mydeposits
mydeposits is a UK government-authorised tenancy deposit protection scheme operating in England and Wales, serving 400,000+ landlords and letting agents with insured and custodial deposit products, an API, and free adjudication services under the Total Property / Brown & Brown Europe group.
- Company typePrivate
- Founded2007
- HeadquartersBorehamwood, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What mydeposits does
mydeposits (legal entity: Tenancy Deposit Solutions Ltd, Companies House No. 05861648) is a UK government-authorised tenancy deposit protection (TDP) scheme operating in England and Wales under authorisation from the Ministry of Housing, Communities and Local Government (MHCLG) and the Welsh Government. It is one of three authorised schemes in the market alongside DPS and TDS, providing a legally mandated service that every landlord and letting agent renting residential property must use to protect tenant deposits. The company is a subsidiary within the Total Property portfolio, which in turn sits under Brown & Brown Europe, a diversified insurance and compliance group. As of the latest disclosed metrics, mydeposits serves 400,000+ members, protects 1.1 million deposits covering £1.3 billion of tenant funds, and has resolved over 200,000 disputes through its in-house adjudication service.
The company's core products are split between an Insured scheme — where the landlord or agent retains custody of the deposit and pays a recurring fee (from £5.50 per protection, with a 30% NRLA member discount) — and a Custodial scheme — where mydeposits holds the deposit free of charge via the Total Property platform. The technology backbone is the Total Property cloud-based property management platform, supplemented by an Automated Deposit Protection API that enables letting agents and property management software vendors to integrate deposit registration into existing workflows. Additional offerings include a free, award-winning adjudication service, a deposit cap calculator, and cross-promoted partner products (Total Landlord insurance, Landlord Action legal services, Property Redress, Client Money Protect, and No Letting Go inventory services). The company is FCA non-regulated, with MHCLG as the supervisory body.
Revenue is generated primarily through per-protection fees on the insured scheme, with the custodial scheme acting as a freemium funnel and a platform-anchored user base for cross-sell. Distribution is entirely self-serve and digital (website, portal, API), augmented by the NRLA partnership and content marketing through a dedicated Content Hub. The company serves three segments — private landlords and letting agents as paying customers, and tenants as protected end-users — with a horizontal segmentation approach focused on legal compliance, dispute resolution, and tenancy-lifecycle risk management across the UK private rented sector.
mydeposits firmographics
Firmographics- Name
- mydeposits
- Legal name
- Tenancy Deposit Solutions Ltd
- Website
- https://mydeposits.co.uk
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- mydeposits is a UK government-authorised tenancy deposit protection scheme operating in England and Wales, serving 400,000+ landlords and letting agents with insured and custodial deposit products, an API, and free adjudication services under the Total Property / Brown & Brown Europe group.
- Ownership category
- akta.pro rank
mydeposits industry classification
Industry- Product category
- Tenancy Deposit Protection
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Surety Insurance (6351), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Pension & Institutional Custody (ERISA/Trustee Custody) (FSAFAHAE)
- akta.pro secondary industry
- Fund Custody & Depositary Services (UCITS/AIFMD & Mutual Funds) (FSAFAHAD)
Keywords
Where mydeposits is headquartered
LocationHeadquarters
- HQ city
- Borehamwood
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
mydeposits business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Insured Scheme Protection Fees: Landlords and agents pay a fee to protect deposits while retaining custody of funds. The fee structure starts from £5.50 per protection for agents depending on volume and client money protection arrangements.
- Custodial Scheme: Free deposit protection where mydeposits holds deposits for the duration of tenancy. No fee charged to landlords or agents.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Custodial Scheme - Free deposit protection |
| Unit Pricing | Pay-as-you-go | Insured Scheme - Fee-based protection |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
mydeposits product offering
Product offeringCore offering
mydeposits is a UK government-authorised tenancy deposit protection (TDP) provider that allows landlords and letting agents to comply with statutory deposit protection requirements by registering tenant deposits in either an Insured scheme (landlord/agent retains custody and pays a protection fee from £5.50) or a Custodial scheme (mydeposits holds the deposit for free). The offering includes a free award-winning adjudication service for end-of-tenancy disputes, an automated deposit protection API for property management software, and bundled access to Total Property portfolio services such as landlord insurance and inventory management.
