What RedboxVR does

RedboxVR Ltd is a UK-based private company (founded 2016, headquartered in Poulton Le Fylde) that supplies bundled Virtual Reality and 360° solutions to education and enterprise customers. The company does not manufacture VR hardware; instead it integrates third-party headsets from Pico (ByteDance), HTC VIVE, Meta, and Lenovo with its own proprietary multi-user cases, intelligent charging infrastructure, integrated 5GHz router for offline classroom operation, dual-fan cooling, and UV-C sanitisation cabinets. The cases are IEC/EN 60335 compliant for commercial use, with electronics manufactured by social enterprise Ability Tec. Beyond hardware kits, RedboxVR distributes educational VR software (ExpeditionsPro, MEL Science, Bodyswaps, VictoryXR, Metaverse Learning), commercial platforms (Pico Business, Meta Horizon Managed Solutions, Engage, Imersifi), device management tools (ManageXR, ArborXR), 360° cameras (Ricoh THETA, Insta360, Antigravity A1), and accessories including StrikerVR controllers, SenseGlove haptic gloves, and KIWI Design headphones.

The business operates a quote-based pricing model with multi-year institutional contracts, serving UK and international customers across education (schools, colleges, universities), enterprise (staff training, safety simulation), healthcare, and manufacturing. Distribution is primarily direct field sales, with offices in the UK, US (South Hackensack, NJ), and Sweden (Frillesås) supporting international reach. A channel partnership with Lyreco UK (announced April 2026) extends distribution into the B2B workplace solutions market, and engagement with TD Synnex (June 2026) targets broader XR/IT channel reach. The company also offers a White Glove Service for in-house headset setup, custom branding, and content creation, providing services-led revenue alongside hardware resale. Headcount is stated as 1-10 employees, with founder Simon Fretwell serving as CEO.

Name

RedboxVR

Legal name

RedboxVR Ltd

Website

https://redboxvr.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

RedboxVR is a UK-based private company that bundles third-party VR headsets with proprietary multi-user cases, intelligent charging, offline connectivity, and UV-C sanitisation to deliver turnkey VR solutions for education and enterprise customers across the UK, US, and Sweden.

Ownership category

akta.pro rank

Product category

Virtual Reality Hardware Distribution and Integration

akta.pro primary industry

VR/AR Gaming Hardware (Headsets & Controllers) (HDACANAD)

akta.pro secondary industries

VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG), VR Headsets & Accessories Retail (CRACAFAE), Game Controllers, Joysticks & Flight/Driving Sim Controls (HDACAFAC)

Keywords

• VR hardware distribution
• Multi-user VR kits
• Educational VR solutions
• Enterprise VR deployment
• VR integration services

Headquarters

HQ city

Poulton Le Fylde

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. VR Hardware Sales: Sale of VR headsets and hardware kits including Pico, HTC VIVE, Meta Quest, and Lenovo devices along with RedboxVR-branded cases, storage solutions, and accessories.
2. VR Software Licensing: Resale and distribution of VR software solutions including educational software (ExpeditionsPro, MEL Science, Bodyswaps, VictoryXR, Metaverse Learning), commercial software (Pico Business, Meta Horizon, GWPro, Next World VR, Imersifi, Engage), and headset management software (ManageXR, ArborXR).
3. Professional Services: White Glove Service for in-house VR headset setup including software updates, app installation, pre-configuration of settings and MDMs. Custom VR branding services for organisations. Content creation services.
4. 360 Camera Kits: Sale of 360 degree cameras and shooting kits including Ricoh THETA, Insta360, and Antigravity A1 products.
5. VR Simulators: Flight and truck VR simulators along with dedicated simulator PCs for professional training applications.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

RedboxVR is a UK-based distributor and integrator of Virtual Reality hardware, software, and accessories, bundling third-party VR headsets (Pico, HTC VIVE, Meta, Lenovo) with its proprietary multi-user storage, charging, and connectivity cases into turnkey kits for classrooms and enterprises. The company complements these kits with VR flight and truck simulators, 360-degree camera kits, sanitisation cabinets, accessories, and a curated software portfolio (ExpeditionsPro, MEL Science, Bodyswaps, ManageXR, ArborXR, Meta Horizon, Engage, etc.), supported by white-glove setup, custom branding, and content-creation services.

