Nick Bolton Fitness

What Nick Bolton Fitness does

Nick Bolton Fitness is a privately held, single-location personal training studio headquartered in Leawood, Kansas, founded in late 2021 by celebrity trainer Nick Bolton. The studio delivers individualized one-on-one and small-group training, general gym memberships, nutrition coaching, and adjunct recovery services including infrared sauna, cold plunge, and mild hyperbaric oxygen therapy (mHBOT). Its marketed customer base spans adults aged 40-60, seniors 60+, youth aged 10-14, and corporate clients, with a roster of approximately seven credentialed trainers holding NASM, NCSF, and CSCS certifications and a referenced medical advisor (Dr. Carl Inzerillo) with 50+ years of clinical experience.

The business operates a multi-revenue-stream model: one-on-one personal training at quote-based pricing, small-group sessions starting around $40 per session, monthly summer youth programs priced in the $200-$400 band, corporate training engagements, gym memberships, gift cards in the $25-$100 range, and merchandise. Specialty recovery modalities (infrared sauna, cold plunge, mHBOT) are positioned as premium add-ons layered onto core training rather than as standalone product lines. Online personal training has been added as a remote delivery channel beyond the Leawood footprint, alongside content-led marketing assets including a free Metabolic Reset Guide and supporting e-books.

The studio has accumulated repeated recognition in Kansas City-area publications, including designation as the #1 Fitness Club in Leawood and multiple Best Personal Trainer / Best Personal Training Studio / Best Gym awards. No external funding events, acquisitions, or named enterprise customer logos have been disclosed, and ownership remains with founder Nick Bolton; the entity has no stated technology platform beyond standard studio operations tooling and produces no AI-driven product or service.

Name

Nick Bolton Fitness

Legal name

Nick Bolton Fitness

Website

https://nickboltonfitness.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Nick Bolton Fitness is a Leawood, Kansas-based personal training studio offering one-on-one and small-group training, recovery services including infrared sauna and mild hyperbaric oxygen therapy, and specialty programs for seniors, youth, and corporate clients.

Ownership category

akta.pro rank

Product category

Personal Training Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Small-Group Personal Training (Semi-Private) (HSADAAAN), Strength & Conditioning Personal Training (HSADAAAB), Strength & Conditioning Bootcamps (HSADABAB), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Personal training services
• Fitness coaching
• Small group training
• Recovery and wellness
• Nutrition coaching

Headquarters

HQ city

Leawood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Personal Training Sessions: One-on-one personal training sessions offered in 30-minute and 60-minute durations with certified trainers.
2. Small Group Personal Training: Semi-private training (2-3 clients) and small group training (4-6 clients) at reduced rates compared to private sessions. Sessions start at $40.
3. Gym Membership: Facility access for members wanting to use gym equipment independently or with trainer guidance.
4. Specialty Services: Additional services including nutritional coaching, fitness testing, infrared sauna sessions, mild hyperbaric oxygen therapy, and functional medicine consultations.
5. Corporate Training: Customized fitness programs for corporate clients and employees.
6. Summer Youth Programs: Youth fitness programs for ages 10-14, priced at $200-400/month depending on session frequency.
7. Merchandise Store: Branded merchandise including hats, bags, shirts, hoodies, joggers, tumblers, and gift cards sold through e-commerce.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Nick Bolton Fitness is a single-location personal training studio in Leawood, Kansas delivering one-on-one, semi-private (2-3 clients), and small group (4-6 clients) training sessions with certified personal trainers. The studio supplements training with gym memberships, nutritional coaching, fitness testing using the InBody 570 analyzer, functional medicine consultations, and a recovery suite featuring full-spectrum infrared sauna, cold plunge, and mild hyperbaric oxygen therapy. Additional offerings include corporate wellness programs, senior fitness programs, online remote training, and summer youth fitness camps for ages 10-14.

Product overview

Nick Bolton Fitness is a comprehensive personal training and wellness facility offering a unified suite of fitness services. The core offering includes personalized 1-on-1 personal training, semi-private sessions (2-3 clients), and small group training (4-6 clients), all delivered by award-winning certified trainers. The company provides complementary services including nutritional coaching, fitness testing with InBody 570 analysis, and functional medicine. A standout differentiator is its recovery suite featuring infrared sauna, cold plunge, and mild hyperbaric oxygen therapy (mHBOT). Additional offerings include corporate training, senior fitness programs, online personal training, and summer youth programs for ages 10-14. The company also operates a merchandise store and provides free educational resources including e-books and a Metabolic Reset Guide. Located in Leawood, Kansas, the business has been operational since late 2021.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Training One-on-one personalized training sessions with certified personal trainers, available in 30-minute and 60-minute durations, tailored to individual fitness goals and needs.
• Customized Semi-Private Personal Training Semi-private personal training sessions for 2-3 clients with one personal trainer, ideal for friends wanting to work out together with personalized coaching.
• Small Group Personal Training

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• One DragonminorGTM or Marketing PartnerCreative partnership for website and marketing materials creation
• Geered Up FilmsminorGTM or Marketing PartnerVideo production partnership for multimedia content creation

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Title Boxing Club: Group boxing-based fitness franchise with a coached, community-driven model; comparable in studio format, membership pricing, and suburban suburban-market targeting.
• Burn Boot Camp: Group strength and conditioning franchise with a strong community and women's-skewing audience; overlaps directly with Nick Bolton's small-group strength programming.
• GYMGUYZ: Mobile/in-home personal training franchise offering 1-on-1 coaching at the client's location; comparable in service delivery (personal training, fitness assessments) though distribution model differs.
• The Camp Transformation Center: Boutique fitness concept focused on weight-loss and body-transformation coaching with trainer-led programming; overlaps with Nick Bolton's transformation and weight-loss customer segment.
• F45 Training: Group functional-training franchise offering small-group sessions led by coaches; competes for the same small-group, semi-private buyer that Nick Bolton Fitness targets.
• Orangetheory Fitness: Large boutique fitness brand combining coached group sessions with technology-driven performance tracking; competes for premium, results-oriented clients in suburban markets.
• Fitness Together: National 1-on-1 and small-group personal training franchise with a similar studio-based, semi-private coaching model; directly comparable in service mix and customer demographic.

Broad incumbents

• Equinox: Premium fitness club brand with personal training, recovery, and wellness services; comparable premium positioning though operating at urban/super-regional scale rather than suburban local.
• Life Time Fitness: National premium full-service fitness operator offering PT, group classes, recovery (sauna/cold plunge), and wellness services; competes for affluent suburban members but at much broader scale.

Emerging players

• Restore Hyper Wellness: Franchise specializing in recovery services including infrared sauna, cryotherapy, and mild hyperbaric oxygen; directly comparable to Nick Bolton's recovery suite and a potential partner or acquirer of those modalities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/nickboltonfitness
• YouTubeyoutube.com/@nickboltonfitness
• Facebookfacebook.com/NickBoltonFitness
• LinkedInlinkedin.com/company/nick-bolton-fitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nick Bolton Fitness