What Mid-Iowa Fertility does

Mid-Iowa Fertility is a private, for-profit fertility clinic founded in 1993 and headquartered in Clive, Iowa. The practice operates as Central Iowa's only full-service fertility center, offering a complete diagnostic-to-treatment continuum that includes infertility testing, ovulation induction, IUI, IVF, genetic testing (including PGT), egg and sperm cryopreservation, an egg donor program, donor sperm, tubal reversal surgery, fertility surgery, and specialized LGBT family-building services such as reciprocal IVF and gestational carrier coordination. The clinic also serves cancer patients seeking fertility preservation prior to gonadotoxic treatment.

The underlying technology is conventional for a single-site fertility practice and does not constitute a proprietary platform. Patient intake, scheduling, and records run on the NextGen patient portal (pxpportal.nextgen.com); patient payments are processed through Phreesia; and the website and content marketing are powered by viralMD. The IVF lab operates on an annual maintenance schedule (closed July 26–August 9, 2026), and specimens are stored either in-house or through a partnership with ReproTech. No AI/ML capabilities, APIs, SDKs, or proprietary data assets are disclosed.

The business model is direct-to-consumer, with revenue generated primarily from one-time fees for procedures and consultations (consultations range from $175–$275). To reduce cost barriers, the clinic bundles pricing, embeds PatientFi monthly installment financing, references Greenstate Credit Union and the University of Iowa Credit Union, and connects patients to medication assistance programs (EMD Serono Compassionate Care, AbbVie Patient Assistance, LIVESTRONG Sharing Hope). Customer acquisition is driven by an SEO-optimized blog, condition-specific service pages, physician referrals, and an accommodation partnership with Country Inn & Suites for out-of-town patients. The practice operates from a single clinic location with 11–50 employees and held a Blue Distinction Center+ designation from Wellmark Blue Cross and Blue Shield as of 2019.

Name

Mid-Iowa Fertility

Legal name

Mid-Iowa Fertility

Website

https://midiowafertility.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Mid-Iowa Fertility is a private, single-site fertility clinic in Clive, Iowa, and Central Iowa's only full-service fertility center. It offers IVF, IUI, genetic testing, egg/sperm freezing, donor programs, and LGBT family-building services to regional patients.

Ownership category

akta.pro rank

Product category

Fertility Clinic Services

NAICS

Family Planning Centers (62141), Family Planning Centers (621410)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industry

Midwifery & Birth Centers (HLAFAJAC)

Keywords

• Fertility treatment services
• In vitro fertilization
• Reproductive endocrinology
• Fertility diagnostics
• Assisted reproduction

Headquarters

HQ city

Clive

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Fertility treatment procedures: Revenue is generated from fertility treatment procedures including consultations, ovulation induction, IUI, IVF, egg freezing, donor sperm, tubal reversal, fertility surgery, and genetic testing. The clinic offers bundled pricing to simplify the patient experience.
2. Consultation fees: Physician consultation fees are charged at point of service, ranging from $175 to $275 depending on medical necessity and complexity.
3. Patient financing programs: The clinic partners with PatientFi to offer monthly financing plans for fertility treatment costs, providing a recurring revenue mechanism through installment payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Mid-Iowa Fertility is a full-service fertility clinic delivering in-person diagnostic and treatment services at its Clive, Iowa location. Core offerings include infertility testing (female and male), ovulation induction, IUI, IVF, fertility surgery, tubal reversal, genetic testing, egg and sperm freezing, donor egg and sperm programs, and LGBTQ+ family building services. The clinic generates revenue primarily from procedure fees and physician consultations, supplemented by patient financing and medication assistance partnerships.

Product overview

Mid-Iowa Fertility is Central Iowa's only full-service, state-of-the-art fertility center offering a comprehensive range of diagnostic and treatment services. The core offerings include infertility testing (female and male diagnostic services), assisted reproductive technologies (Ovulation Induction, IUI, and In-Vitro Fertilization as primary treatments), surgical interventions (Tubal Reversal Surgery and Fertility Surgery), and fertility preservation (Egg Freezing, Sperm Freezing, and Embryo Cryopreservation). The clinic provides donor services including an Egg Donor Program and Donor Sperm Program, alongside Genetic Testing services including carrier screening and preimplantation genetic testing (PGT). Specialized LGBTQ+ family building services include Reciprocal IVF and Gestational Carrier Services. Financial support is available through Medication Assistance Programs (EMD Serono Compassionate Care, AbbVie Patient Assistance, LIVESTRONG Sharing Hope) and Patient Financing options (PatientFi, Greenstate Credit Union). The clinic holds a Blue Distinction Center+ designation for fertility care from Wellmark Blue Cross and Blue Shield.