Product overview
mydeposits, powered by Total Property, is a UK government-authorised tenancy deposit protection provider offering two core deposit protection schemes: an Insured scheme where members hold deposits and pay a protection fee, and a Custodial scheme where mydeposits holds deposits free of charge via the Total Property platform. The portfolio includes free adjudication/dispute resolution services, deposit calculators for compliance, landlord insurance partnerships, inventory management partnerships (No Letting Go), and an API for automated deposit protection. The company serves over 400,000 members protecting 1.1 million deposits across the UK private rented sector. A new combined rent deposit and guarantor service with RentGuarantor is launching in 2026.
Differentiator
Problem solved
Functional benefit
Brands
- Total Property: The UK property market's dedicated home for private rented sector products and services, backed by over 25 years of industry expertise. Includes mydeposits, Total Landlord, Landlord Action, Client Money Protect, and Property Redress.
Products and services
- Insured Deposit Protection Insurance-backed tenancy deposit protection scheme in which the landlord or letting agent holds the tenant's deposit and pays a small fee (from £5.50 per protection for agents, dependent on volume and client money protection arrangements) to mydeposits for statutory protection and insurance coverage throughout the tenancy.
- Custodial Deposit Protection Free government-authorised deposit protection scheme where mydeposits holds the tenant's deposit for the entire duration of the tenancy and returns it (or resolves deductions) at the end, using the Total Property platform to streamline property management for landlords and agents.
- Automated Deposit Protection API API integration that enables letting agents and property management software providers to register and manage tenant deposits with mydeposits directly from their existing workflows, supporting automated registration, tenant information submission and lifecycle management.
- Free Adjudication Service Award-winning free dispute resolution service that allows landlords, letting agents and tenants to settle end-of-tenancy deposit deductions through an independent adjudicator instead of going to court.
- Deposit Calculator Free online tool that calculates the maximum legally permitted tenancy deposit amount based on annual rent, helping landlords and letting agents comply with Tenant Fees Act deposit caps.
- Total Property Platform Cloud-based property management platform that underpins mydeposits' custodial scheme and the wider Total Property portfolio, designed to make deposit and property management more efficient and user-friendly for landlords and letting agents.
Quantifiable outcome
- Over £1.3 billion of tenants' deposits protected
- +1 more outcomes
Companies that use mydeposits
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
mydeposits technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
mydeposits partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- RentGuarantorcorePartnership to launch a combined rent deposit and guarantor service in the UK, debuting early summer 2026. The new product combines Mydeposits' government-approved deposit protection with RentGuarantor's professional guarantor service through a single combined fee. Aims to help the property industry replicate certainty of rental income lost with abolition of rent in advance under the Renters' Rights Act.
- National Residential Landlord Association (NRLA)coreBacked by leading landlord association offering members a 30% discount when protecting deposits with the mydeposits insured scheme. NRLA members receive preferential pricing on deposit protection services.
- Total Propertycoremydeposits is powered by Total Property, the UK's trusted hub for private rented sector products and services backed by over 25 years of industry expertise. Total Property platform provides the technology infrastructure for deposit protection services.
- Total LandlordminorAward winning landlord insurance provider under the Total Property portfolio. mydeposits members receive exclusive discounts on Total Landlord insurance.
- Landlord ActionminorHousing law specialists under the Total Property portfolio offering legal services for landlords. mydeposits members receive exclusive discounts.
- Brown & Brown EuropecoreParent company of mydeposits. Brown & Brown Europe is the parent organisation operating mydeposits and other insurance/regulatory compliance brands.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
mydeposits competitors and assessment
Company assessmentEmerging players
- No Letting Go: UK inventory management and property inspection services provider that partners with mydeposits. While not a deposit protection competitor, it serves the same landlord and agent ecosystem with complementary pre-tenancy and end-of-tenancy services.
- RentGuarantor: UK guarantor service provider partnering with mydeposits to launch a combined deposit + guarantor product in 2026. Operates in an adjacent rental risk-mitigation category and serves the same landlord and tenant base.
