor recreation, architecture, and public issues, and the publication has been named IRMA Magazine of the Year four times (2004, 2008, 2011, 2023).

The business operates a multi-revenue model. Recurring subscription revenue is generated from print subscriptions ($29.95 for six bimonthly issues) and digital subscriptions ($20.00 for six bimonthly issues) delivered via the third-party Zinio platform. Advertising revenue is sold on a frequency-tiered rate card (full-page print ads ranging from $2,680 to $3,195 depending on 1x/3x/6x/8x frequency, with premium cover positions priced higher) to regional advertisers in real estate, architecture/interior design, and tourism-related services. A separate e-commerce storefront — the Adirondack Life Store — sells calendars, apparel, and maps, while ancillary programs include an annual Photography Contest and an Events Calendar. Distribution spans home subscriptions, Northeast newsstand placement, the Zinio digital edition, a public places program in waiting rooms, and affinity partnerships with regional nonprofit groups.

The audience is narrow but high-value: 114,344 pass-along readers, average reader income of $152,000, average net worth of $1.17 million, average primary residence value of $417,000, and 71% college graduates, with readers retaining issues an average of 3.1 years. The company has no disclosed funding rounds, no parent company, no M&A history, and no proprietary technology stack beyond the third-party Zinio distribution integration; revenue is not publicly disclosed.

Name

Adirondack Life

Legal name

Adirondack Life, Inc.

Website

https://adirondacklife.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Adirondack Life is a privately held regional magazine publisher, founded in 1969 and based in Jay, New York, producing eight annual issues covering New York's Adirondack Park for an affluent, outdoor-oriented readership via print, digital, and merchandise channels.

Ownership category

akta.pro rank

Product category

Regional Lifestyle Magazine

NAICS

Periodical Publishers (513120), Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Travel & Outdoors Magazines (MPAJAEAH)

akta.pro secondary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

Keywords

• Regional lifestyle magazine
• Outdoor recreation content
• Magazine advertising
• Print magazine publishing
• Digital magazine subscription

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Print Subscriptions: Print magazine subscriptions delivered bimonthly, including Annual Guide to the Great Outdoors and Adirondack Homes & Camps Issue. Subscription price of $29.95 for six bimonthly issues.
2. Digital Subscriptions: Digital edition subscriptions accessible through Zinio app and website. Price of $20.00 for six bimonthly issues.
3. Print Advertising: Display advertising in print magazine with rates based on size and frequency (1x, 3x, 6x, 8x). Full-page ads range from $2,680-$3,195 depending on frequency. Premium positions (covers) priced higher.
4. Digital Advertising: Website advertising on adirondacklife.com, bundled with print advertising packages.
5. Merchandise Sales: Adirondack Life Store sells calendars, apparel, maps and other merchandise through e-commerce storefront.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Adirondack Life publishes a bimonthly regional lifestyle magazine covering New York's six-million-acre Adirondack Park, distributed through print and digital subscriptions. The company sells display advertising in its print magazine and website, and operates an e-commerce store selling Adirondack-themed merchandise such as calendars, apparel, and maps.

Product overview

Adirondack Life is a regional lifestyle magazine published by Adirondack Life, Inc. The company's product portfolio centers on its flagship bimonthly print and digital magazine, supplemented by two annual special-focus issues (the Guide to the Great Outdoors and the Adirondack Homes & Camps Issue), an annual Photography Contest program, an Events Calendar service, and an e-commerce Store for Adirondack-themed merchandise. The publication covers New York's six-million-acre Adirondack Park with content focused on nature, travel, recreation, history, and regional culture.

