Name

Conceptions Reproductive Associates

Legal name

Conceptions Reproductive Associates, Inc.

Website

https://conceptionsrepro.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Reproductive Health Services

NAICS

Family Planning Centers (621410)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industry

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC)

Keywords

• Fertility treatment services
• Reproductive medicine
• IVF services
• Fertility preservation
• Third-party reproduction

Headquarters

HQ city

Littleton

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Fee-for-service fertility treatments: Revenue generated from individual medical procedures and treatment cycles billed to patients or their insurance: IVF, ICSI, embryo transfer, ovulation induction with IUI, fertility testing/ultrasound/bloodwork, hysterosalpingogram (HSG), hysteroscopy, egg freezing, frozen embryo transfer, and third-party reproduction coordination. Includes both in-network insurance billing and self-pay.
2. IVF cycle packages (self-pay): Pre-paid bundled IVF packages. A complete IVF cycle was priced at $12,000 in 2015, including pre-IVF trial embryo transfer, uterus evaluation, IVF care coordination, monitoring ultrasounds and bloodwork, egg retrieval, ICSI, and embryo transfer; exclusions apply. Self-Pay Packages and Colorado Building Families Act (2022) financing are still offered.
3. Multi-Cycle Discount and CareShare IVF Refund Programs: Outcome-linked / volume pricing programs: multi-cycle discount program offers reduced pricing across multiple IVF cycles; the CareShare IVF Refund Program offers a refund if a live birth is not achieved — function as risk-sharing contracts.
4. Egg donor program via Ovatures marketplace: Revenue from recipient patients who purchase donor eggs; donor side is compensated up to $7,500 per cycle through the Ovatures egg-donor platform — effectively a service/matching fee plus procedure fees.
5. Third-party reproduction and surrogacy coordination: Gestational surrogacy and donor services coordinated through the clinic, billed as professional/case-management services plus underlying medical procedures.
6. Cryopreservation and long-term storage: Recurring revenue from egg, sperm, and embryo cryopreservation and ongoing storage fees in the TMRW-managed storage system.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels11 records

Core offering

Conceptions Reproductive Associates operates a multi-site fertility clinic in Colorado providing assisted reproductive technology (ART) services to individuals and couples. Its offerings span the full fertility care continuum, including diagnostic work-ups, ovulation induction with intrauterine insemination (IUI), in vitro fertilization (IVF) with ICSI, preimplantation genetic testing (PGT-A/CCS), single and frozen embryo transfer, egg/embryo/sperm cryopreservation and storage, egg freezing for fertility preservation, LGBTQ family building, and third-party reproduction services including gestational surrogacy and an egg donor program.

Product overview

Conceptions Reproductive Associates of Colorado (also known as Conceptions RMA Colorado), part of The RMA Network, is a single unified fertility clinic practice with a hub-and-module service architecture anchored by a core IVF program. The core IVF offering is supported by advanced laboratory sub-services (ICSI, Embryonic Screening/PGT-A/CCS, Single Embryo Transfer, Frozen Embryo Transfer) and surrounds it with Ovulation Induction + IUI, Fertility Medications, Gestational Surrogacy/Third Party Reproduction, Egg Freezing/Fertility Preservation, Cryopreservation & Storage, LGBTQ Family Building, Yoga & Acupuncture, Male Fertility Services, and Fertility Work Up & Testing. An Egg Donor Program is delivered via the affiliated Ovatures platform, while financial modules include Self-Pay IVF Packages, the Multi-Cycle Discount Program, and the CareShare IVF Refund Program. The Artemis Patient Portal is the digital engagement layer for existing patients, and all embryology services run out of a CAP-accredited laboratory that uses the TMRW cryopreservation system.

Differentiator

Problem solved

Functional benefit

Products and services

• In Vitro Fertilization (IVF)
• Intracytoplasmic Sperm Injection (ICSI)
• Preimplantation Genetic Testing (PGT-A / CCS)
• Single Embryo Transfer (SET)
• Frozen Embryo Transfer (FET)
• Ovulation Induction with IUI
• Fertility Work-Up and Testing
• Egg Freezing / Fertility Preservation
• Cryopreservation and Storage
• Third-Party Reproduction / Gestational Surrogacy
• Egg Donor Program (Ovatures)
• LGBTQ Family Building
• Male Fertility Services
• Yoga and Acupuncture

Quantifiable outcome

• 72.6% IVF success rate for women <35 (own eggs), vs 66% national average
• +5 more outcomes

Named customers3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core — channel/employer benefit partner, core — fertility-tech infrastructure, flagship — parent organization, core — payer/network partner, minor — earned media partner, minor — co-marketing partner, core — egg donor acquisition, core — professional society / advocacy partner, core — data reporting / accreditation partner, minor — patient support partner and minor — community partnership.