- Goodlord: UK lettings technology platform integrating referencing, contracts, and payments for agents. It integrates with authorised deposit schemes including mydeposits, making it a partial peer in the digital PRS infrastructure stack.
Broad incumbents
- Landlord Action: Housing law specialist firm within the Total Property portfolio, providing possession and eviction services to landlords. It shares mydeposits' customer base and parent but operates in a distinct legal services category.
- Total Landlord (Hamilton Fraser): Award-winning landlord insurance provider within the Total Property portfolio. While it serves the same private rented sector customer base, it operates as a sister brand offering insurance rather than deposit protection, making it a closely adjacent peer rather than direct competitor.
- Property Redress Scheme: Government-approved property redress scheme operated under the Total Property portfolio. It addresses a different compliance need (complaints resolution) than deposit protection but serves the same PRS customer base, providing adjacent regulatory exposure.
- Client Money Protect: Government-approved client money protection scheme for letting agents, also part of the Total Property portfolio. It addresses an adjacent compliance area (CMP rather than deposit protection) for a shared customer base of letting agents.
Direct peers
- Deposit Protection Service (DPS): DPS is one of the three UK government-authorised tenancy deposit protection schemes and a direct competitor to mydeposits, offering custodial deposit protection and dispute resolution to landlords and letting agents in England and Wales.
- Tenancy Deposit Scheme (TDS): TDS is the third government-authorised tenancy deposit protection scheme in England and Wales, directly competing with mydeposits on insured and custodial schemes, dispute resolution, and customer service quality.
Others
- ARLA Propertymark: UK professional body for letting agents, setting standards and providing industry representation. While not a direct competitor, ARLA interacts closely with authorised deposit schemes in shaping compliance practice for its letting agent members.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
mydeposits social profiles
Digital presencemydeposits compliance and trust
Trust signalCompliance2 records
mydeposits financial estimates
Financial estimateRevenue estimate
Valuation estimate
mydeposits leadership team
Management profileNumber of profiles
Profiles4 records
mydeposits funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
mydeposits M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about mydeposits
What does mydeposits do?
mydeposits is a UK government-authorised tenancy deposit protection (TDP) provider that allows landlords and letting agents to comply with statutory deposit protection requirements by registering tenant deposits in either an Insured scheme (landlord/agent retains custody and pays a protection fee from £5.50) or a Custodial scheme (mydeposits holds the deposit for free). The offering includes a free award-winning adjudication service for end-of-tenancy disputes, an automated deposit protection API for property management software, and bundled access to Total Property portfolio services such as landlord insurance and inventory management.
Is mydeposits a public or private company?
mydeposits is a private company. It is classified as corporate owned and is currently operating.
When was mydeposits founded?
mydeposits was founded in 2007. It employs 101 to 250 people.
Where is mydeposits based?
mydeposits is headquartered in Borehamwood, United Kingdom, in the Europe region.
How does mydeposits make money?
Two revenue lines are on record. Insured Scheme Protection Fees are the primary driver. The others are custodial Scheme.
Who are mydeposits's main competitors?
Emerging players on record are No Letting Go, RentGuarantor and Goodlord. Broad incumbents are Landlord Action, Total Landlord (Hamilton Fraser), Property Redress Scheme and Client Money Protect. Direct peers are Deposit Protection Service (DPS) and Tenancy Deposit Scheme (TDS). ARLA Propertymark is listed as an others.
Does mydeposits have an API?
Yes. Automated deposit protection API allowing property management software and letting agents to integrate deposit protection directly into their existing workflows. The API enables automated registration of deposits, submission of tenant information, and management of deposit lifecycle events through third-party property management platforms. Developer documentation is at www.mydeposits.co.uk/automated-deposit-protection.
What industry is mydeposits in?
mydeposits's product category is Tenancy Deposit Protection. Its primary akta.pro industry code is FSAFAHAE, Pension & Institutional Custody (ERISA/Trustee Custody), with a secondary code of FSAFAHAD, Fund Custody & Depositary Services (UCITS/AIFMD & Mutual Funds). Its NAICS code is 524292 and its SIC code is 6351.