Media Luna Vineyards

What Media Luna Vineyards does

Media Luna Vineyards LLC is a privately held, founder-owned boutique winery that produces estate wines in the Valle de Uco, Mendoza, Argentina and sells them into the United States. The company was established in 2007 within The Vines of Mendoza private vineyard estate project; vines in Lot #12 were planted in 2008. It is co-owned by Nicole DeMeo and Jennifer Grayzar. The portfolio consists of four SKUs: a Sauvignon Blanc ($18/bottle), a Malbec Rosé ($16), a Malbec ($20–$22), and a Reserve Malbec ($36) aged 18 months in French oak. Production is led by Pablo Martorell as winemaker and Santiago Achával as consulting winemaker, both with top-tier critic scores from Wine Spectator, Robert Parker's Wine Advocate, James Suckling, and Wine Enthusiast. The 2014 Reserve Malbec won an 80-person blind tasting among peer winemakers and vineyard owners.

The business operates a hybrid go-to-market: direct-to-consumer shipping via a website/email order flow into California, Oregon, and Arizona at a flat $10 in-state shipping fee with case-level volume discounts; on-premise wholesale through a curated set of San Francisco Bay Area wine bars and restaurants (A Grape in the Fog, Scopo Divino, Que Syrah, Yield & Pause, Colectivo Felix); and specialty/off-premise retail through Bay Area markets (Chico's Market, Harvest Hills Market, Little Vine, Ashbury Market) plus K&L Wines for online. Marketing is largely event- and content-led: an Instagram channel, an email newsletter, wine tastings and pairing dinners at partner accounts, and an annual educational wine event in Mendoza tied to the Vines of Mendoza "Wine Camp for Adults."

The company does not publish revenue, has not raised external capital, and operates with a small owner-led team. There is no mobile app, public API, or proprietary technology beyond traditional winemaking technique and terroir. Brand positioning emphasizes a "celebrating life" lifestyle narrative anchored by the founders' personal story and a cartwheel motif. The business is best understood as a lifestyle/premium boutique winery whose principal assets are its on-premise placement, winemaking team, and brand story rather than scale or distribution breadth.

Name

Media Luna Vineyards

Legal name

Media Luna Vineyards LLC

Website

https://medialunavineyards.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Media Luna Vineyards is a founder-owned boutique winery in Mendoza, Argentina that produces four estate wines — Sauvignon Blanc, Malbec Rosé, Malbec, and Reserve Malbec — and sells direct-to-consumer across CA, OR, and AZ and through select Bay Area wine bars, restaurants, and specialty markets.

Ownership category

akta.pro rank

Product category

Boutique Winery / Estate Wines

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Boutique winery
• Estate wine
• Argentine Malbec
• Vineyard operations
• Direct-to-consumer wine

Headquarters

HQ city

Mendoza

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Direct Wine Sales: Direct-to-consumer sales of wines shipped to customers' doors in CA, OR, and AZ. Customers order via email or website form and receive invoices for payment.
2. Wholesale to Restaurants and Wine Bars: Wines sold to select wine bars, restaurants, and specialty markets in the San Francisco Bay Area
3. Online Retail Distribution: Wines sold through online wine retailers like K&L Wines

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Media Luna Vineyards produces and sells four estate wines—Sauvignon Blanc, Malbec Rosé, Malbec, and Reserve Malbec—from its Mendoza, Argentina vineyard in the Valle de Uco. Wines are made with traditional methods including 18-month French oak aging for the Reserve Malbec, and sold primarily through direct-to-consumer shipping (California, Oregon, Arizona) plus select San Francisco Bay Area wine bars, restaurants, specialty markets, and online retailers such as K&L Wines.

Product overview

Media Luna Vineyards is a boutique winery producing estate wines from Mendoza, Argentina. The company offers a focused portfolio of four distinct wines: Sauvignon Blanc (white), Malbec Rosé (rosé), Malbec (red), and Media Luna Reserve Malbec (premium reserve red). The wines are produced in partnership with award-winning winemakers Santiago Achával and Pablo Martorell. Products are sold through direct sales to consumers in the U.S. (primarily California, Oregon, Arizona), through specialty retailers like K&L Wines, and at select wine bars and restaurants in the San Francisco Bay Area. The company operates as part of The Vines of Mendoza project, which includes private vineyard estates, wineries, and a resort.