Product overview

RedboxVR is a UK-based distributor and integrator of Virtual Reality hardware, software, and accessories serving educational and enterprise sectors. The company does not manufacture its own products; instead, it bundles and configures third-party VR solutions into turnkey packages. Their core portfolio includes VR Kits (Classroom, Pico, HTC VIVE, Meta Quest) that combine headsets from manufacturers like Pico, HTC VIVE, Meta, and Lenovo with RedboxVR-branded storage, charging, and connectivity components; VR Simulators (Flight and Truck) for training; 360 Camera Kits featuring Ricoh THETA, Insta360, and Antigravity cameras; Storage Solutions including Single User Cases, Bespoke Storage, and UV-C Sanitisation cabinets (Uvisan, Cleanbox); VR accessories such as Pico Motion Tracker, KIWI Design Headphones, StrikerVR controllers, and SenseGlove haptic gloves; VR Software platforms spanning Educational (ExpeditionsPro, MEL Science, Bodyswaps, VictoryXR, Metaverse Learning), Commercial (Pico Business, GWPro, Next World VR, Imersifi, Engage), and Device Management (ManageXR, ArborXR, ShowtimeVR); plus Services including Custom Branding, White Glove setup, Content Creation, and Shipping. RedboxVR differentiates through pre-configuration, custom branding, and turnkey deployment rather than proprietary product development.

Differentiator

Problem solved

Functional benefit

Brands

• ExpeditionsPro: A virtual tour creator that allows users to upload 360 degree content and create VR tours viewable on multiple devices worldwide.

Products and services

• VR Kits (Multi-User) Pre-configured multi-user VR kits combining third-party headsets (Pico, HTC VIVE, Meta) with RedboxVR's proprietary ABS case including intelligent charging, integrated 5GHz router, and dual-fan cooling, designed for classroom and enterprise deployments.
• Pico Kits VR kits featuring authorised-reseller Pico headsets (Pico 4 Ultra Enterprise, Pico G3, Pico Neo3) bundled with RedboxVR storage/charging cases and the Pico Motion Tracker accessory, targeted at education and enterprise buyers.
• HTC VIVE Kits VR kits featuring authorised-reseller HTC VIVE headsets (Focus Vision with built-in eye tracking, mixed reality and DisplayPort PC VR; XR Elite) bundled with RedboxVR storage and charging cases.
• Meta Quest Kits VR kits featuring authorised-reseller Meta Quest headsets (Quest 3S, Quest 3) with mixed-reality capabilities, bundled with RedboxVR storage and charging cases for work and learning deployments.
• VR Flight Simulators VR flight simulators providing immersive pilot training experiences, sold with dedicated simulator PCs, targeted at professional aviation training customers.
• VR Truck Simulators VR truck simulators for commercial driver training, sold with dedicated simulator PCs, targeted at fleet operators and driver training organisations.
• 360 Camera Kits 360-degree camera shooting kits including Ricoh THETA (SC2, Z1, X), Insta360 (X5, X4, X3, ONE RS 360 Edition), and Antigravity A1 products, enabling customers to capture content for ExpeditionsPro virtual tours.
• UV-C Sanitisation Cabinets (Uvisan / Cleanbox) Uvisan and Cleanbox UV-C sanitisation cabinets that store and protect VR headsets while destroying up to 99.999% of bacteria and viruses, addressing shared-headset hygiene in education and enterprise environments.
• Bespoke VR Storage Solutions Custom-designed storage cases and mobile carts tailored to specific VR hardware configurations, including the 30 Student Classroom VR Cart option for large classroom deployments.
• ExpeditionsPro Virtual tour creator platform allowing users to upload 360-degree content and create VR tours viewable globally across multiple devices, with companion iOS and Android apps.
• White Glove Service Professional in-house VR headset setup service covering software updates, app installation, MDM configuration, and pre-configuration of settings, delivered on-site for education and enterprise customers.
• Custom VR Branding Custom VR headset and case branding service applying organisational identity to VR hardware kits (e.g. laser-cut case branding for enterprise customers such as Securitas).
• Content Creation Custom VR content creation services producing bespoke immersive content for education and enterprise customers alongside the off-the-shelf ExpeditionsPro, MEL Science, Bodyswaps, VictoryXR, and other platforms.

