ArborXR
ArborXR is an enterprise SaaS MDM platform that remotely manages fleets of AR, VR, and AI-glasses devices, offering enrollment, content deployment, kiosk lockdown, learner analytics, and remote assistance. It serves 3,000+ organizations including 50+ Fortune 500 companies via per-device subscription pricing.
- Company typePrivate
- Founded2016
- HeadquartersNorman, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What ArborXR does
ArborXR (legal entity ABXR Labs, Inc.) is an enterprise SaaS Mobile Device Management (MDM) platform purpose-built for XR (AR/VR) and AI-wearable fleets. The platform provides device enrollment, configuration, remote content deployment, kiosk lockdown, learner analytics (via the ArborXR Insights module derived from the May 2025 InformXR acquisition), and remote assistance. It is hardware-agnostic across Meta, Apple, PICO, HTC, Samsung, Lenovo, Magic Leap, and DPVR devices, and holds Qualcomm-preferred MDM partner status with integration into Meta Horizon Managed Services. Security and compliance posture includes SOC 2 Type II and GDPR/CCPA alignment, with reported uptime of 99.97-100%.
ArborXR firmographics
Firmographics- Name
- ArborXR
- Legal name
- ABXR Labs, Inc.
- Website
- https://arborxr.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ArborXR is an enterprise SaaS MDM platform that remotely manages fleets of AR, VR, and AI-glasses devices, offering enrollment, content deployment, kiosk lockdown, learner analytics, and remote assistance. It serves 3,000+ organizations including 50+ Fortune 500 companies via per-device subscription pricing.
- Ownership category
- akta.pro rank
ArborXR industry classification
Industry- Product category
- XR Device Management Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Digital Employee Experience (DEX) & IT Experience Management (ITXM) Platforms (HDAEALAL)
- akta.pro secondary industry
- IT Operations Management (ITOM) Platforms (HDAEALAC)
Keywords
Where ArborXR is headquartered
LocationHeadquarters
- HQ city
- Norman
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ArborXR business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription-Based Device Management: SaaS subscription model billed per device on a monthly or annual basis. Services are offered through tiered subscription plans including free and paid options. The subscription covers platform access, device management, content deployment, analytics, and support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial plan available for evaluation |
| Subscription | Annual | Paid enterprise subscription tiers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
ArborXR product offering
Product offeringCore offering
ArborXR provides a cloud-based enterprise mobile device management (MDM) platform purpose-built for XR hardware, enabling organizations to remotely enroll, configure, and manage fleets of AR, VR, and AI glasses. The platform supports remote content deployment, kiosk mode and customized headset experiences, hands-free remote assistance with POV camera streaming and two-way audio, and integrated learning analytics with LMS sync.
Product overview
ArborXR is an enterprise XR device management (MDM) platform offered as a unified software-as-a-service product. The platform consists of a core MDM layer (Manage XR Devices, Install Apps Remotely, Admin/Account/Users) complemented by modular add-on capabilities: Insights (learner analytics, formerly InformXR), Kiosk Experience (device lockdown and branding), Remote Assistance (live casting and two-way audio), Enterprise Security (compliance and data protection), and Friendly Support. A supplementary ecosystem service, the XR Directory, connects customers with third-party content developers. The platform supports a broad range of XR hardware including Meta Quest, Meta AI glasses, PICO, HTC VIVE, Apple Vision Pro, Samsung Galaxy XR, Magic Leap 2, and Lenovo devices, managed from a single web-based portal. ArborXR is the first MDM to support Meta AI glasses and is Qualcomm-preferred. The company raised a $12M Series A in August 2024 (total funding over $25M) and acquired InformXR in May 2025 to launch its analytics suite.
Differentiator
Problem solved
Functional benefit
Brands
- ArborXR Insights: XR analytics suite enabling real-time learner performance tracking, ROI demonstration, and LMS integration for enterprise VR programs.
Products and services
- ArborXR Platform Cloud-based SaaS mobile device management platform for AR, VR, and AI glasses devices. Enables enterprises to remotely enroll and configure XR hardware, deploy apps and content, lock devices into kiosk mode, monitor inventory and device health, and integrate with enterprise learning systems.
- ArborXR Insights XR learning analytics suite providing real-time learner performance tracking, training session metrics, assessment completion and pass/fail rates, and LMS integration. Enables organizations to measure training outcomes inside the headset and demonstrate ROI of enterprise VR programs.
Quantifiable outcome
- 75% reduction in driver training time (8 hours to 2 hours) at UPS
- +4 more outcomes
Companies that use ArborXR
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
ArborXR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability3 records
Feature6 records
ArborXR partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- Meta PlatformscoreDeep integration partnership for Meta Quest devices, Meta Horizon Managed Services, and Meta AI glasses (Ray-Ban Meta, Oakley Meta). ArborXR supports Meta devices through the Meta Wearables Platform integration.
- QualcommcoreQualcomm-preferred MDM partner status. ArborXR is integrated into Qualcomm's XR ecosystem as the preferred device management solution.
- InformXRcoreAcquired in May 2025 to launch ArborXR Insights analytics suite. InformXR was an XR learning analytics platform that integrated VR learning data with enterprise systems and expanded XR analytics capabilities.
- PICOcoreDevice support partnership for PICO XR headsets. ArborXR provides device management and content deployment for PICO devices.
- HTC VIVEcoreDevice support for HTC VIVE Focus series and VIVE Eagle AI glasses. ArborXR supports remote assistance and device management for HTC devices.