Differentiator

Problem solved

Functional benefit

Products and services

• Adirondack Life Magazine (Print Subscription) Bimonthly regional lifestyle magazine covering New York's six-million-acre Adirondack Park, featuring stories about people, places, wildlife, history, outdoor recreation, architecture, and public issues. Print subscription priced at $29.95 for six bimonthly issues and includes the Annual Guide to the Great Outdoors and Adirondack Homes & Camps Issue.
• Digital Edition Subscription Digital magazine subscription providing access to Adirondack Life issues in electronic format via the Zinio app and website. Priced at $20.00 for six bimonthly issues plus the Guide to the Great Outdoors and Home Issue.
• Adirondack Life Store E-commerce storefront selling Adirondack-themed merchandise including calendars, apparel, maps, and other regional products. Operated as a wholly owned branch/division of Adirondack Life, Inc.

Quantifiable outcome

• 85% of readers say Adirondack Life is their primary source of information about the region
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Sue Young PotteryminorOthersSue Young, a potter from Jay, provides commemorative pottery pieces (bowls and mugs) as prizes for the annual Adirondack Life Photography Contest winners.
• International Regional Media Association (IRMA)coreStrategic or Co-development PartnerIRMA is a consortium of regional titles including Arizona Highways, DownEast, Cottage Life and Texas Highways. Adirondack Life has received multiple Magazine of the Year awards from IRMA.
• Ausable River Association / Ausable Freshwater CenterminorStrategic or Co-development PartnerAdirondack Life magazine covers environmental organizations like the Ausable Freshwater Center, featuring articles about their river restoration work and initiatives.
• Saint Regis Mohawk TribeminorStrategic or Co-development PartnerAdirondack Life features coverage of tribal environmental initiatives, including the Saint Regis Mohawk Tribe's work protecting black ash trees from emerald ash borer.
• Readex Inc.minorStrategic or Co-development PartnerIndependent survey research firm providing readership and demographic data for Adirondack Life's audience research.

Scale indicators9 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Sunset Magazine: Large, established Western U.S. lifestyle magazine covering outdoor living, home, garden, and travel. Comparable in outdoor lifestyle editorial and affluent reader base, but operates at significantly broader geographic scale than Adirondack Life.
• Outside Magazine: National outdoor recreation and adventure lifestyle media brand covering hiking, skiing, and active travel. Comparable in outdoor recreation editorial content and audience interests, but at national scale and with a digital-first model.

Direct peers

• Cape Cod Life: Regional lifestyle magazine covering Cape Cod, Massachusetts, with a focus on coastal living, home design, and travel. Comparable to Adirondack Life in vacation-home audience, regional advertising base, and bimonthly print cadence.
• Cottage Life: Canadian regional magazine covering cottage country lifestyle, outdoor recreation, and waterfront property. IRMA peer of Adirondack Life with a similar niche authority positioning around regional vacation home and outdoor lifestyle content.
• DownEast: Maine-based regional lifestyle magazine covering New England's coastal culture, food, travel, and home design. Listed as an IRMA peer of Adirondack Life, with a comparable subscription-plus-advertising model targeting affluent regional readers.
• Blue Ridge Country: Regional magazine covering the Blue Ridge Mountains across the Southeast U.S., focused on travel, outdoor recreation, and Appalachian culture. Directly comparable to Adirondack Life in mountain-region outdoor lifestyle content.
• Texas Highways: Texas state-focused travel and culture magazine published by the Texas Department of Transportation. IRMA peer of Adirondack Life, similar regional authority and travel/outdoor editorial model.
• Vermont Magazine: Regional lifestyle publication covering Vermont's travel, food, outdoor recreation, and home. Closely comparable to Adirondack Life in New England mountain-region niche, affluent readership, and advertising-supported regional editorial model.
• Yankee Magazine: Iconic New England regional lifestyle magazine covering travel, food, and home. Closely comparable to Adirondack Life in audience, regional editorial authority, and subscription/advertising revenue model.
• Arizona Highways: Long-running regional lifestyle magazine covering Arizona's landscapes, travel, and culture. Co-member of IRMA with Adirondack Life, similar niche authority model serving an affluent regional audience with high-quality photography and editorial.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/adklifemag
• Instagraminstagram.com/adklifemagazine
• Xx.com/adklifemag
• LinkedInlinkedin.com/company/adirondack-life-magazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adirondack Life