Differentiator

Problem solved

Functional benefit

Products and services

• Infertility Testing
• Ovulation Induction
• IUI (Intra-Uterine Insemination)
• In-Vitro Fertilization (IVF)
• Donor Sperm Program
• Tubal Reversal Surgery
• Fertility Surgery
• Genetic Testing
• Egg Donor Program
• Egg Freezing and Cryopreservation
• LGBT Families Program
• Medication Assistance Programs
• Patient Financing
• Reciprocal IVF
• Gestational Carrier Services
• Sperm Freezing

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Five partnerships are on record, tiered core, minor and supporting.

• IVI RMA North AmericacoreStrategic or Co-development Partner · 18 November 2025IVI RMA North America is a major fertility network, and Mid-Iowa Fertility has partnered with the organization. This partnership connects Mid-Iowa Fertility to an international fertility network, providing access to collective expertise, best practices, and enhanced credibility as part of a broader network of fertility specialists.
• Country Inn & Suites By Radisson, Des Moines West, IAminorOthersMid-Iowa Fertility has arranged a special accommodation rate of $89 per night at the Country Inn & Suites By Radisson in Des Moines West, Iowa, located less than 5 minutes from the clinic. This partnership removes a logistical barrier for out-of-town patients undergoing multi-day fertility treatment cycles. Patients can book via a dedicated link or by mentioning the Mid-Iowa Fertility rate when calling.
• Fertility Pharmacy of AmericasupportingOthersMid-Iowa Fertility connects patients with Fertility Pharmacy of America to access competitive pricing and flexible home delivery services for prescribed fertility medications, reducing medication cost barriers.
• ReproTechsupportingOthersMid-Iowa Fertility uses ReproTech for cryopreservation storage of patient specimens (sperm, eggs, and/or embryos) as an alternative to in-house specimen storage. Patients with specimens stored at ReproTech are not required to take action during the clinic's specimen storage process changes, distinguishing ReproTech storage from the clinic's own storage program.
• EMD Serono (Compassionate Care Program)supportingOthersMid-Iowa Fertility participates in EMD Serono's Compassionate Care Program, a medication assistance program for FSH-stimulated cycles. The program provides up to 75% savings on fertility medications (Gonal-F, Ovidrel, Cetrotide) for uninsured, income-eligible patients. Patients can save 50% or 75% off self-pay medication prices at participating pharmacies.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Reproductive Medicine Associates of New Jersey (RMA NJ): Regional fertility practice group within the IVI RMA network offering full-service REI care (IVF, IUI, PGT, egg freezing, donor services). Comparable physician-led model and service mix; relevant peer because of the shared IVI RMA network affiliation with Mid-Iowa Fertility.
• Boston IVF: Multi-site US fertility clinic network providing IVF, IUI, PGT, egg freezing, donor, and LGBTQ+ services. Directly comparable service portfolio and physician-led model, with a much larger geographic footprint.
• Prelude Fertility: Network of fertility clinics providing IVF, egg freezing, genetic testing, and LGBTQ+ family building across multiple US markets. Comparable service offering with larger scale and a similar strategy of affiliating independent clinics under a unified brand.
• Kindbody: Tech-forward, multi-site fertility and women's health clinic chain offering IVF, IUI, egg freezing, and employer-sponsored fertility benefits. Comparable core services but differentiated by employer-channel GTM and digital patient experience.
• Fertility Centers of Illinois: Multi-physician fertility practice offering the full REI service menu (IVF, IUI, PGT, donor, LGBTQ+ family building) at multiple Midwest locations. Directly comparable operating model with similar regional-clinic positioning.
• Aspire Fertility: Multi-site US fertility network offering IVF, IUI, genetic testing, donor services, and LGBTQ+ family building. Comparable service portfolio and physician-led model with a broader geographic footprint.
• Seattle Reproductive Medicine: Multi-site Pacific Northwest fertility practice offering the full REI continuum (IVF, IUI, PGT, donor, fertility preservation). Comparable physician-led, full-service model operating in a defined regional catchment.
• Shady Grove Fertility: One of the largest US fertility clinic networks, now part of IVI RMA North America (Mid-Iowa Fertility's network partner). Offers the same full-service reproductive endocrinology suite (IUI, IVF, donor, PGT, LGBTQ+ family building) at scale across multiple states, serving as the most direct comparable for service breadth and operating model.
• Conceptions Reproductive Associates: Single-market fertility clinic in Colorado offering comprehensive REI services including IVF, PGT, egg/sperm donation, and LGBTQ+ family building. Comparable as a regional full-service clinic with similar scale to Mid-Iowa Fertility.
• CCRM Fertility: National fertility network operating full-service reproductive endocrinology centers with in-house labs, genetic testing, and donor programs. Comparable to Mid-Iowa Fertility in offering a comprehensive treatment menu (IVF, IUI, egg freezing, donor, LGBTQ+) but at materially greater geographic and patient scale.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mid-iowa-fertility-p.c.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mid-Iowa Fertility