• Stork Clubcore — channel/employer benefit partnerGTM or Marketing Partner · 8 June 2023Conceptions joined the Stork Club Network in June 2023, expanding patient access to Conceptions' fertility services through Stork Club's employer benefits and fertility-care marketplace.
• TMRWcore — fertility-tech infrastructureTechnology or Integration · 1 April 2021Conceptions is "powered by TMRW" — adopting the TMRW automated cryopreservation platform for the storage of sperm, eggs, and embryos. The platform is described as the most advanced storage system for cryopreservation in reproductive medicine.
• IVI AMERICA, LLC (RMA Network)flagship — parent organizationStrategic or Co-development Partner · 1 January 2021Conceptions operates as part of IVI AMERICA, LLC, which does business as the RMA Network alongside RMA New Jersey, RMA Philadelphia, RMA Florida, RMA Houston, RMA Lehigh Valley, RMA Northern California, RMA Seattle, RMA Southern California, Sound Fertility Care, Peak Men's Health, Ovatures, and Pearl Mini-IVF. The network enables shared clinical research (PGT-A, Single Embryo Transfer, DuoStim), co-branded technology infrastructure (TMRW cryopreservation), and a unified HIPAA/privacy compliance framework.
• Optum (UnitedHealth Group)core — payer/network partnerChannel Partner/ Reseller/ Distributor · 28 August 2020Conceptions Reproductive Associates of Colorado met criteria for Optum's Fertility Center of Excellence Network (August 28, 2020), making it an in-network Center of Excellence for Optum-insured patients seeking IVF and advanced fertility care.
• 9 News Denver and KOSI 101minor — earned media partnerGTM or Marketing Partner · 29 March 2012In March 2012, Conceptions partnered with 9 News Denver and KOSI 101 radio to share in-depth patient journeys of IVF treatment and pregnancies as part of an educational storytelling campaign.
• Ferring Fertilityminor — co-marketing partnerGTM or Marketing Partner · 7 June 2011Conceptions promoted Ferring Fertility's "My Little Miracle" essay contest (2011) and the Heart to Heart contest for patients who conceived using Ferring products such as BRAVELLE and MENOPUR.
• Ovaturescore — egg donor acquisitionStrategic or Co-development PartnerOvatures.com is the dedicated egg donor platform used by Conceptions: prospective anonymous donors (ages 19–33, BMI 19–29) apply and are screened through Ovatures and matched with Conceptions recipient patients; donors are compensated up to $7,500 per cycle. Ovatures is operated by the same parent, IVI AMERICA, LLC.
• American Society for Reproductive Medicine (ASRM)core — professional society / advocacy partnerOthersConceptions is an active member of ASRM; participates in ASRM's "Serving Our Veterans" program offering discounted IVF to injured veterans; physicians lecture at ASRM conferences; the practice aligns with ASRM guidelines (e.g., COVID-19 vaccine guidelines, PCOS diagnosis Rotterdam criteria).
• Society for Assisted Reproductive Technology (SART)core — data reporting / accreditation partnerOthersConceptions reports IVF outcomes to SART and links its clinic summary snapshot report on SART (sartcorsonline.com); SART/CAP accreditation underpins the practice's clinical outcomes reporting and is referenced for the clinic's IVF success rates.
• RESOLVE: The National Infertility Associationminor — patient support partnerOthersConceptions connects patients with RESOLVE support groups and online resources; Conceptions itself runs complementary in-house fertility support groups.
• Colorado LGBTQ Chamber of Commerceminor — community partnershipGTM or Marketing PartnerConceptions supports the Colorado LGBTQ Chamber of Commerce as part of its community commitment to LGBTQ+ family building; practices participate in Denver Pride, Boulder Pridefest, and the Denver Pride Virtual Parade.
• Colorado Fertility Advocatesminor — community partnershipGTM or Marketing PartnerConceptions supports Colorado Fertility Advocates as part of its community commitment; the practice is community-focused and supports multiple local charities and organizations in the Denver area.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Kindbody: Tech-enabled fertility clinic network with employer-benefit partnerships and own clinic locations across the U.S. Competes for the same employer-sponsored and self-pay IVF patient pool, with a more digital-first DTC model.
• Pacific Fertility Center: San Francisco-based fertility clinic offering IVF, ICSI, PGT-A, egg freezing, and third-party reproduction. Comparable to Conceptions in clinical service mix and lab accreditation profile, with similar patient-segment focus on LGBTQ+ and elective preservation.
• Boston IVF: Multi-state fertility clinic network offering IVF, ICSI, PGT-A, donor egg, and third-party reproduction. Direct clinical peer with comparable lab accreditations, in-network insurance contracts, and multi-cycle pricing programs.
• San Diego Fertility Center: Established fertility clinic in Southern California offering IVF, donor egg, surrogacy, and fertility preservation. Comparable to Conceptions in full-service offering, lab accreditations, and history of strong published success rates.
• CCRM (Colorado Center for Reproductive Medicine): Headquartered in the Denver metro and operating one of the largest fertility clinic networks in the U.S. Directly competes with Conceptions for IVF cycles in Colorado and adjacent states, with comparable services (IVF, ICSI, PGT-A, egg freezing) and a multi-clinic footprint.
• Aspire Fertility: Multi-clinic fertility network offering IVF, PGT-A, donor services, and fertility preservation. Operates own embryology labs and competes for in-network insurance and self-pay patients in overlapping markets.
• Shady Grove Fertility: One of the largest U.S. fertility clinic networks with 40+ locations across the East Coast and Midwest. Offers the same core services as Conceptions (IVF, IUI, donor egg, fertility preservation) and is similarly integrated with employer-benefit partners and shared-risk refund programs.
• Reproductive Medicine Associates of New Jersey (RMA NJ): Foundational member of the RMA Network and direct sibling clinic to Conceptions within IVI AMERICA, LLC. Shares clinical research protocols, TMRW cryopreservation infrastructure, and outcomes-reporting standards with Conceptions.
• Vios Fertility Institute: Regional fertility clinic network in the Midwest and surrounding states. Offers IVF, IUI, donor egg, and LGBTQ family-building pathways comparable to Conceptions, with similar employer-benefit and insurance contracting motions.

Broad incumbents

• Prelude Fertility / Inception Fertility: National fertility clinic consolidator operating multiple clinic brands across the U.S. Comparable to Conceptions in service mix (IVF, donor, preservation) but operates at much larger scale with broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ConceptionsBaby
• Facebookfacebook.com/FertilityClinicColorado
• LinkedInlinkedin.com/company/conceptions-reproductive

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about Conceptions Reproductive Associates