Quantifiable outcome

• Destroys up to 99.999% of bacteria and viruses
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• Lyreco UKcoreChannel Partner/ Reseller/ Distributor · 13 April 2026RedboxVR partnered with Lyreco UK to expand distribution of VR products. Lyreco is a major office and workplace solutions provider, giving RedboxVR access to Lyreco's established B2B customer base in the UK.
• Pico (ByteDance)coreTechnology or IntegrationRedboxVR is an authorised reseller and kit provider for Pico VR headsets including Pico 4 Ultra Enterprise, Pico G3, and Pico Neo3. Offers Pico-specific kits and bundles.
• HTC VIVEcoreTechnology or IntegrationRedboxVR is an authorised reseller for HTC VIVE headsets including Focus Vision and XR Elite. Offers VIVE-specific kits and bundles.
• MetacoreTechnology or IntegrationRedboxVR is an authorised reseller for Meta Quest headsets including Quest 3 and Quest 3S. Offers Meta-specific kits and bundles. Also resells Meta Horizon Managed Solutions for Education and Work.
• Ability TeccoreTechnology or IntegrationSocial enterprise manufacturer of microprocessor controlled PCB boards for RedboxVR's intelligent charging system. Electronics are IEC/EN 60335 compliant.
• ExpeditionsProcoreTechnology or IntegrationVirtual tour creator platform owned/distributed by RedboxVR. Allows users to create and share 360-degree VR tours. Available on iOS and Android app stores.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Avantis Education (ClassVR): UK-headquartered provider of multi-user VR kits and curriculum-aligned content for K-12 schools. Directly comparable to RedboxVR's classroom kit offering, both bundling headsets with managed charging, storage, and content for educational deployments.
• Immotion Group: UK-based provider of immersive VR experiences and installations across education, entertainment, and enterprise. Comparable to RedboxVR as a UK-headquartered VR integrator targeting schools and enterprise with bundled hardware and content solutions.
• PIXO VR: US-based enterprise VR training integrator bundling headsets with device management, content, and deployment services. Directly comparable to RedboxVR's enterprise/education integrator motion with managed multi-user VR deployments.

Emerging players

• ENGAGE XR: Enterprise VR collaboration and training platform distributed by RedboxVR. Comparable as an enterprise VR software layer that RedboxVR resells and integrates into its kit and service offerings.
• ArborXR: VR device deployment and management platform for schools and enterprises. Resold by RedboxVR and comparable as an emerging player addressing the same multi-user VR management pain points that RedboxVR's kits and services target.
• ManageXR: VR fleet management and MDM platform used by RedboxVR as part of its enterprise solution stack. Comparable as an emerging player in the headset management category that complements or could substitute for RedboxVR's White Glove Service.

Broad incumbents

• Lenovo (ThinkReality): Global PC and XR hardware OEM offering ThinkReality VR headsets and enterprise VR solutions. Broad incumbent that competes with RedboxVR's enterprise kit offerings while also being a supplier source for Lenovo-branded headsets.
• HTC VIVE: Major VR headset OEM with enterprise-focused products (Focus Vision, XR Elite). Authorized reseller partner of RedboxVR and a broad incumbent offering direct enterprise sales that could compete with RedboxVR's integration layer.
• Pico (ByteDance): VR headset OEM owned by ByteDance, selling Pico 4 Ultra Enterprise and Pico G3/Neo3 models. A core reseller partner for RedboxVR and a broad incumbent offering direct enterprise VR sales channels that overlap with RedboxVR's target market.
• Meta (Reality Labs / Quest for Business): Largest consumer and increasingly enterprise VR headset OEM via the Quest line and Quest for Business platform. A core OEM partner of RedboxVR but also a structural threat as Meta expands direct enterprise and education channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/redboxvr
• YouTubeyoutube.com/@redboxvr
• Facebookfacebook.com/redboxvr
• LinkedInlinkedin.com/company/redboxvr-ltd
• Instagraminstagram.com/redboxvr
• TikToktiktok.com/@redboxvrltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RedboxVR