- SamsungcoreDevice support for Samsung Galaxy XR and related devices. ArborXR supported Samsung Galaxy XR from day one of its launch.
- ApplecoreDevice support for Apple Vision Pro headset in enterprise deployments.
- LenovocoreDevice support for Lenovo VRX and related enterprise VR headsets.
- Magic LeapcoreDevice support for Magic Leap 2 AR headset with camera feed streaming for remote assistance.
Scale indicators5 records
Recent moves6 records
Expansion highlights7 records
ArborXR competitors and assessment
Company assessmentDirect peers
- ManageXR: ManageXR is the closest direct competitor to ArborXR in the XR-specific device management space, offering kiosk mode, content deployment, and remote management for Meta Quest, PICO, and HTC VIVE devices targeting enterprise training and education customers.
Broad incumbents
- Omnissa (formerly VMware AirWatch): Omnissa's Workspace ONE (formerly VMware AirWatch) is a leading enterprise unified endpoint management platform that competes with ArborXR at the CIO/MDM layer, with growing capabilities for XR/AR device management bundled into broader enterprise agreements.
- Microsoft Intune: Microsoft Intune is the dominant cloud-based endpoint management platform sold to the same Fortune 500 IT buyers ArborXR targets, and is the primary threat if Microsoft chooses to bundle XR-specific device management into its existing enterprise agreements.
- Jamf: Jamf is a leader in Apple device management and has expanded to support Apple Vision Pro in enterprise deployments, representing both a direct competitor for Apple Vision Pro fleet management and a potential incumbent bundling threat as XR grows.
- Ivanti: Ivanti provides unified endpoint management, including mobile and emerging device support, serving enterprise IT buyers that ArborXR also targets. It is a relevant incumbent comparable as XR device management gets absorbed into broader UEM suites.
- SOTI: SOTI is an enterprise mobility management vendor with strong presence in industrial and field-service verticals that overlap with ArborXR's manufacturing, logistics, and field-worker customer segments; relevant as an incumbent moving into ruggedized and wearable device management.
Emerging players
- 42Gears: 42Gears is a unified endpoint management vendor with mobility and ruggedized device management capabilities, increasingly serving enterprise customers with XR/AR wearables for field operations and industrial use cases - a comparable in adjacent verticals.
- Hexnode: Hexnode is a growing unified endpoint management platform that supports a range of enterprise devices including specialized XR/AR hardware; comparable to ArborXR as a mid-market UEM player with multi-OS endpoint coverage.
Others
- RealWear:
- PTC (Vuforia): PTC's Vuforia enterprise AR suite includes device-side tooling and front-line worker capabilities overlapping with ArborXR's industrial customer base, though it focuses on AR content/operations rather than device fleet management.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ArborXR social profiles
Digital presenceArborXR compliance and trust
Trust signalCompliance3 records
ArborXR financial estimates
Financial estimateRevenue estimate
Valuation estimate
ArborXR leadership team
Management profileNumber of profiles
Profiles3 records
ArborXR subsidiaries and ownership
Company hierarchySubsidiaries1 record
ArborXR funding detail
Funding detailFunding overview
Funding rounds5 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ArborXR M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ArborXR
What does ArborXR do?
ArborXR provides a cloud-based enterprise mobile device management (MDM) platform purpose-built for XR hardware, enabling organizations to remotely enroll, configure, and manage fleets of AR, VR, and AI glasses. The platform supports remote content deployment, kiosk mode and customized headset experiences, hands-free remote assistance with POV camera streaming and two-way audio, and integrated learning analytics with LMS sync.
Is ArborXR a public or private company?
ArborXR is a private company. It is classified as venture growth investor backed and is currently operating.
When was ArborXR founded?
ArborXR was founded in 2016. It employs 51 to 100 people.
Where is ArborXR based?
ArborXR is headquartered in Norman, United States, in the North America region.
How does ArborXR make money?
One revenue line is on record: subscription-Based Device Management.
Who are ArborXR's main competitors?
ManageXR is listed as a direct peer. Broad incumbents are Omnissa (formerly VMware AirWatch), Microsoft Intune, Jamf, Ivanti and SOTI. Emerging players are 42Gears and Hexnode. Others are RealWear and PTC (Vuforia).
Does ArborXR have an API?
Yes. ArborXR provides a Device Management API and Insights API as part of its platform. The platform exposes a Device Management API (99.97% uptime per status page), an Insights API (100% uptime), and a Device Management Portal. The platform status page (status.arborxr.com) tracks uptime for the Device Management API, Device Management Portal, Insights API, Insights Portal, and Billing. The Network Connectivity Test tool (network-test.arborxr.com) tests connectivity to ArborXR services and third-party endpoints including Meta Endpoints and PICO Endpoints. An MCP (Model Context Protocol) server integration is available, as documented in a help center article titled 'Connect your AI Assistant to ArborXR with MCP'. The Client Software license grants a limited license to download, access and use copies of the Client Software including SDK, APK, API, or similar files distributed by ArborXR. No standalone public API documentation URL was found in the source data.
What industry is ArborXR in?
ArborXR's product category is XR Device Management Software. Its primary akta.pro industry code is HDAEALAL, Digital Employee Experience (DEX) & IT Experience Management (ITXM) Platforms, with a secondary code of HDAEALAC, IT Operations Management (ITOM) Platforms. Its NAICS code is 54151 and its SIC code is 7372.