Differentiator

Problem solved

Functional benefit

Products and services

• Sauvignon Blanc White wine from Media Luna's Mendoza estate; medium bodied with crisp grapefruit and citrus notes, round acidity, and lemon-honey finish, suited for drinking on its own or with food. Priced at $18 per bottle.
• Malbec Rosé Bright cherry-colored rosé made from brief contact with Malbec grape skins; a blend of strawberries, red currant and soft herbs with a fresh, light, dry, well-balanced finish. Priced at $16 per bottle.
• Malbec Brilliant ruby red Malbec with fresh plum and cherry flavors and gentle spicy aromas; medium bodied and balanced with firm tannins, juicy acidity and a fruity finish. Priced at $20–$22 per bottle.
• Media Luna Reserve Malbec Premium reserve Malbec with deep violet color, complex bouquet of ripe plums, black cherries and sweet spices; soft yet rich with silky tannins and a long finish. Aged 18 months in French oak. Priced at $36 per bottle. The 2014 vintage won an 80-person blind tasting among winemakers and vineyard owners.

Quantifiable outcome

• 2014 Malbec Reserve won top honors at an 80-person blind tasting of winemakers and vineyard owners
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• The Vines of MendozacoreStrategic or Co-development Partner · 1 January 2007Media Luna is part of The Vines of Mendoza private vineyard estate project. The vineyard was purchased in 2007 and planted in 2008. The Vines provides winemaking support, resort amenities, and the Siete Fuegos restaurant by Francis Mallman. Michael Evans (CEO) and Pablo Gimenez Riili co-founded The Vines of Mendoza in Spring 2005.
• K&L WinesminorChannel Partner/ Reseller/ DistributorK&L Wines is an online wine retailer that carries Media Luna's 2014 Malbec and ships across the United States.
• A Grape in the FogminorChannel Partner/ Reseller/ DistributorWine bar and restaurant in Pacifica, CA serving Media Luna wines
• Scopo DivinominorChannel Partner/ Reseller/ DistributorWine bar and restaurant in San Francisco, CA serving Media Luna wines

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Bodega Colomé: Argentine boutique estate winery producing premium Malbec and Torrontés from high-altitude vineyards. Similar premium pricing tier, estate-grown positioning, and small production scale.
• Viña Cobos: Paul Hobbs's Argentine Malbec project producing premium estate wines from Mendoza. Comparable boutique premium positioning, single-country focus, and DTC distribution model.
• Bodega Aleanna (El Enemigo): Argentine boutique winery by Adrianna Catena and Alejandro Vigil producing premium Malbec blends with strong critic scores. Comparable boutique scale, premium positioning, and DTC/wholesale mix.
• Achaval-Ferrer: Founded by Santiago Achával, Media Luna's consulting winemaker. Argentine boutique winery focused on single-vineyard Malbec with similar premium positioning and Mendoza terroir.
• Susana Balbo Wines: Boutique Argentine winery founded by pioneering winemaker Susana Balbo, producing premium Malbec and Torrontés with DTC and selective on-premise distribution. Comparable premium positioning and scale.

Broad incumbents

• Bodega Norton: Established Argentine winery with broad US distribution through major importers. Provides context on the scale gap between boutique estates and mainstream Argentine exporters.
• Trapiche: One of Argentina's largest and most established wine producers with broad portfolio spanning entry-level to premium Malbec. Relevant for category dynamics and shelf-space competition.
• Catena Zapata: Argentina's most prestigious winery with broad Malbec portfolio across price tiers. Operates at significantly larger scale but anchors the same premium Argentine Malbec category Media Luna competes in.
• Silver Oak Cellars: US premium boutique winery with DTC-heavy model and Napa/Cabernet focus. Useful comparable for premium US distribution mechanics though different varietal and country of origin.

Others

• The Vines of Mendoza: Parent ecosystem and estate project of which Media Luna is a private vineyard estate. Provides shared infrastructure (winemaking, hospitality, Francis Mallmann restaurant) and owner community.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MediaLunaWines
• Facebookfacebook.com/MediaLunaVineyards
• LinkedInlinkedin.com/company/media-luna-vineyards-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media Luna Vineyards